{"id":36898,"date":"2026-07-17T07:57:44","date_gmt":"2026-07-17T13:57:44","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36898"},"modified":"2026-07-17T07:57:44","modified_gmt":"2026-07-17T13:57:44","slug":"brakke-viewpoint-july-17-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/","title":{"rendered":"\u5e03\u62c9\u514b\u89c2\u70b9 2026 \u5e74 7 \u6708 17 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class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/\" class=\"view-full-post-btn\">\u67e5\u770b\u5b8c\u6574\u6587\u7ae0<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36898","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"In last week&#8217;s Viewpoint, I reviewed the UK&#8217;s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust \u2014\u00a0it&#8217;s\u00a0not\u00a0a\u00a0vague sentiment\u00a0made\u00a0on my part. The CMA found that fewer than\u00a050%\u00a0of\u00a0clients at large veterinary groups (CVS, IVC,\u00a0Linnaeus,\u00a0Medivet,\u00a0VetPartners) knew their practice was part of a chain, and those\u00a0veterinary\u00a0groups averaged prices 18.3% above independents while scoring worse on client satisfaction with cost. That looks like erosion of the\u00a0very\u00a0thing that used to substitute for regulation in professional-service markets: personal\/localized\u00a0reputation. Historically, \u201ctrust the vet\u201d worked as an informal market mechanism because the vet was a known individual in your town whose livelihood depended on local reputation over a career. Word travels fast in a small market, and the vet bore the reputational cost personally \u2014 a strong incentive against overcharging or overtreating. When ownership shifts to a private-equity-backed chain, that mechanism breaks down: prices aren&#8217;t always set locally, the trusted local clinic brand now sits inside a different ownership and incentive structure, and personal reputation is diffused across a corporation. This isn&#8217;t \u201cmarkets work-versus-markets fail\u201d, and it isn&#8217;t that \u201ccorporate vets are untrustworthy\u201d \u2014 trust in individual vet professionalism remains high across the board according to the report. It&#8217;s that the mechanism that made this market self-regulating for decades was itself a market feature- localized reputation. Consolidation dismantled it fasterView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T13:57:44+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 17, 2026\",\"datePublished\":\"2026-07-17T13:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"},\"wordCount\":274,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"datePublished\":\"2026-07-17T13:57:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 17, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6765\u81ea Brakke Consulting \u7684\u65b0\u95fb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/","og_locale":"zh_CN","og_type":"article","og_title":"News from Brakke Consulting","og_description":"In last week&#8217;s Viewpoint, I reviewed the UK&#8217;s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust \u2014\u00a0it&#8217;s\u00a0not\u00a0a\u00a0vague sentiment\u00a0made\u00a0on my part. The CMA found that fewer than\u00a050%\u00a0of\u00a0clients at large veterinary groups (CVS, IVC,\u00a0Linnaeus,\u00a0Medivet,\u00a0VetPartners) knew their practice was part of a chain, and those\u00a0veterinary\u00a0groups averaged prices 18.3% above independents while scoring worse on client satisfaction with cost. That looks like erosion of the\u00a0very\u00a0thing that used to substitute for regulation in professional-service markets: personal\/localized\u00a0reputation. Historically, \u201ctrust the vet\u201d worked as an informal market mechanism because the vet was a known individual in your town whose livelihood depended on local reputation over a career. Word travels fast in a small market, and the vet bore the reputational cost personally \u2014 a strong incentive against overcharging or overtreating. When ownership shifts to a private-equity-backed chain, that mechanism breaks down: prices aren&#8217;t always set locally, the trusted local clinic brand now sits inside a different ownership and incentive structure, and personal reputation is diffused across a corporation. This isn&#8217;t \u201cmarkets work-versus-markets fail\u201d, and it isn&#8217;t that \u201ccorporate vets are untrustworthy\u201d \u2014 trust in individual vet professionalism remains high across the board according to the report. It&#8217;s that the mechanism that made this market self-regulating for decades was itself a market feature- localized reputation. Consolidation dismantled it fasterView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-17-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-07-17T13:57:44+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Amanda McDavid","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint July 17, 2026","datePublished":"2026-07-17T13:57:44+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/"},"wordCount":274,"articleSection":["Viewpoints"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/","name":"\u6765\u81ea Brakke Consulting \u7684\u65b0\u95fb","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#website"},"datePublished":"2026-07-17T13:57:44+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-17-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint July 17, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/ja\/#website","url":"https:\/\/brakkeconsulting.com\/ja\/","name":"Brakke\u54a8\u8be2\u7f51\u7ad9","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"\u963f\u66fc\u8fbe\u00b7\u9ea6\u514b\u6234\u7ef4","url":"https:\/\/brakkeconsulting.com\/zh\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/posts\/36898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/comments?post=36898"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/posts\/36898\/revisions"}],"predecessor-version":[{"id":36899,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/posts\/36898\/revisions\/36899"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/media?parent=36898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/categories?post=36898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/zh\/wp-json\/wp\/v2\/tags?post=36898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}