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News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-27-2026\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"When does \u201chow much\u201d become \u201ctoo much\u201d,\u00a0when it comes to spending money on your pets?\u00a0\u00a0Said another way- what dollar amount might make you pause when it\u00a0came\u00a0to veterinary care\u00a0of\u00a0your pet? In a recent post from the\u00a0Pet Business Professor, he shared a graph on\u00a0Petflation\u00a0through January 2026, using 2019 prices as the base, the US CPI sits at 26.6%, Total Pet at 29.1% and Veterinary Services as the highest at 49.6%.\u00a0\u00a0GULP\u2026\u00a0that\u2019s\u00a0almost twice\u00a0of CPI but the visual is what is really striking.\u00a0While\u00a0most categories made steady regular treks\u00a0upward\u00a0the steep and continuing climb in veterinary is shocking. You\u2019ve\u00a0all seen the data- veterinary visits are\u00a0down,\u00a0practices are feeling it.\u00a0\u00a0For many pet\u00a0owners\u00a0the cost of care is\u00a0a real challenge\u00a0with a recent study of\u00a0US Pet owners\u00a0stating\u00a07 in 10 owners skipped veterinary care this past year due to cost. Financial conversations for anyone are never easy but\u00a0recent studies\u00a0show that\u00a0disclosing\u00a0personal financial information can alleviate anxiety.\u00a0\u00a0\u00a0Working as a veterinarian, I\u2019m faced with financial discussions with clients regularly- I\u2019ve never shied away from the conversation- but I have found myself taking a deep breath a bit more often lately because I\u2019m brushing up on what would be my own personal \u201ctoo much\u201d more than ever before.\u00a0I\u2019m\u00a0not sure where the answers and solutions will come\u00a0from\u00a0but\u00a0I\u2019m\u00a0confident that this industry will be able to meet this challenge too. 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