{"id":35019,"date":"2025-07-03T07:13:34","date_gmt":"2025-07-03T13:13:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35019"},"modified":"2025-07-18T07:42:22","modified_gmt":"2025-07-18T13:42:22","slug":"brakke-viewpoint-july-3-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-3-2025\/","title":{"rendered":"Brakke \u89c2\u70b9 2025 \u5e74 7 \u6708 3 \u65e5"},"content":{"rendered":"<p><strong><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">\u53cd\u601d AH \u5df4\u897f\u5e02\u573a\u7684\u529b\u91cf\u3002<br \/>\n<\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">2024\u5e74\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u7684\u589e\u957f\u4e0d\u4ec5\u4ec5\u53cd\u6620\u6570\u5b57<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">2024\u5e74\uff0c\u5df4\u897f\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u589e\u957f\u4e8610.11\u4e07\u4ebf\u5170\u7279\uff0c\u6536\u5165\u8fbe\u5230119\u4ebf\u5170\u7279\u3002\u867d\u7136\u8fd9\u4e0e\u5341\u5e74\u5e73\u5747\u6c34\u5e73\u6301\u5e73\uff0c\u4f46\u6570\u636e\u63ed\u793a\u4e86\u5e02\u573a\u52a8\u6001\u548c\u793e\u4f1a\u4ef7\u503c\u89c2\u7684\u6df1\u523b\u8f6c\u53d8\u3002 <\/span><span style=\"font-size: 10.0pt; 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font-family: 'Arial',sans-serif; color: black;\">\u5728\u6cbb\u7597\u9886\u57df\uff0c\u6297\u5bc4\u751f\u866b\u836f\u7269\u4ee529%\u7684\u75c5\u4f8b\u6570\u9886\u5148\uff0c\u5176\u6b21\u662f\u75ab\u82d7\uff0c\u4e3a21%\uff0c\u8868\u660e\u8be5\u9886\u57df\u4ecd\u7136\u6ce8\u91cd\u75be\u75c5\u9884\u9632\u3002\u7136\u800c\uff0c\u8be5\u9886\u57df\u4ecd\u7136\u4e25\u91cd\u4f9d\u8d56\u4f20\u7edf\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u5f15\u53d1\u4e86\u4eba\u4eec\u5bf9\u521b\u65b0\u6b65\u4f10\u7684\u8d28\u7591\u3002 <\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u8be5\u884c\u4e1a\u7684\u589e\u957f\u53cd\u6620\u4e86\u66f4\u5e7f\u6cdb\u7684\u793e\u4f1a\u53d8\u9769\u2014\u2014\u4ece\u98df\u54c1\u751f\u4ea7\u5230\u5ba0\u7269\u62a4\u7406\u3002\u672a\u6765\u7684\u6311\u6218\u5728\u4e8e\u5982\u4f55\u4fdd\u6301\u8fd9\u4e00\u52bf\u5934\uff0c\u540c\u65f6\u62e5\u62b1\u521b\u65b0\u3001\u52a8\u7269\u798f\u5229\u548c\u73af\u5883\u8d23\u4efb\u3002<\/span><\/p>\n<p><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">Brakke Consulting \u5728\u6218\u7565\u6d1e\u5bdf\u548c\u5e02\u573a\u5206\u6790\u65b9\u9762\u62e5\u6709\u826f\u597d\u7684\u4e1a\u7ee9\u8bb0\u5f55\uff0c\u76ee\u524d\u5df2\u8fdb\u519b\u5df4\u897f\u5e02\u573a\uff0c\u968f\u65f6\u51c6\u5907\u652f\u6301\u60a8\u5728\u8fd9\u4e2a\u4e0d\u65ad\u53d1\u5c55\u7684\u52a8\u7269\u4fdd\u5065\u5e02\u573a\u4e2d\u7684\u589e\u957f\u548c\u521b\u65b0\u3002<\/span><\/p>\n<p><i>\u6bdb\u91cc\u00b7\u7f57\u5357\u00b7\u83ab\u96f7\u62c9<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>\u53cd\u601d AH \u5df4\u897f\u5e02\u573a\u7684\u5b9e\u529b\u30022024 \u5e74\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u7684\u589e\u957f\u53cd\u6620\u7684\u4e0d\u4ec5\u4ec5\u662f\u6570\u5b57 \u5df4\u897f\u7684\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u5728 2024 \u5e74\u589e\u957f\u4e86 10.1%\uff0c\u6536\u5165\u8fbe\u5230 $119 \u4ebf\u5170\u7279\u3002\u867d\u7136\u8fd9\u4e0e\u5341\u5e74\u5e73\u5747\u6c34\u5e73\u4e00\u81f4\uff0c\u4f46\u6570\u636e\u63ed\u793a\u4e86\u5e02\u573a\u52a8\u6001\u548c\u793e\u4f1a\u4ef7\u503c\u89c2\u7684\u66f4\u6df1\u5c42\u6b21\u7684\u53d8\u5316\u3002\u725b\u8089\u4ea7\u54c1\u4ecd\u7136\u4ee5 47% \u7684\u9500\u552e\u989d\u9886\u5148\uff0c\u5c3d\u7ba1\u6bd4 2023 \u5e74\u7684 49% \u7565\u6709\u4e0b\u964d - \u53ef\u80fd\u8868\u660e\u591a\u6837\u5316\u8fdb\u5c55\u7f13\u6162\u3002\u5bb6\u79bd\u4fdd\u5065\u4ea7\u54c1\u4ece 12% \u589e\u52a0\u5230 14%\uff0c\u53cd\u6620\u51fa\u5bf9\u5e73\u4ef7\u3001\u53ef\u6301\u7eed\u86cb\u767d\u8d28\u7684\u9700\u6c42\u4e0d\u65ad\u589e\u957f\u3002\u732a\u4fdd\u6301\u7a33\u5b9a\u5728 10%\u3002\u7a81\u51fa\u7684\u8d8b\u52bf\u662f\u5ba0\u7269\u7ec6\u5206\u5e02\u573a\uff0c\u73b0\u5728\u5360\u9500\u552e\u989d\u7684 27% - \u51e0\u4e4e\u662f 2014 \u5e74\u4efd\u989d\u7684\u4e24\u500d\u3002\u8fd9\u79cd\u6fc0\u589e\u51f8\u663e\u4e86\u4e00\u79cd\u6587\u5316\u8f6c\u53d8\uff1a\u5ba0\u7269\u8d8a\u6765\u8d8a\u591a\u5730\u88ab\u89c6\u4e3a\u5bb6\u5ead\u6210\u5458\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u52a8\u7269\u3002\u5728\u6cbb\u7597\u9886\u57df\uff0c\u6297\u5bc4\u751f\u866b\u836f\u7269\u4ee529%\u7684\u75c5\u4f8b\u6570\u9886\u5148\uff0c\u5176\u6b21\u662f\u75ab\u82d7\uff0c\u4e3a21%\uff0c\u8868\u660e\u8be5\u9886\u57df\u6301\u7eed\u5173\u6ce8\u75be\u75c5\u9884\u9632\u3002\u7136\u800c\uff0c\u8be5\u9886\u57df\u4ecd\u7136\u4e25\u91cd\u4f9d\u8d56\u4f20\u7edf\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u5f15\u53d1\u4e86\u4eba\u4eec\u5bf9\u521b\u65b0\u6b65\u4f10\u7684\u8d28\u7591\u3002\u672c\u8d28\u4e0a\uff0c\u8be5\u9886\u57df\u7684\u589e\u957f\u53cd\u6620\u4e86\u66f4\u5e7f\u6cdb\u7684\u793e\u4f1a\u53d8\u9769\u2014\u2014\u4ece\u98df\u54c1\u751f\u4ea7\u5230\u5ba0\u7269\u62a4\u7406\u3002\u672a\u6765\u7684\u6311\u6218\u5728\u4e8e\u5982\u4f55\u5728\u4fdd\u6301\u8fd9\u4e00\u52bf\u5934\u7684\u540c\u65f6\uff0c\u62e5\u62b1\u521b\u65b0\u3001\u52a8\u7269\u798f\u5229\u548c\u73af\u5883\u8d23\u4efb\u3002Brakke Consulting \u5728\u6218\u7565\u6d1e\u5bdf\u548c\u5e02\u573a\u5206\u6790\u65b9\u9762\u62e5\u6709\u5353\u8d8a\u7684\u4e1a\u7ee9\u8bb0\u5f55\uff0c\u73b0\u5df2\u8fdb\u9a7b\u5df4\u897f\u2014\u2014\u968f\u65f6\u51c6\u5907\u652f\u6301\u60a8\u5728\u8fd9\u4e2a\u4e0d\u65ad\u53d1\u5c55\u7684\u52a8\u7269\u4fdd\u5065\u5e02\u573a\u4e2d\u7684\u589e\u957f\u548c\u521b\u65b0\u3002Mauri Ronan Moreira<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35019","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-3-2025\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Reflecting on the power of AH Brazilian Market. The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers Brazil\u2019s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data reveals deeper shifts in market dynamics and societal values. Cattle products still lead with 47% of sales, though slightly down from 49% in 2023\u2014perhaps signaling a slow diversification. Poultry health products rose from 12% to 14%, reflecting growing demand for affordable, sustainable protein. Swine remained stable at 10%. The standout trend is the pet segment, now accounting for 27% of sales\u2014nearly double its 2014 share. This surge highlights a cultural shift: pets are increasingly seen as family members, not just animals. Therapeutically, antiparasitics lead with 29%, followed by vaccines at 21%, showing a continued focus on disease prevention. However, the sector still leans heavily on traditional solutions, raising questions about the pace of innovation. In essence, the sector\u2019s growth mirrors broader societal changes\u2014from food production to pet care. The challenge ahead lies in sustaining this momentum while embracing innovation, animal welfare, and environmental responsibility. With a proven track record in strategic insights and market analysis, Brakke Consulting is now positioned in Brazil\u2014ready to support your growth and innovation in this evolving animal health market. 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The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers Brazil\u2019s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data reveals deeper shifts in market dynamics and societal values. Cattle products still lead with 47% of sales, though slightly down from 49% in 2023\u2014perhaps signaling a slow diversification. Poultry health products rose from 12% to 14%, reflecting growing demand for affordable, sustainable protein. Swine remained stable at 10%. The standout trend is the pet segment, now accounting for 27% of sales\u2014nearly double its 2014 share. This surge highlights a cultural shift: pets are increasingly seen as family members, not just animals. Therapeutically, antiparasitics lead with 29%, followed by vaccines at 21%, showing a continued focus on disease prevention. However, the sector still leans heavily on traditional solutions, raising questions about the pace of innovation. In essence, the sector\u2019s growth mirrors broader societal changes\u2014from food production to pet care. The challenge ahead lies in sustaining this momentum while embracing innovation, animal welfare, and environmental responsibility. With a proven track record in strategic insights and market analysis, Brakke Consulting is now positioned in Brazil\u2014ready to support your growth and innovation in this evolving animal health market. 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