{"id":34611,"date":"2025-02-14T07:47:10","date_gmt":"2025-02-14T13:47:10","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34611"},"modified":"2025-02-14T07:47:39","modified_gmt":"2025-02-14T13:47:39","slug":"brakke-viewpoint-february-14-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-14-2025\/","title":{"rendered":"\u5e03\u62c9\u514b\u89c2\u70b9 2025 \u5e74 2 \u6708 14 \u65e5"},"content":{"rendered":"<p><strong>\u667a\u80fd\u624b\u673a\u9769\u547d\uff1a\u201c\u5373\u4e70\u5373\u7528\u201d\u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u8d2d\u7269\u65b9\u5f0f<\/strong><\/p>\n<p>\u8fc7\u53bb\uff0c\u8d2d\u4e70\u5ba0\u7269\u4ea7\u54c1\u9700\u8981\u63d0\u524d\u8ba1\u5212 \u2014 \u5217\u51fa\u6e05\u5355\u3001\u8dd1\u591a\u5bb6\u5546\u5e97\u3001\u5468\u672b\u8d2d\u7269\u30022010 \u5e74\u4e4b\u524d\uff0c\u51b3\u5b9a\u8d2d\u4e70\u548c\u5b9e\u9645\u8d2d\u4e70\u4e4b\u95f4\u5b58\u5728\u5dee\u8ddd\u3002\u8fd9\u5e38\u5e38\u5bfc\u81f4\u5fd8\u8bb0\u8ba2\u5355\u3001\u72b9\u8c6b\u4e0d\u51b3\u6216\u5b8c\u5168\u653e\u5f03\u8d2d\u4e70\u3002<\/p>\n<p>\u540e\u6765\u667a\u80fd\u624b\u673a\u51fa\u73b0\u4e86\uff0c\u4e00\u5207\u90fd\u6539\u53d8\u4e86\u3002<\/p>\n<p>\u5230 2010 \u5e74\uff0c\u624b\u673a\u8d2d\u7269\u8fd8\u5f88\u7b28\u91cd\uff0c\u4f46\u5230 2012 \u5e74\uff0c\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387\u5df2\u8d85\u8fc7 50% \u7f8e\u56fd\u6210\u5e74\u4eba\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u4f18\u5316\u79fb\u52a8\u8d2d\u7269\u3002\u5ba0\u7269\u4e3b\u4eba\u4e0d\u518d\u9700\u8981\u7b49\u5f85\u8ba2\u8d2d - \u5982\u679c\u4ed6\u4eec\u5728\u670b\u53cb\u5bb6\u770b\u5230\u4ea7\u54c1\u3001\u5f97\u5230\u517d\u533b\u7684\u63a8\u8350\u6216\u98df\u7269\u7528\u5b8c\uff0c\u4ed6\u4eec\u53ef\u4ee5\u7acb\u5373\u8d2d\u4e70\u3002<\/p>\n<p>2013 \u5e74\u81f3 2015 \u5e74\u95f4\uff0c\u79fb\u52a8\u8d2d\u7269\u5448\u7206\u70b8\u5f0f\u589e\u957f\u3002Chewy\u3001\u4e9a\u9a6c\u900a\u548c\u5ba0\u7269\u96f6\u552e\u5546\u6539\u8fdb\u4e86\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f7f\u6bd4\u8f83\u4ef7\u683c\u3001\u67e5\u770b\u8bc4\u8bba\u548c\u70b9\u51fb\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u53d8\u5f97\u8f7b\u800c\u6613\u4e3e\u3002Apple Pay \u548c\u4e00\u952e\u7ed3\u8d26\u4f7f\u8d2d\u7269\u53d8\u5f97\u65e0\u7f1d\u8854\u63a5\u3002\u5373\u65f6\u6ee1\u8db3\u6210\u4e3a\u5e38\u6001\u3002<\/p>\n<p>\u65b0\u51a0\u75ab\u60c5\u52a0\u901f\u4e86\u8fd9\u4e00\u8d8b\u52bf\u3002\u7531\u4e8e\u5c01\u9501\u9650\u5236\u4e86\u517d\u533b\u8bca\u6240\u548c\u5ba0\u7269\u5e97\u7684\u5f00\u653e\uff0c\u5ba0\u7269\u4e3b\u4eba\u5f00\u59cb\u901a\u8fc7\u79fb\u52a8\u8d2d\u7269\u8d2d\u4e70\u5fc5\u9700\u54c1\u3002Chewy 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\u5217\u6e05\u5355\u3001\u8dd1\u591a\u5bb6\u5546\u5e97\u3001\u5468\u672b\u75af\u72c2\u91c7\u8d2d\u30022010 \u5e74\u4e4b\u524d\uff0c\u51b3\u5b9a\u8d2d\u4e70\u548c\u5b9e\u9645\u8d2d\u4e70\u4e4b\u95f4\u5b58\u5728\u4e00\u6bb5\u65f6\u5dee\u3002\u8fd9\u79cd\u82b1\u8d39\u7684\u65f6\u95f4\u5e38\u5e38\u5bfc\u81f4\u5fd8\u8bb0\u8ba2\u5355\u3001\u72b9\u8c6b\u4e0d\u51b3\u6216\u5e72\u8106\u653e\u5f03\u8d2d\u4e70\u3002\u540e\u6765\u667a\u80fd\u624b\u673a\u51fa\u73b0\u4e86\uff0c\u4e00\u5207\u90fd\u6539\u53d8\u4e86\u3002\u5230 2010 \u5e74\uff0c\u901a\u8fc7\u624b\u673a\u8d2d\u7269\u8fd8\u5f88\u4e0d\u65b9\u4fbf\uff0c\u4f46\u5230 2012 \u5e74\uff0c\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387\u8d85\u8fc7 50% \u7f8e\u56fd\u6210\u5e74\u4eba\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u4f18\u5316\u79fb\u52a8\u8d2d\u7269\u3002\u5ba0\u7269\u4e3b\u4eba\u4e0d\u518d\u9700\u8981\u7b49\u5f85\u4e0b\u5355 \u2014 \u2014 \u5982\u679c\u4ed6\u4eec\u5728\u670b\u53cb\u5bb6\u770b\u5230\u67d0\u79cd\u4ea7\u54c1\u3001\u5f97\u5230\u517d\u533b\u7684\u63a8\u8350\u6216\u98df\u7269\u7528\u5b8c\u4e86\uff0c\u4ed6\u4eec\u53ef\u4ee5\u7acb\u5373\u8d2d\u4e70\u30022013 \u5e74\u81f3 2015 \u5e74\u95f4\uff0c\u79fb\u52a8\u8d2d\u7269\u5448\u7206\u70b8\u5f0f\u589e\u957f\u3002Chewy\u3001\u4e9a\u9a6c\u900a\u548c\u5ba0\u7269\u96f6\u552e\u5546\u6539\u8fdb\u4e86\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u8ba9\u6bd4\u4ef7\u3001\u67e5\u770b\u8bc4\u8bba\u548c\u70b9\u51fb\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u53d8\u5f97\u6beb\u4e0d\u8d39\u529b\u3002Apple Pay \u548c\u4e00\u952e\u7ed3\u8d26\u8ba9\u8d2d\u7269\u53d8\u5f97\u65e0\u7f1d\u8854\u63a5\u3002\u5373\u65f6\u6ee1\u8db3\u6210\u4e3a\u5e38\u6001\u3002\u65b0\u51a0\u75ab\u60c5\u52a0\u901f\u4e86\u8fd9\u4e00\u8d8b\u52bf\u3002\u7531\u4e8e\u5c01\u9501\u9650\u5236\u4e86\u524d\u5f80\u517d\u533b\u8bca\u6240\u548c\u5ba0\u7269\u5546\u5e97\u7684\u901a\u9053\uff0c\u5ba0\u7269\u4e3b\u4eba\u8f6c\u5411\u79fb\u52a8\u8d2d\u7269\u6765\u8d2d\u4e70\u5fc5\u9700\u54c1\u3002\u50cfChewy\u548c\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u516c\u53f8\u84ec\u52c3\u53d1\u5c55\uff0c\u800c\u5b9e\u4f53\u96f6\u552e\u5546\u5219\u4e89\u76f8\u8ddf\u8fdb\u3002\u5373\u4f7f\u5728\u9650\u5236\u89e3\u9664\u540e\uff0c\u79fb\u52a8\u8d2d\u7269\u7684\u4fbf\u5229\u6027\u4ecd\u7136\u662f\u4e00\u79cd\u4e60\u60ef\u3002\u5982\u4eca\uff0c\u5982\u679c\u5ba0\u7269\u4e3b\u4eba\u51b3\u5b9a\u8d2d\u4e70\u67d0\u79cd\u4ea7\u54c1\u65f6\u65e0\u6cd5\u7acb\u5373\u8d2d\u4e70\uff0c\u90a3\u4e48\u5176\u4ed6\u54c1\u724c\u6216\u96f6\u552e\u5546\u5c31\u4f1a\u8d62\u5f97\u9500\u552e\u3002\u6d88\u8d39\u8005<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-14-2025\/\" class=\"view-full-post-btn\">\u67e5\u770b\u5b8c\u6574\u6587\u7ae0<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34611","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-14-2025\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The Smartphone Revolution: How \u201cBuy Now\u201d Changed Shopping Forever Buying pet products used to require planning\u2014lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether. Then came smartphones, and everything changed. By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order\u2014if they saw a product at a friend\u2019s house, got a vet\u2019s recommendation, or ran out of food, they could buy it instantly. Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap \u201cBuy Now.\u201d Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. The COVID-19 pandemic accelerated this trend. With lockdowns restricting access to vet clinics and pet stores, owners turned to mobile shopping for essentials. Companies like Chewy and Amazon thrived, while brick-and-mortar retailers scrambled to keep up. Even after restrictions lifted, the convenience of mobile shopping remained a habit. Today, if a product isn\u2019t available for purchase the moment a pet owner decides, another brand or retailer will win the sale. 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Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether. Then came smartphones, and everything changed. By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order\u2014if they saw a product at a friend\u2019s house, got a vet\u2019s recommendation, or ran out of food, they could buy it instantly. Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap \u201cBuy Now.\u201d Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. The COVID-19 pandemic accelerated this trend. With lockdowns restricting access to vet clinics and pet stores, owners turned to mobile shopping for essentials. Companies like Chewy and Amazon thrived, while brick-and-mortar retailers scrambled to keep up. Even after restrictions lifted, the convenience of mobile shopping remained a habit. Today, if a product isn\u2019t available for purchase the moment a pet owner decides, another brand or retailer will win the sale. 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