{"id":34028,"date":"2024-09-20T06:30:32","date_gmt":"2024-09-20T12:30:32","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34028"},"modified":"2024-09-20T06:30:32","modified_gmt":"2024-09-20T12:30:32","slug":"brakke-viewpoint-september-20-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-september-20-2024\/","title":{"rendered":"\u5e03\u62c9\u514b\u89c2\u70b9 2024 \u5e74 9 \u6708 20 \u65e5"},"content":{"rendered":"<p>\u6211\u7684\u804c\u4e1a\u751f\u6daf\u4e3b\u8981\u5728\u6211\u7684\u7956\u56fd\u5df4\u897f\u53d1\u5c55\uff0c\u6211\u5df2\u5728\u591a\u5bb6\u516c\u53f8\u4e3a\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u5de5\u4f5c\u4e86 33 \u5e74\u3002\u5728\u6b64\u671f\u95f4\uff0c\u6211\u4e00\u76f4\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u7684\u6d3b\u529b\u611f\u5230\u60ca\u8bb6\uff0c\u5c24\u5176\u662f\u6700\u8fd1\u8fdc\u7a0b\u533b\u7597\u3001\u5065\u5eb7\u8ba1\u5212\u548c\u4eba\u5de5\u667a\u80fd\u7b49\u517d\u533b\u4e13\u4e1a\u9886\u57df\u7684\u53d1\u5c55\u3002<\/p>\n<p>\u56de\u987e\u8fc7\u53bb\u7684\u4e00\u5e74\uff0c\u6211\u60f3\u603b\u7ed3\u4e00\u4e0b\u8fd9\u4e2a\u5e02\u573a\u7684\u4e3b\u8981\u589e\u957f\u52a8\u529b\u3002\u6839\u636e SINDAN\uff08\u884c\u4e1a\u8054\u76df\uff09\u7684\u6570\u636e\uff0c\u4e0e 2022 \u5e74\u76f8\u6bd4\uff0c2023 \u5e74\u52a8\u7269\u4fdd\u5065\u5e02\u573a\u589e\u957f\u4e86 4.2%\u3002\u5728\u8fc7\u53bb 10 \u5e74\u4e2d\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387 (CAGR) \u4e3a 10.5%\uff0c\u8fd9\u8868\u660e\u5728 2021 \u5e74 COVID \u540e 20.5% \u589e\u957f\u9ad8\u5cf0\u4e4b\u540e\uff0c\u589e\u957f\u6709\u6240\u653e\u7f13\uff0c\u8fd9\u53cd\u6620\u4e86\u5168\u7403\u8d8b\u52bf\u3002<\/p>\n<p>\u4e3b\u8981\u589e\u957f\u52a8\u529b\u4ecd\u662f\u72d7\u548c\u732b\u4ea7\u54c1\u5e02\u573a\uff0c\u8be5\u5e02\u573a\u5360\u8be5\u884c\u4e1a\u603b\u6536\u5165 108 \u4ebf\u96f7\u4e9a\u5c14\uff08\u6309\u5f53\u524d\u6c47\u7387\u8ba1\u7b97\u7ea6\u4e3a 20 \u4ebf\u7f8e\u5143\uff09\u7684 29%\u3002\u5728\u4f34\u4fa3\u52a8\u7269\u9886\u57df\uff0c\u5355\u514b\u9686\u6297\u4f53\u7b49\u521b\u65b0\u6cbb\u7597\u4ea7\u54c1\u7684\u5feb\u901f\u91c7\u7528\u5c24\u4e3a\u7a81\u51fa\u3002<\/p>\n<p>\u6211\u5c06\u7ee7\u7eed\u76d1\u6d4b 2024 \u5e74\u7684\u5e74\u5ea6\u6570\u636e\uff0c\u5e76\u4e0e\u60a8\u5206\u4eab\u4efb\u4f55\u65b0\u7684\u8fdb\u5c55\u3002<\/p>\n<p>Mauri Moreira \u2013 Brakke \u62c9\u4e01\u7f8e\u6d32<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6211\u7684\u804c\u4e1a\u751f\u6daf\u4e3b\u8981\u5728\u6211\u7684\u7956\u56fd\u5df4\u897f\u53d1\u5c55\uff0c\u5728\u90a3\u91cc\u6211\u5df2\u5728\u591a\u5bb6\u516c\u53f8\u4e3a\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u5949\u732e\u4e8633\u5e74\u3002\u5728\u6b64\u671f\u95f4\uff0c\u6211\u4e00\u76f4\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u7684\u6d3b\u529b\u611f\u5230\u60ca\u53f9\uff0c\u5c24\u5176\u662f\u8fd1\u5e74\u6765\u8fdc\u7a0b\u533b\u7597\u3001\u5065\u5eb7\u8ba1\u5212\u548c\u4eba\u5de5\u667a\u80fd\u7b49\u517d\u533b\u4e13\u79d1\u9886\u57df\u7684\u53d1\u5c55\u3002\u56de\u987e\u8fc7\u53bb\u7684\u4e00\u5e74\uff0c\u6211\u60f3\u603b\u7ed3\u4e00\u4e0b\u8fd9\u4e2a\u5e02\u573a\u7684\u4e3b\u8981\u589e\u957f\u52a8\u529b\u3002\u6839\u636e\u884c\u4e1a\u8054\u76dfSINDAN\u7684\u6570\u636e\uff0c2023\u5e74\u52a8\u7269\u4fdd\u5065\u5e02\u573a\u8f832022\u5e74\u589e\u957f\u4e864.2%\u3002\u8fc7\u53bb10\u5e74\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\uff08CAGR\uff09\u4e3a10.5%\uff0c\u8fd9\u8868\u660e\u57282021\u5e74\u8fbe\u5230\u65b0\u51a0\u75ab\u60c5\u540e20.5%\u7684\u5cf0\u503c\u540e\uff0c\u589e\u901f\u6709\u6240\u653e\u7f13\uff0c\u8fd9\u4e0e\u5168\u7403\u8d8b\u52bf\u76f8\u7b26\u3002\u4e3b\u8981\u7684\u589e\u957f\u52a8\u529b\u4ecd\u7136\u662f\u732b\u72d7\u4ea7\u54c1\u5e02\u573a\uff0c\u8be5\u5e02\u573a\u5360\u8be5\u884c\u4e1a108\u4ebf\u96f7\u4e9a\u5c14\uff08\u6309\u5f53\u524d\u6c47\u7387\u7ea6\u540820\u4ebf\u7f8e\u5143\uff09\u603b\u6536\u5165\u768429%\u3002\u5728\u4f34\u4fa3\u52a8\u7269\u9886\u57df\uff0c\u5355\u514b\u9686\u6297\u4f53\u7b49\u521b\u65b0\u6cbb\u7597\u4ea7\u54c1\u7684\u5feb\u901f\u5e94\u7528\u5c24\u4e3a\u7a81\u51fa\u3002\u6211\u5c06\u7ee7\u7eed\u5173\u6ce82024\u5e74\u7684\u5e74\u5ea6\u6570\u636e\uff0c\u5e76\u4e0e\u60a8\u5206\u4eab\u4efb\u4f55\u65b0\u7684\u8fdb\u5c55\u3002Mauri Moreira \u2013 Brakke LATAM<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34028","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Throughout this time, I\u2019ve been consistently amazed by the industry\u2019s dynamism, especially with the recent growth in veterinary specialties like telemedicine, health plans, and artificial intelligence. Reflecting on the past year, I wanted to summarize the key growth drivers in this market. According to SINDAN (the industry\u2019s union), the animal health market grew by 4.2% in 2023 compared to 2022. Over the past 10 years, the compound annual growth rate (CAGR) has been 10.5%, signaling a slowdown after the post-COVID peak of 20.5% growth in 2021, which mirrors the global trend. The primary growth driver continues to be the market for dog and cat products, which accounted for 29% of the industry\u2019s total revenue of 10.8 billion reais (approximately 2 billion USD at current exchange rates). Within the companion animal segment, the rapid adoption of innovative therapeutic products like monoclonal antibodies stands out. 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