{"id":27284,"date":"2019-11-21T05:20:28","date_gmt":"2019-11-21T11:20:28","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=27284"},"modified":"2019-11-21T05:20:28","modified_gmt":"2019-11-21T11:20:28","slug":"new-study-measures-channel-disruption-in-pet-health-products","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/","title":{"rendered":"\u65b0\u7814\u7a76\u8861\u91cf\u5ba0\u7269\u4fdd\u5065\u4ea7\u54c1\u6e20\u9053\u4e2d\u65ad\u60c5\u51b5"},"content":{"rendered":"<p>\u5317\u5361\u7f57\u6765\u7eb3\u5dde\u683c\u6797\u65af\u535a\u7f57<br \/>\n2019 \u5e74 10 \u6708 9 \u65e5<\/p>\n<p>Brakke Consulting 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\u7684\u4e00\u9879\u65b0\u7814\u7a76\u63cf\u7ed8\u4e86\u5ba0\u7269\u4ea7\u54c1\u5206\u9500\u548c\u96f6\u552e\u7684\u53d8\u5316\u52a8\u6001\uff0c\u5c24\u5176\u662f\u5065\u5eb7\u548c\u8425\u517b\u4ea7\u54c1\u3002\u5ba0\u7269\u5065\u5eb7\u4ea7\u54c1\uff1a\u6e20\u9053\u53d8\u5316\u65e8\u5728\u5c55\u793a\u5ba0\u7269\u4e3b\u4eba\u7684\u8d2d\u4e70\u6a21\u5f0f\u5982\u4f55\u968f\u7740\u65b0\u9500\u552e\u6e20\u9053\u4ee5\u53ca\u83b7\u5f97\u517d\u533b\u670d\u52a1\u7684\u65b0\u65b9\u5f0f\u800c\u53d1\u751f\u53d8\u5316\u3002Brakke Consulting \u603b\u88c1\u7f57\u4f2f\u7279\u00b7\u743c\u65af\u535a\u58eb\u8868\u793a\uff1a\u201cChewy.com \u7684\u8fc5\u901f\u5d1b\u8d77\u3001\u6c83\u5c14\u739b\u7b49\u516c\u53f8\u8fdb\u519b\u517d\u533b\u62a4\u7406\u9886\u57df\u4ee5\u53ca Covetrus, Inc. \u7684\u8fd1\u671f\u6210\u7acb\uff0c\u8fd9\u4e9b\u4e8b\u4ef6\u90fd\u5728\u98a0\u8986\u5ba0\u7269\u4e3b\u4eba\u7684\u8d2d\u4e70\u4ea7\u54c1\u65b9\u5f0f\uff0c\u5c24\u5176\u662f\u5065\u5eb7\u548c\u8425\u517b\u4ea7\u54c1\u3002\u201d\u4ed6\u8868\u793a\uff1a\u201c\u517d\u533b\u4e0d\u4ec5\u62e5\u6709\u66f4\u591a\u66f4\u597d\u7684\u65b9\u5f0f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\uff0c\u73b0\u5728\u8fd8\u6709\u65b0\u7684\u53c2\u4e0e\u8005\u5728\u591a\u4e2a\u7c7b\u522b\u4e2d\u79ef\u6781\u4e0e\u517d\u533b\u548c\u4f20\u7edf\u5ba0\u7269\u96f6\u552e\u5546\u7ade\u4e89\u3002\u201dBrakke \u7684\u8fd9\u9879\u65b0\u7814\u7a76\u5305\u62ec\u5bf9 1,000 \u540d\u5ba0\u7269\u4e3b\u4eba\u548c 500 \u540d\u517d\u533b\u8fdb\u884c\u7684\u5168\u56fd\u4ee3\u8868\u6027\u8c03\u67e5\u3002\u7814\u7a76\u7ed3\u679c\u5c06\u6839\u636e\u5ba0\u7269\u4e3b\u4eba\u8d2d\u4e70\u8005\u7fa4\u4f53\u3001\u6240\u5728\u56fd\u5bb6\/\u5730\u533a\u548c\u517d\u533b\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u7c7b\u578b\u8fdb\u884c\u7ec6\u5206\u3002\u5ba0\u7269\u4e3b\u4eba\u7814\u7a76\u6db5\u76d6\u7684\u4e3b\u9898\u5305\u62ec\uff1a\u5ba0\u7269\u4e3b\u4eba\u5728\u54ea\u91cc\u8d2d\u4e70\u5065\u5eb7\u548c\u8425\u517b\u76f8\u5173\u4ea7\u54c1\uff0c\u9891\u7387\u548c\u652f\u51fa\u6c34\u5e73\u5982\u4f55\uff1f\u4ed6\u4eec\u504f\u597d\u7684\u6e20\u9053\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u662f\u5426\u53d1\u751f\u4e86\u53d8\u5316\uff1f\u5982\u4f55\u53d8\u5316\uff1f\u4fbf\u5229\u6027\u3001\u5728\u7ebf\u8ba2\u8d2d\u548c\u9001\u8d27\u4e0a\u95e8\u6709\u591a\u91cd\u8981\uff1f\u4ed6\u4eec\u5728\u54ea\u91cc\u8d2d\u4e70\u5ba0\u7269\u4ea7\u54c1\uff1f<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\" class=\"view-full-post-btn\">\u67e5\u770b\u5b8c\u6574\u6587\u7ae0<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-27284","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Greensboro, NC October 9, 2019 A new research study from Brakke Consulting is mapping the changing dynamics of pet product distribution and retailing, especially health and nutrition products. Pet Health Products: Changing Channels aims to show how pet owner purchasing patterns are changing in light of new sales channels, as well as new ways to obtain veterinary services. \u201cThe rapid emergence of Chewy.com, the entrance of Walmart and others into veterinary care and the recent formation of Covetrus, Inc., are all events that are disrupting the way pet owners buy products, especially health and nutrition products,\u201d says Dr. Robert Jones, president of Brakke Consulting. \u201cNot only do veterinarians have more and better ways to serve their clients, there are now new players actively competing with veterinarians and traditional pet retailers in several categories,\u201d he said. The new Brakke study includes nationally representative surveys of 1,000 pet owners and 500 veterinarians. Findings will be segmented by pet owner purchaser segments, regions of the country and type of veterinary service provider. Among topics covered in the pet owner research are: Where are pet owners purchasing health and nutrition-related products, at what frequency and at what spending level? Has their preferred channel changed within the last year, and how? How important are convenience, online ordering and home delivery? Does where they get theirView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-21T11:20:28+00:00\" \/>\n<meta name=\"author\" content=\"Brakke Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brakke Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\"},\"author\":{\"name\":\"Brakke Consulting\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"headline\":\"New Study Measures Channel Disruption In Pet Health Products\",\"datePublished\":\"2019-11-21T11:20:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\"},\"wordCount\":386,\"articleSection\":[\"Company News\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\",\"url\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2019-11-21T11:20:28+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Study Measures Channel Disruption In Pet Health Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\",\"name\":\"Brakke Consulting\",\"url\":\"https:\/\/brakkeconsulting.com\/zh\/author\/i5ww2018\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6765\u81ea Brakke Consulting \u7684\u65b0\u95fb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/zh\/new-study-measures-channel-disruption-in-pet-health-products\/","og_locale":"zh_CN","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Greensboro, NC October 9, 2019 A new research study from Brakke Consulting is mapping the changing dynamics of pet product distribution and retailing, especially health and nutrition products. Pet Health Products: Changing Channels aims to show how pet owner purchasing patterns are changing in light of new sales channels, as well as new ways to obtain veterinary services. \u201cThe rapid emergence of Chewy.com, the entrance of Walmart and others into veterinary care and the recent formation of Covetrus, Inc., are all events that are disrupting the way pet owners buy products, especially health and nutrition products,\u201d says Dr. Robert Jones, president of Brakke Consulting. \u201cNot only do veterinarians have more and better ways to serve their clients, there are now new players actively competing with veterinarians and traditional pet retailers in several categories,\u201d he said. The new Brakke study includes nationally representative surveys of 1,000 pet owners and 500 veterinarians. Findings will be segmented by pet owner purchaser segments, regions of the country and type of veterinary service provider. Among topics covered in the pet owner research are: Where are pet owners purchasing health and nutrition-related products, at what frequency and at what spending level? Has their preferred channel changed within the last year, and how? How important are convenience, online ordering and home delivery? 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