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The survey was conducted in late 2014, and presented at Western Veterinary Conference in Las Vegas, NV, this month. “Executives of smaller companies tended to be more bullish about 2015 and beyond than larger companies,” said Ron Brakke, president of Brakke Consulting. “Their optimism may be driven in part by new technologies they are developing.” Regions of greatest growth are expected to be Asia, especially China, followed by the US and Latin America, according to survey participants. Sales in Europe are expected to be flat or perhaps even down slightly. While executives expect sales of both companion animal and food animal products to expand, they foresee further contraction in the equine market. In the US, survey participants anticipate that beef and swine numbers will grow, rebounding from declines caused by drought (beef) and PEDV (swine). PEDV is porcine epidemic diarrhea virus, a devastating disease that hit US swine herds in 2013 and 2014. Animal Health executives are happy to have the Great Recession behind them. 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