{"id":12000,"date":"2016-10-11T09:35:54","date_gmt":"2016-10-11T14:35:54","guid":{"rendered":"\/?p=12000"},"modified":"2018-02-02T09:36:53","modified_gmt":"2018-02-02T15:36:53","slug":"brakke-consulting-trone-brand-energy-reexamine-pet-pharmaceutical-market-shift","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-trone-brand-energy-reexamine-pet-pharmaceutical-market-shift\/","title":{"rendered":"Brakke Consulting \u548c Trone Brand Energy \u91cd\u65b0\u5ba1\u89c6\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u7684\u8f6c\u53d8"},"content":{"rendered":"<p>Brakke Consulting, Inc. \u662f\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u9886\u5148\u7684\u54a8\u8be2\u548c\u7814\u7a76\u516c\u53f8\uff0c\u800c Trone Brand Energy \u662f\u4e00\u5bb6\u9886\u5148\u7684\u5ba0\u7269\u7c7b\u522b\u5e7f\u544a\u548c\u8425\u9500\u6d1e\u5bdf\u516c\u53f8\uff0c\u4ed6\u4eec\u5f88\u9ad8\u5174\u5730\u5ba3\u5e03\u4e86\u4e00\u9879\u4fe1\u606f\u4e30\u5bcc\u7684\u65b0\u7814\u7a76\uff0c\u5373 2016-2017 \u5e74\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u8f6c\u53d8\u7814\u7a76\uff0c\u8be5\u7814\u7a76\u5c06\u6df1\u5165\u4e86\u89e3\u517d\u533b\u8bca\u6240\u3001\u836f\u623f\u548c\u5236\u9020\u5546\u5982\u4f55\u88c5\u5907\u81ea\u5df1\uff0c\u4ee5\u6700\u4f73\u65b9\u5f0f\u53c2\u4e0e\u548c\u63a5\u53d7\u4e0d\u65ad\u53d8\u5316\u7684\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u3002<\/p>\n<p>Trone Brand Energy \u548c Brakke \u4e8e 2015 \u5e74 1 \u6708\u53d1\u8868\u7684\u4e00\u9879\u65e9\u671f\u7814\u7a76\u8c03\u67e5\u4e86\u5ba0\u7269\u836f\u54c1\u5206\u9500\u548c\u9500\u552e\u7684\u53d1\u5c55\u8d8b\u52bf\u4ee5\u53ca\u5bf9\u5ba0\u7269\u4e3b\u4eba\u3001\u517d\u533b\u548c\u836f\u5242\u5e08\u7684\u5f71\u54cd\u4ee5\u53ca\u5bf9\u5ba0\u7269\u836f\u54c1\u5236\u9020\u5546\u7684\u5f71\u54cd\u3002<\/p>\n<p>Brakke Consulting \u603b\u88c1 Ron Brakke \u8868\u793a\uff1a\u201c\u6211\u4eec\u76f8\u4fe1\u8fd9\u9879\u65b0\u7814\u7a76\u5c06\u4ee5 2015 \u5e74\u7814\u7a76\u83b7\u5f97\u7684\u4fe1\u606f\u4e3a\u57fa\u7840\uff0c\u5e76\u786e\u8ba4\u6d88\u8d39\u8005\u4ece\u517d\u533b\u8bca\u6240\u4ee5\u5916\u7684\u6e20\u9053\u8d2d\u4e70\u5ba0\u7269\u836f\u54c1\u7684\u8d8b\u52bf\u662f\u52a0\u901f\u3001\u4fdd\u6301\u4e0d\u53d8\u6216\u4e0b\u964d\u3002\u8fd9\u5c06\u662f\u516c\u53f8\u5728\u6218\u7565\u89c4\u5212\u4e2d\u7528\u4e8e\u5236\u5b9a\u8425\u9500\u7b56\u7565\u548c\u6307\u5bfc\u7814\u53d1\u7ec4\u5408\u7684\u91cd\u8981\u65b0\u6570\u636e\u3002\u201d<\/p>\n<p>Trone Brand Energy \u603b\u88c1 Doug Barton \u8868\u793a\uff1a\u201c\u4e4b\u524d\u7684\u7814\u7a76\u6bd4\u8f83\u4e86\u65e9\u671f\u91c7\u7528\u8005\uff08\u5373\u901a\u8fc7\u5176\u4ed6\u6e20\u9053\u8d2d\u4e70\u5904\u65b9\u5ba0\u7269\u836f\u7269\u7684\u4eba\uff09\u4e0e\u66f4\u5fe0\u4e8e\u517d\u533b\u8bca\u6240\u7684\u5ba0\u7269\u4e3b\u4eba\u30022016-2017 \u5e74\u7684\u7814\u7a76\u5c06\u66f4\u65b0\u8fd9\u4e9b\u5ba0\u7269\u4e3b\u4eba\u7fa4\u4f53\u7684\u6982\u51b5\uff0c\u5e76\u63a2\u7d22\u4ed6\u4eec\u5bf9\u517d\u533b\u8bca\u6240\u548c\u5176\u4ed6\u8d2d\u4e70\u6e20\u9053\u7684\u52a8\u673a\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u3002\u201d<\/p>\n<p><em>\u5ba0\u7269\u4e3b\u4eba<br \/>\n<\/em>2015 \u5e74\u7684\u7814\u7a76\u8868\u660e\uff0c\u5ba0\u7269\u4e3b\u4eba\u5e0c\u671b\u5728\u517d\u533b\u8bca\u6240\u5916\u4e3a\u5ba0\u7269\u8d2d\u4e70\u5904\u65b9\u836f\uff0c\u613f\u610f\u8d2d\u4e70\u4eff\u5236\u836f\uff0c\u5e76\u5e0c\u671b\u517d\u533b\u5728\u8d2d\u4e70\u65f6\u4fdd\u6301\u900f\u660e\u5ea6\u548c\u5408\u4f5c\u30022016-2017 \u5e74\u7684\u7814\u7a76\u5c06\u66f4\u6df1\u5165\u5730\u7814\u7a76\u968f\u7740\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u7684\u53d8\u5316\uff0c\u517d\u533b\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u7ef4\u6301\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p><em>\u517d\u533b\u8bca\u6240<br \/>\n<\/em>2015 \u5e74\u7684\u7814\u7a76\u53d1\u73b0\uff0c25% \u517d\u533b\u8bca\u6240\u5df2\u7ecf\u62a5\u544a\u4e86\u4e0e\u6162\u6027\u5904\u65b9\u5ba0\u7269\u836f\u7269\u8bca\u6240\u5185\u9500\u552e\u989d\u4e0b\u964d\u76f8\u5173\u7684\u5e74\u5ea6\u6536\u5165\u4e0b\u964d\uff0c\u5e76\u4e14 24% \u9884\u8ba1\u6b21\u5e74\u6536\u5165\u4e5f\u4f1a\u4e0b\u964d\u3002\u8bb8\u591a\u8bca\u6240\u672a\u80fd\u91c7\u53d6\u5546\u4e1a\u7b56\u7565\u6765\u5e94\u5bf9\u8bca\u6240\u5916\u5904\u65b9\u5ba0\u7269\u836f\u7269\u7684\u4f9b\u5e94\u4e0d\u8db3\u30022016-2017 \u5e74\u7684\u7814\u7a76\u5c06\u83b7\u5f97\u6709\u5173\u517d\u533b\u5bf9\u901a\u8fc7\u66ff\u4ee3\u6e20\u9053\u5206\u9500\u5ba0\u7269\u836f\u54c1\u7684\u5236\u9020\u5546\u548c\u5206\u9500\u5546\u7684\u6001\u5ea6\u548c\u53ef\u80fd\u7684\u53cd\u5e94\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u5e76\u5c06\u6df1\u5165\u4e86\u89e3\u517d\u533b\u5bf9\u5236\u9020\u5546\u548c\u5206\u9500\u5546\u7684\u671f\u671b\u4ee5\u53ca\u4ed6\u4eec\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u5e2e\u52a9\u517d\u533b\u8bca\u6240\u9002\u5e94\u4e0d\u65ad\u53d1\u5c55\u7684\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u3002<\/p>\n<p><em>\u836f\u5242\u5e08<\/em><br \/>\n\u5728\u4e4b\u524d\u7684\u7814\u7a76\u4e2d\uff0c\u5927\u591a\u6570\u76ee\u524d\u6ca1\u6709\u50a8\u5907\u5904\u65b9\u5ba0\u7269\u836f\u7269\u7684\u836f\u5242\u5e08 (64%) \u8868\u793a\u4ed6\u4eec\u8ba4\u4e3a\u4ed6\u4eec\u5e94\u8be5\u5f00\u59cb\u50a8\u5907\u5904\u65b9\u5ba0\u7269\u836f\u7269\uff0c\u7406\u7531\u662f\u5e02\u573a\u9700\u6c42\u548c\u589e\u52a0\u6536\u5165\u7684\u673a\u4f1a\u30022016-2017 \u5e74\u7684\u7814\u7a76\u5c06\u786e\u5b9a\u4ece\u90a3\u65f6\u8d77\u50a8\u5907\u884c\u4e3a\u7684\u53d8\u5316\u3001\u5ba0\u7269\u4e3b\u4eba\u4ece\u836f\u5e97\u8d2d\u4e70\u7684\u5ba0\u7269\u836f\u7269\u7c7b\u578b\uff0c\u4ee5\u53ca\u968f\u7740\u5ba0\u7269\u836f\u7269\u5e02\u573a\u7684\u53d8\u5316\uff0c\u5236\u9020\u5546\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u534f\u52a9\u836f\u5242\u5e08\u3002<\/p>\n<p><em>\u5236\u9020\u5546\u548c\u5206\u9500\u5546<\/em><br \/>\n\u672c\u7814\u7a76\u5c06\u66f4\u52a0\u91cd\u89c6\u5236\u9020\u5546\u548c\u5206\u9500\u5546\u53ef\u80fd\u53d7\u5230\u7684\u5f71\u54cd\u4ee5\u53ca\u4ed6\u4eec\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u884c\u52a8\uff0c\u4ee5\u53ca\u5236\u9020\u5546\u548c\u5206\u9500\u5546\u4e0e\u517d\u533b\u548c\u836f\u5242\u5e08\u7684\u4e92\u52a8\uff0c\u4ee5\u4fc3\u8fdb\u4ed6\u4eec\u4e0e\u4e24\u8005\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u5982\u9700\u4e86\u89e3\u6709\u5173\u8be5\u7814\u7a76\u7684\u66f4\u591a\u4fe1\u606f\u6216\u4ee5\u6298\u6263\u4ef7\u8d2d\u4e70\uff0c\u8bf7\u8054\u7cfb David Goodnight \u535a\u58eb\uff0c\u7535\u8bdd\uff1a830-285-1259\u3002<\/p>\n<p><u>\u5173\u4e8eBrakke Consulting<\/u><br \/>\n30 \u591a\u5e74\u6765\uff0cBrakke Consulting \u4e3a\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u63d0\u4f9b\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\u56fd\u9645\u8425\u9500\u3001\u65b0\u4e1a\u52a1\u5f00\u53d1\u3001\u4ea7\u54c1\u8bc4\u4f30\u548c\u5206\u9500\u7b56\u7565\u3002\u8be5\u516c\u53f8\u8fd8\u4e3a\u517d\u533b\u8bca\u6240\u63d0\u4f9b\u54a8\u8be2\u670d\u52a1\uff0c\u5e76\u4ee5\u5176\u8054\u5408\u5e02\u573a\u7814\u7a76\u800c\u95fb\u540d\uff0c\u4e3a\u8be5\u884c\u4e1a\u63d0\u4f9b\u6218\u7565\u6027\u3001\u53ca\u65f6\u7684\u4fe1\u606f\u3002<\/p>\n<p><u>\u5173\u4e8e Trone Brand Energy<\/u><br \/>\nTrone Brand Energy \u4ee5 Firefly Effect\u2122 \u6218\u7565\u65b9\u6cd5\u800c\u95fb\u540d\uff0c\u8be5\u65b9\u6cd5\u5229\u7528\u6570\u636e\u6765\u5f00\u53d1\u5f3a\u5927\u7684\u6d1e\u5bdf\u529b\uff0c\u4ee5\u5c06\u4eba\u4eec\u4e0e\u54c1\u724c\u8054\u7cfb\u8d77\u6765\u3002Trone Brand Energy \u63d0\u4f9b\u5e7f\u544a\u3001\u5a92\u4f53\u8d2d\u4e70\u548c\u89c4\u5212\u3001\u6218\u7565\u89c4\u5212\u548c\u5206\u6790\u3001\u516c\u5171\u5173\u7cfb\u3001\u6d3b\u52a8\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5173\u7cfb\u8425\u9500\u3002\u8be5\u673a\u6784\u662f\u4e1c\u5357\u90e8\u6700\u5927\u7684\u72ec\u7acb\u673a\u6784\u4e4b\u4e00\u3002\u5ba2\u6237\u7ecf\u9a8c\u5305\u62ec\u5ba0\u7269\u4ea7\u54c1\u5236\u9020\u3001\u5ba0\u7269\u836f\u54c1\u548c\u5ba0\u7269\u884c\u4e1a\u534f\u4f1a\u3002\u6709\u5173\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee tronebrandenergy.com\u3002<\/p>\n<p>###<\/p>","protected":false},"excerpt":{"rendered":"<p>\u9886\u5148\u7684\u52a8\u7269\u4fdd\u5065\u884c\u4e1a\u54a8\u8be2\u548c\u7814\u7a76\u516c\u53f8 Brakke Consulting, Inc. \u4e0e\u9886\u5148\u7684\u5ba0\u7269\u54c1\u7c7b\u5e7f\u544a\u548c\u8425\u9500\u6d1e\u5bdf\u516c\u53f8 Trone Brand Energy \u6b23\u7136\u5ba3\u5e03\u4e00\u9879\u5185\u5bb9\u4e30\u5bcc\u7684\u65b0\u7814\u7a76\u2014\u2014\u300a2016-2017 \u5e74\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u8f6c\u578b\u7814\u7a76\u300b\u3002\u8be5\u7814\u7a76\u5c06\u6df1\u5165\u63a2\u8ba8\u517d\u533b\u8bca\u6240\u3001\u836f\u623f\u548c\u5236\u9020\u5546\u5982\u4f55\u66f4\u597d\u5730\u53c2\u4e0e\u548c\u5e94\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u5ba0\u7269\u836f\u54c1\u5e02\u573a\u3002Trone Brand Energy \u548c Brakke \u4e8e 2015 \u5e74 1 \u6708\u53d1\u5e03\u7684\u4e00\u9879\u65e9\u671f\u7814\u7a76\uff0c\u63a2\u8ba8\u4e86\u5ba0\u7269\u836f\u54c1\u5206\u9500\u548c\u9500\u552e\u7684\u6f14\u53d8\u8d8b\u52bf\u53ca\u5176\u5bf9\u5ba0\u7269\u4e3b\u4eba\u3001\u517d\u533b\u548c\u836f\u5242\u5e08\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u5bf9\u5ba0\u7269\u836f\u54c1\u5236\u9020\u5546\u7684\u5f71\u54cd\u3002 \u201c\u6211\u4eec\u76f8\u4fe1\u8fd9\u9879\u65b0\u7814\u7a76\u5c06\u4ee52015\u5e74\u7814\u7a76\u83b7\u5f97\u7684\u4fe1\u606f\u4e3a\u57fa\u7840\uff0c\u5e76\u786e\u8ba4\u6d88\u8d39\u8005\u4ece\u517d\u533b\u8bca\u6240\u4ee5\u5916\u7684\u6e20\u9053\u8d2d\u4e70\u5ba0\u7269\u836f\u54c1\u7684\u8d8b\u52bf\u6b63\u5728\u52a0\u901f\u3001\u4fdd\u6301\u4e0d\u53d8\u6216\u4e0b\u964d\u3002\u8fd9\u5c06\u662f\u91cd\u8981\u7684\u65b0\u6570\u636e\uff0c\u53ef\u4f9b\u4f01\u4e1a\u7528\u4e8e\u6218\u7565\u89c4\u5212\uff0c\u5236\u5b9a\u8425\u9500\u7b56\u7565\u548c\u6307\u5bfc\u7814\u53d1\u7ec4\u5408\uff0c\u201dBrakke Consulting\u603b\u88c1Ron Brakke\u8868\u793a\u3002\u201c\u4e4b\u524d\u7684\u7814\u7a76\u6bd4\u8f83\u4e86\u65e9\u671f\u91c7\u7528\u8005\uff08\u901a\u8fc7\u5176\u4ed6\u6e20\u9053\u8d2d\u4e70\u5ba0\u7269\u5904\u65b9\u836f\u7684\u4eba\uff09\u548c\u66f4\u5fe0\u4e8e\u517d\u533b\u8bca\u6240\u7684\u5ba0\u7269\u4e3b\u4eba\uff0c\u201dTrone Brand Energy\u603b\u88c1Doug Barton\u8868\u793a\u3002\u201c2016-2017\u5e74\u7684\u7814\u7a76\u5c06\u66f4\u65b0\u8fd9\u4e9b\u7ec6\u5206\u5e02\u573a\u7684\u6982\u51b5\u3002\u201d<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-trone-brand-energy-reexamine-pet-pharmaceutical-market-shift\/\" class=\"view-full-post-btn\">\u67e5\u770b\u5b8c\u6574\u6587\u7ae0<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-12000","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-trone-brand-energy-reexamine-pet-pharmaceutical-market-shift\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy,\u00a0 a leading pet category advertising and marketing insights company are excited to announce an informative new study, the 2016-2017 Pet Pharmaceutical Market Shift Study, which will provide insight into how veterinary clinics, pharmacies and manufacturers can equip themselves to optimally engage and embrace the changing pet pharmaceutical marketplace. An earlier study published in January 2015 by Trone Brand Energy and Brakke examined evolving trends in the distribution and sales of pet pharmaceuticals and the impact on pet owners, veterinarians and pharmacists as well as implications for pet pharmaceutical manufacturers. \u201cWe believe this new study will build upon the information that was obtained in the 2015 study and confirm that the trend in consumer purchasing of pet pharmaceuticals from sources other than veterinary clinics is accelerating, remaining the same or declining.\u00a0 This will be important new data for companies to use in strategic planning for use in generating marketing strategy and guiding R&amp;D portfolios,\u201d said Ron Brakke, President of Brakke Consulting. \u201cThe previous study compared Early Adopters, those purchasing prescription pet medications via alternate channels, with pet owners who were more loyal to their veterinary clinics,\u201d said Doug Barton, President of Trone Brand Energy. \u201cThe 2016-2017 study will update the profiles of these segments ofView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-trone-brand-energy-reexamine-pet-pharmaceutical-market-shift\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-11T14:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-02T15:36:53+00:00\" \/>\n<meta name=\"author\" content=\"Brakke Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brakke Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" 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