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Pet industry leaders will be able to monitor the impact of the coronavirus pandemic and economic downturn on pet owner purchasing and pet care thanks to a new tracking study from Brakke Consulting, COVID-19: Impact on Pet Care<\/em>. The study will be conducted in three waves beginning in May.<\/p>\n <\/p>\n The research tracks changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits.\u00a0 The study is based on three separate Internet surveys, each conducted among a random national sample of 1,000 pet owners.\u00a0 A report will be issued after each survey with full results.<\/p>\n <\/p>\n \u201cThe COVID-19 pandemic creates one of the most tumultuous markets that business leaders have faced in their careers.\u00a0 This study is designed to provide the best decision-making information available, \u201c says Bob Jones, PhD, president of Brakke Consulting.\u00a0 \u201cProviding three large-scale surveys consecutively as the market evolves will help companies and investors react more effectively to current events, as well as get a leg up on planning for 2021.\u201d<\/p>\n <\/p>\n