{"id":127,"date":"2018-01-21T22:48:21","date_gmt":"2018-01-21T22:48:21","guid":{"rendered":"\/?page_id=127"},"modified":"2025-10-27T10:58:51","modified_gmt":"2025-10-27T16:58:51","slug":"multi-client-studies","status":"publish","type":"page","link":"https:\/\/brakkeconsulting.com\/zh\/our-services\/information\/market-research\/multi-client-studies\/","title":{"rendered":"\u591a\u5ba2\u6237\u7814\u7a76"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;100px&#8221; inner_max_width_phone=&#8221;50px&#8221; custom_margin=&#8221;-30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Multi-Client Studies&#8221; 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quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Brakke Multi-client studies track the trends and forecast the future of animal health so you can respond effectively<\/h3>\n<p>Our multi-client studies remain a foundation of industry insight. Brakke\u2019s highly regarded benchmarking and industry trend analyses are now enhanced with TRC\u2019s advanced analytics and proprietary research tools.<\/p>\n<p>This expanded offering delivers:<\/p>\n<ul>\n<li>In-depth tracking of market trends across pharmaceuticals, vaccines, pet food, and nutrition.<\/li>\n<li>Benchmarking studies identify industry shifts and opportunities.<\/li>\n<li>Proprietary panel data providing unmatched veterinary and pet owner insights.\n<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Sales Force Effectiveness Study 2025 (June 2025)<\/span><u><br \/><\/u><\/strong>This report provides the industry\u2019s only sales force benchmark for the major US animal health, pet food, diagnostic companies as well as the top distributors in the industry.\u00a0 The report provides ratings and rankings of the companies and their sales reps over the past year along critical attributes, based on detailed responses from 1,200 veterinarians and practice managers across the US.\u00a0 Changes over time are measured based on previous reports, which have been generated since 2003.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"mailto:info@brakkeconsulting.com?subject=2023%20Sales%20Force%20Effectiveness%20Study\">info@brakkeconsulting.com<\/a>.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Cancer in Dogs and Cats (March 2025)<\/span><br \/><\/strong>The report is a valuable overview of a high-interest segment of the veterinary market. It provides the reader with an overview of the veterinary oncology market, including prevalence rates; an explanation of the delivery chain for cancer diagnosis and treatment; typical treatment costs for common cancers; and an estimate of the number of pets treated for cancer in the US each year. The report discusses the types of cancer therapies that are used in veterinary medicine, and offers an overview of approved veterinary cancer medications as well as products in development. The report also includes a survey of approximately 300 companion animal veterinarians, and a survey of 1,000 pet owners.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210228012238\/mailto:info@brakkeconsulting.com\">info@brakkeconsulting.com<\/a>.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">U<\/span><\/strong><strong><span style=\"text-decoration: underline;\">S Flea Control and Heartworm Markets (December 2024)<\/span><u><br \/><\/u><\/strong>Small animal parasite control continues to be one of the largest market segments in animal health.\u00a0 Regardless of the general economy\u2019s direction sales of flea, tick and heartworm products continue growing at a rate exceeding the animal health market as a whole. \u00a0Brakke Consulting\u2019s 2024 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets, including surveys of 350 veterinarians and 500 pet owners.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"mailto:info@brakkeconsulting.com?subject=2023%20Flea%20&amp;%20Heartworm%20report\">info@brakkeconsulting.com<\/a>.<\/p>\n<p><strong><u>Pain Management Products for Dogs and Cats (May 2024)<\/u><\/strong><strong><u><br \/><\/u><\/strong>This report includes an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and current pricing of leading pain management products. \u00a0It covers the launch of new monoclonal antibodies LIBRELA and SOLENSIA for treating osteoarthritis in pets.\u00a0 The report includes aggregated practice-level product dispensing data, as well as insights from a survey of 350 veterinarians regarding their approach to pain management.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"mailto:info@brakkeconsulting.com?subject=2023%20Pain%20Management%20Products%20Report\">info@brakkeconsulting.com<\/a>.<\/p>\n<p><strong><u>Brakke Pet Medicines<\/u><\/strong><strong><span style=\"text-decoration: underline;\"> Home Delivery<\/span><u> Study<\/u> (<u>January 8, 2024<\/u>)<br \/><\/strong>Pet owners use online shopping and home delivery now more than ever and these services represent an important component of a veterinarian clinic\u2019s overall business.\u00a0 As the pet industry continues to grow, so does the demand for convenient and accessible avenues for pet healthcare.<\/p>\n<p>In today\u2019s highly competitive environment, veterinarians must offer innovative, convenient shopping solutions to successfully compete with online pharmacies and retail pet stores. \u00a0The Brakke Pet Medicines Home Delivery Study will provide valuable insights into the rapidly evolving home delivery market for pet medications.<\/p>\n<p>Through proprietary research on industry trends, pet owner preferences, and veterinarian perspectives, this study provides a holistic view of the home delivery sector for pet medications, uncovers valuable pet owner beliefs and behaviors, and empowers stakeholders with actionable insights for successfully navigating the post-COVID consumer-driven market.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210228012238\/mailto:info@brakkeconsulting.com\">info@brakkeconsulting.com<\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Equine Mega Study V (August 2022)<\/strong><\/span><\/p>\n<p>This major equine market survey examined the buying behaviors of horse owners by industry segment and by behavioral segment. Based on 1,000 respondents in a random national survey, the report examines purchasing frequency by brand and by type of outlet, including veterinarians, Internet\/catalog suppliers, event exhibitors and brick-and-mortar retail outlets.<\/p>\n<p>The report covers more than 450 brands in 20 categories, including dewormers; fly control; feed &amp; treats; skin, coat &amp; hoof care; drugs; supplements; vaccines; and more.\u00a0 The study also measures readership of individual equine publications, catalogs and websites, and provides a wealth of information on horse owner demographics and segments. The 2022 edition also measures the use of social media and mobile devices.<\/p>\n<p>Equine Market MegaStudy V is an indispensable tool for any company that provides products or services to the equine industry, or contemplates doing so in the future.<\/p>\n<p>For more information call Amanda McDavid 336-396-3916 or contact us at\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210228012238\/mailto:info@brakkeconsulting.com\">info@brakkeconsulting.com<\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Field Sales Force Census Study 2020-2021<br \/><\/span><\/strong>Now you can benchmark field sales and veterinary service teams of leading companies in the US Animal Health Industry.\u00a0 Brakke Consulting has developed a census of the sales and professional service organizations of 10 major companies, including both pharma and diagnostics. The report is available for all species or by species group (companion animal &amp; equine, food animal).<\/p>\n<p>The report includes field sales and veterinary professional services headcounts for the following companies:<\/p>\n<ul>\n<li>Boehringer Ingelheim<\/li>\n<li>Ceva<\/li>\n<li>Dechra<\/li>\n<li>Elanco<\/li>\n<li>Heska<\/li>\n<li>IDEXX<\/li>\n<li>Merck<\/li>\n<li>Vetoquinol<\/li>\n<li>Virbac<\/li>\n<li>Zoetis<\/li>\n<\/ul>\n<p>The full report is available for $6,000; CA+EQ only is $5,000; and FA only is $4,000. For more information about the report, contact John Volk, Senior Consultant at\u00a0<a href=\"mailto:john@volkonline.com\">john@volkonline.com<\/a>\u00a0or (773) 327-4941.\u00a0 To order, contact Amanda McDavid at\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com\">amcdavid@brakkeconsulting.com<\/a> or (336) 396-3916.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Sales Force Effectiveness Study 2020-2021<\/span><br \/><\/strong>This report provides the industry\u2019s only sales force benchmark for the major US animal health, pet food, diagnostic companies as well as the top distributors in the industry.\u00a0 The report provides ratings and rankings of the companies and their sales reps over the past year along critical attributes, based on detailed responses from 1,400 veterinarians across the US.\u00a0 Changes over time are measured based on previous reports, which have been generated since 2003.\u00a0 The 2020-2021 study also assesses how companies and their sales teams treated veterinarians during the COVID-19 pandemic.<\/p>\n<p><strong><u>COVID-19: Impact on Pet Care (a study in 3 waves), May \u2013 July 2020<br \/><\/u><\/strong>The COVID-19 pandemic sent shockwaves through the veterinary industry. This 3-wave study identified changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits.<\/p>\n<p><strong><u>Pet Health Products: Changing Channels, December 2019<br \/><\/u><\/strong>After years of sales only in veterinary channels, pet health and nutrition products are moving into mainstream distribution and retailing. This study mapped these changing dynamics, especially for pet health and nutrition products.<\/p>\n<hr \/>\n<ul>\n<li>See a complete list of past multi-client studies <a href=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2022\/07\/Brakke-Multi-Client-Studies-Synopsis-May-2022.pdf\">here<\/a><\/li>\n<li>Read about our work on landmark studies in the animal health and veterinary industries <a href=\"https:\/\/brakkeconsulting.com\/our-services\/information\/market-research\/landmark-industry\/\">here<\/a><\/li>\n<li>Read about our custom market research capabilities <a href=\"https:\/\/brakkeconsulting.com\/our-services\/information\/market-research\/custom-market-research\/\">here<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar 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