{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"udgcvLsx0D\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-may-29-2026\/\">Brakke\u89c2\u70b9 2026\u5e745\u670829\u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-may-29-2026\/embed\/#?secret=udgcvLsx0D\" width=\"600\" height=\"338\" title=\"\u300a Brakke Viewpoint May 29, 2026 \u300b\u2014Brakke Consulting Website\" data-secret=\"udgcvLsx0D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"The recent announcement of Tractor Supply Company\u2019s acquisition of VIP Petcare sets up a formidable challenger to\u00a0Chewy\u2019s\u00a0veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences \u2013Customer Positioning and the value of Brick and Mortar.\u00a0 Chewy positions themselves with premium care and service targeting consumers (especially Millennials and Gen Z) who treat their pets like children and are willing to spend more on them.\u00a0\u00a0Tractor Supply, with 85 years in business, has positioned themselves as\u00a0rural\u00a0lifestyle retailer focused on low prices.\u00a0\u00a0Two ends of the spectrum of pet\u00a0care\u00a0but data shows repeatedly that the income range of all pet owners tends to skew to the lower end of the range not the higher.\u00a0\u00a0 Are the days of Brick and Mortar seeing a comeback?\u00a0\u00a0Tractor Supply plans to grow to 3,200 stores by 2030- opening in rural and exurban communities. In addition, they continue to expand their smaller pet specialty stores,\u00a0Petsense, in more urban\/suburban areas. While Chewy will have some physical space with their veterinary clinics- they\u00a0aren\u2019t\u00a0focused on providing retail services\u00a0( at\u00a0least not yet). In addition, they are already being targeted\u00a0by pet\u00a0retail competitor\u00a0Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.\u00a0 Not sure exactly how this will play\u00a0out\u00a0but one thing is for sure, it will make for some interestingView Full Post;"}