{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"anGNS4qw3p\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-15-2022\/\">\u5e03\u62c9\u514b\u89c2\u70b9 2022 \u5e74 7 \u6708 15 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-july-15-2022\/embed\/#?secret=anGNS4qw3p\" width=\"600\" height=\"338\" title=\"\u300a\u5e03\u62c9\u514b\u89c2\u70b92022\u5e747\u670815\u65e5\u300b\u2014\u5e03\u62c9\u514b\u54a8\u8be2\u7f51\u7ad9\" data-secret=\"anGNS4qw3p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"We have had a few consulting projects lately where we reviewed how the top global animal health companies have grown.\u00a0 So when I saw an article from McKinsey entitled, \u201cChoosing to grow: The leader\u2019s blueprint\u201d, I was curious to see what the world\u2019s largest consulting company had to say. The authors use data from their research to describe how growth leaders, those that purposely choose to grow, are different than those that just pay lip service to growth.\u00a0 Their blueprint has three parts: (1) Set an aspirational mindset and culture, (2) Activate pathways, and (3) Execute with excellence.\u00a0 Even the authors thought these are timeless and holistic. The Activate Pathways part has three parts, which made me think of the fast-growing animal health companies.\u00a0 They are (1) Expand the core, (2) Innovate into adjacencies and (3) Ignite breakout businesses. \u00a0Successful examples of these in animal health can be seen, like Zoetis growing its core parasiticide and dermatology businesses and moving into diagnostics.\u00a0 Or Merck AH\u2019s innovative step into the animal digital technology world. The authors conclude, \u201cMaking the conscious choice to grow creates powerful momentum that orients the entire business toward that goal.\u00a0 The clarity of purpose and vision that comes from choice is what helps leaders and their teams believe in the seemingly impossible and make it happen.\u201d BobView Full Post;"}