{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MYnVnX66Gc\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-january-23-2026\/\">\u5e03\u62c9\u514b\u89c2\u70b9 \u4e00\u6708 23, 2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-january-23-2026\/embed\/#?secret=MYnVnX66Gc\" width=\"600\" height=\"338\" title=\"\u300a Brakke Viewpoint January 23, 2026 \u300b\u2014Brakke Consulting Website\" data-secret=\"MYnVnX66Gc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"This week I attended the VMX conference and was impressed, as always, by the attendance and the enthusiasm around our industry. I wasn\u2019t so happy with the weather, but you can\u2019t have it all! At the Annual Brakke Industry Overview, attendees received an optimistic review of business performance in 2025. Notably, those in the livestock sector and those reporting in U.S. dollars who benefited from a favorable currency effect. One thing that stood out was the Pet Care update from my colleague, John Volk, reporting on the continuing slowdown in veterinary practice activity in the US. Several factors contribute to this trend, including macroeconomic challenges and the significant increase in fees and costs, which are impacting pet owners\u2019 decisions regarding veterinary care. During the Leadership Series, my guest was Mr. Jamie Brannan, Chief Commercial Officer for Zoetis. He provided valuable insights into talent development, innovation, and other essential areas. With leaders like Jamie at the helm, there is strong reason to be confident in the future of animal health. For those who missed the overview, I encourage you to join us for our event in Las Vegas at the WVC. Lastly, I attended the Feather in Her Cap Association\u2019s dinner and awards. A fantastic evening dedicated to celebrating women in our industry and acknowledging their significant achievements. My view isView Full Post;"}