{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rC4FHMWKLq\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-7-2025\/\">\u5e03\u62c9\u514b\u89c2\u70b9 2025 \u5e74 2 \u6708 7 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-7-2025\/embed\/#?secret=rC4FHMWKLq\" width=\"600\" height=\"338\" title=\"\u300a\u5e03\u62c9\u514b\u89c2\u70b92025\u5e742\u67087\u65e5\u300b\u2014\u5e03\u62c9\u514b\u54a8\u8be2\u7f51\u7ad9\" data-secret=\"rC4FHMWKLq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"As we enter the new year and rush of conferences, product launches, new hires, and more, let\u2019s talk about employer brand. Recruitrics, a major recruitment marketing firm says, \u201cEmployer branding became more important than ever this year as competition for top talent intensified.\u201d As we shift from Baby Boomers to Gen Z, we should shift our priorities and messaging. Beyond compensation, Gen Zs value meaningful work and a supportive culture. \u201c65% \u2026 won\u2019t apply for a job if the employer\u2019s values aren\u2019t aligned with theirs.\u201d Authenticity is the new watchword. With the omnipresence of digital communications, personalized authenticity wins the day. How to address this megatrend? \u201cRegularly update your company\u2019s social media, career site, and other platforms with stories about your employees, workplace diversity, and community engagement \u2026 Present a well-rounded, appealing picture of your organization that will resonate with your target talent.\u201d Focus on employees&#8217; feelings and experiences, stressing well-being and mental health. Use video liberally, particularly in team member testimonials. Where possible personalize messages, aligning your culture with candidates\u2019 backgrounds. With a definitive mission for animal health, our industry enjoys an enviable position. Leverage it. Remember, we\u2019re selling more than buying! Brakke Consulting can help. Jeff Santosuosso"}