{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5kJ5Fx7xc7\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-11-2022\/\">\u5e03\u62c9\u514b\u89c2\u70b9 2022 \u5e74 2 \u6708 11 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-february-11-2022\/embed\/#?secret=5kJ5Fx7xc7\" width=\"600\" height=\"338\" title=\"\u300a Brakke Viewpoint February 11, 2022 \u300b\u2014Brakke Consulting Website\" data-secret=\"5kJ5Fx7xc7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"Just as the industry understands Facebook, it\u2019s time to think about TikTok. Far-fetched? Consider that Meta\/Facebook\u2019s market cap lost \u00bc of its value, \u00bc trillion dollars in one day last week. That drop is attributed to disappointing earnings, to a near-halt of new users. Why? Increased preference to TikTok. TikTok\u2019s valuation reached $280 billion last August. It boasts over 1 billion users, including 100 million here. It has more users than Twitter, Snapchat, and Instagram.\u00a0 37% US of mobile users check TikTok, an eight-fold increase in less than two years. As anticipated, users skew to the young: Nearly half of US users are between 10 and 29. Yet, adult users increased by nearly 6X in less than two years. Why all the fuss? Think back to Facebook\u2019s origins: remember Mafia and farm games? Our industry tends to be laggards related to media. Yet, in 2019, the AVMA observed, \u201cTech-savvy millennials already comprise a major animal owning group today and generations of pet owners to follow will certainly demand high-tech solutions for much if not most of the pet care they will seek. This trend will favor practices that are more technologically and temporally connected to animal owners.\u201d All industry players, particularly those in pet care, should consider how they can adjust to and capitalize on this rising medium. Jeff Santosuosso"}