{"version":"1.0","provider_name":"Brakke\u54a8\u8be2\u7f51\u7ad9","provider_url":"https:\/\/brakkeconsulting.com\/zh","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JYXOTxFBwl\"><a href=\"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-viewpoint-december-16-2022\/\">Brakke \u54a8\u8be2\u89c2\u70b9 2022 \u5e74 12 \u6708 16 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/zh\/brakke-consulting-viewpoint-december-16-2022\/embed\/#?secret=JYXOTxFBwl\" width=\"600\" height=\"338\" title=\"\u300a Brakke Consulting Viewpoint December 16, 2022 \u300b\u2014Brakke Consulting Website\" data-secret=\"JYXOTxFBwl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy.\u00a0 If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription pet medications to pet owners.\u00a0 But an emerging technology may make this experience even more complicated. The technology model is called ChatGPT, an artificial intelligence tool from a company called OpenAI.\u00a0\u00a0\u00a0 ChatGPT interacts with the user in a conversational way. It can answer questions, follow up questions and challenge premises; however, it is still in a testing phase and is trained on a limited dataset.\u00a0 I signed up as a tester and asked it a few animal drug and veterinary questions \u2013 I was blown away how much better ChatGPT is than a search engine. I asked Chat GPT about pet owner reviews of a few medications, which are important for online purchases, but it is not trained on that data yet.\u00a0 How will it eventually manage negative reviews?\u00a0 It wouldn\u2019t make drug recommendations (yet) when asked.\u00a0 If you are a company that uses a website to support your business, pay attention to ChatGPT.\u00a0 It will make the experience better &#8211; and more complicated. Bob Jones"}