1.0Brakke咨询网站https://brakkeconsulting.com/zhNews from Brakke Consultingrich600338<blockquote class="wp-embedded-content" data-secret="yIllPhyjni"><a href="https://brakkeconsulting.com/zh/brakke-viewpoint-february-14-2025/">布拉克观点 2025 年 2 月 14 日</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://brakkeconsulting.com/zh/brakke-viewpoint-february-14-2025/embed/#?secret=yIllPhyjni" width="600" height="338" title="《布拉克观点2025年2月14日》—布拉克咨询网站" data-secret="yIllPhyjni" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>The Smartphone Revolution: How “Buy Now” Changed Shopping Forever Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether. Then came smartphones, and everything changed. By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order—if they saw a product at a friend’s house, got a vet’s recommendation, or ran out of food, they could buy it instantly. Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap “Buy Now.” Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. The COVID-19 pandemic accelerated this trend. With lockdowns restricting access to vet clinics and pet stores, owners turned to mobile shopping for essentials. Companies like Chewy and Amazon thrived, while brick-and-mortar retailers scrambled to keep up. Even after restrictions lifted, the convenience of mobile shopping remained a habit. Today, if a product isn’t available for purchase the moment a pet owner decides, another brand or retailer will win the sale. ConsumersView Full Post;