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&lt;/script&gt;</html><description>Last week&#x2019;s newsletter contained an announcement about Brown Food&#x2019;s UnReal Milk, lab-made whole cow milk.&#xA0; It may be instructive to review the status of plant-based meat. When introduced, plant-based meat was viewed as a major disruptor of the meat industry.&#xA0; Companies claimed it would displace animal protein in the not-too-distant future &#xAC; a major threat to the livestock and poultry industries.&#xA0; BeyondMeat went public in 2019 and soon hit a high of $239.&#xA0; Sales of plant-based meat substitutes climbed to $1.3 billion in 2020 with forecasts to hit $10 billion or even $20 billion within a few years.&#xA0; It didn&#x2019;t pan out that way.&#xA0; Category sales have been plummeting and today are probably under $500 million.&#xA0; BeyondMeat stock hovers around $3.&#xA0; Many stock analysts have stopped covering the company and the sector. What happened?&#xA0; It turns out that it costs a lot more to manufacture plant-based meat than to produce beef, pork and chicken.&#xA0; Non-meat meat also created complications for fast food restaurants because of the need to inventory and serve a completely different, additional line of burger and nugget products.&#xA0; And ersatz meat really isn&#x2019;t healthier.&#xA0; The protein is lower in quality, the products are higher in sodium, and calories are similar.&#xA0; Perhaps even more important, manufacturers haven&#x2019;t been able to match the umami, or savoriness, of meat.&#xA0; SoView Full Post;</description></oembed>
