1.0Brakke咨询网站https://brakkeconsulting.com/zhNews from Brakke Consultingrich600338<blockquote class="wp-embedded-content" data-secret="X4tkwlz4aJ"><a href="https://brakkeconsulting.com/zh/13042/">2007年8月17日动物健康新闻与简报</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://brakkeconsulting.com/zh/13042/embed/#?secret=X4tkwlz4aJ" width="600" height="338" title="《2007年8月17日动物健康新闻与简讯》——布拉克咨询公司网站" data-secret="X4tkwlz4aJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>printer friendly version ******************************************************************* Brakke Consulting’s Animal Health News & Notes for August 17, 2007 Copyright © Brakke Consulting, Inc. Editor: Lynn Fondon, DVM, MBA ******************************************************************* IN THE NEWS: earnings news Lawrence Nestle PetSmart Provimi other news Alltech Fort Dodge G.C. Hanford ******************************************************************* ANNOUNCING NEW PET OWNER CHANNEL USE STUDY LAST DAY TO RECEIVE EARLY-ORDER PRICE! Several fundamental changes are underway that potentially affect the way pet owners purchase products. The number of pet products is proliferating. Internet usage is growing as a source of information and sales. Traditional OTC marketers are launching veterinary divisions, and vice versa. Vet-only products are “leaking” in larger and larger quantities into OTC. Major products are going off patent, and may soon face OTC branded competition. The Pet Owner Channel Use Study from Brakke Consulting and Market Directions is a survey of more than 1,000 dog and cat owners that examines purchasing frequency by brand and by type of outlet, channel switching, and the importance of convenience, price and veterinary recommendation on purchasing decision. Products included: – Wellness and therapeutic pet foods – Flea and tick control – Heartworm prevention – Dental treats and products – Pain management and other chronic-use medications – Joint health supplements – Pet health insurance – Boarding and day-care services TheView Full Post;