No final do m\u00eas passado, passei alguns dias de f\u00e9rias na Alemanha e na Fran\u00e7a. Assim como nos EUA, a Europa enfrenta infla\u00e7\u00e3o e custos mais altos \u2013 eu estava preparado para que essa viagem pudesse nos custar um pouco, mas fiquei agradavelmente surpreso com o que vivenciamos. A \u00e1rea que mais me surpreendeu foi a gastronomia. Achei muito apreciada a transpar\u00eancia nos pre\u00e7os das refei\u00e7\u00f5es. O custo da refei\u00e7\u00e3o SEMPRE correspondia ao pre\u00e7o do card\u00e1pio \u2013 a gorjeta era totalmente opcional e s\u00f3 podia ser dada se o pagamento fosse feito em euros ou se eu informasse ao gar\u00e7om o valor total desejado ao usar um cart\u00e3o de cr\u00e9dito. Ao pagar com cart\u00e3o, nunca havia uma taxa de processamento \u201cadicional\u201d pela conveni\u00eancia e nunca havia um valor de gorjeta \u201csugerido\u201d para eu considerar. Aqui nos EUA, \u00e9 dif\u00edcil encontrar esse tipo de transpar\u00eancia de pre\u00e7os na maioria dos lugares. Mas existem algumas cl\u00ednicas veterin\u00e1rias (tanto de grandes redes quanto independentes) que est\u00e3o tentando implementar isso. Para algumas, \u00e9 uma forma de incentivar a participa\u00e7\u00e3o em planos de associa\u00e7\u00e3o, destacando as \u201ceconomias\u201d que os membros recebem, e para outras, pode ser uma maneira de diferenciar seus servi\u00e7os da concorr\u00eancia. Em uma economia com infla\u00e7\u00e3o e preocupa\u00e7\u00f5es com os custos, a transpar\u00eancia \u00e9 mais valorizada do que nunca.<\/p>\n
Dra. Christine Merle, Editora<\/em><\/p>","protected":false},"excerpt":{"rendered":" Late last month, I spent some time vacationing in Germany and France.\u00a0 Like the US, Europe is facing inflation and higher costs- I was prepared that this trip might cost us a bit, but I was pleasantly surprised by what we experienced.\u00a0 The one area that surprised me the most was dining.\u00a0 I found that for dining the price transparency surrounding our meals was greatly appreciated.\u00a0 The cost of the meal ALWAYS came to the price on the menu – tipping was completely optional and could only be done if left in euros or if I advised the server what the total should be when using a credit card.\u00a0 When charging to a card there never as an \u201cadditional\u201d processing fee for that convenience and there was never a \u201csuggested\u201d tip amount for me to consider.\u00a0 Here in the US \u2013 it\u2019s hard to find that type of price transparency in most places.\u00a0 But there are some veterinary practices (both corporate and independent) that are trying to do this.\u00a0 For some it\u2019s a way to encourage participation in membership plans by highlighting the \u201csavings\u201d that members receive and for others it may be a way to differentiate their services from competitors.\u00a0 In an economy with inflation and concerns about cost- transparency is more appreciated than ever. Dr. Christine Merle, Editor<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-38744","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\n