{"id":38708,"date":"2026-10-09T10:39:30","date_gmt":"2026-10-09T16:39:30","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=38708"},"modified":"2026-10-09T10:39:41","modified_gmt":"2026-10-09T16:39:41","slug":"38708-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/38708-2\/","title":{"rendered":"Acha que o financiamento coletivo \u00e9 ruim? Talvez n\u00e3o para a sa\u00fade animal."},"content":{"rendered":"

Acha que o financiamento coletivo \u00e9 ruim? Talvez n\u00e3o para a sa\u00fade animal.<\/strong><\/p>\n

Think crowdfunding stinks and is mostly for companies that could not raise money from \u201creal\u201d investors?<\/p>\n

A lot of VCs and institutional investors seem to think so. And, frankly, crowdfunding has done plenty to earn that poor reputation. Over the past decade, too many companies raised money and then communicated poorly, failed to provide meaningful follow-up, or simply failed. Broad crowdfunding platforms have not helped. Put a pizza franchise, a consumer gadget and a potential cancer therapy next to each other, and it is hard to argue that investors are looking at a carefully curated investment marketplace.<\/p>\n

But I increasingly believe we may be dismissing a useful financing tool because of how it has been used. Animal health is different.<\/p>\n

Many innovative companies in our industry need $500,000 to $5 million to reach the next meaningful clinical, regulatory or commercial milestone. That can be too much for founders and traditional angels, but too small to attract efficient attention from many venture funds. Reg CF (the regulation that defines the rules for the crowdfunding space) happens to operate right in that gap.<\/p>\n

And animal health has something else: millions of veterinarians, industry professionals and pet owners who already care deeply about the problems these companies are trying to solve.<\/p>\n

The model I find compelling is not \u201ccrowd first.\u201d It is good science \u2192 expert diligence \u2192 specialist investors \u2192 broader, educated participation. Some recent success stories in our space show that sophisticated capital and community capital can coexist.<\/p>\n

Crowdfunding will not replace professional investors, nor should it. But for an industry that has complained for years about the shortage of early-stage capital, perhaps it deserves another look.<\/p>\n

Read the full opinion paper here<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Acha que o financiamento coletivo \u00e9 ruim? Talvez n\u00e3o para a sa\u00fade animal. Acha que o financiamento coletivo \u00e9 ruim e serve principalmente para empresas que n\u00e3o conseguiram captar recursos de investidores "de verdade"? Muitos fundos de capital de risco e investidores institucionais parecem pensar assim. E, francamente, o financiamento coletivo contribuiu bastante para essa m\u00e1 reputa\u00e7\u00e3o. Na \u00faltima d\u00e9cada, muitas empresas captaram recursos e depois se comunicaram mal, n\u00e3o forneceram um acompanhamento significativo ou simplesmente faliram. As plataformas de financiamento coletivo em geral n\u00e3o ajudaram. Coloque uma franquia de pizza, um gadget para o consumidor e uma potencial terapia contra o c\u00e2ncer lado a lado, e fica dif\u00edcil argumentar que os investidores est\u00e3o diante de um mercado de investimentos cuidadosamente selecionado. Mas acredito cada vez mais que podemos estar descartando uma ferramenta de financiamento \u00fatil por causa da forma como ela tem sido usada. A sa\u00fade animal \u00e9 diferente. Muitas empresas inovadoras em nosso setor precisam de 1.000 a 500.000 d\u00f3lares para atingir o pr\u00f3ximo marco cl\u00ednico, regulat\u00f3rio ou comercial significativo. Isso pode ser muito para fundadores e investidores-anjo tradicionais, mas pouco para atrair a aten\u00e7\u00e3o eficiente de muitos fundos de capital de risco. O Regulamento CF (que define as regras para o financiamento coletivo) atua justamente nessa lacuna. E a sa\u00fade animal tem algo a mais: milh\u00f5es de veterin\u00e1rios, profissionais do setor e donos de animais de estima\u00e7\u00e3o que j\u00e1 se preocupam profundamente com os problemas que essas empresas est\u00e3o tentando resolver. O modelo que eu considero<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-38708","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/38708-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Think Crowdfunding Stinks? Maybe Not for Animal Health. 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