{"id":36992,"date":"2026-08-21T07:05:18","date_gmt":"2026-08-21T13:05:18","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36992"},"modified":"2026-08-21T07:12:05","modified_gmt":"2026-08-21T13:12:05","slug":"36992-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/36992-2\/","title":{"rendered":"Mirante de Brakke 21 de agosto de 2026"},"content":{"rendered":"

Cuidado com a IA sem experi\u00eancia.
\n<\/strong>A intelig\u00eancia artificial est\u00e1 se tornando onipresente na sa\u00fade animal, desde diagn\u00f3sticos e an\u00e1lises de mercado at\u00e9 due diligence e capta\u00e7\u00e3o de recursos. Mas seu valor \u2014 e seus riscos \u2014 dependem muito de quem a utiliza. Especialistas raramente aceitam a primeira resposta gerada por IA. Eles questionam as premissas, testam as conclus\u00f5es e iteram. Sem essa expertise, um resultado refinado pode ser facilmente confundido com uma resposta confi\u00e1vel.<\/p>\n

Um processo judicial recente envolvendo um hospital veterin\u00e1rio do Oregon e um suposto diagn\u00f3stico incorreto feito por uma ferramenta de IA ilustra bem a quest\u00e3o. Independentemente do desfecho do caso, ele levanta uma pergunta importante: quando a IA contribui para uma recomenda\u00e7\u00e3o, quem \u00e9 respons\u00e1vel por valid\u00e1-la? Essa resposta se aplica tanto \u00e0 interpreta\u00e7\u00e3o de diagn\u00f3sticos quanto \u00e0 consultoria estrat\u00e9gica; o profissional continua sendo respons\u00e1vel pela recomenda\u00e7\u00e3o.<\/p>\n

Na Brakke, estamos aplicando esse princ\u00edpio a um programa que auxilia startups e empresas em crescimento do setor de sa\u00fade animal a se prepararem para a capta\u00e7\u00e3o de recursos. A IA pode organizar materiais de due diligence, criar checklists, identificar lacunas na documenta\u00e7\u00e3o e gerenciar grande parte do processo de prepara\u00e7\u00e3o. Isso pode reduzir significativamente o n\u00famero de horas de consultoria caras necess\u00e1rias. Mas n\u00e3o elimina a necessidade de conhecimento especializado. Permite que consultores experientes dediquem seu tempo onde o discernimento gera mais valor: posicionamento, prioridades, expectativas dos investidores e identifica\u00e7\u00e3o das perguntas que a gest\u00e3o pode n\u00e3o saber que deve fazer.<\/p>\n

AI may reduce the cost of expertise; however, it should not reduce the standards of expertise.<\/p>\n

Alexis Nahama, Senior Consultant<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Beware of AI Without Expertise AI is becoming ubiquitous in animal health, from diagnostics and market analysis to due diligence and fundraising. But its value\u2014and its risk\u2014depend heavily on who is using it. Experts rarely accept the first AI-generated answer. They challenge assumptions, test conclusions and iterate. Without that expertise, a polished output can too easily be mistaken for a reliable answer. A recent lawsuit involving an Oregon veterinary hospital and an alleged misdiagnosis by an AI diagnostic tool illustrates the issue. Whatever the eventual outcome of the case, it raises an important question: when AI contributes to a recommendation, who is responsible for validating it? That answer applies whether interpreting diagnostics or advising on strategy, the professional remains responsible for the recommendation. At Brakke, we are applying that principle to a program helping animal health startups and growth companies prepare for fundraising. AI can organize diligence materials, build checklists, identify documentation gaps and manage much of the preparation process. That can significantly reduce the number of expensive consulting hours required. But it does not eliminate the need for expertise. It allows experienced advisors to spend their time where judgment creates the most value: positioning, priorities, investor expectations and identifying the questions management may not know to ask. AI may reduce the cost of expertise; however, it should not reduce<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36992","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/36992-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Beware of AI Without Expertise AI is becoming ubiquitous in animal health, from diagnostics and market analysis to due diligence and fundraising. But its value\u2014and its risk\u2014depend heavily on who is using it. Experts rarely accept the first AI-generated answer. They challenge assumptions, test conclusions and iterate. Without that expertise, a polished output can too easily be mistaken for a reliable answer. A recent lawsuit involving an Oregon veterinary hospital and an alleged misdiagnosis by an AI diagnostic tool illustrates the issue. Whatever the eventual outcome of the case, it raises an important question: when AI contributes to a recommendation, who is responsible for validating it? That answer applies whether interpreting diagnostics or advising on strategy, the professional remains responsible for the recommendation. At Brakke, we are applying that principle to a program helping animal health startups and growth companies prepare for fundraising. AI can organize diligence materials, build checklists, identify documentation gaps and manage much of the preparation process. That can significantly reduce the number of expensive consulting hours required. But it does not eliminate the need for expertise. It allows experienced advisors to spend their time where judgment creates the most value: positioning, priorities, investor expectations and identifying the questions management may not know to ask. AI may reduce the cost of expertise; however, it should not reduceView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/36992-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T13:05:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T13:12:05+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint August 21, 2026\",\"datePublished\":\"2026-08-21T13:05:18+00:00\",\"dateModified\":\"2026-08-21T13:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/\"},\"wordCount\":233,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/#website\"},\"datePublished\":\"2026-08-21T13:05:18+00:00\",\"dateModified\":\"2026-08-21T13:12:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/36992-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint August 21, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/36992-2\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Beware of AI Without Expertise AI is becoming ubiquitous in animal health, from diagnostics and market analysis to due diligence and fundraising. But its value\u2014and its risk\u2014depend heavily on who is using it. Experts rarely accept the first AI-generated answer. They challenge assumptions, test conclusions and iterate. Without that expertise, a polished output can too easily be mistaken for a reliable answer. A recent lawsuit involving an Oregon veterinary hospital and an alleged misdiagnosis by an AI diagnostic tool illustrates the issue. Whatever the eventual outcome of the case, it raises an important question: when AI contributes to a recommendation, who is responsible for validating it? That answer applies whether interpreting diagnostics or advising on strategy, the professional remains responsible for the recommendation. At Brakke, we are applying that principle to a program helping animal health startups and growth companies prepare for fundraising. AI can organize diligence materials, build checklists, identify documentation gaps and manage much of the preparation process. That can significantly reduce the number of expensive consulting hours required. But it does not eliminate the need for expertise. It allows experienced advisors to spend their time where judgment creates the most value: positioning, priorities, investor expectations and identifying the questions management may not know to ask. AI may reduce the cost of expertise; however, it should not reduceView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/36992-2\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-08-21T13:05:18+00:00","article_modified_time":"2026-08-21T13:12:05+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/36992-2\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/36992-2\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint August 21, 2026","datePublished":"2026-08-21T13:05:18+00:00","dateModified":"2026-08-21T13:12:05+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/36992-2\/"},"wordCount":233,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/36992-2\/","url":"https:\/\/brakkeconsulting.com\/36992-2\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/zh\/#website"},"datePublished":"2026-08-21T13:05:18+00:00","dateModified":"2026-08-21T13:12:05+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/36992-2\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/36992-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/36992-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint August 21, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/zh\/#website","url":"https:\/\/brakkeconsulting.com\/zh\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36992"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36992\/revisions"}],"predecessor-version":[{"id":36994,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36992\/revisions\/36994"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}