{"id":36967,"date":"2026-08-14T05:18:03","date_gmt":"2026-08-14T11:18:03","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36967"},"modified":"2026-08-14T05:20:03","modified_gmt":"2026-08-14T11:20:03","slug":"36967-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/36967-2\/","title":{"rendered":"Mirante de Brakke 14 de agosto de 2026"},"content":{"rendered":"

O mercado veterin\u00e1rio brasileiro est\u00e1 se transformando rapidamente \u2014 seu fundo j\u00e1 est\u00e1 ficando para tr\u00e1s?<\/strong><\/p>\n

O Brasil, o maior mercado de servi\u00e7os veterin\u00e1rios da Am\u00e9rica Latina, \u00e9 tamb\u00e9m o mais din\u00e2mico globalmente, passando por transforma\u00e7\u00f5es em tempo real. A janela de oportunidade para entrar cedo est\u00e1 se fechando. Mercados que crescem t\u00e3o r\u00e1pido n\u00e3o esperam por concorrentes tardios. Novos desafios est\u00e3o surgindo dentro da profiss\u00e3o veterin\u00e1ria, sim, mas tamb\u00e9m surgem oportunidades que n\u00e3o permanecer\u00e3o abertas por muito tempo.<\/p>\n

A SINDAN, associa\u00e7\u00e3o da ind\u00fastria de sa\u00fade animal, realiza a pesquisa RadarVet para tra\u00e7ar o perfil dos veterin\u00e1rios de pequenos animais no Brasil e acompanhar sua evolu\u00e7\u00e3o ao longo do tempo. Com a intensifica\u00e7\u00e3o da concorr\u00eancia \u2014 impulsionada pelo crescente n\u00famero de faculdades de veterin\u00e1ria em todo o pa\u00eds \u2014 os profissionais da \u00e1rea est\u00e3o se adaptando rapidamente. Tr\u00eas dimens\u00f5es claras de mudan\u00e7a j\u00e1 est\u00e3o remodelando o mercado de veterin\u00e1ria de pequenos animais:<\/p>\n

\u2014 Especializa\u00e7\u00e3o al\u00e9m da cl\u00ednica geral. Cirurgia, dermatologia e anestesiologia se destacam como tr\u00eas das especialidades mais procuradas \u2014 e a demanda s\u00f3 tende a aumentar.
\n\u2014 Crescimento explosivo no n\u00famero de estabelecimentos veterin\u00e1rios em todo o pa\u00eds.
\n\u2014 Uma mudan\u00e7a decisiva em dire\u00e7\u00e3o ao trabalho sem contrato, com veterin\u00e1rios atuando cada vez mais de forma aut\u00f4noma em vez de estarem vinculados a uma \u00fanica cl\u00ednica ou hospital \u2014 subvertendo o modelo de emprego tradicional no qual os investidores se baseavam para dimensionar esse mercado.<\/p>\n

E aqui est\u00e1 o ponto que realmente deveria chamar a aten\u00e7\u00e3o de um investidor: um ecossistema mais amplo est\u00e1 surgindo em torno dos donos de animais de estima\u00e7\u00e3o e seus bichinhos. Veterin\u00e1rios est\u00e3o construindo redes de apoio que oferecem produtos e servi\u00e7os para c\u00e3es e gatos tratados como membros da fam\u00edlia \u2014 conectando os donos a especialistas em sa\u00fade, nutri\u00e7\u00e3o e bem-estar. Esta n\u00e3o \u00e9 uma tend\u00eancia de nicho; \u00e9 a pr\u00f3xima camada de cria\u00e7\u00e3o de valor no mercado, e est\u00e1 se formando agora, antes mesmo da maioria dos investidores estar olhando. Investidores que esperarem os dados se tornarem \u00f3bvios estar\u00e3o comprando a um pre\u00e7o muito diferente daqueles que agirem com base no que \u00e9 vis\u00edvel hoje.<\/p>\n

Quer entender o mercado brasileiro como porta de entrada para investimentos antes que a janela de oportunidade se feche ainda mais? Entre em contato \u2014 vamos conversar agora.<\/p>\n

Mauri Ronan Moreira
\n<\/em>Consultor S\u00eanior, Brasil<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Brazil’s Veterinary Market Is Moving Fast \u2014 Is Your Fund Already Behind? Brazil,\u00a0Latin America’s largest\u00a0veterinary service market is also the\u00a0most\u00a0globally\u00a0dynamic market\u00a0and its\u00a0being reshaped in real time. The window to get in early is narrowing.\u00a0Markets that grow this fast\u00a0don’t\u00a0wait for latecomers. New challenges are\u00a0emerging\u00a0inside the veterinary profession, yes, but so are windows of opportunity that\u00a0won’t\u00a0stay open for long. SINDAN, the animal health industry association, conducts the RadarVet survey to capture the profile of small-animal veterinarians in Brazil and track how it evolves over time. With competition intensifying \u2014 driven by a growing number of veterinary schools across the country \u2014 veterinary professionals are adapting fast. Three clear dimensions of change are already reshaping the small-animal veterinary market: — Specialization beyond general practice. Surgery, dermatology, and anesthesiology stand out as three of the most sought-after specialties \u2014 and demand is only accelerating. — Explosive growth in the number of veterinary establishments nationwide. — A decisive shift toward contract-free work, with veterinarians increasingly practicing autonomously rather than being tied to a single clinic or hospital \u2014 upending the traditional employment model that investors have relied on to size this market. And here’s the piece that should really catch an investor’s attention: a broader ecosystem is emerging around pet owners and their animals. Veterinarians are building support networks that offer products and services to<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36967","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/36967-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brazil’s Veterinary Market Is Moving Fast \u2014 Is Your Fund Already Behind? 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