{"id":36923,"date":"2026-07-24T04:27:42","date_gmt":"2026-07-24T10:27:42","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36923"},"modified":"2026-07-24T04:27:42","modified_gmt":"2026-07-24T10:27:42","slug":"brakke-viewpoint-july-24-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-24-2026\/","title":{"rendered":"Mirante de Brakke 24 de julho de 2026"},"content":{"rendered":"<p>A farm\u00e1cia de cl\u00ednicas veterin\u00e1rias ganhou um novo concorrente com o an\u00fancio de que a rede de farm\u00e1cias CVS entrar\u00e1 no mercado de medicamentos para animais de estima\u00e7\u00e3o. As lojas CVS come\u00e7ar\u00e3o a dispensar medicamentos para diversos produtos veterin\u00e1rios, incluindo antiparasit\u00e1rios, produtos dermatol\u00f3gicos, analg\u00e9sicos, medicamentos cardiovasculares e v\u00e1rias outras categorias.<\/p>\n<p>Existem quase 35.000 cl\u00ednicas veterin\u00e1rias e apenas 9.000 lojas da CVS, ent\u00e3o por que isso \u00e9 t\u00e3o importante? A resposta \u00e9: movimento. Um dono de animal de estima\u00e7\u00e3o normalmente visita seu veterin\u00e1rio uma ou algumas vezes por ano. J\u00e1 visita a farm\u00e1cia v\u00e1rias vezes por m\u00eas. Al\u00e9m disso, na CVS, os medicamentos para animais de estima\u00e7\u00e3o est\u00e3o sujeitos aos mesmos servi\u00e7os de dispensa\u00e7\u00e3o autom\u00e1tica e entrega em domic\u00edlio que os clientes recebem com suas pr\u00f3prias receitas. Outro ponto importante: muitos medicamentos para humanos s\u00e3o prescritos para animais de estima\u00e7\u00e3o e essas receitas j\u00e1 s\u00e3o dispensadas nas farm\u00e1cias locais. Portanto, n\u00e3o ser\u00e1 a primeira vez que muitos donos de animais de estima\u00e7\u00e3o retirar\u00e3o suas receitas na CVS. (Passei por uma grande loja da CVS no centro de Chicago esta semana. O farmac\u00eautico estava ciente do programa, mas n\u00e3o tinha treinamento nem informa\u00e7\u00f5es sobre uma data de in\u00edcio.)<\/p>\n<p>\u00c9 claro que nem todo mundo compra na CVS. Mas ser\u00e1 interessante ver com que a CVS vai impulsionar sua iniciativa de medicamentos para animais de estima\u00e7\u00e3o. Se for bem-sucedida, pode apostar que a Walgreens seguir\u00e1 o exemplo com suas 8.000 lojas.<\/p>\n<p>Sem d\u00favida, a CVS est\u00e1 buscando todas as maneiras poss\u00edveis de atender os clientes e fideliz\u00e1-los \u00e0 loja. Afinal, o n\u00famero de visitas tamb\u00e9m diminuiu. No ano passado, a Walgreens fechou 1.200 lojas e a CVS, cerca de 300. Ser\u00e1 que os medicamentos para animais de estima\u00e7\u00e3o ser\u00e3o o impulso que os colocar\u00e1 de volta nos trilhos?<\/p>\n<p><em>John Volk, Consultor S\u00eanior, Chicago, IL<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A farm\u00e1cia das cl\u00ednicas veterin\u00e1rias ganhou um novo concorrente com o an\u00fancio de que a rede de farm\u00e1cias CVS entrar\u00e1 no mercado de medicamentos para animais de estima\u00e7\u00e3o. As lojas CVS come\u00e7ar\u00e3o a dispensar medicamentos para diversos produtos veterin\u00e1rios, incluindo antiparasit\u00e1rios, produtos dermatol\u00f3gicos, analg\u00e9sicos, medicamentos cardiovasculares e v\u00e1rias outras categorias. Existem quase 35.000 cl\u00ednicas veterin\u00e1rias e apenas 9.000 lojas CVS, ent\u00e3o por que isso \u00e9 t\u00e3o importante? A resposta est\u00e1 no fluxo de clientes. Um dono de animal de estima\u00e7\u00e3o geralmente visita seu veterin\u00e1rio uma ou algumas vezes por ano. J\u00e1 visita a farm\u00e1cia v\u00e1rias vezes por m\u00eas. Al\u00e9m disso, na CVS, os medicamentos para animais de estima\u00e7\u00e3o est\u00e3o sujeitos aos mesmos servi\u00e7os de dispensa\u00e7\u00e3o autom\u00e1tica e entrega em domic\u00edlio que os clientes recebem com suas pr\u00f3prias receitas. Outro ponto importante: muitos medicamentos para humanos s\u00e3o prescritos para animais de estima\u00e7\u00e3o e essas receitas j\u00e1 s\u00e3o dispensadas nas farm\u00e1cias locais. Portanto, n\u00e3o ser\u00e1 a primeira vez que muitos donos de animais de estima\u00e7\u00e3o retirar\u00e3o suas receitas na CVS. (Esta semana, passei por uma grande loja da CVS no centro de Chicago. O farmac\u00eautico estava ciente do programa, mas n\u00e3o tinha treinamento nem informa\u00e7\u00f5es sobre a data de in\u00edcio.) Claro, nem todo mundo compra na CVS. Mas ser\u00e1 interessante ver com que a CVS vai promover sua iniciativa de medicamentos para animais de estima\u00e7\u00e3o. Se for bem-sucedida, pode apostar que a Walgreens seguir\u00e1 o exemplo com suas 8.000 lojas. Sem d\u00favida, a CVS est\u00e1 buscando todas as maneiras poss\u00edveis de atender os clientes e fideliz\u00e1-los \u00e0 loja. Afinal, o n\u00famero de visitas tamb\u00e9m diminuiu.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-24-2026\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36923","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-24-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The veterinary clinic pharmacy has gained a new competitor with the announcement that CVS pharmacies are getting into the pet medication business. CVS stores will begin filling prescriptions for many pet products, including parasiticides, dermatology products, pain management, cardio-vascular and several other categories. There are\u00a0nearly 35,000\u00a0veterinary clinics and only 9,000 CVS stores, so why is this\u00a0such a big deal? Traffic.\u00a0A pet owner typically visits her veterinary practice\u00a0once or\u00a0a few times a year.\u00a0She visits her drug store multiple times a month. Plus, at CVS,\u00a0the pet\u00a0medications are subject to the same\u00a0auto-fill\u00a0and home delivery services that customers get with their own prescriptions. One more thing. Many human drugs are prescribed for\u00a0pets\u00a0and those prescriptions are already being filled at the local pharmacy. So, it\u00a0won\u2019t\u00a0be the first time many pet owners are picking up scripts at CVS. (I stopped at a large CVS in downtown Chicago this week. The pharmacist was aware of the\u00a0program but\u00a0had\u00a0no training or information about\u00a0a start\u00a0date.) Of course, not everyone shops at CVS. But it will be interesting to see how aggressively CVS pushes its pet medicine initiative. If\u00a0it\u2019s\u00a0successful, you can bet real money that Walgreens will follow suit with its 8,000 stores. No doubt CVS is searching for as many ways as possible to serve customers and bond them to the store. After all, their visits are down, too. 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