{"id":36913,"date":"2026-07-24T04:22:35","date_gmt":"2026-07-24T10:22:35","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36913"},"modified":"2026-07-24T04:22:35","modified_gmt":"2026-07-24T10:22:35","slug":"this-week-in-animal-health-royal-canin-enters-fresh-food-market-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/","title":{"rendered":"Nesta semana em sa\u00fade animal: Royal Canin entra no mercado de alimentos frescos"},"content":{"rendered":"<h4><strong>Not\u00edcias e notas sobre sa\u00fade animal \u00b7 24 de julho de 2026<br \/>\n<\/strong><span data-olk-copy-source=\"MessageBody\">CVS expande sua atua\u00e7\u00e3o para medicamentos veterin\u00e1rios.<\/span><br \/>\n<em>Editora: Christine Merle DVM, MBA, CVPM<\/em><\/h4>\n<p>************************************<br \/>\n<strong>Not\u00edcias sobre ganhos:<\/strong><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Nestl\u00e9 Purina\u00a0<\/span><\/b><span data-contrast=\"auto\">A empresa anunciou seus resultados do primeiro semestre de 2026, com vendas de CHF 43,109 bilh\u00f5es (US$ 52,902 bilh\u00f5es), representando um crescimento org\u00e2nico de 3,61 trilh\u00f5es. A categoria de cuidados com animais de estima\u00e7\u00e3o apresentou um crescimento org\u00e2nico de 2,71 trilh\u00f5es, com destaque para o bom desempenho nas vendas de produtos para gatos.<\/span><a href=\"https:\/\/www.nestle.com\/media\/mediaeventscalendar\/allevents\/2026-half-year-results\"><i><span data-contrast=\"none\">comunicados de imprensa da empresa<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<li><span data-contrast=\"auto\"><b><span data-contrast=\"auto\">Virbac\u00a0<\/span><\/b><span data-contrast=\"auto\">A empresa anunciou seus resultados do segundo trimestre de 2026, com \u20ac 768 milh\u00f5es (US$ 873,1 milh\u00f5es) para o primeiro semestre de 2026, representando um aumento de 7,41 trilh\u00f5es de euros em rela\u00e7\u00e3o ao ano anterior, a taxas de c\u00e2mbio e escopo constantes. O crescimento foi impulsionado pelas contribui\u00e7\u00f5es de sua plataforma \u201cSupercharge\u201d.<\/span><a href=\"https:\/\/corporate.virbac.com\/home\/news-media\/financial-public-releases\/pagecontent\/tous-les-communiques-financiers\/2026-second-quarter-consolidated-sales.html\"><i><span data-contrast=\"none\">comunicado de imprensa da empresa<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Not\u00edcias de empresas dos EUA\u00a0<\/strong><\/p>\n<ul>\n<li><strong>CVS Sa\u00fade<\/strong>Anunciaram a disponibilidade de medicamentos veterin\u00e1rios comumente prescritos em suas aproximadamente 9.000 lojas em todo o pa\u00eds.<a href=\"https:\/\/www.cvshealth.com\/news\/company-news\/pet-medications-now-available-at-cvs-pharmacy.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Boerhringer Ingelheim\u00a0<\/strong>A empresa obteve a Certifica\u00e7\u00e3o de V\u00ednculo Humano-Animal pelo Instituto de Pesquisa do V\u00ednculo Humano-Animal (HABRI) e pela NAVC.<a href=\"https:\/\/sg.finance.yahoo.com\/news\/boehringer-ingelheim-achieves-human-animal-204700545.html\"><em>finan\u00e7as.yahoo.com<\/em><\/a>)<\/li>\n<li><strong>Marte<\/strong>Christina Ruggiero foi nomeada Presidente Regional da Am\u00e9rica do Norte para o neg\u00f3cio de Nutri\u00e7\u00e3o Animal.<a href=\"https:\/\/www.mars.com\/news-and-stories\/press-releases-statements\/christina-ruggiero-appointed-north-america-regional-president-pet-nutrition\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>Um Tribunal de Apela\u00e7\u00f5es dos EUA para o 10<sup>\u00ba<\/sup>O circuito reverteu a decis\u00e3o de um tribunal inferior de 2024 que havia rejeitado as alega\u00e7\u00f5es de\u00a0<strong>Alimentos KetoNatural para Animais de Estima\u00e7\u00e3o<\/strong>\u00a0contra\u00a0<strong>Nutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Hill&#039;s<\/strong>\u00a0Em rela\u00e7\u00e3o a declara\u00e7\u00f5es falsas que associam ra\u00e7\u00e3o para animais de estima\u00e7\u00e3o sem gr\u00e3os a doen\u00e7as card\u00edacas caninas.<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-lawsuits-litigation\/news\/15830181\/appeals-court-partially-revives-ketonatural-lawsuit-against-hills\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Ra\u00e7\u00e3o para animais de estima\u00e7\u00e3o Phillips<\/strong>A empresa nomeou Nick Christensen, atual presidente, como CEO, sucedendo Blaine Phillips, que se tornar\u00e1 presidente executivo do conselho.<a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-news\/news\/15830513\/phillips-pet-food-names-christensen-as-ceo\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Banfield Pet Hospital<\/strong>Anunciou a expans\u00e3o de seus Planos de Bem-Estar Ideal para permitir a personaliza\u00e7\u00e3o, incluindo servi\u00e7os especializados.<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260721cg08634\/banfield-pet-hospital-announces-customizations-for-optimum-wellness-plans\"><em>com<\/em><\/a>)<\/li>\n<li><strong>VetEvolve<\/strong>, uma comunidade de 53 cl\u00ednicas veterin\u00e1rias apoiada por\u00a0<strong>Parceiros de sa\u00fade da Varsity<\/strong>, anunciou a Dra. Laura Pletz como Diretora Veterin\u00e1ria. (<a href=\"https:\/\/vetevolve.com\/resources\/blog\/dr-laura-pletz-chief-veterinary-officer\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>PetMed Express\u00a0<\/strong>firmou um acordo definitivo com um investidor imobili\u00e1rio institucional para uma opera\u00e7\u00e3o de venda e arrendamento (sale-leaseback) de \u00a31.043.700, referente aos edif\u00edcios de sua sede e centro de distribui\u00e7\u00e3o.<a href=\"https:\/\/www.stocktitan.net\/news\/PETS\/pet-meds-announces-proposed-sale-leaseback-of-headquarters-and-cekt3ceuikpu.html\"><em>l\u00edquido<\/em><\/a>)<\/li>\n<li><strong>Buzz Sa\u00fade<\/strong>e<strong>\u00a0VetHubRx<\/strong>, A Buzz Health, plataforma de prescri\u00e7\u00e3o eletr\u00f4nica veterin\u00e1ria, anunciou uma parceria estrat\u00e9gica para integrar a infraestrutura de pre\u00e7os RxCompare da Buzz Health ao fluxo de trabalho de prescri\u00e7\u00e3o, permitindo descontos no momento da prescri\u00e7\u00e3o e do atendimento do paciente.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/buzz-health-and-vethubrx-partner-to-bring-real-time-prescription-savings-to-veterinary-care-302828773.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>ai<\/strong>Anunciou o lan\u00e7amento do Sylvester Connect to Care, um programa de aquisi\u00e7\u00e3o de clientes que engaja tutores de gatos locais com an\u00fancios convidando-os a usar o Sylvester Cat Comfort Check e, em seguida, agendar uma consulta com uma cl\u00ednica veterin\u00e1ria participante.<a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/07\/21\/3330432\/0\/en\/sylvester-ai-launches-connect-to-care-to-help-veterinary-practices-grow-feline-visits.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Aliado de invent\u00e1rio<\/strong>anunciou uma nova integra\u00e7\u00e3o com\u00a0<strong>NectarVet<\/strong>, uma plataforma de gest\u00e3o de consult\u00f3rios (PIMS), que permite a automatiza\u00e7\u00e3o do processo de encomenda e gest\u00e3o do invent\u00e1rio de um consult\u00f3rio. (<a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-partners-with-nectarvet-to-help-veterinary-practices-automate-ordering-and-lower-inventory-costs\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>A Veterinary Angel Network for Entrepreneurs (VANE) anunciou a sua mais recente empresa do portf\u00f3lio,\u00a0<strong>PawPay<\/strong>, que funciona com qualquer ap\u00f3lice de seguro para animais de estima\u00e7\u00e3o, verificando a cobertura, coletando a parte da conta do dono do animal e pagando a cl\u00ednica imediatamente. (<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260722sf09517\/vane-announces-investment-in-pawpay\"><em>com<\/em><\/a>)<\/li>\n<li><strong>sem medo<\/strong>A Dra. Rebeckah Zahedi foi nomeada como Diretora Veterin\u00e1ria.\u00a0<em>(<\/em><a href=\"https:\/\/www.citybiz.co\/article\/876161\/fear-free-appoints-dr-rebekah-zahedi-as-chief-veterinary-officer\/\"><em>co<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Comunicados do setor<br \/>\nC\u00fapula de Sa\u00fade Animal de 2026<\/strong><br \/>\n31 de agosto a 1 de setembro de 2026<\/p>\n<p><strong>Localiza\u00e7\u00e3o:<\/strong> Teatro Midland | Kansas City, MO<\/p>\n<p>As inscri\u00e7\u00f5es para a C\u00fapula de Sa\u00fade Animal de 2026 j\u00e1 est\u00e3o abertas.<\/p>\n<p>O Animal Health Summit oferece dois dias de networking, parcerias comerciais individuais, l\u00edderes de opini\u00e3o do setor, pain\u00e9is de discuss\u00e3o, palestrantes e apresenta\u00e7\u00f5es de empresas emergentes.\u00a0<a href=\"https:\/\/onekc.org\/kc-animal-health-corridor\/events\/animal-health-summit\/registration\/\">Clique aqui<\/a>\u00a0aprender mais.<\/p>\n<p>************************************<br \/>\n<strong>Not\u00edcias de empresas internacionais<br \/>\n<\/strong><\/p>\n<ul>\n<li>AU \u2013 A aquisi\u00e7\u00e3o planejada de\u00a0<strong>Genomics da Neogen<\/strong>por\u00a0<strong>Zoetis\u00a0<\/strong>est\u00e1 sendo submetida a novas avalia\u00e7\u00f5es antitruste na Austr\u00e1lia.<strong>\u00a0(<\/strong><a href=\"https:\/\/antitrust-intelligence.com\/australias-accc-opens-phase-2-zoetis-neogen-probe\/\"><em>antitrust-intelligence.com<\/em><\/a><strong>)<\/strong><\/li>\n<li>CA, UE \u2013\u00a0<strong>Zoetis\u00a0<\/strong>A empresa lan\u00e7ou o Portela (relfovetmab), uma terapia com anticorpos monoclonais anti-fator de crescimento nervoso de longa dura\u00e7\u00e3o para gatos, destinada a aliviar a dor associada \u00e0 osteoartrite por at\u00e9 tr\u00eas meses.<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Launches-Portela-relfovetmab-in-Canada-and-the-European-Union\/default.aspx\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>GLOBAL \u2013 Uma pesquisa global de\u00a0<strong>dsm-firmenich Nutri\u00e7\u00e3o e Sa\u00fade Animal<\/strong>Revelou-se que 85%, dentre suas mais de 10.000 amostras, continha mais de uma micotoxina.<a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/multiple-mycotoxins-found-in-85-of-feed-samples\"><em>com<\/em><\/a>)<\/li>\n<li>ISTO -\u00a0<strong>Nestl\u00e9 Purina<\/strong>Anunciou um investimento de US$ 640 milh\u00f5es (US$) em uma nova f\u00e1brica de alimentos \u00famidos em Mantova, It\u00e1lia.<a href=\"https:\/\/www.petfoodprocessing.net\/articles\/20694-purina-invests-64-million-in-italian-wet-pet-food-plant?utm_source=Pet+Food+Processing+Update&amp;utm_medium=Newsletter&amp;oly_enc_id=2226I1676290B4W\"><em>l\u00edquido<\/em><\/a>)<\/li>\n<li>Reino Unido \u2013<strong>Elanco\u00a0<\/strong>A empresa lan\u00e7ou o Varenzin, um tratamento para o controle da anemia em felinos com doen\u00e7a renal cr\u00f4nica, no Reino Unido.<a href=\"https:\/\/www.vetsurgeon.org\/b\/veterinary-news\/posts\/new-oral-treatment-for-ckd-related-anaemia-in-cats\"><em>organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>Not\u00edcias do setor de sa\u00fade animal\u00a0<\/strong><\/p>\n<ul>\n<li>EUA \u2013 Um estudo recente\u00a0<a href=\"https:\/\/jsmcah.org\/index.php\/jasv\/article\/view\/151\">estudar<\/a>Um estudo publicado no Journal of Shelter Medicine and Community Animal Health descobriu que os veterin\u00e1rios podem influenciar positivamente os h\u00e1bitos de tabagismo em humanos se discutirem o impacto do fumo passivo na sa\u00fade de seus animais de estima\u00e7\u00e3o.<a href=\"https:\/\/medicalxpress.com\/news\/2026-07-chat-veterinarian-smokers-habit.html\"><em>com<\/em><\/a>)<\/li>\n<li>EUA \u2013 A FDA lan\u00e7ou um programa piloto para incentivar e fortalecer a fabrica\u00e7\u00e3o de medicamentos veterin\u00e1rios e ingredientes ativos nos Estados Unidos (<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-launches-pilot-program-incentivize-manufacturing-animal-drug-products-us?utm_medium=email&amp;utm_source=govdelivery\"><em>comunicado de imprensa do governo<\/em><\/a>)<\/li>\n<li>EUA \u2013 A Feline Veterinary Medical Association liderou a primeira Feline Summit, organizada pela Butterfly Network e TriviumVet\/PRN Pharmacal, onde l\u00edderes do setor se reuniram para promover o futuro da sa\u00fade felina.<a href=\"https:\/\/aafp.informz.net\/informzdataservice\/onlineversion\/ind\/bWFpbGluZ2luc3RhbmNlaWQ9NDcyOTA5MCZzdWJzY3JpYmVyaWQ9NDEyMDE5NjY0\"><em>comunicado de imprensa da associa\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>Reino Unido \u2013 Um estudo recente explorou como os produtores de leite e os veterin\u00e1rios percebem e gerenciam o risco de doen\u00e7as transmitidas por carrapatos e como essas percep\u00e7\u00f5es orientam as a\u00e7\u00f5es no n\u00edvel da fazenda.<a href=\"https:\/\/www.nature.com\/articles\/s44433-026-00016-7\">com<\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>Mirante de Brakke\u00a0<\/strong><\/p>\n<p>A farm\u00e1cia de cl\u00ednicas veterin\u00e1rias ganhou um novo concorrente com o an\u00fancio de que a rede de farm\u00e1cias CVS entrar\u00e1 no mercado de medicamentos para animais de estima\u00e7\u00e3o. As lojas CVS come\u00e7ar\u00e3o a dispensar medicamentos para diversos produtos veterin\u00e1rios, incluindo antiparasit\u00e1rios, produtos dermatol\u00f3gicos, analg\u00e9sicos, medicamentos cardiovasculares e v\u00e1rias outras categorias.<\/p>\n<p>Existem quase 35.000 cl\u00ednicas veterin\u00e1rias e apenas 9.000 lojas da CVS, ent\u00e3o por que isso \u00e9 t\u00e3o importante? A resposta \u00e9: movimento. Um dono de animal de estima\u00e7\u00e3o normalmente visita seu veterin\u00e1rio uma ou algumas vezes por ano. J\u00e1 visita a farm\u00e1cia v\u00e1rias vezes por m\u00eas. Al\u00e9m disso, na CVS, os medicamentos para animais de estima\u00e7\u00e3o est\u00e3o sujeitos aos mesmos servi\u00e7os de dispensa\u00e7\u00e3o autom\u00e1tica e entrega em domic\u00edlio que os clientes recebem com suas pr\u00f3prias receitas. Outro ponto importante: muitos medicamentos para humanos s\u00e3o prescritos para animais de estima\u00e7\u00e3o e essas receitas j\u00e1 s\u00e3o dispensadas nas farm\u00e1cias locais. Portanto, n\u00e3o ser\u00e1 a primeira vez que muitos donos de animais de estima\u00e7\u00e3o retirar\u00e3o suas receitas na CVS. (Passei por uma grande loja da CVS no centro de Chicago esta semana. O farmac\u00eautico estava ciente do programa, mas n\u00e3o tinha treinamento nem informa\u00e7\u00f5es sobre uma data de in\u00edcio.)<\/p>\n<p>\u00c9 claro que nem todo mundo compra na CVS. Mas ser\u00e1 interessante ver com que a CVS vai impulsionar sua iniciativa de medicamentos para animais de estima\u00e7\u00e3o. Se for bem-sucedida, pode apostar que a Walgreens seguir\u00e1 o exemplo com suas 8.000 lojas.<\/p>\n<p>Sem d\u00favida, a CVS est\u00e1 buscando todas as maneiras poss\u00edveis de atender os clientes e fideliz\u00e1-los \u00e0 loja. Afinal, o n\u00famero de visitas tamb\u00e9m diminuiu. No ano passado, a Walgreens fechou 1.200 lojas e a CVS, cerca de 300. Ser\u00e1 que os medicamentos para animais de estima\u00e7\u00e3o ser\u00e3o o impulso que os colocar\u00e1 de volta nos trilhos?<\/p>\n<p><em>John Volk, Consultor S\u00eanior, Chicago, IL<\/em><\/p>\n<p><strong>************************************<br \/>\n<\/strong><strong>Sua vis\u00e3o\u00a0<\/strong><\/p>\n<p>Na semana passada, perguntamos o que voc\u00eas achavam da regra da CMA que exige que cl\u00ednicas veterin\u00e1rias divulguem a propriedade dos animais por meio de placas nas instala\u00e7\u00f5es e online. Uma esmagadora maioria de 73,1% dos respondentes apoiaria essa regra, enquanto 17,1% se oporiam. Apenas 10,1% estavam indecisos. Parece haver uma oportunidade para as cl\u00ednicas adotarem essa pr\u00e1tica de divulga\u00e7\u00e3o, mesmo que n\u00e3o seja uma regra.<\/p>\n<p>Esta semana, uma pergunta simples:<a href=\"https:\/\/www.surveymonkey.com\/r\/GR9YJXC\"> Daqui a tr\u00eas anos, voc\u00ea acha que farm\u00e1cias de varejo como a CVS e a Walgreens se tornar\u00e3o concorrentes relevantes para as cl\u00ednicas veterin\u00e1rias no fornecimento de medicamentos para animais de estima\u00e7\u00e3o?\u00a0<\/a><\/p>\n<p><strong>************************************<br \/>\nTabela de estoque<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36914 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg\" alt=\"\" width=\"630\" height=\"642\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg 630w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table-480x489.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 630px, 100vw\" \/><br \/>\n<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Not\u00edcias e Notas sobre Sa\u00fade Animal \u00b7 24 de julho de 2026 CVS Expande para Medicamentos para Animais de Estima\u00e7\u00e3o Editora: Christine Merle DVM, MBA, CVPM ************************************ Not\u00edcias sobre Resultados: A Nestl\u00e9 Purina anunciou seus resultados do primeiro semestre de 2026, com vendas de CHF 43,109 bilh\u00f5es (US$ 52,902 bilh\u00f5es), representando um crescimento org\u00e2nico de 3,61 trilh\u00f5es. A categoria de Petcare apresentou um crescimento org\u00e2nico de 2,71 trilh\u00f5es, com destaque para o forte desempenho nas vendas de produtos para gatos. (comunicados de imprensa da empresa) A Virbac anunciou seus resultados do segundo trimestre de 2026, com \u20ac 768 milh\u00f5es (US$ 873,1 milh\u00f5es) no primeiro semestre, representando um aumento de 7,41 trilh\u00f5es em rela\u00e7\u00e3o ao ano anterior, a taxas de c\u00e2mbio e escopo constantes. O crescimento foi impulsionado pelas contribui\u00e7\u00f5es de sua plataforma \u201cSupercharge\u201d. (Comunicado de imprensa da empresa) ************************************ Not\u00edcias de empresas dos EUA: A CVS Health anunciou a disponibilidade de medicamentos veterin\u00e1rios comumente prescritos em suas aproximadamente 9.000 lojas em todo o pa\u00eds. (Comunicado de imprensa da empresa) A Boehringer Ingelheim tornou-se uma empresa certificada em V\u00ednculo Humano-Animal pelo Human Animal Bond Research Institute (HABRI) e pela NAVC. (finance.yahoo.com) A Mars nomeou Christina Ruggiero como Presidente Regional da Am\u00e9rica do Norte para o neg\u00f3cio de Nutri\u00e7\u00e3o Animal. (Comunicado de imprensa da empresa) Um Tribunal de Apela\u00e7\u00f5es dos EUA para o 10\u00ba Circuito reverteu a decis\u00e3o de um tribunal inferior de 2024 que havia rejeitado as alega\u00e7\u00f5es da KetoNatural Pet Foods contra a Hill&#039;s Pet Nutrition referentes a declara\u00e7\u00f5es falsas que ligavam alimentos para animais de estima\u00e7\u00e3o sem gr\u00e3os a doen\u00e7as card\u00edacas caninas. (com) A Phillips Pet Food nomeou Nick Christensen, atual presidente, como CEO, sucedendo Blaine Phillips, que se tornar\u00e1 presidente executivo do conselho. (com) O Banfield Pet Hospital anunciou a expans\u00e3o de seus Planos de Bem-Estar Ideal para permitir a personaliza\u00e7\u00e3o, incluindo servi\u00e7os especializados. (com) A VetEvolve, uma comunidade de 53 cl\u00ednicas veterin\u00e1rias apoiada pela Varsity Healthcare Partners, anunciou a Dra. Laura Pletz como Diretora Veterin\u00e1ria. (comunicado de imprensa da empresa) A PetMed Express firmou um acordo definitivo com uma institui\u00e7\u00e3o<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36913","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (company press releases) Virbac\u00a0announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (company press release)\u00a0 ************************************ US Company News\u00a0 CVS Healthannounced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (company press release) Boerhringer\u00a0Ingelheim\u00a0has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (finance.yahoo.com) Marsappointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. (company press release) PetMed Express\u00a0entered a definitive agreement with an institutionalView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T10:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" 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Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. 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(company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. 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