{"id":36913,"date":"2026-07-24T04:22:35","date_gmt":"2026-07-24T10:22:35","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36913"},"modified":"2026-07-24T04:22:35","modified_gmt":"2026-07-24T10:22:35","slug":"this-week-in-animal-health-royal-canin-enters-fresh-food-market-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/","title":{"rendered":"Nesta semana em sa\u00fade animal: Royal Canin entra no mercado de alimentos frescos"},"content":{"rendered":"<h4><strong>Animal Health News and Notes \u00b7 July 24, 2026<br \/>\n<\/strong><span data-olk-copy-source=\"MessageBody\">CVS Expands Into Pet Medications<\/span><br \/>\n<em>Editora: Christine Merle DVM, MBA, CVPM<\/em><\/h4>\n<p>************************************<br \/>\n<strong>Not\u00edcias sobre ganhos:<\/strong><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Nestl\u00e9 Purina\u00a0<\/span><\/b><span data-contrast=\"auto\">announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (<\/span><a href=\"https:\/\/www.nestle.com\/media\/mediaeventscalendar\/allevents\/2026-half-year-results\"><i><span data-contrast=\"none\">company press releases<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<li><span data-contrast=\"auto\"><b><span data-contrast=\"auto\">Virbac\u00a0<\/span><\/b><span data-contrast=\"auto\">announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (<\/span><a href=\"https:\/\/corporate.virbac.com\/home\/news-media\/financial-public-releases\/pagecontent\/tous-les-communiques-financiers\/2026-second-quarter-consolidated-sales.html\"><i><span data-contrast=\"none\">comunicado de imprensa da empresa<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Not\u00edcias de empresas dos EUA\u00a0<\/strong><\/p>\n<ul>\n<li><strong>CVS Health<\/strong>announced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (<a href=\"https:\/\/www.cvshealth.com\/news\/company-news\/pet-medications-now-available-at-cvs-pharmacy.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Boerhringer\u00a0Ingelheim\u00a0<\/strong>has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (<a href=\"https:\/\/sg.finance.yahoo.com\/news\/boehringer-ingelheim-achieves-human-animal-204700545.html\"><em>finan\u00e7as.yahoo.com<\/em><\/a>)<\/li>\n<li><strong>Marte<\/strong>appointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (<a href=\"https:\/\/www.mars.com\/news-and-stories\/press-releases-statements\/christina-ruggiero-appointed-north-america-regional-president-pet-nutrition\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>A US Court of Appeals for the 10<sup>\u00ba<\/sup>Circuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0<strong>KetoNatural\u00a0Pet Foods<\/strong>\u00a0contra\u00a0<strong>Nutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Hill&#039;s<\/strong>\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-lawsuits-litigation\/news\/15830181\/appeals-court-partially-revives-ketonatural-lawsuit-against-hills\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Phillips Pet Food<\/strong>has named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (<a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-news\/news\/15830513\/phillips-pet-food-names-christensen-as-ceo\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Banfield Pet Hospital<\/strong>announced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260721cg08634\/banfield-pet-hospital-announces-customizations-for-optimum-wellness-plans\"><em>com<\/em><\/a>)<\/li>\n<li><strong>VetEvolve<\/strong>, a community of\u00a053\u00a0veterinary practices backed by\u00a0<strong>Varsity Healthcare Partners<\/strong>,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. (<a href=\"https:\/\/vetevolve.com\/resources\/blog\/dr-laura-pletz-chief-veterinary-officer\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>PetMed Express\u00a0<\/strong>entered a definitive agreement with an institutional real estate investor\u00a0for a $37M sale-leaseback of its headquarters and distribution center buildings. (<a href=\"https:\/\/www.stocktitan.net\/news\/PETS\/pet-meds-announces-proposed-sale-leaseback-of-headquarters-and-cekt3ceuikpu.html\"><em>l\u00edquido<\/em><\/a>)<\/li>\n<li><strong>Buzz Health<\/strong>e<strong>\u00a0VetHubRx<\/strong>, a veterinary e-prescribing platform, announced a strategic partnership to integrate\u00a0Buzz Health\u2019s\u00a0RxCompare\u00a0pricing infrastructure into\u00a0the prescribing workflow to allow\u00a0discount\u00a0pricing\u00a0at the point of prescribing and fulfillment. (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/buzz-health-and-vethubrx-partner-to-bring-real-time-prescription-savings-to-veterinary-care-302828773.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>ai<\/strong>announced the launch of Sylvester Connect to Care, a\u00a0client-acquisition program that engages local cat caregivers\u00a0with\u00a0ads inviting\u00a0them to use Sylvester Cat Comfort Check and then\u00a0book an appointment\u00a0with a participating veterinary clinic.\u00a0(<a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/07\/21\/3330432\/0\/en\/sylvester-ai-launches-connect-to-care-to-help-veterinary-practices-grow-feline-visits.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Aliado de invent\u00e1rio<\/strong>announced a new\u00a0integration\u00a0with\u00a0<strong>NectarVet<\/strong>, a practice management platform (PIMS), allowing for\u00a0an\u00a0automation\u00a0of ordering and\u00a0managing\u00a0of\u00a0a\u00a0practice\u2019s\u00a0inventory. (<a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-partners-with-nectarvet-to-help-veterinary-practices-automate-ordering-and-lower-inventory-costs\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>Veterinary Angel Network\u00a0for Entrepreneurs (VANE) announced its newest portfolio company,\u00a0<strong>PawPay<\/strong>,\u00a0which works with any pet insurance policy\u00a0verifying coverage, collecting\u00a0pet\u00a0owners\u2019\u00a0portion\u00a0of the\u00a0bill\u00a0and paying the clinic\u00a0immediately. (<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260722sf09517\/vane-announces-investment-in-pawpay\"><em>com<\/em><\/a>)<\/li>\n<li><strong>sem medo<\/strong>appointed Dr. Rebeckah Zahedi as\u00a0Chief Veterinary Officer.\u00a0<em>(<\/em><a href=\"https:\/\/www.citybiz.co\/article\/876161\/fear-free-appoints-dr-rebekah-zahedi-as-chief-veterinary-officer\/\"><em>co<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Comunicados do setor<br \/>\nC\u00fapula de Sa\u00fade Animal de 2026<\/strong><br \/>\n31 de agosto a 1 de setembro de 2026<\/p>\n<p><strong>Localiza\u00e7\u00e3o:<\/strong> Midland Theatre | Kansas City, MO<\/p>\n<p>As inscri\u00e7\u00f5es para a C\u00fapula de Sa\u00fade Animal de 2026 j\u00e1 est\u00e3o abertas.<\/p>\n<p>O Animal Health Summit oferece dois dias de networking, parcerias comerciais individuais, l\u00edderes de opini\u00e3o do setor, pain\u00e9is de discuss\u00e3o, palestrantes e apresenta\u00e7\u00f5es de empresas emergentes.\u00a0<a href=\"https:\/\/onekc.org\/kc-animal-health-corridor\/events\/animal-health-summit\/registration\/\">Clique aqui<\/a>\u00a0aprender mais.<\/p>\n<p>************************************<br \/>\n<strong>Not\u00edcias de empresas internacionais<br \/>\n<\/strong><\/p>\n<ul>\n<li>AU\u00a0\u2013\u00a0The planned\u00a0acquisition\u00a0of\u00a0<strong>Neogen\u00a0Genomics<\/strong>por\u00a0<strong>Zoetis\u00a0<\/strong>is undergoing further antitrust assessments in Australia.<strong>\u00a0(<\/strong><a href=\"https:\/\/antitrust-intelligence.com\/australias-accc-opens-phase-2-zoetis-neogen-probe\/\"><em>antitrust-intelligence.com<\/em><\/a><strong>)<\/strong><\/li>\n<li>CA, UE \u2013\u00a0<strong>Zoetis\u00a0<\/strong>has launched\u00a0Portela (relfovetmab)\u00a0a\u00a0long -acting anti-nerve growth factor monoclonal antibody therapy for cats\u00a0to alleviate pain associated with osteoarthritis for up to three months. (<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Launches-Portela-relfovetmab-in-Canada-and-the-European-Union\/default.aspx\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>GLOBAL \u2013 A global survey from\u00a0<strong>dsm-firmenich\u00a0Animal Nutrition &amp; Health<\/strong>revealed that 85% of its over 10,000 samples\u00a0contained\u00a0more than one mycotoxin. (<a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/multiple-mycotoxins-found-in-85-of-feed-samples\"><em>com<\/em><\/a>)<\/li>\n<li>IT\u00a0\u2013\u00a0<strong>Nestl\u00e9 Purina<\/strong>announced a US$ 640M investment into a\u00a0new wet food facility in\u00a0Mantova, Italy. (<a href=\"https:\/\/www.petfoodprocessing.net\/articles\/20694-purina-invests-64-million-in-italian-wet-pet-food-plant?utm_source=Pet+Food+Processing+Update&amp;utm_medium=Newsletter&amp;oly_enc_id=2226I1676290B4W\"><em>l\u00edquido<\/em><\/a>)<\/li>\n<li>UK\u00a0\u2013<strong>Elanco\u00a0<\/strong>has launched\u00a0Varenzin\u00a0a treatment to manage feline chronic kidney disease anemia\u00a0in the United Kingdom. (<a href=\"https:\/\/www.vetsurgeon.org\/b\/veterinary-news\/posts\/new-oral-treatment-for-ckd-related-anaemia-in-cats\"><em>organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>Not\u00edcias do setor de sa\u00fade animal\u00a0<\/strong><\/p>\n<ul>\n<li>US \u2013 A recent\u00a0<a href=\"https:\/\/jsmcah.org\/index.php\/jasv\/article\/view\/151\">estudar<\/a>in the Journal of Shelter Medicine and Community Animal Health\u00a0found that veterinarians may\u00a0positively\u00a0influence human smoking habits if they discuss the impact of second-hand smoke on their pet\u2019s health. (<a href=\"https:\/\/medicalxpress.com\/news\/2026-07-chat-veterinarian-smokers-habit.html\"><em>com<\/em><\/a>)<\/li>\n<li>US \u2013 FDA has launched a pilot program\u00a0to encourage and strengthen the manufacturing of animal drug products and active ingredients\u00a0in the United States (<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-launches-pilot-program-incentivize-manufacturing-animal-drug-products-us?utm_medium=email&amp;utm_source=govdelivery\"><em>comunicado de imprensa do governo<\/em><\/a>)<\/li>\n<li>US \u2013 The\u00a0Feline Veterinary Medical Association led the inaugural Feline Summit\u00a0hosted by Butterfly Network and\u00a0TriviumVet\/PRN\u00a0Pharmacal\u00a0where industry leaders met to advance the future of feline healthcare.\u00a0\u00a0(<a href=\"https:\/\/aafp.informz.net\/informzdataservice\/onlineversion\/ind\/bWFpbGluZ2luc3RhbmNlaWQ9NDcyOTA5MCZzdWJzY3JpYmVyaWQ9NDEyMDE5NjY0\"><em>comunicado de imprensa da associa\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>UK \u2013 A\u00a0recent\u00a0study explored how dairy\u00a0farmer\u00a0and veterinarians perceive and manage tick borne disease risk and how\u00a0they\u00a0perceptions\u00a0guide farm-level actions. (<a href=\"https:\/\/www.nature.com\/articles\/s44433-026-00016-7\">com<\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>Mirante de Brakke\u00a0<\/strong><\/p>\n<p>The veterinary clinic pharmacy has gained a new competitor with the announcement that CVS pharmacies are getting into the pet medication business. CVS stores will begin filling prescriptions for many pet products, including parasiticides, dermatology products, pain management, cardio-vascular and several other categories.<\/p>\n<p>There are\u00a0nearly 35,000\u00a0veterinary clinics and only 9,000 CVS stores, so why is this\u00a0such a big deal? Traffic.\u00a0A pet owner typically visits her veterinary practice\u00a0once or\u00a0a few times a year.\u00a0She visits her drug store multiple times a month. Plus, at CVS,\u00a0the pet\u00a0medications are subject to the same\u00a0auto-fill\u00a0and home delivery services that customers get with their own prescriptions. One more thing. Many human drugs are prescribed for\u00a0pets\u00a0and those prescriptions are already being filled at the local pharmacy. So, it\u00a0won\u2019t\u00a0be the first time many pet owners are picking up scripts at CVS. (I stopped at a large CVS in downtown Chicago this week. The pharmacist was aware of the\u00a0program but\u00a0had\u00a0no training or information about\u00a0a start\u00a0date.)<\/p>\n<p>Of course, not everyone shops at CVS. But it will be interesting to see how aggressively CVS pushes its pet medicine initiative. If\u00a0it\u2019s\u00a0successful, you can bet real money that Walgreens will follow suit with its 8,000 stores.<\/p>\n<p>No doubt CVS is searching for as many ways as possible to serve customers and bond them to the store. After all, their visits are down, too. Last year Walgreens closed 1,200 stores,\u00a0CVS\u00a0about 300. Are pet meds the business boost that will get them back on track?<\/p>\n<p><em>John Volk, Senior Consultant, Chicago, IL<\/em><\/p>\n<p><strong>************************************<br \/>\n<\/strong><strong>Sua vis\u00e3o\u00a0<\/strong><\/p>\n<p>Last week, we asked what you thought about the CMA rule requiring veterinary practices\u00a0to\u00a0disclose\u00a0ownership via signage at the premises and online.\u00a0\u00a0An overwhelming\u00a073%\u00a0of\u00a0respondents would support\u00a0this\u00a0rule,\u00a0while\u00a017%\u00a0would not.\u00a0Only 10%\u00a0were\u00a0not sure.\u00a0\u00a0Seems like there is an opportunity for practices to\u00a0adopt this disclosure\u00a0even if it\u00a0isn\u2019t\u00a0a rule.<\/p>\n<p>This week, a simple question:<a href=\"https:\/\/www.surveymonkey.com\/r\/GR9YJXC\"> In three years\u2019 time, do you think retail pharmacies like CVS and Walgreens will become meaningful competitors to veterinary practices for pet medications?\u00a0<\/a><\/p>\n<p><strong>************************************<br \/>\nStock Table<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36914 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg\" alt=\"\" width=\"630\" height=\"642\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg 630w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table-480x489.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 630px, 100vw\" \/><br \/>\n<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (company press releases) Virbac\u00a0announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (company press release)\u00a0 ************************************ US Company News\u00a0 CVS Healthannounced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (company press release) Boerhringer\u00a0Ingelheim\u00a0has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (finance.yahoo.com) Marsappointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. (company press release) PetMed Express\u00a0entered a definitive agreement with an institutional<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36913","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (company press releases) Virbac\u00a0announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (company press release)\u00a0 ************************************ US Company News\u00a0 CVS Healthannounced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (company press release) Boerhringer\u00a0Ingelheim\u00a0has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (finance.yahoo.com) Marsappointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. (company press release) PetMed Express\u00a0entered a definitive agreement with an institutionalView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T10:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta 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Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (company press releases) Virbac\u00a0announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (company press release)\u00a0 ************************************ US Company News\u00a0 CVS Healthannounced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (company press release) Boerhringer\u00a0Ingelheim\u00a0has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (finance.yahoo.com) Marsappointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. 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