{"id":36900,"date":"2026-07-17T08:23:04","date_gmt":"2026-07-17T14:23:04","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36900"},"modified":"2026-07-17T08:23:04","modified_gmt":"2026-07-17T14:23:04","slug":"this-week-in-animal-health-royal-canin-enters-fresh-food-market","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/","title":{"rendered":"Nesta semana em sa\u00fade animal: Royal Canin entra no mercado de alimentos frescos"},"content":{"rendered":"<h4><strong>Not\u00edcias e notas sobre sa\u00fade animal \u00b7 17 de julho de 2026<br \/>\n<\/strong>Royal Canin entra no mercado de alimentos frescos<br \/>\n<em>Editora: Christine Merle DVM, MBA, CVPM<\/em><\/h4>\n<p>************************************\u00a0<strong><br \/>\nNot\u00edcias de Ganhos<\/strong><\/p>\n<ul>\n<li><strong>Boehringer Ingelheim\u00a0<\/strong>A empresa reportou vendas l\u00edquidas de \u20ac 2,6 bilh\u00f5es ($ 2,98 bilh\u00f5es) para o seu neg\u00f3cio de Sa\u00fade Animal no primeiro semestre de 2026, um aumento de 0,4% ajustado pela varia\u00e7\u00e3o cambial em compara\u00e7\u00e3o com o ano anterior.<a href=\"https:\/\/www.boehringer-ingelheim.com\/about-us\/who-we-are\/boehringer-ingelheim-half-year-results-2026\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Grupo Eco de Sa\u00fade Animal<\/strong>Anunciou seu ano fiscal auditado completo de 2026, encerrado em 31 de mar\u00e7o de 2026, com vendas do grupo de \u00a3 87,5 milh\u00f5es (117,88 milh\u00f5es no primeiro trimestre), um aumento de 101% em rela\u00e7\u00e3o ao ano fiscal anterior.<a href=\"https:\/\/tools.euroland.com\/tools\/PressReleases\/GetPressRelease\/?ID=8097470&amp;lang=en-GB&amp;companycode=services\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>ImmuCellName<\/strong>Anunciou seus resultados de vendas n\u00e3o auditados do segundo trimestre de 2026, com vendas totais de 17,5 milh\u00f5es de d\u00f3lares, um aumento de 20,91 milh\u00f5es de d\u00f3lares no primeiro semestre em compara\u00e7\u00e3o com o ano anterior.<a href=\"https:\/\/immucell.com\/investors\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************\u00a0<strong><br \/>\nNot\u00edcias de empresas dos EUA<\/strong><\/p>\n<ul>\n<li><strong>Zoetis\u00a0<\/strong>anunciou seu acordo para adquirir<strong>VitalRADS<\/strong>, uma plataforma de servi\u00e7os de telerradiologia veterin\u00e1ria. A conclus\u00e3o do neg\u00f3cio est\u00e1 prevista para o terceiro trimestre de 2026.<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Announces-Agreement-to-Acquire-VitalRADS-Accelerating-Diagnostic-Capabilities\/default.aspx\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Royal Canin<\/strong>anunciou o lan\u00e7amento de suas Dietas Veterin\u00e1rias Frescas.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/royal-canin-launches-its-first-fresh-therapeutic-diet-portfolio-available-exclusively-through-veterinarians-302825457.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Royal Canin\u00a0<\/strong>A Royal Canin nomeou Jennifer Cullen como Gerente Geral da Unidade de Neg\u00f3cios Veterin\u00e1rios dos EUA para a Am\u00e9rica do Norte, com efeito a partir de junho de 2026.<a href=\"https:\/\/www.petage.com\/royal-canin-north-america-jennifer-cullen-veterinary\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Farmac\u00eautica Napo<\/strong>, uma subsidi\u00e1ria integral de\u00a0<strong>sa\u00fade jaguar<\/strong>, firmou um novo acordo de fabrica\u00e7\u00e3o e fornecimento com\u00a0<strong>Alvius Ci\u00eancias da Vida<\/strong>Continuar a produ\u00e7\u00e3o de crofelemer para o Mytesi e outros produtos \u00e0 base de crofelemer.<a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/markets-news\/Tipranks\/3310899\/jaguar-animal-health-signs-new-crofelemer-supply-agreement\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>PetMed Express<\/strong>anunciou a disponibilidade de sua farm\u00e1cia online para animais de estima\u00e7\u00e3o com marca conjunta com\u00a0<strong>Rei rural.<\/strong>\u00a0(<a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/07\/14\/3326792\/10002\/en\/petmeds-and-rural-king-expand-access-to-pet-healthcare-through-new-online-pharmacy-platform.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>PetSmart<\/strong>, A maior varejista nacional de produtos para animais de estima\u00e7\u00e3o, fechar\u00e1 sua \u00fanica loja em S\u00e3o Francisco, Calif\u00f3rnia, citando a &quot;evolu\u00e7\u00e3o&quot; dos h\u00e1bitos de compra dos donos de animais de estima\u00e7\u00e3o.<a href=\"https:\/\/www.ktvu.com\/news\/petsmart-san-francisco-store-closure\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Synexis<\/strong>anunciou uma colabora\u00e7\u00e3o estrat\u00e9gica com\u00a0<strong>Penn Suprimentos Veterin\u00e1rios<\/strong>\u00a0Ampliar o acesso ao Synexis DHP, uma tecnologia de controle cont\u00ednuo de pat\u00f3genos sem contato.<a href=\"https:\/\/www.bignewsnetwork.com\/news\/279185207\/synexis-llc-and-penn-veterinary-supply-collaborate-to-offer-dhpr-technology-across-animal-health-facilities-nationwide\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Parceiros Veterin\u00e1rios Cura<\/strong>, uma empresa de consultoria de compras para cl\u00ednicas veterin\u00e1rias independentes, foi lan\u00e7ada. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260714665469\/en\/Cura-Veterinary-Partners-Launches-to-Help-Independent-Veterinary-Clinics-Reduce-Vendor-Costs\">comunicado de imprensa da empresa<\/a>)<\/li>\n<li><strong>Enovis Sa\u00fade Animal de Companhia<\/strong>Lan\u00e7ou o CT-RevitL, um sistema de terapia a laser de \u00faltima gera\u00e7\u00e3o.<a href=\"https:\/\/companionanimalhealth.com\/laser-therapy\/ct-revitl\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>VetnCare<\/strong>, uma comunidade de hospitais veterin\u00e1rios no norte da Calif\u00f3rnia que firmou parceria com uma empresa de investimentos privados sediada em Greenwich,\u00a0<strong>Great Point Partners, <\/strong>Adquiriram sua sexta localiza\u00e7\u00e3o. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260714468363\/en\/VetnCare-Announces-Acquisition-of-Holistic-Veterinary-Care\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Inatamente<\/strong>\u2019A plataforma SmartICVI da [Nome da Empresa] anunciou que foi nomeada fornecedora de eCVI aprovada nacionalmente pela Assembleia Nacional de Autoridades Estaduais de Sa\u00fade Animal.<a href=\"https:\/\/www.einpresswire.com\/article\/926625067\/innately-s-smarticvi-named-nationally-approved-ecvi-vendor-by-national-assembly-of-state-animal-health-officials\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>C\u00e3o Maravilha<\/strong>, uma plataforma de sa\u00fade preventiva para c\u00e3es, foi lan\u00e7ada e anunciou um aporte de US$ 1.000.000 em financiamento pr\u00e9-seed liderado por empresas de capital de risco voltadas ao consumidor.\u00a0<strong>WndrCo<\/strong>e\u00a0<strong>Maveron<\/strong>. A empresa combina diagn\u00f3sticos sangu\u00edneos domiciliares com um aplicativo de monitoramento de sa\u00fade.<a href=\"https:\/\/pulse2.com\/wonderdog-launches-with-5-million-pre-seed-to-bring-at-home-blood-testing-and-ai-health-intelligence-to-preventive-dog-care\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>VetSoftwareHub,<\/strong>Uma autoridade independente em avalia\u00e7\u00e3o de software veterin\u00e1rio anunciou o lan\u00e7amento do Vendor Claims and Edits, permitindo que os fornecedores de software reivindiquem oficialmente a propriedade de seus an\u00fancios e gerenciem perfis em tempo real.<a href=\"https:\/\/tech.einnews.com\/pr_news\/925075976\/vetsoftwarehub-unleashes-vendor-claims-edits-helping-providers-stand-out-on-the-world-s-top-veterinary-directory\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>BioCV Inc.<\/strong>A empresa lan\u00e7ou o sistema de monitoramento inteligente de porcas BioCV, um brinco auricular inteligente em tempo real que rastreia continuamente a temperatura, o comportamento e os movimentos de cada animal.<a href=\"https:\/\/www.agrinews-pubs.com\/livestock\/2026\/07\/11\/biocv-inc-introduces-intelligent-sow-monitoring-system\/\"><em>agrinews-pubs.com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Comunicados do setor<br \/>\nC\u00fapula de Sa\u00fade Animal de 2026<br \/>\n31 de agosto a 1 de setembro de 2026<\/p>\n<p><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36719\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-1024x126.png\" alt=\"\" width=\"805\" height=\"99\" \/><\/p>\n<p>Local: Teatro Midland | Kansas City, MO<\/p>\n<p>As inscri\u00e7\u00f5es para a C\u00fapula de Sa\u00fade Animal de 2026 j\u00e1 est\u00e3o abertas.<\/p>\n<p>O Animal Health Summit oferece dois dias de networking, parcerias comerciais individuais, l\u00edderes de opini\u00e3o do setor, pain\u00e9is de discuss\u00e3o, palestrantes e apresenta\u00e7\u00f5es de empresas emergentes.\u00a0<a href=\"https:\/\/onekc.org\/kc-animal-health-corridor\/events\/animal-health-summit\/registration\/\">Clique aqui<\/a>\u00a0aprender mais.<strong><\/p>\n<p><\/strong>************************************<strong><br \/>\nNot\u00edcias de empresas internacionais<\/strong><\/p>\n<ul>\n<li>AU \u2013\u00a0<strong>Grupo Alimentar Pimlico<\/strong>A empresa lan\u00e7ou a linha de alimentos crus para gatos RAWR na Austr\u00e1lia.<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-market\/product-launches\/news\/15829786\/pimlico-food-group-launches-rawr-raw-cat-food-line\"><em>com<\/em>)<\/a><em>\u00a0<\/em><\/li>\n<li>CA, UE \u2013\u00a0<strong>Zoetis<\/strong>Anunciou o lan\u00e7amento do Lenivia (inje\u00e7\u00e3o de izenivetmab), um anticorpo monoclonal de longa dura\u00e7\u00e3o que proporciona at\u00e9 3 meses de al\u00edvio da dor da osteoartrite em c\u00e3es no Canad\u00e1 e na Uni\u00e3o Europeia.<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Launches-Lenivia-izenivetmab-injection-in-Canada-and-the-European-Union\/default.aspx\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>JP-\u00a0<strong>Corpora\u00e7\u00e3o Sumitomo<\/strong>fez outro investimento estrat\u00e9gico em <strong>Grupo A&#039;alda Jap\u00e3o,<\/strong>\u00a0Operadora dos maiores grupos de hospitais veterin\u00e1rios do Jap\u00e3o, apoiando sua vis\u00e3o de se tornar \u201ca empresa de tecnologia em sa\u00fade animal mais influente do mundo\u201d (<a href=\"https:\/\/www.sumitomocorp.com\/en\/europe\/news\/topics\/2026\/group\/20260713\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>NG-\u00a0<strong>Vet Konect<\/strong>, uma empresa de sa\u00fade animal digital, e\u00a0<strong>Nova Vet,<\/strong>Uma empresa sediada em Dubai organizou a primeira C\u00fapula Africana de Inibi\u00e7\u00e3o Artificial em Sa\u00fade Animal na Nig\u00e9ria.<a href=\"https:\/\/thesun.ng\/vet-konect-hosts-first-ever-african-animal-health-ai-summit\/\"><em>ng<\/em><\/a>)<\/li>\n<li>REINO UNIDO-\u00a0<strong>Prefera Pet Food<\/strong>A empresa lan\u00e7ou o suplemento l\u00edquido Bound para c\u00e3es e gatos no Reino Unido.<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-market\/product-launches\/news\/15829789\/prefera-pet-food-uk-launches-bound-liquid-supplements\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************\u00a0<strong><br \/>\nNot\u00edcias da Brakke Consulting<br \/>\nVai participar da C\u00fapula de Sa\u00fade Animal de Kansas City de 2026? Vamos nos conectar.<\/strong><\/p>\n<p>A Brakke Consulting estar\u00e1 presente no evento. <strong>C\u00fapula de Sa\u00fade Animal de Kansas City de 2026<\/strong>, de 31 de agosto a 1\u00ba de setembro em Kansas City. Se voc\u00ea for participar, teremos o maior prazer em conhec\u00ea-lo(a).<\/p>\n<p>Seja para explorar oportunidades de crescimento, avaliar tend\u00eancias de mercado, planejar uma transa\u00e7\u00e3o ou fortalecer sua estrat\u00e9gia comercial, nossa equipe est\u00e1 pronta para discutir como a Brakke Consulting pode apoiar seus objetivos.<\/p>\n<p>Participaremos da C\u00fapula. <strong>Parceria de neg\u00f3cios 1:1<\/strong> Programa\u00e7\u00e3o e agendamento de reuni\u00f5es ao longo do evento. Solicite uma reuni\u00e3o atrav\u00e9s da plataforma de parcerias ou entre em contato conosco com anteced\u00eancia.<\/p>\n<p><strong>Esperamos v\u00ea-lo(a) em Kansas City!<br \/>\n<\/strong><\/p>\n<p>************************************<br \/>\n<strong>Not\u00edcias do setor de sa\u00fade animal<\/strong><\/p>\n<ul>\n<li>AU \u2013 O primeiro implante de vacina contra clam\u00eddia em coalas foi administrado a um coala selvagem, permitindo que um \u00fanico exame fornecesse as duas doses necess\u00e1rias da vacina.<a href=\"https:\/\/wwf.org.au\/news\/2026\/first-ever-koala-chlamydia-vaccine-implant-inserted-into-a-wild-koala\/\"><em>org.au<\/em><\/a>)<\/li>\n<li>GLOBAL \u2013 A Associa\u00e7\u00e3o Mundial de Veterin\u00e1ria de Pequenos Animais (WSAVA) lan\u00e7ou seu primeiro\u00a0<a href=\"https:\/\/surveys.marconline.com\/survey\/selfserve\/53b\/5250396?list=opn&amp;mkt=2#?\">pesquisa global<\/a>Para profissionais veterin\u00e1rios que atuam na pr\u00e1tica veterin\u00e1ria de animais de companhia.<a href=\"https:\/\/www.avma.org\/news\/wsava-launches-global-survey-companion-animal-veterinary-practice\"><em>organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>EUA \u2013 A FDA (Administra\u00e7\u00e3o de Alimentos e Medicamentos dos EUA) emitiu uma Autoriza\u00e7\u00e3o de Uso Emergencial para Ivermectina L\u00edquida para Cavalos para a preven\u00e7\u00e3o de curto prazo de infesta\u00e7\u00f5es por moscas-varejeiras do Novo Mundo em cavalos. O uso \u00e9 autorizado quando administrado dentro de 24 horas ap\u00f3s o nascimento ou no momento do tratamento inicial da ferida.<a href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/fda-issues-emergency-use-authorization-drug-short-term-prevention-new-world-screwworm-horses?utm_medium=email&amp;utm_source=govdelivery\"><em>comunicado de imprensa do governo<\/em><\/a>)<\/li>\n<li>EUA \u2013 A Faculdade de Medicina Veterin\u00e1ria da Universidade Purdue anunciou planos para aumentar seu n\u00famero de alunos em quase 501 alunos, com o objetivo de atingir 120 alunos por turma, e aumentar a admiss\u00e3o de estudantes do estado para 601 alunos por turma.<a href=\"https:\/\/www.jconline.com\/story\/news\/local\/purdue\/2026\/07\/13\/purdue-vet-school-to-expand-class-sizes-by-50-growing-pains-to-follow\/90862235007\/\"><em>com<\/em><\/a>)<\/li>\n<li>EUA \u2013 Uma pesquisa independente recente, conduzida pela Ipsos para a organiza\u00e7\u00e3o Oregon Voices for Biomedical Research, revelou que 3 em cada 5 pessoas apoiam o uso de animais em pesquisas biom\u00e9dicas quando sob a supervis\u00e3o direta de veterin\u00e1rios.<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260713ph02093\/survey-finds-strong-support-for-biomedical-animal-research\"><em>com<\/em><\/a>)<\/li>\n<li>EUA \u2013 As \u00faltimas not\u00edcias\u00a0<a href=\"https:\/\/www.cobank.com\/knowledge-exchange\/the-quarterly-higher-costs-tougher-choices-shape-rural-economic-outlook?_sp=ea83f81f-b425-45b2-afa9-659914d061ae.1784215742706\">relat\u00f3rio trimestral<\/a>Segundo informa\u00e7\u00f5es do Knowledge Exchange da CoBank, o aumento de pre\u00e7os na maioria das categorias de alimentos e bebidas est\u00e1 apertando os or\u00e7amentos familiares e levando os consumidores a mudarem seus h\u00e1bitos de compra.<a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/rising-food-prices-constrain-consumer-spending?utm_rid=CPG02000204706369&amp;utm_campaign=110004&amp;utm_medium=email&amp;elq2=d27ed48418ec42a0ba9d58de4474fe2d&amp;sp_eh=5ad5c0bd44d178ead75442954eeebed56ea20b1c3b898933d7317b319539a3c9\"><em>com<\/em><\/a>)<\/li>\n<li>EUA \u2013 O CATalyst Council divulgou a segunda edi\u00e7\u00e3o de seu relat\u00f3rio \u201cPuppocalypse, Kitten Craze and the Expectations Reset\u201d (Apocalipse dos Filhotes, Loucura por Gatinhos e a Redefini\u00e7\u00e3o das Expectativas), atualizando a previs\u00e3o original com dados de visitas veterin\u00e1rias do segundo trimestre de 2026 e novas pesquisas.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260716218427\/en\/CATalyst-Council-Releases-Second-Edition-of-Puppocalypse-Kitten-Craze-Report-Confirming-Its-Veterinary-Visit-Forecast-with-Q2-2026-Data\"><em>comunicado de imprensa da organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>EUA \u2013 Uma carta de inten\u00e7\u00f5es para estabelecer uma especialidade em cuidados paliativos e medicina paliativa foi aceita pelo Conselho Americano de Especialidades Veterin\u00e1rias e coment\u00e1rios p\u00fablicos sobre a proposta est\u00e3o sendo solicitados at\u00e9 13 de agosto.<a href=\"https:\/\/news.vin.com\/default.aspx?pid=210&amp;Id=13388429&amp;f5=1\"><em>vin.com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Ponto de vista da Brakke Consulting<\/strong><\/p>\n<p>Na coluna de opini\u00e3o da semana passada, analisei as reformas da Autoridade de Concorr\u00eancia e Mercados (CMA) do Reino Unido para o setor veterin\u00e1rio e terminei com um coment\u00e1rio sobre confian\u00e7a \u2014 e n\u00e3o se trata de um sentimento vago da minha parte. A CMA constatou que menos de 501 mil clientes de grandes grupos veterin\u00e1rios (CVS, IVC, Linnaeus, Medivet, VetPartners) sabiam que sua cl\u00ednica fazia parte de uma rede, e esses grupos veterin\u00e1rios praticavam pre\u00e7os, em m\u00e9dia, 18,31 mil d\u00f3lares acima dos veterin\u00e1rios independentes, al\u00e9m de apresentarem pior desempenho em termos de satisfa\u00e7\u00e3o do cliente com rela\u00e7\u00e3o aos custos. Isso parece representar uma eros\u00e3o justamente daquilo que costumava substituir a regulamenta\u00e7\u00e3o nos mercados de servi\u00e7os profissionais: a reputa\u00e7\u00e3o pessoal\/local.<\/p>\n<p>Historicamente, a confian\u00e7a no veterin\u00e1rio funcionava como um mecanismo informal de mercado, pois o veterin\u00e1rio era uma figura conhecida na cidade, cujo sustento dependia da reputa\u00e7\u00e3o local, e n\u00e3o da carreira. Em mercados pequenos, a not\u00edcia se espalha rapidamente, e o veterin\u00e1rio arcava pessoalmente com o custo reputacional \u2014 um forte incentivo para evitar pre\u00e7os abusivos ou tratamentos excessivos. Quando a propriedade passa para uma rede apoiada por capital privado, esse mecanismo se desfaz: os pre\u00e7os nem sempre s\u00e3o definidos localmente, a marca da cl\u00ednica local, antes confi\u00e1vel, agora est\u00e1 inserida em uma estrutura de propriedade e incentivos diferente, e a reputa\u00e7\u00e3o pessoal se dilui por toda a corpora\u00e7\u00e3o.<\/p>\n<p>N\u00e3o se trata de uma quest\u00e3o de &quot;mercados que funcionam versus mercados que falham&quot;, nem de &quot;veterin\u00e1rios corporativos n\u00e3o serem confi\u00e1veis&quot; \u2014 a confian\u00e7a no profissionalismo individual dos veterin\u00e1rios permanece alta em todos os setores, segundo o relat\u00f3rio. A quest\u00e3o \u00e9 que o mecanismo que tornou esse mercado autorregulado por d\u00e9cadas era, ele pr\u00f3prio, uma caracter\u00edstica do mercado: a reputa\u00e7\u00e3o local. A consolida\u00e7\u00e3o o desmantelou mais rapidamente do que qualquer substituto surgiu. A CMA aposta que a divulga\u00e7\u00e3o obrigat\u00f3ria pode reconstruir informa\u00e7\u00f5es suficientes para que a concorr\u00eancia de pre\u00e7os volte a funcionar. Se essa aposta dar\u00e1 certo, s\u00f3 o tempo dir\u00e1.<\/p>\n<p><em>Bob Jones<\/em><\/p>\n<p>***********************************<br \/>\n<strong>Sua vis\u00e3o<br \/>\n<\/strong>Na semana passada, perguntamos o que voc\u00eas achavam da regra da CMA que exige que as cl\u00ednicas veterin\u00e1rias publiquem uma tabela de pre\u00e7os completa para servi\u00e7os padr\u00e3o. A maioria (60 %) de voc\u00eas apoiaria essa regra, enquanto 19% n\u00e3o a apoiariam. Os demais (21%) n\u00e3o tinham certeza. Parece que a transpar\u00eancia dos pre\u00e7os seria bem-vinda pela maioria de n\u00f3s.<\/p>\n<p>Esta semana, vamos ver o que voc\u00ea acha de mais uma das novas regras da CMA para cl\u00ednicas veterin\u00e1rias, que foca diretamente na transpar\u00eancia. Conte-nos sua opini\u00e3o sobre esta regra:<\/p>\n<p>************************************<br \/>\n<strong>Tabela de Estoque de Freio<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36901 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.17-Stocks.jpg\" alt=\"\" width=\"643\" height=\"660\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.17-Stocks.jpg 643w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.17-Stocks-480x493.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 643px, 100vw\" \/><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Not\u00edcias e Notas sobre Sa\u00fade Animal \u00b7 17 de julho de 2026 Royal Canin entra no mercado de alimentos frescos Editora: Christine Merle DVM, MBA, CVPM ************************************ Not\u00edcias sobre Resultados A Boehringer Ingelheim reportou vendas l\u00edquidas de \u20ac 2,6 bilh\u00f5es ($ 2,98 bilh\u00f5es) para o primeiro semestre de 2026 em seu neg\u00f3cio de Sa\u00fade Animal, um aumento de 0,4% ajustado pela varia\u00e7\u00e3o cambial em compara\u00e7\u00e3o com o ano anterior. (comunicado de imprensa da empresa) O Eco Animal Health Group anunciou seu ano fiscal completo auditado de 2026, encerrado em 31 de mar\u00e7o de 2026, com vendas do grupo de \u00a3 87,5 milh\u00f5es ($ 117,88 milh\u00f5es), um aumento de 10% em rela\u00e7\u00e3o ao ano fiscal anterior. (Comunicado de imprensa da empresa) A ImmuCella anunciou seus resultados de vendas n\u00e3o auditados do segundo trimestre de 2026, com vendas totais de US$ 17,5 milh\u00f5es, um aumento de US$ 20,91 milh\u00f5es no primeiro semestre em compara\u00e7\u00e3o com o ano anterior. (Comunicado de imprensa da empresa) ************************************ Not\u00edcias de empresas dos EUA: A Zoetis anunciou seu acordo para adquirir a VitalRADS, uma plataforma de servi\u00e7os de teleradiologia veterin\u00e1ria. A conclus\u00e3o do neg\u00f3cio est\u00e1 prevista para o terceiro trimestre de 2026. (Comunicado de imprensa da empresa) A Royal Canin anunciou o lan\u00e7amento de suas Dietas Veterin\u00e1rias Frescas. (Comunicado de imprensa da empresa) A Royal Canin nomeou Jennifer Cullen como Gerente Geral da Unidade de Neg\u00f3cios Veterin\u00e1rios dos EUA para a Royal Canin Am\u00e9rica do Norte, com vig\u00eancia a partir de junho de 2026. (Comunicado de imprensa da empresa) A Napo Pharmaceuticals, uma subsidi\u00e1ria integral da Jaguar Health, firmou um novo acordo de fabrica\u00e7\u00e3o e fornecimento com a Alvius Life Sciences para continuar a produ\u00e7\u00e3o de crofelemer para o Mytesi e outros produtos \u00e0 base de crofelemer. (com) A PetMed Express anunciou a disponibilidade de sua farm\u00e1cia online para animais de estima\u00e7\u00e3o em parceria com a Rural King. (comunicado de imprensa da empresa) A PetSmart, a maior varejista nacional de suprimentos para animais de estima\u00e7\u00e3o, fechar\u00e1 sua \u00fanica loja em S\u00e3o Francisco, Calif\u00f3rnia, citando a &quot;evolu\u00e7\u00e3o&quot; dos h\u00e1bitos de compra dos donos de animais de estima\u00e7\u00e3o. (com) A Synexis anunciou uma colabora\u00e7\u00e3o estrat\u00e9gica com a Penn Veterinary Supply para expandir o acesso ao Synexis DHP, um sistema cont\u00ednuo de administra\u00e7\u00e3o de medicamentos sem contato.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36900","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Animal Health News and Notes \u00b7 July 17, 2026 Royal Canin Enters Fresh Food Market Editor: Christine Merle DVM, MBA, CVPM ************************************\u00a0 Earnings News Boehringer\u00a0Ingelheim\u00a0reported its first\u00a0half of\u00a02026\u00a0net sales of\u00a0\u20ac2.6B\u00a0($2.98B)\u00a0for its Animal Health Business,\u00a0a currency adjusted\u00a00.4% increase\u00a0compared to the previous year. (company press release) Eco Animal Health Groupannounced its\u00a0audited\u00a0full\u00a0Fiscal Year 2026 ending March 31,\u00a02026\u00a0with group sales of\u00a0\u00a387.5M ($117.88M) a 10% increase over prior fiscal year.\u00a0(company press release) ImmuCellannounced its unaudited second quarter of 2026 sales results\u00a0with total sales\u00a0of $17.5M, a 20.9% increase\u00a0for\u00a0first\u00a0half\u00a0of the year\u00a0compared to\u00a0prior\u00a0year. (company press release) ************************************\u00a0 US Company News Zoetis\u00a0announced its agreement to\u00a0acquireVitalRADS, a veterinary teleradiology services platform. The deal is expected to close in the third quarter of 2026. (company press release) Royal Caninannounced the launch of its\u00a0Fresh Veterinary Diets. (company press release) Royal Canin\u00a0named Jennifer Cullen as the General Manager of the US Veterinary Business Unit for Royal Canin North America, effective June 2026. (com) Napo Pharmaceuticals, a wholly owned subsidiary of\u00a0Jaguar Health, entered into a new manufacturing and supply agreement with\u00a0Alvius\u00a0Life Sciencesto continue producing\u00a0crofelemer\u00a0for\u00a0Mytesi\u00a0and\u00a0other\u00a0crofelemer-based products. (com) PetMed Expressannounced the availability of its co-branded online pet pharmacy offering with\u00a0Rural King.\u00a0(company press release) PetSmart, the\u00a0largest\u00a0national\u00a0pet supply retailer, will close its only store in San Francisco, CA citing \u201cevolving\u201d shopping habits of pet owners. (com) Synexisannounced a strategic collaboration with\u00a0Penn Veterinary Supply\u00a0to expand\u00a0access to\u00a0Synexis\u00a0DHP, a touchless, continuousView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T14:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"237\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" 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Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Animal Health News and Notes \u00b7 July 17, 2026 Royal Canin Enters Fresh Food Market Editor: Christine Merle DVM, MBA, CVPM ************************************\u00a0 Earnings News Boehringer\u00a0Ingelheim\u00a0reported its first\u00a0half of\u00a02026\u00a0net sales of\u00a0\u20ac2.6B\u00a0($2.98B)\u00a0for its Animal Health Business,\u00a0a currency adjusted\u00a00.4% increase\u00a0compared to the previous year. (company press release) Eco Animal Health Groupannounced its\u00a0audited\u00a0full\u00a0Fiscal Year 2026 ending March 31,\u00a02026\u00a0with group sales of\u00a0\u00a387.5M ($117.88M) a 10% increase over prior fiscal year.\u00a0(company press release) ImmuCellannounced its unaudited second quarter of 2026 sales results\u00a0with total sales\u00a0of $17.5M, a 20.9% increase\u00a0for\u00a0first\u00a0half\u00a0of the year\u00a0compared to\u00a0prior\u00a0year. (company press release) ************************************\u00a0 US Company News Zoetis\u00a0announced its agreement to\u00a0acquireVitalRADS, a veterinary teleradiology services platform. The deal is expected to close in the third quarter of 2026. (company press release) Royal Caninannounced the launch of its\u00a0Fresh Veterinary Diets. (company press release) Royal Canin\u00a0named Jennifer Cullen as the General Manager of the US Veterinary Business Unit for Royal Canin North America, effective June 2026. (com) Napo Pharmaceuticals, a wholly owned subsidiary of\u00a0Jaguar Health, entered into a new manufacturing and supply agreement with\u00a0Alvius\u00a0Life Sciencesto continue producing\u00a0crofelemer\u00a0for\u00a0Mytesi\u00a0and\u00a0other\u00a0crofelemer-based products. (com) PetMed Expressannounced the availability of its co-branded online pet pharmacy offering with\u00a0Rural King.\u00a0(company press release) PetSmart, the\u00a0largest\u00a0national\u00a0pet supply retailer, will close its only store in San Francisco, CA citing \u201cevolving\u201d shopping habits of pet owners. (com) Synexisannounced a strategic collaboration with\u00a0Penn Veterinary Supply\u00a0to expand\u00a0access to\u00a0Synexis\u00a0DHP, a touchless, continuousView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-royal-canin-enters-fresh-food-market\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-07-17T14:23:04+00:00","og_image":[{"width":1920,"height":237,"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026.png","type":"image\/png"}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"7 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