{"id":36839,"date":"2026-07-10T08:28:36","date_gmt":"2026-07-10T14:28:36","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36839"},"modified":"2026-07-10T08:28:36","modified_gmt":"2026-07-10T14:28:36","slug":"this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/","title":{"rendered":"Esta semana em sa\u00fade animal: a Brakke Consulting d\u00e1 as boas-vindas a Cristiano von Simson."},"content":{"rendered":"<p><strong>Not\u00edcias e notas sobre sa\u00fade animal \u00b7 26 de junho de 2026<br \/>\n<\/strong><strong>Elanco: Apoio \u00e0 inova\u00e7\u00e3o em sa\u00fade animal em est\u00e1gio inicial<\/p>\n<p><\/strong><em>Editora: Christine Merle DVM, MBA, CVPM<\/p>\n<p><\/em>************************************\u00a0<strong><br \/>\nNot\u00edcias da Brakke Consulting<\/p>\n<p><\/strong>A Brakke Consulting tem o prazer de anunciar a contrata\u00e7\u00e3o do Dr. Cristiano von Simson, DVM, MBA, como Consultor S\u00eanior. Cristiano traz consigo mais de 30 anos de experi\u00eancia em lideran\u00e7a global na \u00e1rea de sa\u00fade animal, tendo ocupado cargos executivos na Virbac, Bayer Animal Health e Merial. Ao longo de sua carreira, liderou iniciativas de marketing, estrat\u00e9gia comercial, gest\u00e3o de portf\u00f3lio e desenvolvimento de neg\u00f3cios que ajudaram organiza\u00e7\u00f5es a lan\u00e7ar com sucesso produtos inovadores, fortalecer marcas consolidadas e identificar novas oportunidades de crescimento.<\/p>\n<p>Veterin\u00e1rio de forma\u00e7\u00e3o e com MBA, Cristiano combina profundo conhecimento cient\u00edfico com comprovada lideran\u00e7a executiva. Sua vasta experi\u00eancia na interse\u00e7\u00e3o entre medicina cl\u00ednica e estrat\u00e9gia comercial fortalece a capacidade da Brakke Consulting de auxiliar clientes no desenvolvimento de produtos, comercializa\u00e7\u00e3o, estrat\u00e9gia de portf\u00f3lio e crescimento de neg\u00f3cios. Seu estilo de lideran\u00e7a colaborativo e perspectiva global o tornam uma adi\u00e7\u00e3o valiosa \u00e0 equipe de consultoria da empresa.<\/p>\n<p>Entre em contato com Cristiano pelo endere\u00e7o cvonsimson@brakkeconsulting.com.<strong><\/p>\n<p><\/strong>************************************\u00a0<strong><br \/>\nNot\u00edcias de empresas dos EUA<\/strong><\/p>\n<ul>\n<li><strong>Merck Sa\u00fade Animal\u00a0<\/strong>Anunciou a disponibilidade do EXZOLT (solu\u00e7\u00e3o oral de fluralaner) para o tratamento e controle do \u00e1caro-do-norte em galinhas criadas em quintais.<a href=\"https:\/\/www.merck-animal-health-usa.com\/newsroom\/merck-animal-health-announces-exzolt-fluralaner-oral-solution-for-northern-fowl-mites-in-backyard-chickens\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>ceva<\/strong>anunciou um foco estrat\u00e9gico nos Estados Unidos com a nomea\u00e7\u00e3o de Laura Correro como Vice-Presidente S\u00eanior da franquia de Animais de Companhia e a transfer\u00eancia do Vice-Presidente Executivo Jen-Marcel Ciet para os EUA (<a href=\"https:\/\/www.ceva.com\/press-release\/ceva-accelerates-its-companion-animals-ambition-with-a-strategic-focus-on-the-united-states\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Virbac<\/strong>Anunciaram que seu programa de doa\u00e7\u00f5es Every Pet Project atingiu a marca de 1.450.000 em doa\u00e7\u00f5es acumuladas.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/virbac-reaches-500k-in-donations-for-us-animal-charities-302821425.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Mars Petcare EUA<\/strong>A empresa recolheu dois lotes de ra\u00e7\u00e3o \u00famida Pedigree para c\u00e3es por n\u00e3o atenderem aos seus padr\u00f5es de seguran\u00e7a e qualidade.<strong>\u00a0<\/strong><em>(<\/em><a href=\"https:\/\/www.petfoodindustry.com\/safety-quality\/pet-food-recalls\/news\/15829262\/mars-recalls-pedigree-canned-dog-food-for-fmc\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li>A fus\u00e3o de\u00a0<strong>Veterin\u00e1rio Bond<\/strong>e\u00a0<strong>Veterin\u00e1rio de porta pequena<\/strong>\u00a0O an\u00fancio resultou em 55 consult\u00f3rios nos principais mercados do Nordeste, Meio-Atl\u00e2ntico e Centro-Oeste dos Estados Unidos.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/bond-vet-and-small-door-veterinary-merge-to-expand-access-to-trusted-veterinary-care-302821175.html\">comunicado de imprensa da empresa<\/a>)<\/li>\n<li>Nova pesquisa de\u00a0<strong>Freshpet<\/strong>Isso refor\u00e7a ainda mais a profunda liga\u00e7\u00e3o entre animais de estima\u00e7\u00e3o e pessoas.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/written-in-the-stars-new-freshpet-research-reveals-the-shift-from-pet-owners-to-cosmic-soulmates-302819500.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>Uma senten\u00e7a sum\u00e1ria absolveu as empresas peruanas.\u00a0<strong>perder\u00a0<\/strong>e<strong>Fazendas de ado\u00e7\u00e3o<\/strong>\u00a0em uma conspira\u00e7\u00e3o de fixa\u00e7\u00e3o de pre\u00e7os movida por tr\u00eas grupos que representam varejistas de supermercado, restaurantes e empresas de servi\u00e7os de alimenta\u00e7\u00e3o.<a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/perdue-and-foster-farms-cleared-of-turkey-price-fixing-claims?utm_rid=CPG02000204706369&amp;elq2=c410d7a560d44b4b8d9ec6cdf143dc8d&amp;sp_eh=5ad5c0bd44d178ead75442954eeebed56ea20b1c3b898933d7317b319539a3c9\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Optiscan Imaging,\u00a0<\/strong>Uma empresa australiana lan\u00e7ar\u00e1 seu primeiro dispositivo cl\u00ednico comercial nos EUA, o dispositivo de imagem microsc\u00f3pica InSpecta, na conven\u00e7\u00e3o da AVMA em Anaheim, Calif\u00f3rnia, esta semana.<a href=\"https:\/\/smallcaps.com.au\/article\/optiscan-imaging-launches-first-clinical-device-into-us-veterinary-market\"><em>com.au<\/em><\/a>)<\/li>\n<li><strong>Purgo Cient\u00edfico<\/strong>e sua subsidi\u00e1ria veterin\u00e1ria,\u00a0<strong>Vetlen<\/strong>, anunciou a Dra. Cherice Roth, DVM, MS, MBA como CEO. (<a href=\"https:\/\/purgoscientific.com\/2026\/07\/06\/dr-cherice-roth-ceo-purgo-scientific\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>ollie<\/strong>, uma empresa de alimentos para animais de estima\u00e7\u00e3o, e\u00a0<strong>Zola<\/strong>, uma plataforma de planejamento de casamentos, est\u00e1 em parceria para oferecer refei\u00e7\u00f5es gratuitas no dia do casamento para os c\u00e3es inclu\u00eddos nas celebra\u00e7\u00f5es.<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-marketing-and-branding\/news\/15829427\/ollie-zola-offer-free-wedding-meals-for-dogs\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Provet<\/strong>Apresentou o primeiro Sistema de Gest\u00e3o de Cl\u00ednicas Veterin\u00e1rias (PIMS) tudo-em-um, desenvolvido para Agentes de IA.<a href=\"https:\/\/news.cision.com\/nordhealth-oy\/r\/provet-launches-the-first-all-in-one-veterinary-pims-built-for-ai-agents,c4366240\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>OpenVet\u00a0<\/strong>anunciou acesso gratuito a qualquer veterin\u00e1rio licenciado ao seu aplicativo beta p\u00fablico ou enviando perguntas cl\u00ednicas por e-mail para\u00a0<a href=\"mailto:ask@openvet.ai\">ask@openvet.ai<\/a>.(<a href=\"https:\/\/natlawreview.com\/press-releases\/openvet-opens-every-licensed-veterinarian-free\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Not\u00edcias de empresas internacionais<\/strong><\/p>\n<ul>\n<li>AU \u2013 No mais recente Brand Affinity Tracker da empresa de pesquisa independente Kynetec,\u00a0<strong>Nutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Hill&#039;s<\/strong>Foi apontada como a marca de ra\u00e7\u00e3o para animais de estima\u00e7\u00e3o #1 recomendada pelos veterin\u00e1rios australianos entrevistados.<a href=\"https:\/\/www.prnewswire.com\/apac\/news-releases\/research-reveals-most-aussie-vets-recommend-one-pet-food-brand-above-all-others--and-it-may-not-be-the-one-trending-online-302818209.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>AU \u2013\u00a0<strong>Cubra meu animal de estima\u00e7\u00e3o<\/strong>Entrou no mercado australiano de seguros para animais de estima\u00e7\u00e3o com uma op\u00e7\u00e3o de ap\u00f3lice de baixo custo.<a href=\"https:\/\/petnews.com.au\/new-low-cost-pet-insurer-enters-the-australian-market\/\"><em>com.au<\/em><\/a>)<\/li>\n<li>CA \u2013<strong>vetster<\/strong>\u00a0e\u00a0<strong>PetSmart<\/strong>\u00a0anunciou a expans\u00e3o de seu programa de suporte veterin\u00e1rio virtual para as lojas PetSmart no Canad\u00e1.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/vetster-and-petsmart-bring-virtual-veterinary-care-to-stores-across-canada-302818798.html\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>CA \u2013\u00a0<strong>DNA Meu Cachorro<\/strong>, Anunciou o lan\u00e7amento de seu novo Teste de Sa\u00fade e Tra\u00e7os.<a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/dna-my-dog-expands-product-suite-with-launch-of-new-health-and-trait-test-building-on-18-year-foundation-in-canine-genetic-testing-1036297725\"><em>businessinsider.com<\/em><\/a>)<\/li>\n<li>UE -\u00a0<strong>Zoetis<\/strong>A Comiss\u00e3o Europeia recebeu a Autoriza\u00e7\u00e3o de Comercializa\u00e7\u00e3o para a Poulvac Procerta HVT-ND, uma vacina recombinante vetorial para a prote\u00e7\u00e3o de galinhas contra os v\u00edrus da doen\u00e7a de Newcastle e da doen\u00e7a de Marek em dose \u00fanica.<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Receives-European-Commission-Marketing-Authorization-for-Poulvac-Procerta-HVT-ND\/default.aspx\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>N\u00d3RDICO \u2013\u00a0<strong>Tecnologia ZymIQ,<\/strong>uma empresa sueca de ci\u00eancias biol\u00f3gicas distribuir\u00e1 sua marca de produtos enzim\u00e1ticos para sa\u00fade animal, Kalzyme, atrav\u00e9s de<strong>\u00a0Imazo<\/strong>, um distribuidor l\u00edder no mercado n\u00f3rdico, incluindo Su\u00e9cia, Noruega, Dinamarca e Finl\u00e2ndia. (<a href=\"https:\/\/www.tradingview.com\/news\/modular_finance:0c3f9af01a26e:0-zymiq-signs-exclusive-distribution-agreement-with-imazo-for-kalzyme-in-the-nordics\/\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<\/p>\n<p><strong>Not\u00edcias do setor de sa\u00fade animal<\/strong><\/p>\n<ul>\n<li>AU \u2013 Uma nova campanha nacional para proteger veterin\u00e1rios e suas equipes contra abusos no ambiente de trabalho foi lan\u00e7ada pela Sophie&#039;s Legacy, organiza\u00e7\u00e3o criada pela fam\u00edlia da Dra. Sophie Putland ap\u00f3s sua morte, em decorr\u00eancia de abusos verbais e amea\u00e7as de um dono de animal de estima\u00e7\u00e3o enfurecido.<a href=\"https:\/\/petnews.com.au\/sophies-legacy-rolls-out-new-campaign-to-save-vets-from-abuse\/\"><em>com.au<\/em><\/a>)<\/li>\n<li>Reino Unido \u2013\u00a0<a href=\"https:\/\/www.gov.uk\/government\/publications\/our-vision-for-a-thriving-veterinary-sector\">Um relat\u00f3rio t\u00e9cnico<\/a>Foi publicado um documento que descreve os pr\u00f3ximos passos do governo para a reforma do setor veterin\u00e1rio por meio de revis\u00f5es da Lei dos Cirurgi\u00f5es Veterin\u00e1rios.<a href=\"https:\/\/www.gov.uk\/government\/news\/cheaper-vet-fees-and-new-ombudsman-in-biggest-reforms-to-vet-sector-in-half-a-century\"><em>Reino Unido<\/em><\/a>)<\/li>\n<li>EUA \u2013 Pesquisas patrocinadas pela Funda\u00e7\u00e3o para Pesquisa em Alimentos e Agricultura, Agragene e Universidade Estadual da Carolina do Norte est\u00e3o testando tecnologias alternativas para produzir moscas macho est\u00e9reis, por\u00e9m reprodutivamente vigorosas, para apoiar os esfor\u00e7os de erradica\u00e7\u00e3o da mosca-da-berne.<a href=\"https:\/\/www.feedstrategy.com\/animal-health-veterinary\/livestock-poultry-diseases\/new-world-screwworm\/news\/15829439\/ffar-research-to-advance-more-effective-control-of-new-world-screwworm\"><em>com<\/em><\/a>)<\/li>\n<li>N\u00d3S -\u00a0<a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0351437&amp;utm_campaign=2026-pr&amp;utm_source=pr&amp;utm_medium=eurekalertutm_content=title-release\">Pesquisa publicada recentemente<\/a>Estudos mostraram que mais da metade dos gatos que circulam livremente na cidade de Nova York estavam infectados com parasitas zoon\u00f3ticos, evidenciando riscos \u00e0 sa\u00fade p\u00fablica.<a href=\"https:\/\/www.eurekalert.org\/news-releases\/1134341\"><em>organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>EUA \u2013 A Faculdade de Medicina Veterin\u00e1ria da Universidade do Arizona recebeu acredita\u00e7\u00e3o plena do Conselho de Educa\u00e7\u00e3o da Associa\u00e7\u00e3o Americana de Medicina Veterin\u00e1ria.<a href=\"https:\/\/news.arizona.edu\/news\/u-college-veterinary-medicine-fetches-full-accreditation\"><em>arizona.edu<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Ponto de vista da Brakke Consulting<\/strong><\/p>\n<p>Assim como muitos dos nossos leitores, eu me considero um defensor do livre mercado. Deixo o mercado decidir, mantenho o governo fora dos mercados e acredito que a livre concorr\u00eancia para os consumidores \u00e9 ben\u00e9fica. Portanto, quando li artigos recentes sobre as reformas da Autoridade de Concorr\u00eancia e Mercados (CMA) do Reino Unido ou sobre as regras para o setor veterin\u00e1rio, meu radar de livre mercado disparou.<\/p>\n<p>A investiga\u00e7\u00e3o da CMA come\u00e7ou h\u00e1 quase tr\u00eas anos e recebeu 56.000 respostas, sendo 45.000 do p\u00fablico e 11.000 de profissionais da ind\u00fastria veterin\u00e1ria. \u00c9 um n\u00famero enorme. Voc\u00ea pode encontrar o relat\u00f3rio completo aqui.\u00a0<a href=\"https:\/\/www.gov.uk\/government\/publications\/veterinary-services-for-household-pets-final-decision-report\">aqui<\/a>.<\/p>\n<p>O que me chamou a aten\u00e7\u00e3o foi o teto de pre\u00e7os para prescri\u00e7\u00f5es, o que me levou a pesquisar as outras dez reformas que a CMA imp\u00f4s ao setor veterin\u00e1rio. Eu tinha certeza de que todas essas reformas seriam ruins, mas depois de refletir sobre elas, j\u00e1 n\u00e3o tenho tanta certeza. Parece-me que a maioria das reformas se concentra quase que exclusivamente na transpar\u00eancia: listas de pre\u00e7os, or\u00e7amentos por escrito, transpar\u00eancia na propriedade, ferramentas de compara\u00e7\u00e3o. Um defensor ferrenho do livre mercado tenderia a apoiar a maioria delas.<\/p>\n<p>O relat\u00f3rio analisou as diferen\u00e7as de pre\u00e7os, satisfa\u00e7\u00e3o e outros aspectos entre grandes grupos veterin\u00e1rios (GVVs, ou grupos corporativos) e veterin\u00e1rios independentes, e algumas das diferen\u00e7as s\u00e3o reveladoras. Uma das minhas observa\u00e7\u00f5es diz respeito \u00e0 confian\u00e7a e como ela foi afetada pela forma\u00e7\u00e3o dos GVVs, assunto que abordarei no artigo de opini\u00e3o da pr\u00f3xima semana.<\/p>\n<p><em>Bob Jones<\/em><\/p>\n<p>***********************************<br \/>\n<strong>Sua vis\u00e3o<br \/>\n<\/strong><br \/>\nNa semana passada, perguntamos a voc\u00eas como planejavam passar o Dia da Independ\u00eancia, 4 de julho. A maioria respondeu que ficaria perto de casa, quase igualmente dividida entre comemorar em casa (23%), consolar seus cachorros assustados pelos fogos de artif\u00edcio (21%) ou participar de eventos locais.<sup>\u00ba<\/sup>\u00a0de<br \/>\nComemora\u00e7\u00f5es de julho (18%). Um pequeno n\u00famero viajou para fora do estado para comemorar (5%), enquanto as respostas &quot;Outras&quot; (33%) merecem destaque: trabalhos no jardim, churrascos em fam\u00edlia, um desfile, acampamento remoto em Idaho, um casamento fora do estado e uma fam\u00edlia que levou as galinhas para um mergulho na piscina (espero que n\u00e3o tenham escrito &quot;crian\u00e7as&quot; errado). Seja como for, os leitores encontraram sua pr\u00f3pria maneira de celebrar 250 anos de independ\u00eancia.<\/p>\n<p>Esta semana, vamos ver o que voc\u00ea acha de uma das novas regras da CMA para cl\u00ednicas veterin\u00e1rias, que se concentra diretamente na transpar\u00eancia. <a href=\"https:\/\/www.surveymonkey.com\/r\/2PKQZJ2\">Diga-nos o que voc\u00ea acha desta regra:\u00a0\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/2PKQZJ2\"><em>Os consult\u00f3rios m\u00e9dicos publicam uma tabela de pre\u00e7os completa para servi\u00e7os padr\u00e3o, incluindo consultas, procedimentos comuns, diagn\u00f3sticos, prescri\u00e7\u00f5es m\u00e9dicas e op\u00e7\u00f5es de crema\u00e7\u00e3o.<\/em>\u00a0<strong><br \/>\n<\/strong><\/a><\/p>\n<p><em>************************************<br \/>\n<strong>Tabela de Estoque de Freio<\/strong><br \/>\n<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36840\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg\" alt=\"\" width=\"698\" height=\"711\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg 698w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26-480x489.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 698px, 100vw\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Not\u00edcias e Notas sobre Sa\u00fade Animal \u00b7 26 de junho de 2026 Elanco: Apoio \u00e0 Inova\u00e7\u00e3o em Sa\u00fade Animal em Est\u00e1gio Inicial Editora: Christine Merle DVM, MBA, CVPM ************************************ Not\u00edcias da Brakke Consulting A Brakke Consulting tem o prazer de anunciar a contrata\u00e7\u00e3o do Dr. Cristiano von Simson, DVM, MBA, como Consultor S\u00eanior. Cristiano traz consigo mais de 30 anos de experi\u00eancia em lideran\u00e7a global na \u00e1rea de sa\u00fade animal, tendo ocupado cargos executivos na Virbac, Bayer Animal Health e Merial. Ao longo de sua carreira, liderou iniciativas de marketing, estrat\u00e9gia comercial, gest\u00e3o de portf\u00f3lio e desenvolvimento de neg\u00f3cios que ajudaram organiza\u00e7\u00f5es a lan\u00e7ar com sucesso produtos inovadores, fortalecer marcas consolidadas e identificar novas oportunidades de crescimento. Veterin\u00e1rio de forma\u00e7\u00e3o e com MBA, Cristiano combina profundo conhecimento cient\u00edfico com comprovada lideran\u00e7a executiva. Sua vasta experi\u00eancia na interse\u00e7\u00e3o entre medicina cl\u00ednica e estrat\u00e9gia comercial fortalece a capacidade da Brakke Consulting de auxiliar clientes no desenvolvimento de produtos, comercializa\u00e7\u00e3o, estrat\u00e9gia de portf\u00f3lio e crescimento de neg\u00f3cios. Seu estilo de lideran\u00e7a colaborativo e perspectiva global o tornam uma adi\u00e7\u00e3o valiosa \u00e0 equipe de consultoria da empresa. Contate Cristiano pelo e-mail cvonsimson@brakkeconsulting.com. ************************************ Not\u00edcias de empresas americanas: A Merck Animal Health anunciou a disponibilidade do EXZOLT (solu\u00e7\u00e3o oral de fluralaner) para o tratamento e controle de \u00e1caros da galinha caipira. (comunicado de imprensa da empresa) A Ceva anunciou um foco estrat\u00e9gico nos Estados Unidos com a nomea\u00e7\u00e3o de Laura Correro como Vice-Presidente S\u00eanior da franquia de Animais de Companhia e a transfer\u00eancia do Vice-Presidente Executivo.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36839","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Animal Health News and Notes \u00b7 June 26, 2026 Elanco: Supporting Early-Stage Animal Health Innovation Editor: Christine Merle DVM, MBA, CVPM ************************************\u00a0 Brakke Consulting News Brakke Consulting is pleased to announce that Dr. Cristiano von Simson, DVM, MBA, has joined the firm as a Senior Consultant. Cristiano brings more than 30 years of global animal health leadership experience, having held executive roles with Virbac, Bayer Animal Health, and Merial. Throughout his career, he has led marketing, commercial strategy, portfolio management, and business development initiatives that have helped organizations successfully launch innovative products, strengthen established brands, and identify new growth opportunities. A veterinarian by training with an MBA, Cristiano combines deep scientific expertise with proven executive leadership. His extensive experience at the intersection of clinical medicine and commercial strategy strengthens Brakke Consulting&#8217;s ability to help clients navigate product development, commercialization, portfolio strategy, and business growth. His collaborative leadership style and global perspective make him a valuable addition to the firm&#8217;s consulting team. Contact Cristiano at cvonsimson@brakkeconsulting.com. ************************************\u00a0 US Company News Merck Animal Health\u00a0announced the availability of EXZOLT (fluralaner oral solution) for the treatment and control of northern fowl mites in\u00a0backyard chickens. (company press release) Cevaannounced\u00a0a strategic focus on the United States with the appointments of Laura Correro as Senior Vice President for Companion Animals franchise and the relocation of Executive ViceView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T14:28:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"621\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"This Week in Animal Health: Brakke Consulting welcomes Cristiano von Simson\",\"datePublished\":\"2026-07-10T14:28:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/\"},\"wordCount\":1176,\"image\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/7.10.26.jpg\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/7.10.26.jpg\",\"datePublished\":\"2026-07-10T14:28:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#primaryimage\",\"url\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/7.10.26.jpg\",\"contentUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/7.10.26.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Week in Animal Health: Brakke Consulting welcomes Cristiano von Simson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Animal Health News and Notes \u00b7 June 26, 2026 Elanco: Supporting Early-Stage Animal Health Innovation Editor: Christine Merle DVM, MBA, CVPM ************************************\u00a0 Brakke Consulting News Brakke Consulting is pleased to announce that Dr. Cristiano von Simson, DVM, MBA, has joined the firm as a Senior Consultant. Cristiano brings more than 30 years of global animal health leadership experience, having held executive roles with Virbac, Bayer Animal Health, and Merial. Throughout his career, he has led marketing, commercial strategy, portfolio management, and business development initiatives that have helped organizations successfully launch innovative products, strengthen established brands, and identify new growth opportunities. A veterinarian by training with an MBA, Cristiano combines deep scientific expertise with proven executive leadership. His extensive experience at the intersection of clinical medicine and commercial strategy strengthens Brakke Consulting&#8217;s ability to help clients navigate product development, commercialization, portfolio strategy, and business growth. His collaborative leadership style and global perspective make him a valuable addition to the firm&#8217;s consulting team. Contact Cristiano at cvonsimson@brakkeconsulting.com. ************************************\u00a0 US Company News Merck Animal Health\u00a0announced the availability of EXZOLT (fluralaner oral solution) for the treatment and control of northern fowl mites in\u00a0backyard chickens. (company press release) Cevaannounced\u00a0a strategic focus on the United States with the appointments of Laura Correro as Senior Vice President for Companion Animals franchise and the relocation of Executive ViceView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-07-10T14:28:36+00:00","og_image":[{"width":621,"height":633,"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg","type":"image\/jpeg"}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"This Week in Animal Health: Brakke Consulting welcomes Cristiano von Simson","datePublished":"2026-07-10T14:28:36+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/"},"wordCount":1176,"image":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#primaryimage"},"thumbnailUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg","articleSection":["Newsletter"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/","url":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#primaryimage"},"image":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#primaryimage"},"thumbnailUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg","datePublished":"2026-07-10T14:28:36+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#primaryimage","url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg","contentUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.10.26.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-brakke-consulting-welcomes-cristiano-von-simson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"This Week in Animal Health: Brakke Consulting welcomes Cristiano von Simson"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/ja\/#website","url":"https:\/\/brakkeconsulting.com\/ja\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36839"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36839\/revisions"}],"predecessor-version":[{"id":36842,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36839\/revisions\/36842"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}