{"id":36837,"date":"2026-07-10T08:14:27","date_gmt":"2026-07-10T14:14:27","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36837"},"modified":"2026-07-10T08:20:54","modified_gmt":"2026-07-10T14:20:54","slug":"brakke-viewpoint-july-10-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/","title":{"rendered":"Mirante de Brakke 10 de julho de 2026"},"content":{"rendered":"<p>Assim como muitos dos nossos leitores, eu me considero um defensor do livre mercado. Deixo o mercado decidir, mantenho o governo fora dos mercados e acredito que a livre concorr\u00eancia para os consumidores \u00e9 ben\u00e9fica. Portanto, quando li artigos recentes sobre as reformas da Autoridade de Concorr\u00eancia e Mercados (CMA) do Reino Unido ou sobre as regras para o setor veterin\u00e1rio, meu radar de livre mercado disparou.<\/p>\n<p>A investiga\u00e7\u00e3o da CMA come\u00e7ou h\u00e1 quase tr\u00eas anos e recebeu 56.000 respostas, sendo 45.000 do p\u00fablico e 11.000 de profissionais da ind\u00fastria veterin\u00e1ria. \u00c9 um n\u00famero enorme. Voc\u00ea pode encontrar o relat\u00f3rio completo aqui.\u00a0<a href=\"https:\/\/www.gov.uk\/government\/publications\/veterinary-services-for-household-pets-final-decision-report\">aqui<\/a>.<\/p>\n<p>O que me chamou a aten\u00e7\u00e3o foi o teto de pre\u00e7os para prescri\u00e7\u00f5es, o que me levou a pesquisar as outras dez reformas que a CMA imp\u00f4s ao setor veterin\u00e1rio. Eu tinha certeza de que todas essas reformas seriam ruins, mas depois de refletir sobre elas, j\u00e1 n\u00e3o tenho tanta certeza. Parece-me que a maioria das reformas se concentra quase que exclusivamente na transpar\u00eancia: listas de pre\u00e7os, or\u00e7amentos por escrito, transpar\u00eancia na propriedade, ferramentas de compara\u00e7\u00e3o. Um defensor ferrenho do livre mercado tenderia a apoiar a maioria delas.<\/p>\n<p>O relat\u00f3rio analisou as diferen\u00e7as de pre\u00e7os, satisfa\u00e7\u00e3o e outros aspectos entre grandes grupos veterin\u00e1rios (GVVs, ou grupos corporativos) e veterin\u00e1rios independentes, e algumas das diferen\u00e7as s\u00e3o reveladoras. Uma das minhas observa\u00e7\u00f5es diz respeito \u00e0 confian\u00e7a e como ela foi afetada pela forma\u00e7\u00e3o dos GVVs, assunto que abordarei no artigo de opini\u00e3o da pr\u00f3xima semana.<\/p>\n<p><em>Bob Jones<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom\u2019s Competition and Markets Authority (CMA) reforms or rules for the veterinary sector, my free-market radar went off. The\u00a0CMA\u2019s investigation started almost three years ago and brought 56,000 responses, 45,000 from the\u00a0public, 11,000 from those working in the veterinary industry.\u00a0That\u2019s\u00a0massive. You can find the full report\u00a0here. What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused\u00a0almost entirely\u00a0on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline\u00a0free marketeer\u00a0would\u00a0tend\u00a0to support most of those. The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent\u00a0veterinarians,\u00a0some of the differences are eye-opening. One of my observations here was about trust and how this has been\u00a0impacted\u00a0by the formation of LVGs, which I will address in<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36837","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom\u2019s Competition and Markets Authority (CMA) reforms or rules for the veterinary sector, my free-market radar went off. The\u00a0CMA\u2019s investigation started almost three years ago and brought 56,000 responses, 45,000 from the\u00a0public, 11,000 from those working in the veterinary industry.\u00a0That\u2019s\u00a0massive. You can find the full report\u00a0here. What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused\u00a0almost entirely\u00a0on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline\u00a0free marketeer\u00a0would\u00a0tend\u00a0to support most of those. The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent\u00a0veterinarians,\u00a0some of the differences are eye-opening. One of my observations here was about trust and how this has been\u00a0impacted\u00a0by the formation of LVGs, which I will address inView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T14:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T14:20:54+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 10, 2026\",\"datePublished\":\"2026-07-10T14:14:27+00:00\",\"dateModified\":\"2026-07-10T14:20:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"},\"wordCount\":244,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"datePublished\":\"2026-07-10T14:14:27+00:00\",\"dateModified\":\"2026-07-10T14:20:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 10, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom\u2019s Competition and Markets Authority (CMA) reforms or rules for the veterinary sector, my free-market radar went off. The\u00a0CMA\u2019s investigation started almost three years ago and brought 56,000 responses, 45,000 from the\u00a0public, 11,000 from those working in the veterinary industry.\u00a0That\u2019s\u00a0massive. You can find the full report\u00a0here. What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused\u00a0almost entirely\u00a0on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline\u00a0free marketeer\u00a0would\u00a0tend\u00a0to support most of those. The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent\u00a0veterinarians,\u00a0some of the differences are eye-opening. One of my observations here was about trust and how this has been\u00a0impacted\u00a0by the formation of LVGs, which I will address inView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-10-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-07-10T14:14:27+00:00","article_modified_time":"2026-07-10T14:20:54+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint July 10, 2026","datePublished":"2026-07-10T14:14:27+00:00","dateModified":"2026-07-10T14:20:54+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/"},"wordCount":244,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#website"},"datePublished":"2026-07-10T14:14:27+00:00","dateModified":"2026-07-10T14:20:54+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-july-10-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint July 10, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/ja\/#website","url":"https:\/\/brakkeconsulting.com\/ja\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/ja\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36837"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36837\/revisions"}],"predecessor-version":[{"id":36838,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36837\/revisions\/36838"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}