{"id":36822,"date":"2026-07-03T09:35:27","date_gmt":"2026-07-03T15:35:27","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36822"},"modified":"2026-07-03T09:36:46","modified_gmt":"2026-07-03T15:36:46","slug":"brakke-viewpoint-july-3-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/","title":{"rendered":"Mirante de Brakke, 3 de julho de 2026"},"content":{"rendered":"<p>Quando Paul Revere cavalgou para alertar sobre a chegada dos brit\u00e2nicos, dando in\u00edcio \u00e0 Guerra da Independ\u00eancia Americana, o cavalo era parte essencial de todos os aspectos da vida nas col\u00f4nias. \u00c0 medida que o novo pa\u00eds se consolidava, essa depend\u00eancia persistiu por mais de 175 anos, at\u00e9 que os carros, as estradas (d\u00e9cadas de 1910 a 1930) e a agricultura mecanizada (d\u00e9cadas de 1940 e 1950) os transformaram em figuras centrais na sociedade. Na d\u00e9cada de 1920, estima-se que 251.000 ou 5 a 6 milh\u00f5es de fam\u00edlias possu\u00edam cavalos. Hoje, esse n\u00famero representa aproximadamente 2 milh\u00f5es de fam\u00edlias, superando em muito os 71 milh\u00f5es de fam\u00edlias que possuem c\u00e3es (segundo a Pesquisa Nacional de Donos de Animais de Estima\u00e7\u00e3o da APPA de 2025).<\/p>\n<p>Os cavalos j\u00e1 desempenharam um papel crucial na vida das pessoas, mas a inova\u00e7\u00e3o mudou isso. No entanto, isso n\u00e3o significa necessariamente que, como profiss\u00e3o e ind\u00fastria, devamos concentrar nosso tempo, esfor\u00e7os e, principalmente, investimentos financeiros em esp\u00e9cies com maior n\u00famero de animais ou lares. Investir em \u00e1reas que atendam a uma necessidade\/nicho espec\u00edfico oferece oportunidades maiores do que podemos prever. J\u00e1 estamos vendo alguns exemplos disso (como a vacina para abelhas da Dalan) e espero que vejamos mais no futuro.<\/p>\n<p><em>Dra. Christine Merle<\/em><\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/5DRXGWQ\">Se voc\u00ea ainda n\u00e3o teve a oportunidade de nos dar seu feedback sobre o novo visual do boletim informativo, adorar\u00edamos ouvir sua opini\u00e3o.\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando Paul Revere cavalgou para alertar sobre a chegada dos brit\u00e2nicos, desencadeando a Guerra da Independ\u00eancia Americana, o cavalo era parte vital de todos os aspectos das col\u00f4nias. \u00c0 medida que o novo pa\u00eds se consolidava, essa depend\u00eancia persistiu por mais de 175 anos, at\u00e9 que os carros, as estradas (d\u00e9cadas de 1910 a 1930) e a agricultura mecanizada (d\u00e9cadas de 1940 e 1950) os transformaram em seu papel atual na sociedade. Na d\u00e9cada de 1920, estima-se que 251.030, ou seja, de 5 a 6 milh\u00f5es de fam\u00edlias, possu\u00edam cavalos. Hoje, esse n\u00famero representa aproximadamente 2 milh\u00f5es de fam\u00edlias, superando em muito os 71 milh\u00f5es de fam\u00edlias que possuem c\u00e3es (de acordo com a Pesquisa Nacional de Donos de Animais de Estima\u00e7\u00e3o da APPA de 2025). Os cavalos j\u00e1 desempenharam um papel crucial na vida das pessoas, mas a inova\u00e7\u00e3o mudou isso. Contudo, isso n\u00e3o significa necessariamente que, como profiss\u00e3o e ind\u00fastria, devamos concentrar nosso tempo, esfor\u00e7os e, principalmente, investimentos financeiros nas esp\u00e9cies com maior n\u00famero de animais ou fam\u00edlias. Investir em \u00e1reas que atendam a uma necessidade\/nicho espec\u00edfico oferece oportunidades maiores do que se pode prever. J\u00e1 estamos vendo alguns desses produtos (como a vacina contra abelhas da Dalan) e espero que vejamos mais no futuro. Dra. Christine Merle. Se voc\u00ea ainda n\u00e3o teve a oportunidade de dar seu feedback sobre o novo visual do boletim informativo, adorar\u00edamos ouvir sua opini\u00e3o.\u00a0<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36822","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"When Paul Revere rode his horse to warn of the British arrival to spark the American Revolutionary War, the horse was a vital part of every aspect of the colonies.\u00a0\u00a0As the new country forged its way, that dependency continued for another 175+ years until cars, roads (1910-1930\u2019s) and mechanical farming (1940 &#8211; 1950\u2019s) transitioned them to their current role in society.\u00a0\u00a0In the 1920\u2019s an estimated 25% or 5 to 6 million households owned horses. Today they\u00a0represent\u00a0approximately 2 million\u00a0households;\u00a0they dwarf the 71 million households that have dogs (according to the 2025 APPA National Pet Owner survey). Horses once played a critical role in people\u2019s lives, but innovation changed that- however that doesn\u2019t necessarily mean that as a profession and an industry we should focus our time, efforts and most importantly financial investments on species that have the largest numbers or households. Investing in areas that meet a specific need\/ niche offers larger opportunities than can be anticipated.\u00a0\u00a0We are seeing some of those now (i.e. Dalan\u2019s Bee Vaccine) and I hope we see more in the future. Dr. Christine Merle If you\u00a0haven\u2019t\u00a0had a chance to provide feedback on the\u00a0new look\u00a0of the newsletter, we would love to hear from you.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T15:35:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T15:36:46+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 3, 2026\",\"datePublished\":\"2026-07-03T15:35:27+00:00\",\"dateModified\":\"2026-07-03T15:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/\"},\"wordCount\":209,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"datePublished\":\"2026-07-03T15:35:27+00:00\",\"dateModified\":\"2026-07-03T15:36:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-3-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 3, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"When Paul Revere rode his horse to warn of the British arrival to spark the American Revolutionary War, the horse was a vital part of every aspect of the colonies.\u00a0\u00a0As the new country forged its way, that dependency continued for another 175+ years until cars, roads (1910-1930\u2019s) and mechanical farming (1940 &#8211; 1950\u2019s) transitioned them to their current role in society.\u00a0\u00a0In the 1920\u2019s an estimated 25% or 5 to 6 million households owned horses. 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