{"id":36745,"date":"2026-06-05T08:19:57","date_gmt":"2026-06-05T14:19:57","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36745"},"modified":"2026-06-05T08:32:56","modified_gmt":"2026-06-05T14:32:56","slug":"brakke-viewpoint-june-5-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/","title":{"rendered":"Mirante de Brakke, 5 de junho de 2026"},"content":{"rendered":"<p><span data-contrast=\"auto\">Algumas das minhas tarefas recentes me levaram ao vasto mundo da sa\u00fade animal, ou seja, aos mercados emergentes da \u00c1sia-Pac\u00edfico, Oriente M\u00e9dio, \u00c1frica e Am\u00e9rica Latina. L\u00e1, voc\u00ea encontrar\u00e1 um cen\u00e1rio diferente para o nosso setor, com necessidades e motiva\u00e7\u00f5es distintas daquelas em que, \u00e0s vezes, nos concentramos demais \u2014 que s\u00e3o os mercados consolidados dos EUA e da Europa. (Observa\u00e7\u00e3o: recentemente, vi que est\u00e1 sendo apresentado um projeto de lei estadual no Oregon que, essencialmente, pro\u00edbe a ca\u00e7a, a pesca e a cria\u00e7\u00e3o de animais. Imagine apresentar isso a algu\u00e9m nas ruas de Calcut\u00e1?)\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nos mercados emergentes, observa-se um crescimento significativo nos cuidados e gastos com animais de estima\u00e7\u00e3o. A inova\u00e7\u00e3o continua sendo muito valorizada e, em geral, tem bom desempenho quando introduzida nesses mercados. No entanto, a acessibilidade financeira \u00e9 um grande problema, e encontrar maneiras de tornar os produtos mais dispon\u00edveis para uma popula\u00e7\u00e3o maior ser\u00e1 uma das grandes oportunidades para o nosso setor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quanto \u00e0 cria\u00e7\u00e3o de animais para consumo, trata-se de um grande motor de crescimento \u2014 nesses mercados, h\u00e1 bilh\u00f5es de pessoas para alimentar, que continuam crescendo a uma taxa superior \u00e0 das popula\u00e7\u00f5es adultas desses mercados. Disponibilidade, pre\u00e7o acess\u00edvel e seguran\u00e7a alimentar ser\u00e3o sempre os temas dominantes nessa \u00e1rea. Enquanto n\u00f3s, em supermercados como Whole Foods ou Marks &amp; Spencer, vemos r\u00f3tulos com termos como &quot;org\u00e2nico&quot;, &quot;criado solto&quot;, &quot;sem horm\u00f4nios&quot; ou &quot;sem antibi\u00f3ticos&quot;, em lojas no Brasil ou na Indon\u00e9sia, a escolha \u00e9 outra: o que est\u00e1 dispon\u00edvel e o que eu posso pagar?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A dualidade desses mercados distintos (madura versus emergente) cria escolhas dif\u00edceis para as empresas de sa\u00fade animal sobre como direcionar sua vis\u00e3o e decis\u00f5es estrat\u00e9gicas. Na minha opini\u00e3o, aquelas que fizerem isso da maneira correta ser\u00e3o as vencedoras e as mais sustent\u00e1veis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Paul Casady<\/span><\/i><span data-ccp-props=\"{&quot;335559738&quot;:160}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Algumas das minhas tarefas recentes me levaram ao vasto mundo da sa\u00fade animal, ou seja, aos mercados emergentes da \u00c1sia-Pac\u00edfico, Oriente M\u00e9dio, \u00c1frica e Am\u00e9rica Latina. L\u00e1, voc\u00ea encontrar\u00e1 um cen\u00e1rio diferente para o nosso setor, com necessidades e motiva\u00e7\u00f5es distintas daquelas em que, \u00e0s vezes, nos concentramos excessivamente \u2014 principalmente nos mercados consolidados dos EUA e da Europa. (Nota: Recentemente, vi que est\u00e1 sendo apresentado um projeto de lei no estado do Oregon que, essencialmente, pro\u00edbe a ca\u00e7a, a pesca e a cria\u00e7\u00e3o de animais. Imagine apresentar isso a algu\u00e9m nas ruas de Calcut\u00e1!) Nos mercados emergentes, observa-se um crescimento significativo nos cuidados com animais de estima\u00e7\u00e3o e nos gastos com eles. A inova\u00e7\u00e3o ainda \u00e9 muito valorizada e, geralmente, tem um bom desempenho quando levada a esses mercados. Mas a acessibilidade financeira \u00e9 um grande problema, e encontrar maneiras de tornar os produtos mais dispon\u00edveis para popula\u00e7\u00f5es maiores ser\u00e1 uma das grandes oportunidades para o nosso setor. Quanto aos animais destinados ao consumo humano, eles s\u00e3o um grande motor de crescimento \u2014 nesses mercados, h\u00e1 bilh\u00f5es de bocas para alimentar, que continuam crescendo a uma taxa superior \u00e0 das popula\u00e7\u00f5es dos mercados consolidados. Disponibilidade, acessibilidade e seguran\u00e7a alimentar ser\u00e3o sempre o tema dominante nessa \u00e1rea. Enquanto n\u00f3s, em lojas como Whole Foods ou Marks &amp; Spencer, vemos r\u00f3tulos com termos como &quot;org\u00e2nico&quot;, &quot;criado solto&quot;, &quot;sem horm\u00f4nios&quot; ou &quot;sem antibi\u00f3ticos&quot;, em lojas no Brasil ou na Indon\u00e9sia, a situa\u00e7\u00e3o \u00e9 bem diferente: o que est\u00e1 dispon\u00edvel e o que posso pagar? A dualidade desses mercados distintos (mercados maduros versus emergentes) cria escolhas complexas para as empresas de sa\u00fade animal sobre como direcionar sua vis\u00e3o estrat\u00e9gica e suas decis\u00f5es. Na minha opini\u00e3o, aquelas que<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36745","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"A couple of my recent assignments\u00a0have\u00a0brought me\u00a0into\u00a0the big wide world of animal health, meaning\u00a0emerging\u00a0markets in Asia Pacific, Middle East, Africa, and Latin America.\u202fThere you will find a different landscape for our industry,\u00a0with\u00a0different needs\u00a0and drivers\u00a0than\u00a0what we sometimes overly focus on- that being the\u00a0mature\u00a0USA and European markets.\u00a0(Note: Recently I saw that there is\u00a0state\u00a0bill being presented in Oregon that\u00a0essentially outlaws\u00a0hunting, fishing, and animal farming. Imagine presenting that to someone on the streets of\u00a0Calcutta?)\u00a0\u00a0 In emerging markets, you see a significant growth in pet care and spending.\u00a0Innovation is still highly valued and\u00a0generally does\u00a0well when brought to these markets. But affordability\u00a0is a\u00a0big\u00a0issue\u00a0and finding ways to make products more available to larger populations will be one of the big opportunities for our industry.\u00a0\u202f\u00a0 As for\u00a0food animals, it\u00a0is\u00a0a big driver of growth-\u00a0in these markets\u00a0you have billions of mouths to feed\u00a0that continue to\u00a0be\u00a0growing\u00a0at a rate exceeding the mature market populations. Food availability, affordability, and security will forever be the\u00a0dominate\u00a0theme\u00a0in\u00a0this\u00a0area. While we go into a Whole Foods, or Marks and Spencer and see \u2018organic\u2019, \u2018free range\u2019,\u00a0\u2018no hormones\u2019 or \u2018no antibiotics\u2019\u00a0highlighted on\u00a0the label- go into a store in Brazil or Indonesia and it\u2019s a different choice operating: what\u2019s available and\u00a0what\u00a0can I afford it?\u00a0 \u202fThe duality of these\u00a0differing markets\u00a0(mature vs. emerging)\u00a0creates difficult choices for animal health companies on how to direct their strategic vision and choices.\u202fIn my view, the ones thatView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-05T14:19:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T14:32:56+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" 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Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"A couple of my recent assignments\u00a0have\u00a0brought me\u00a0into\u00a0the big wide world of animal health, meaning\u00a0emerging\u00a0markets in Asia Pacific, Middle East, Africa, and Latin America.\u202fThere you will find a different landscape for our industry,\u00a0with\u00a0different needs\u00a0and drivers\u00a0than\u00a0what we sometimes overly focus on- that being the\u00a0mature\u00a0USA and European markets.\u00a0(Note: Recently I saw that there is\u00a0state\u00a0bill being presented in Oregon that\u00a0essentially outlaws\u00a0hunting, fishing, and animal farming. Imagine presenting that to someone on the streets of\u00a0Calcutta?)\u00a0\u00a0 In emerging markets, you see a significant growth in pet care and spending.\u00a0Innovation is still highly valued and\u00a0generally does\u00a0well when brought to these markets. But affordability\u00a0is a\u00a0big\u00a0issue\u00a0and finding ways to make products more available to larger populations will be one of the big opportunities for our industry.\u00a0\u202f\u00a0 As for\u00a0food animals, it\u00a0is\u00a0a big driver of growth-\u00a0in these markets\u00a0you have billions of mouths to feed\u00a0that continue to\u00a0be\u00a0growing\u00a0at a rate exceeding the mature market populations. Food availability, affordability, and security will forever be the\u00a0dominate\u00a0theme\u00a0in\u00a0this\u00a0area. While we go into a Whole Foods, or Marks and Spencer and see \u2018organic\u2019, \u2018free range\u2019,\u00a0\u2018no hormones\u2019 or \u2018no antibiotics\u2019\u00a0highlighted on\u00a0the label- go into a store in Brazil or Indonesia and it\u2019s a different choice operating: what\u2019s available and\u00a0what\u00a0can I afford it?\u00a0 \u202fThe duality of these\u00a0differing markets\u00a0(mature vs. emerging)\u00a0creates difficult choices for animal health companies on how to direct their strategic vision and choices.\u202fIn my view, the ones thatView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-06-05T14:19:57+00:00","article_modified_time":"2026-06-05T14:32:56+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint June 5, 2026","datePublished":"2026-06-05T14:19:57+00:00","dateModified":"2026-06-05T14:32:56+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/"},"wordCount":288,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2026-06-05T14:19:57+00:00","dateModified":"2026-06-05T14:32:56+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-june-5-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint June 5, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36745"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36745\/revisions"}],"predecessor-version":[{"id":36746,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36745\/revisions\/36746"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}