{"id":36718,"date":"2026-05-29T08:19:39","date_gmt":"2026-05-29T14:19:39","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36718"},"modified":"2026-05-29T08:28:09","modified_gmt":"2026-05-29T14:28:09","slug":"this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","title":{"rendered":"Nesta semana em sa\u00fade animal: a Tractor Supply Company adquire a VIP Petcare."},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s\u00a0<\/strong><br \/>\n<strong>Not\u00edcias e notas sobre sa\u00fade animal para 29 de maio de 2026<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<\/em><br \/>\n<em>Editora: Christine Merle, DVM, MBA, CVPM<\/em><br \/>\n************************************<\/p>\n<p>NAS NOTICIAS:<\/p>\n<p><u>Not\u00edcias da Brakke Consulting<br \/>\n<\/u>Vagas na \u00e1rea de sa\u00fade animal \u2013 Estamos contratando<br \/>\nHist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<\/p>\n<p><u>Ganhar not\u00edcias<br \/>\n<\/u>Sa\u00fade Animal Grey Wolf (CA)<br \/>\nAnimais de estima\u00e7\u00e3o em casa (Reino Unido)\u00a0<u><\/u><\/p>\n<p>Not\u00edcias da empresa<br \/>\nBoehringer Ingelheim<br \/>\nCencora<br \/>\ndvmGRO<br \/>\nFluxo Agr\u00edcola (Reino Unido)<br \/>\nFluoretiQ (Reino Unido)<br \/>\nHoriba (Reino Unido)<br \/>\nIDEXX<br \/>\nPetcare inovador<br \/>\nAliado de invent\u00e1rio<br \/>\nMWI Sa\u00fade Animal (Reino Unido)<br \/>\nPetIQ<br \/>\nEmpresa de fornecimento de trator<br \/>\nGen\u00e9tica de \u00f3vulos trans<br \/>\nTrupanion<br \/>\nVIP Petcare<br \/>\nVytelle<\/p>\n<p><u>Not\u00edcias sobre sa\u00fade animal<br \/>\n<\/u>Austr\u00e1lia<br \/>\nGlobal<br \/>\nEstados Unidos<\/p>\n<p>************************************<br \/>\n<strong>Brakke Consultoria<br \/>\nHist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35875\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg\" alt=\"\" width=\"267\" height=\"164\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg 267w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture-18x12.jpg 18w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/strong><\/p>\n<p>Datas e hor\u00e1rios dos webinars:<br \/>\n2 de junho | 11h00 \u2013 12h00<br \/>\n4 de junho | 14h00 \u2013 15h00<br \/>\n**Todas as datas est\u00e3o no fuso hor\u00e1rio EST**<\/p>\n<p>No competitivo setor de sa\u00fade animal atual, atrair os melhores talentos vai al\u00e9m dos an\u00fancios de vagas \u2014 come\u00e7a com a forma como sua organiza\u00e7\u00e3o \u00e9 percebida.<\/p>\n<p>Na \u00e1rea da sa\u00fade animal, a guerra por talentos n\u00e3o se vence com an\u00fancios de vagas, mas sim com a percep\u00e7\u00e3o. Tudo come\u00e7a com a forma como o mercado enxerga a sua empresa. Junte-se a n\u00f3s em uma sess\u00e3o repleta de insights que mostrar\u00e1 por que empresas com marcas fortes e confi\u00e1veis atraem consistentemente os melhores candidatos, reduzem o tempo de contrata\u00e7\u00e3o e aumentam a reten\u00e7\u00e3o a longo prazo. Usando dados recentes e exemplos reais do setor, nossos especialistas experientes ir\u00e3o gui\u00e1-lo na avalia\u00e7\u00e3o da reputa\u00e7\u00e3o da marca da sua organiza\u00e7\u00e3o e elev\u00e1-la ao n\u00edvel desejado pelos melhores talentos. Em vez de correr atr\u00e1s de candidatos, aprenda a posicionar sua empresa como o lugar onde eles querem estar.<\/p>\n<p><strong>Apresentado por: <\/strong><\/p>\n<ul>\n<li><em>Jeff Santosuosso<\/em>\u2013 Recrutador Executivo \u2013 Brakke Consulting<\/li>\n<li><em>Jake Yarbrough\u00a0<\/em>\u2013 Diretor de Grupo \u2013 Schaefer Advertising<\/li>\n<\/ul>\n<p>Esta sess\u00e3o \u00e9 uma oportunidade valiosa para repensar sua estrat\u00e9gia de recrutamento e posicionar sua empresa como um destino para os melhores talentos.<\/p>\n<p>Esperamos v\u00ea-lo(a) l\u00e1 e ajud\u00e1-lo(a) a vencer a competi\u00e7\u00e3o de talentos.\u00a0<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f74\">Clique aqui para se cadastrar<\/a>, Esta sess\u00e3o representa um investimento valioso para o futuro da sua estrat\u00e9gia de recrutamento.<\/p>\n<p>Por favor, envie um e-mail.\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Tails%20of%20Talent%20-%20VMX%2FWVC%20Presentation\">Amanda McDavid<\/a>\u00a0ou ligue para 336-396-3916 para obter ajuda com o cadastro.<\/p>\n<p>Esperamos poder ajud\u00e1-lo(a) a vencer a disputa pelo talento.<\/p>\n<p>************************************<br \/>\n<strong>Not\u00edcias de Ganhos<\/strong><\/p>\n<ul>\n<li>CA-\u00a0<strong>Lobo Cinzento Sa\u00fade Animal\u00a0<\/strong>A empresa divulgou seus resultados financeiros do primeiro trimestre com receita de \u00a38,8 milh\u00f5es (US$6,35 milh\u00f5es), um aumento de \u00a310,51 em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior. A receita da divis\u00e3o de Sa\u00fade Animal cresceu \u00a33,1 milh\u00f5es (US$2,24 milh\u00f5es), um aumento de \u00a313,81.<a href=\"https:\/\/markets.ft.com\/data\/announce\/detail?dockey=600-202605211700CANADANWCANADAPR_C8956-1\"><em>ft.com<\/em><\/a>)<\/li>\n<li>REINO UNIDO-\u00a0<strong>Grupo de animais de estima\u00e7\u00e3o em casa<\/strong>Anunciou seus resultados preliminares para o ano fiscal de 2026, mostrando um crescimento de 11,3 trilh\u00f5es de libras esterlinas em rela\u00e7\u00e3o ao ano anterior, atingindo \u00a3 1,98 bilh\u00e3o (US$ 1,4 trilh\u00e3o). A receita do seu Grupo Veterin\u00e1rio para consumidores aumentou 51,3 trilh\u00f5es de libras esterlinas devido \u00e0s assinaturas do Plano de Cuidados e ao maior valor m\u00e9dio das transa\u00e7\u00f5es.\u00a0<em>(<\/em><a href=\"https:\/\/c\/Users\/cmerl\/Downloads\/pets-at-home-fy26-rns-combined-1.pdf\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>C\u00fapula de Sa\u00fade Animal de 2026<br \/>\n31 de agosto a 1 de setembro de 2026<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36719 size-large\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-1024x126.png\" alt=\"\" width=\"1024\" height=\"126\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-980x121.png 980w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-480x59.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><strong>Local: Midland Theatre | Kansas City, MO 2026 Animal Health Summit<\/strong><\/p>\n<p><strong>As inscri\u00e7\u00f5es para a C\u00fapula de Sa\u00fade Animal de 2026 j\u00e1 est\u00e3o abertas.<br \/>\n<\/strong>O\u00a0<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f77\">Cimeira de Sa\u00fade Animal<\/a>\u00a0O evento oferece dois dias de networking, parcerias comerciais individuais, l\u00edderes de pensamento do setor, pain\u00e9is de discuss\u00e3o, palestrantes e apresenta\u00e7\u00f5es de empresas emergentes. Clique aqui para saber mais.<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f78\">saber mais<\/a>.<\/p>\n<p>************************************<br \/>\n<strong>Comunicados de not\u00edcias da empresa<\/strong><\/p>\n<ul>\n<li><strong>Boehringer Ingelheim<\/strong><span data-contrast=\"auto\">Divulgou os resultados de uma nova pesquisa global com veterin\u00e1rios, destacando os aspectos pouco reconhecidos dos cuidados veterin\u00e1rios.<\/span><a href=\"http:\/\/m.acs.boehringer-ingelheim.com\/rest\/head\/mirrorPage\/@upfeKr7oQOi1zn81Ea4hZ_nLsYunMnfmC6-jHlOoKQECP4sAEWMInmCx0J4IeS9Iiz5XTBVbo7CKcYDMSAW2Bm7n0PAZGxbfkIEhLhOKifzH5lc-.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>IDEXX<\/strong><span data-contrast=\"auto\">anunciou a expans\u00e3o de sua plataforma de testes de ant\u00edgenos Fecal Dx para incluir a t\u00eania, incluindo Taenia e Echinococcus (<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526203257\/en\/IDEXX-Expands-Fecal-Dx-Antigen-Testing-Platform-with-Taeniid-Tapeworm-Detection\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Cencora<\/strong><\/span><span data-contrast=\"auto\">Anunciou a nomea\u00e7\u00e3o de Eva Borratto como Vice-Presidente Executiva e Diretora Financeira, sucedendo a Jim Cleary, que havia sido anunciado como aposentado do cargo.<\/span><a href=\"https:\/\/investor.cencora.com\/news\/news-details\/2026\/Cencora-Appoints-Eva-Boratto-as-Executive-Vice-President-and-Chief-Financial-Officer\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Empresa de fornecimento de trator<\/strong><\/span><span data-contrast=\"auto\">Anunciou a aquisi\u00e7\u00e3o da VIP Petcare, a maior provedora de atendimento veterin\u00e1rio m\u00f3vel nos EUA, da PetIQ.<\/span><a href=\"https:\/\/corporate.tractorsupply.com\/newsroom\/news-releases\/news-releases-details\/2026\/Tractor-Supply-Company-Acquires-VIP-Petcare-Veterinary-Services\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Trupanion<\/strong><\/span><span data-contrast=\"auto\">anunciaram que ultrapassaram a marca de 1.044 bilh\u00f5es em indeniza\u00e7\u00f5es pagas, representando mais de 3,9 milh\u00f5es de animais de estima\u00e7\u00e3o.<\/span><a href=\"https:\/\/investors.trupanion.com\/news\/Press-Releases\/news-details\/2026\/Lacy-Pushes-Trupanion-Past-4-Billion-in-Paid-Claims-Helping-More-than-3-9-Million-Pets-Receive-Care\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> Foi anunciada uma nova parceria entre a Inventory Ally, um programa de gest\u00e3o de estoque, e a dvmGRO, uma organiza\u00e7\u00e3o de compras coletivas para veterin\u00e1rios.<\/span><a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-and-dvmgro-partner-to-help-veterinary-practices-turn-purchasing-power-into-automated-inventory-management\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa)<\/em><\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Cuidados inovadores para animais de estima\u00e7\u00e3o<\/strong><\/span><span data-contrast=\"auto\"><em>,\u00a0<\/em><\/span><span data-contrast=\"auto\">Propriet\u00e1ria e operadora de mais de 80 hospitais veterin\u00e1rios em mais de 16 estados, anunciou sua expans\u00e3o para Connecticut.<\/span><a href=\"https:\/\/innovetivepetcare.com\/news\/innovetive-petcare-expands-into-connecticut-while-continuing-to-strengthen-its-presence-in-texas\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Vytelle<\/strong><\/span><span data-contrast=\"auto\">Vendida por um valor n\u00e3o divulgado para a Trans Ova Genetics, ambas empresas que oferecem solu\u00e7\u00f5es de apoio a produtores de gado.<\/span><a href=\"https:\/\/www.bizjournals.com\/kansascity\/news\/2026\/05\/26\/vytelle-biotech-acquisition-trans-ova.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> Reino Unido - Uma parceria entre a MWI Animal Health e a FluoretiQ levar\u00e1 o seu teste r\u00e1pido para infec\u00e7\u00f5es bacterianas, o Veri-5 Vet, aos membros do grupo de compras da MWI.<\/span><a href=\"https:\/\/www.tipranks.com\/news\/private-companies\/fluoretiq-expands-veri-5-vet-access-with-mwi-partnership-as-stewardship-messaging-builds\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> Reino Unido - A Horibala lan\u00e7ou a Yumivet, uma nova marca de diagn\u00f3stico veterin\u00e1rio, que apresenta o Yumivet VH2500, um analisador hematol\u00f3gico multiesp\u00e9cies.<\/span><a href=\"https:\/\/www.vetsurgeon.org\/b\/veterinary-news\/posts\/horiba-enters-veterinary-diagnostics-with-multispecies-haematology-system\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>REINO UNIDO-\u00a0<span data-contrast=\"auto\">Fluxo da Fazenda<\/span><span data-contrast=\"auto\">, Um aplicativo criado por um produtor de leite de 16 anos, lan\u00e7ado na Irlanda do Norte. O aplicativo foi projetado para reduzir a burocracia e melhorar a tomada de decis\u00f5es di\u00e1rias, reunindo diversas \u00e1reas da gest\u00e3o da fazenda em um \u00fanico sistema.<\/span><a href=\"https:\/\/www.fwi.co.uk\/business\/business-management\/teen-entrepreneur-targets-farm-paperwork-burden-with-new-app\"><span data-ccp-charstyle=\"Hyperlink\"><em>co.uk<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<\/ul>\n<p><strong>*********************************************<\/strong><br \/>\n<strong>Trabalhos de sa\u00fade animal<br \/>\n<\/strong><strong>A Boehringer Ingelheim est\u00e1 contratando!\u00a0<\/strong><\/p>\n<p>A Boehringer Ingelheim Sa\u00fade Animal est\u00e1 buscando profissionais motivados e focados em relacionamento para se juntarem \u00e0 nossa equipe como Representante de Vendas ou Representante de Vendas S\u00eanior no territ\u00f3rio de Lafayette, Indiana. (Os candidatos qualificados devem residir a at\u00e9 uma hora do territ\u00f3rio ou estar dispostos a se mudar).<strong>\u00a0<\/strong><\/p>\n<p>Nessa fun\u00e7\u00e3o, voc\u00ea construir\u00e1 parcerias s\u00f3lidas na comunidade de sa\u00fade animal, impulsionando o crescimento das vendas, a participa\u00e7\u00e3o de mercado e o engajamento do cliente. As responsabilidades incluem a execu\u00e7\u00e3o de estrat\u00e9gias de vendas, o fornecimento de treinamento e educa\u00e7\u00e3o sobre produtos, a utiliza\u00e7\u00e3o de ferramentas de CRM para gerenciar as atividades do territ\u00f3rio e o desenvolvimento de relacionamentos significativos com os clientes que contribuam para o sucesso do neg\u00f3cio a longo prazo.<\/p>\n<p>Os candidatos ideais ter\u00e3o forma\u00e7\u00e3o superior e um hist\u00f3rico comprovado em vendas em mercados competitivos. Experi\u00eancia no setor de sa\u00fade animal \u00e9 desej\u00e1vel. Excelentes habilidades de comunica\u00e7\u00e3o, capacidade de apresentar informa\u00e7\u00f5es a p\u00fablicos diversos e paix\u00e3o por aprender sobre os produtos t\u00e9cnicos s\u00e3o essenciais. Candidatos a cargos de n\u00edvel s\u00eanior devem possuir mais de 5 anos de experi\u00eancia relevante em vendas.<\/p>\n<p>Pronto para desenvolver sua carreira em uma empresa l\u00edder global comprometida com a inova\u00e7\u00e3o e a melhoria da qualidade de vida? Candidate-se hoje mesmo!,<a href=\"https:\/\/jobs.boehringer-ingelheim.com\/job-invite\/32579\/\">\u00a0Clique aqui.\u00a0<\/a><\/p>\n<p><strong>*********************************************<\/strong><br \/>\n<strong>Rastreador de Pre\u00e7os de A\u00e7\u00f5es de Sa\u00fade Animal<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36720 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks.jpg\" alt=\"\" width=\"640\" height=\"643\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks.jpg 640w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks-480x482.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 640px, 100vw\" \/><\/p>\n<p>***********************************<\/p>\n<p><strong>NOT\u00cdCIAS DE SA\u00daDE ANIMAL<\/strong><\/p>\n<ul>\n<li>NOVO CURSO - A Universidade de Queensland lan\u00e7ou o programa de Bacharelado em Tecnologia Veterin\u00e1ria para fornecer o suporte necess\u00e1rio \u00e0s cl\u00ednicas veterin\u00e1rias australianas.<a href=\"https:\/\/www.vetpracticemag.com.au\/the-uq-degree-helping-to-address-veterinary-workforce-shortages\/\"><em>com.au<\/em><\/a>)<\/li>\n<li>GLOBAL - WOAH - A Organiza\u00e7\u00e3o Mundial de Sa\u00fade Animal (WOAH) lan\u00e7ou o F\u00f3rum PREVENT, uma plataforma para acelerar a preven\u00e7\u00e3o de doen\u00e7as animais em todo o mundo.\u00a0<a href=\"https:\/\/avinews.com\/en\/woah-launched-prevent-forum-on-animal-disease-prevention\/\"><em>(avinews.com<\/em><\/a>)<\/li>\n<li>EUA - PURDUE VET MED - Um aplicativo, Purdue Vet Med Pro Tips, criado na Universidade Purdue em parceria entre a Faculdade de Medicina Veterin\u00e1ria e o Spatial Computing Hub, foi lan\u00e7ado, oferecendo aos donos de animais de estima\u00e7\u00e3o tutoriais sobre cuidados domiciliares para gatos, cachorros, cavalos e p\u00e1ssaros.<a href=\"https:\/\/www.purdue.edu\/newsroom\/2026\/Q2\/purdue-veterinary-medicine-launches-pet-care-app-for-apple-platforms\/\"><em>edu<\/em><\/a>)<\/li>\n<li>EUA - MUMS - A FDA abriu as inscri\u00e7\u00f5es para o ano fiscal de 2027 para concess\u00e3o de subs\u00eddios destinados ao desenvolvimento de novos medicamentos veterin\u00e1rios para usos e esp\u00e9cies menores.<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-opens-first-fy2027-grant-funding-application-period-animal-drugs-minor-uses-and-minor-species\"><em>gov<\/em><\/a>)<\/li>\n<li>EUA - INSETOS DO GADO - O USDA inaugurou o Laborat\u00f3rio de Pesquisa de Insetos do Gado Knipling-Buschland em Kerrville, Texas.<a href=\"https:\/\/www.feedstrategy.com\/animal-health-veterinary\/news\/15826144\/usda-opens-insect-research-laboratory-facility-in-texas\"><em>com<\/em><\/a>)<\/li>\n<li>EUA - ATENDIMENTO EM COMBATE - O Ex\u00e9rcito dos EUA, em prepara\u00e7\u00e3o para a possibilidade de um alto \u00edndice de feridos em futuros combates no Indo-Pac\u00edfico, est\u00e1 desenvolvendo equipes m\u00e9dicas que buscam maneiras de integrar veterin\u00e1rios \u00e0s equipes de atendimento m\u00e9dico em combate, tanto para cuidados humanos quanto animais, treinando m\u00e9dicos e veterin\u00e1rios para fornecerem assist\u00eancia m\u00e9dica a ambas as esp\u00e9cies em opera\u00e7\u00f5es de combate em larga escala.<a href=\"https:\/\/www.defensenews.com\/news\/your-military\/2026\/05\/27\/us-army-integrates-veterinarians-into-human-combat-care\/\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Ponto de vista da Brakke Consulting<\/strong><\/p>\n<p>O recente an\u00fancio da aquisi\u00e7\u00e3o da VIP Petcare pela Tractor Supply Company representa um concorrente formid\u00e1vel para o ecossistema veterin\u00e1rio que a Chewy est\u00e1 construindo com as recentes aquisi\u00e7\u00f5es da Modern Animal e da Smart Equine, com algumas diferen\u00e7as not\u00e1veis: posicionamento de mercado e o valor das lojas f\u00edsicas.<\/p>\n<p>A Chewy se posiciona como uma empresa que oferece cuidados e servi\u00e7os premium, visando consumidores (especialmente Millennials e Gera\u00e7\u00e3o Z) que tratam seus animais de estima\u00e7\u00e3o como filhos e est\u00e3o dispostos a gastar mais com eles. A Tractor Supply, com 85 anos de mercado, se posiciona como uma varejista voltada para o estilo de vida rural, com foco em pre\u00e7os baixos. S\u00e3o dois extremos no espectro de cuidados com animais de estima\u00e7\u00e3o, mas os dados mostram repetidamente que a faixa de renda de todos os donos de animais tende a se concentrar na extremidade inferior, e n\u00e3o na superior.<\/p>\n<p>Ser\u00e1 que as lojas f\u00edsicas est\u00e3o voltando? A Tractor Supply planeja chegar a 3.200 lojas at\u00e9 2030, abrindo unidades em comunidades rurais e periurbanas. Al\u00e9m disso, a empresa continua expandindo suas lojas especializadas em animais de estima\u00e7\u00e3o, a Petsense, em \u00e1reas mais urbanas e suburbanas. Embora a Chewy tamb\u00e9m tenha lojas f\u00edsicas com suas cl\u00ednicas veterin\u00e1rias, seu foco n\u00e3o \u00e9 oferecer servi\u00e7os de varejo (pelo menos por enquanto). Ademais, a Tractor Supply j\u00e1 est\u00e1 sendo alvo da concorrente PetSmart, que destaca as vantagens da retirada de compras na loja \u2013 um benef\u00edcio que a Tractor Supply tamb\u00e9m oferece.<\/p>\n<p>N\u00e3o sei exatamente como isso vai se desenrolar, mas uma coisa \u00e9 certa: teremos tempos interessantes pela frente.<\/p>\n<p><em>Dra. Christine Merle, Editora do Boletim Informativo<\/em><\/p>\n<p>***********************************<br \/>\n<strong>SUA VIS\u00c3O\u00a0<\/strong><\/p>\n<p>Na semana passada, perguntamos se o aumento dos custos de transporte estava alterando seus planos de f\u00e9rias de ver\u00e3o. O grupo 44% n\u00e3o alterou seus planos, o grupo 32% ajustou os seus, enquanto o grupo 14% ainda est\u00e1 decidindo se ir\u00e1 alter\u00e1-los. Os demais n\u00e3o costumam viajar durante o ver\u00e3o.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/SNJPYCZ\">Nesta semana, em nosso artigo de opini\u00e3o, a Dra. Christine Merle discutiu a recente aquisi\u00e7\u00e3o da VIP Petcare pela Tractor Supply e o que isso pode significar para a Chewy. Gostar\u00edamos de saber de quais dessas lojas voc\u00ea j\u00e1 comprou produtos e se utilizou os servi\u00e7os da cl\u00ednica comunit\u00e1ria VIP Petcare. Marque todas as op\u00e7\u00f5es que se aplicam.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>*********************************** Not\u00edcias e Notas sobre Sa\u00fade Animal da Brakke Consulting para 29 de maio de 2026 Copyright \u00a9 Brakke Consulting Editora: Christine Merle DVM, MBA, CVPM ************************************ NAS NOT\u00cdCIAS: Not\u00edcias da Brakke Consulting Empregos em Sa\u00fade Animal \u2013 Estamos Contratando Hist\u00f3rias de Talentos: Li\u00e7\u00f5es de Branding para Vencer a Conquista de Talentos Not\u00edcias sobre Sal\u00e1rios Grey Wolf Animal Health (CA) Pets at Home (UK) Not\u00edcias das Empresas Boehringer Ingelheim Cencora dvmGRO Farm Flow (UK) FluoretiQ (UK) Horiba (UK) IDEXX Innovetive Petcare Inventory Ally MWI Animal Health (UK) PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Not\u00edcias sobre Sa\u00fade Animal Austr\u00e1lia Global Estados Unidos ************************************ Hist\u00f3rias de Talentos da Brakke Consulting: Li\u00e7\u00f5es de Branding para Vencer a Conquista de Talentos Datas e Hor\u00e1rios do Webinar: 2 de junho | 11h00 \u2013 12h00, 4 de junho | 14h00 \u2013 15h00 ** Todas as datas s\u00e3o do fuso hor\u00e1rio do leste dos EUA ** No competitivo setor de sa\u00fade animal atual, atrair os melhores talentos vai al\u00e9m de an\u00fancios de vagas \u2014 tudo come\u00e7a com a percep\u00e7\u00e3o da sua organiza\u00e7\u00e3o. Na \u00e1rea de sa\u00fade animal, a guerra por talentos n\u00e3o se vence com an\u00fancios de vagas, mas sim com a percep\u00e7\u00e3o. Tudo come\u00e7a com a forma como o mercado enxerga voc\u00ea. Junte-se a n\u00f3s para uma sess\u00e3o repleta de insights que mostrar\u00e1 por que empresas com marcas fortes e confi\u00e1veis atraem consistentemente os melhores candidatos, reduzem o tempo de contrata\u00e7\u00e3o e aumentam a reten\u00e7\u00e3o a longo prazo. Usando dados recentes e exemplos reais do setor, nossos especialistas experientes ir\u00e3o gui\u00e1-lo na avalia\u00e7\u00e3o da sua organiza\u00e7\u00e3o.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36718","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0May 29, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News Animal Health Jobs \u2013 We\u2019re Hiring Tails of Talent: Branding Lessons to Win the Talent Game Earning News Grey Wolf Animal Health (CA) Pets at Home (UK)\u00a0 Company News Boehringer Ingelheim Cencora dvmGRO Farm Flow (UK) FluoretiQ\u00a0(UK) Horiba (UK) IDEXX Innovetive Petcare Inventory Ally MWI Animal Health (UK) PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Animal Health\u00a0News Australia Global United States ************************************ Brakke Consulting Tails of Talent: Branding Lessons to Win the Talent Game Webinar Dates &amp; Times: June 2nd\u00a0| 11:00 AM \u2013 12:00 PM June 4th\u00a0| 2:00 PM \u2013 3:00 PM ** All dates are EST ** In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived. In animal health, the war for talent isn\u2019t won with job postings; it\u2019s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. 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PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Animal Health\u00a0News Australia Global United States ************************************ Brakke Consulting Tails of Talent: Branding Lessons to Win the Talent Game Webinar Dates &amp; Times: June 2nd\u00a0| 11:00 AM \u2013 12:00 PM June 4th\u00a0| 2:00 PM \u2013 3:00 PM ** All dates are EST ** In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived. 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Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization\u2019sView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-05-29T14:19:39+00:00","article_modified_time":"2026-05-29T14:28:09+00:00","og_image":[{"width":267,"height":164,"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg","type":"image\/jpeg"}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"7 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