{"id":36718,"date":"2026-05-29T08:19:39","date_gmt":"2026-05-29T14:19:39","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36718"},"modified":"2026-05-29T08:28:09","modified_gmt":"2026-05-29T14:28:09","slug":"this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","title":{"rendered":"This Week in Animal Health: Tractor Supply Company Acquires VIP Petcare"},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s\u00a0<\/strong><br \/>\n<strong>Animal Health News &amp; Notes for\u00a0May 29, 2026<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<\/em><br \/>\n<em>Editora: Christine Merle, DVM, MBA, CVPM<\/em><br \/>\n************************************<\/p>\n<p>NAS NOTICIAS:<\/p>\n<p><u>Not\u00edcias da Brakke Consulting<br \/>\n<\/u>Animal Health Jobs \u2013 We\u2019re Hiring<br \/>\nHist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<\/p>\n<p><u>Ganhar not\u00edcias<br \/>\n<\/u>Sa\u00fade Animal Grey Wolf (CA)<br \/>\nAnimais de estima\u00e7\u00e3o em casa (Reino Unido)\u00a0<u><\/u><\/p>\n<p>Not\u00edcias da empresa<br \/>\nBoehringer Ingelheim<br \/>\nCencora<br \/>\ndvmGRO<br \/>\nFarm Flow (UK)<br \/>\nFluoretiQ\u00a0(UK)<br \/>\nHoriba (UK)<br \/>\nIDEXX<br \/>\nPetcare inovador<br \/>\nAliado de invent\u00e1rio<br \/>\nMWI Animal Health (UK)<br \/>\nPetIQ<br \/>\nEmpresa de fornecimento de trator<br \/>\nGen\u00e9tica de \u00f3vulos trans<br \/>\nTrupanion<br \/>\nVIP Petcare<br \/>\nVytelle<\/p>\n<p><u>Not\u00edcias sobre sa\u00fade animal<br \/>\n<\/u>Austr\u00e1lia<br \/>\nGlobal<br \/>\nEstados Unidos<\/p>\n<p>************************************<br \/>\n<strong>Brakke Consultoria<br \/>\nHist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35875\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg\" alt=\"\" width=\"267\" height=\"164\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg 267w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture-18x12.jpg 18w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/strong><\/p>\n<p>Datas e hor\u00e1rios dos webinars:<br \/>\n2 de junho | 11h00 \u2013 12h00<br \/>\n4 de junho | 14h00 \u2013 15h00<br \/>\n**Todas as datas est\u00e3o no fuso hor\u00e1rio EST**<\/p>\n<p>No competitivo setor de sa\u00fade animal atual, atrair os melhores talentos vai al\u00e9m dos an\u00fancios de vagas \u2014 come\u00e7a com a forma como sua organiza\u00e7\u00e3o \u00e9 percebida.<\/p>\n<p>Na \u00e1rea da sa\u00fade animal, a guerra por talentos n\u00e3o se vence com an\u00fancios de vagas, mas sim com a percep\u00e7\u00e3o. Tudo come\u00e7a com a forma como o mercado enxerga a sua empresa. Junte-se a n\u00f3s em uma sess\u00e3o repleta de insights que mostrar\u00e1 por que empresas com marcas fortes e confi\u00e1veis atraem consistentemente os melhores candidatos, reduzem o tempo de contrata\u00e7\u00e3o e aumentam a reten\u00e7\u00e3o a longo prazo. Usando dados recentes e exemplos reais do setor, nossos especialistas experientes ir\u00e3o gui\u00e1-lo na avalia\u00e7\u00e3o da reputa\u00e7\u00e3o da marca da sua organiza\u00e7\u00e3o e elev\u00e1-la ao n\u00edvel desejado pelos melhores talentos. Em vez de correr atr\u00e1s de candidatos, aprenda a posicionar sua empresa como o lugar onde eles querem estar.<\/p>\n<p><strong>Apresentado por: <\/strong><\/p>\n<ul>\n<li><em>Jeff Santosuosso<\/em>\u2013 Executive Recruiter \u2013 Brakke Consulting<\/li>\n<li><em>Jake Yarbrough\u00a0<\/em>\u2013 Group Director \u2013 Schaefer Advertising<\/li>\n<\/ul>\n<p>Esta sess\u00e3o \u00e9 uma oportunidade valiosa para repensar sua estrat\u00e9gia de recrutamento e posicionar sua empresa como um destino para os melhores talentos.<\/p>\n<p>Esperamos v\u00ea-lo(a) l\u00e1 e ajud\u00e1-lo(a) a vencer a competi\u00e7\u00e3o de talentos.\u00a0<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f74\">Clique aqui para se cadastrar<\/a>, Esta sess\u00e3o representa um investimento valioso para o futuro da sua estrat\u00e9gia de recrutamento.<\/p>\n<p>Por favor, envie um e-mail.\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Tails%20of%20Talent%20-%20VMX%2FWVC%20Presentation\">Amanda McDavid<\/a>\u00a0ou ligue para 336-396-3916 para obter ajuda com o cadastro.<\/p>\n<p>Esperamos poder ajud\u00e1-lo(a) a vencer a disputa pelo talento.<\/p>\n<p>************************************<br \/>\n<strong>Not\u00edcias de Ganhos<\/strong><\/p>\n<ul>\n<li>CA-\u00a0<strong>Lobo Cinzento Sa\u00fade Animal\u00a0<\/strong>reported its\u00a0first quarter financial results with $8.8M (US$6.35M) in\u00a0revenue\u00a0an increase of 10.5% over\u00a0prior\u00a0year\u2019s same period. Animal Health revenue grew by $3.1M (US$2.24M), an increase of 13.8%. (<a href=\"https:\/\/markets.ft.com\/data\/announce\/detail?dockey=600-202605211700CANADANWCANADAPR_C8956-1\"><em>ft.com<\/em><\/a>)<\/li>\n<li>REINO UNIDO-\u00a0<strong>Grupo de animais de estima\u00e7\u00e3o em casa<\/strong>announced their\u00a0preliminary\u00a0FY2026\u00a0results showing a 1%\u00a0year-over-year\u00a0growth to\u00a0\u00a31.98B (US$2.66B). Its Vet Group consumer revenue was up 5%\u00a0 due\u00a0to Care Plan sign-ups and higher average transaction values.\u00a0<em>(<\/em><a href=\"https:\/\/c\/Users\/cmerl\/Downloads\/pets-at-home-fy26-rns-combined-1.pdf\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>C\u00fapula de Sa\u00fade Animal de 2026<br \/>\n31 de agosto a 1 de setembro de 2026<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36719 size-large\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-1024x126.png\" alt=\"\" width=\"1024\" height=\"126\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-980x121.png 980w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/KC-2026-480x59.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><strong>Local: Midland Theatre | Kansas City, MO 2026 Animal Health Summit<\/strong><\/p>\n<p><strong>As inscri\u00e7\u00f5es para a C\u00fapula de Sa\u00fade Animal de 2026 j\u00e1 est\u00e3o abertas.<br \/>\n<\/strong>O\u00a0<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f77\">Cimeira de Sa\u00fade Animal<\/a>\u00a0O evento oferece dois dias de networking, parcerias comerciais individuais, l\u00edderes de pensamento do setor, pain\u00e9is de discuss\u00e3o, palestrantes e apresenta\u00e7\u00f5es de empresas emergentes. Clique aqui para saber mais.<a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57b56a0b\/1cd098dd57b53f78\">saber mais<\/a>.<\/p>\n<p>************************************<br \/>\n<strong>Comunicados de not\u00edcias da empresa<\/strong><\/p>\n<ul>\n<li><strong>Boehringer Ingelheim<\/strong><span data-contrast=\"auto\">released the findings of a new global survey of veterinarians noting the underrecognized aspects of veterinary care. (<\/span><a href=\"http:\/\/m.acs.boehringer-ingelheim.com\/rest\/head\/mirrorPage\/@upfeKr7oQOi1zn81Ea4hZ_nLsYunMnfmC6-jHlOoKQECP4sAEWMInmCx0J4IeS9Iiz5XTBVbo7CKcYDMSAW2Bm7n0PAZGxbfkIEhLhOKifzH5lc-.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>IDEXX<\/strong><span data-contrast=\"auto\">announced\u00a0the expansion of its Fecal Dx antigen testing platform to include the taeniid tapeworm, including\u00a0Taenia\u00a0and\u00a0Echinococcus (<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526203257\/en\/IDEXX-Expands-Fecal-Dx-Antigen-Testing-Platform-with-Taeniid-Tapeworm-Detection\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Cencora<\/strong><\/span><span data-contrast=\"auto\">announced the appointment of Eva Borratto as Executive Vice President and Chief Financial Officer succeeding Jim Cleary who was previously announced as retiring from that role. (<\/span><a href=\"https:\/\/investor.cencora.com\/news\/news-details\/2026\/Cencora-Appoints-Eva-Boratto-as-Executive-Vice-President-and-Chief-Financial-Officer\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Empresa de fornecimento de trator<\/strong><\/span><span data-contrast=\"auto\">announced the acquisition of\u00a0VIP Petcare, the largest provider of mobile veterinary care in the US, from\u00a0PetIQ. (<\/span><a href=\"https:\/\/corporate.tractorsupply.com\/newsroom\/news-releases\/news-releases-details\/2026\/Tractor-Supply-Company-Acquires-VIP-Petcare-Veterinary-Services\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Trupanion<\/strong><\/span><span data-contrast=\"auto\">announced they have surpassed $4B in paid claims,\u00a0representing\u00a0more than 3.9 million pets. (<\/span><a href=\"https:\/\/investors.trupanion.com\/news\/Press-Releases\/news-details\/2026\/Lacy-Pushes-Trupanion-Past-4-Billion-in-Paid-Claims-Helping-More-than-3-9-Million-Pets-Receive-Care\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> A new partnership between\u00a0Inventory Ally, an inventory management program and\u00a0dvmGRO,a veterinary group\u00a0purchasing\u00a0organization, was announced. (<\/span><a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-and-dvmgro-partner-to-help-veterinary-practices-turn-purchasing-power-into-automated-inventory-management\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa)<\/em><\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>InnovetivePetcare<\/strong><\/span><span data-contrast=\"auto\"><em>,\u00a0<\/em><\/span><span data-contrast=\"auto\">owner and\u00a0operating\u00a0of more than 80+ veterinary hospitals in 16+\u00a0states\u00a0announced their expansion into Connecticut. (<\/span><a href=\"https:\/\/innovetivepetcare.com\/news\/innovetive-petcare-expands-into-connecticut-while-continuing-to-strengthen-its-presence-in-texas\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>comunicado de imprensa da empresa<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Vytelle<\/strong><\/span><span data-contrast=\"auto\">sold for an undisclosed amount to\u00a0Trans Ova Genetics, both support solutions for cattle producers. (<\/span><a href=\"https:\/\/www.bizjournals.com\/kansascity\/news\/2026\/05\/26\/vytelle-biotech-acquisition-trans-ova.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> UK-A partnership between\u00a0MWI Animal Health\u00a0and\u00a0FluoretiQ\u00a0will bring its rapid point of care test for bacterial infections, Veri-5 Vet, to MWI\u2019s buying group members. (<\/span><a href=\"https:\/\/www.tipranks.com\/news\/private-companies\/fluoretiq-expands-veri-5-vet-access-with-mwi-partnership-as-stewardship-messaging-builds\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> UK-\u00a0Horibalaunched\u00a0Yumivet, a new veterinary diagnostics brand, featuring\u00a0Yumivet\u00a0VH2500\u00a0a multi-species hematology analyzer. (<\/span><a href=\"https:\/\/www.vetsurgeon.org\/b\/veterinary-news\/posts\/horiba-enters-veterinary-diagnostics-with-multispecies-haematology-system\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>REINO UNIDO-\u00a0<span data-contrast=\"auto\">Farm Flow<\/span><span data-contrast=\"auto\">, an app created by a 16-yr old dairy farmer, launched in Northern Ireland. The app was designed to reduce paperwork and improve daily decision making by placing multiple areas of farm management into one system. (<\/span><a href=\"https:\/\/www.fwi.co.uk\/business\/business-management\/teen-entrepreneur-targets-farm-paperwork-burden-with-new-app\"><span data-ccp-charstyle=\"Hyperlink\"><em>co.uk<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<\/ul>\n<p><strong>*********************************************<\/strong><br \/>\n<strong>Trabalhos de sa\u00fade animal<br \/>\n<\/strong><strong>Boehringer Ingelheim is Hiring!\u00a0<\/strong><\/p>\n<p>Boehringer Ingelheim Animal Health is seeking driven, relationship-focused professionals to join our team as a Sales Representative or Senior Sales Representative in the Lafayette, IN Territory. (Qualified candidates should reside within one hour of the territory or be willing to relocate).<strong>\u00a0<\/strong><\/p>\n<p>In this role, you\u2019ll build strong partnerships within the animal health community while driving sales growth, market share, and customer engagement. Responsibilities include executing sales strategies, delivering product education and training, utilizing CRM tools to manage territory activity, and developing meaningful customer relationships that support long-term business success.<\/p>\n<p>Ideal candidates will have a bachelor\u2019s degree and a proven track record in competitive field sales. Animal health industry experience is preferred. Strong communication skills, the ability to present to diverse audiences, and a passion for learning technical product knowledge are essential. Senior-level candidates should possess 5+ years of relevant sales experience.<\/p>\n<p>Ready to grow your career with a global leader committed to innovation and improving lives?\u00a0Apply today,<a href=\"https:\/\/jobs.boehringer-ingelheim.com\/job-invite\/32579\/\">\u00a0Clique aqui.\u00a0<\/a><\/p>\n<p><strong>*********************************************<\/strong><br \/>\n<strong>Rastreador de Pre\u00e7os de A\u00e7\u00f5es de Sa\u00fade Animal<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36720 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks.jpg\" alt=\"\" width=\"640\" height=\"643\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks.jpg 640w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.29-Stocks-480x482.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 640px, 100vw\" \/><\/p>\n<p>***********************************<\/p>\n<p><strong>NOT\u00cdCIAS DE SA\u00daDE ANIMAL<\/strong><\/p>\n<ul>\n<li>AU-NEW DEGREE- The University of Queensland has\u00a0initiated\u00a0the Bachelor of Veterinary Technology degree program\u00a0to\u00a0provided\u00a0needed support to Australian veterinary clinics. (<a href=\"https:\/\/www.vetpracticemag.com.au\/the-uq-degree-helping-to-address-veterinary-workforce-shortages\/\"><em>com.au<\/em><\/a>)<\/li>\n<li>GLOBAL- WOAH- The World Organization for Animal Health (WOAH) launched the PREVENT Forum, a platform to accelerate animal disease prevention worldwide.\u00a0<a href=\"https:\/\/avinews.com\/en\/woah-launched-prevent-forum-on-animal-disease-prevention\/\"><em>(avinews.com<\/em><\/a>)<\/li>\n<li>US-\u00a0PURDUE VET MED- An app, Purdue Vet Med Pro Tips, created at Purdue University in a partnership between the College of Veterinary Medicine and the Spatial Computing Hub, launched providing pet owners tutorials on at-home care for cats,\u00a0dogs,\u00a0horses and birds. (<a href=\"https:\/\/www.purdue.edu\/newsroom\/2026\/Q2\/purdue-veterinary-medicine-launches-pet-care-app-for-apple-platforms\/\"><em>edu<\/em><\/a>)<\/li>\n<li>US- MUMS- The FDA opened its new FY 2027 applications for grants to support the development of new animal drugs for minor uses and minor species. (<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-opens-first-fy2027-grant-funding-application-period-animal-drugs-minor-uses-and-minor-species\"><em>gov<\/em><\/a>)<\/li>\n<li>US- LIVESTOCK INSECTS &#8211; The USDA opened the\u00a0Knipling-Buschland\u00a0US Livestock Insects Research Laboratory in Kerrville, TX. (<a href=\"https:\/\/www.feedstrategy.com\/animal-health-veterinary\/news\/15826144\/usda-opens-insect-research-laboratory-facility-in-texas\"><em>com<\/em><\/a>)<\/li>\n<li>US- COMBAT CARE- The US Army in preparation for the possibility of a large injury rate in future Indo-Pacific fight, medical teams are working at ways to utilize veterinarians into combat medical teams for both human and animal care- training both doctors and veterinarians to provide medical care to either species in large-scale combat operations. (<a href=\"https:\/\/www.defensenews.com\/news\/your-military\/2026\/05\/27\/us-army-integrates-veterinarians-into-human-combat-care\/\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Ponto de vista da Brakke Consulting<\/strong><\/p>\n<p>The recent announcement of Tractor Supply Company\u2019s acquisition of VIP Petcare sets up a formidable challenger to\u00a0Chewy\u2019s\u00a0veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences \u2013Customer Positioning and the value of Brick and Mortar.<\/p>\n<p>Chewy positions themselves with premium care and service targeting consumers (especially Millennials and Gen Z) who treat their pets like children and are willing to spend more on them.\u00a0\u00a0Tractor Supply, with 85 years in business, has positioned themselves as\u00a0rural\u00a0lifestyle retailer focused on low prices.\u00a0\u00a0Two ends of the spectrum of pet\u00a0care\u00a0but data shows repeatedly that the income range of all pet owners tends to skew to the lower end of the range not the higher.<\/p>\n<p>Are the days of Brick and Mortar seeing a comeback?\u00a0\u00a0Tractor Supply plans to grow to 3,200 stores by 2030- opening in rural and exurban communities. In addition, they continue to expand their smaller pet specialty stores,\u00a0Petsense, in more urban\/suburban areas. While Chewy will have some physical space with their veterinary clinics- they\u00a0aren\u2019t\u00a0focused on providing retail services\u00a0( at\u00a0least not yet). In addition, they are already being targeted\u00a0by pet\u00a0retail competitor\u00a0Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.<\/p>\n<p>Not sure exactly how this will play\u00a0out\u00a0but one thing is for sure, it will make for some interesting times ahead.<\/p>\n<p><em>Dr. Christine Merle, Newsletter Editor<\/em><\/p>\n<p>***********************************<br \/>\n<strong>SUA VIS\u00c3O\u00a0<\/strong><\/p>\n<p>Last week we asked if higher transportation costs were altering your summer vacation plans.\u00a0\u00a044% have not altered summer vacation plans, 32% have adjusted their plans while another 14% are still determining if they will alter plans.\u00a0\u00a0The rest don\u2019t typically travel during summer.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/SNJPYCZ\">This week in the viewpoint Dr. Christine Merle discussed the recent acquisition of VIP Petcare by Tractor Supply and what it could mean for Chewy.\u00a0\u00a0So, we want to know which of these retailers have you purchased products from and if you have utilized VIP Petcare community clinic services. Check all that Apply<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0May 29, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News Animal Health Jobs \u2013 We\u2019re Hiring Tails of Talent: Branding Lessons to Win the Talent Game Earning News Grey Wolf Animal Health (CA) Pets at Home (UK)\u00a0 Company News Boehringer Ingelheim Cencora dvmGRO Farm Flow (UK) FluoretiQ\u00a0(UK) Horiba (UK) IDEXX Innovetive Petcare Inventory Ally MWI Animal Health (UK) PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Animal Health\u00a0News Australia Global United States ************************************ Brakke Consulting Tails of Talent: Branding Lessons to Win the Talent Game Webinar Dates &amp; Times: June 2nd\u00a0| 11:00 AM \u2013 12:00 PM June 4th\u00a0| 2:00 PM \u2013 3:00 PM ** All dates are EST ** In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived. In animal health, the war for talent isn\u2019t won with job postings; it\u2019s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization\u2019s<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36718","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0May 29, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News Animal Health Jobs \u2013 We\u2019re Hiring Tails of Talent: Branding Lessons to Win the Talent Game Earning News Grey Wolf Animal Health (CA) Pets at Home (UK)\u00a0 Company News Boehringer Ingelheim Cencora dvmGRO Farm Flow (UK) FluoretiQ\u00a0(UK) Horiba (UK) IDEXX Innovetive Petcare Inventory Ally MWI Animal Health (UK) PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Animal Health\u00a0News Australia Global United States ************************************ Brakke Consulting Tails of Talent: Branding Lessons to Win the Talent Game Webinar Dates &amp; Times: June 2nd\u00a0| 11:00 AM \u2013 12:00 PM June 4th\u00a0| 2:00 PM \u2013 3:00 PM ** All dates are EST ** In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived. In animal health, the war for talent isn\u2019t won with job postings; it\u2019s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization\u2019sView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T14:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T14:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"164\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"This Week in Animal Health: Tractor Supply Company Acquires VIP Petcare\",\"datePublished\":\"2026-05-29T14:19:39+00:00\",\"dateModified\":\"2026-05-29T14:28:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/\"},\"wordCount\":1446,\"image\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Tails-of-Talent-Picture.jpg\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Tails-of-Talent-Picture.jpg\",\"datePublished\":\"2026-05-29T14:19:39+00:00\",\"dateModified\":\"2026-05-29T14:28:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#primaryimage\",\"url\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Tails-of-Talent-Picture.jpg\",\"contentUrl\":\"http:\\\/\\\/brakkeconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Tails-of-Talent-Picture.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Week in Animal Health: Tractor Supply Company Acquires VIP Petcare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0May 29, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News Animal Health Jobs \u2013 We\u2019re Hiring Tails of Talent: Branding Lessons to Win the Talent Game Earning News Grey Wolf Animal Health (CA) Pets at Home (UK)\u00a0 Company News Boehringer Ingelheim Cencora dvmGRO Farm Flow (UK) FluoretiQ\u00a0(UK) Horiba (UK) IDEXX Innovetive Petcare Inventory Ally MWI Animal Health (UK) PetIQ Tractor Supply Company Trans Ova Genetics Trupanion VIP Petcare Vytelle Animal Health\u00a0News Australia Global United States ************************************ Brakke Consulting Tails of Talent: Branding Lessons to Win the Talent Game Webinar Dates &amp; Times: June 2nd\u00a0| 11:00 AM \u2013 12:00 PM June 4th\u00a0| 2:00 PM \u2013 3:00 PM ** All dates are EST ** In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived. In animal health, the war for talent isn\u2019t won with job postings; it\u2019s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization\u2019sView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-05-29T14:19:39+00:00","article_modified_time":"2026-05-29T14:28:09+00:00","og_image":[{"width":267,"height":164,"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg","type":"image\/jpeg"}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"This Week in Animal Health: Tractor Supply Company Acquires VIP Petcare","datePublished":"2026-05-29T14:19:39+00:00","dateModified":"2026-05-29T14:28:09+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/"},"wordCount":1446,"image":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#primaryimage"},"thumbnailUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg","articleSection":["Newsletter"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","url":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#primaryimage"},"image":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#primaryimage"},"thumbnailUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg","datePublished":"2026-05-29T14:19:39+00:00","dateModified":"2026-05-29T14:28:09+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#primaryimage","url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg","contentUrl":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/this-week-in-animal-health-tractor-supply-company-acquires-vip-petcare\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"This Week in Animal Health: Tractor Supply Company Acquires VIP Petcare"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36718"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36718\/revisions"}],"predecessor-version":[{"id":36732,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36718\/revisions\/36732"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}