{"id":36716,"date":"2026-05-29T07:38:44","date_gmt":"2026-05-29T13:38:44","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36716"},"modified":"2026-05-29T07:38:44","modified_gmt":"2026-05-29T13:38:44","slug":"brakke-viewpoint-may-29-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-29-2026\/","title":{"rendered":"Ponto de vista de Brakke, 29 de maio de 2026"},"content":{"rendered":"<p class=\"paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">O recente an\u00fancio da aquisi\u00e7\u00e3o da VIP Petcare pela Tractor Supply Company representa um concorrente formid\u00e1vel para o ecossistema veterin\u00e1rio que a Chewy est\u00e1 construindo com as recentes aquisi\u00e7\u00f5es da Modern Animal e da Smart Equine, com algumas diferen\u00e7as not\u00e1veis: posicionamento de mercado e o valor das lojas f\u00edsicas.\u00a0<\/span><\/p>\n<p class=\"paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">A Chewy se posiciona como uma empresa que oferece cuidados e servi\u00e7os premium, visando consumidores (especialmente Millennials e Gera\u00e7\u00e3o Z) que tratam seus animais de estima\u00e7\u00e3o como filhos e est\u00e3o dispostos a gastar mais com eles. A Tractor Supply, com 85 anos de mercado, se posiciona como uma varejista voltada para o estilo de vida rural, com foco em pre\u00e7os baixos. S\u00e3o dois extremos no espectro de cuidados com animais de estima\u00e7\u00e3o, mas os dados mostram repetidamente que a faixa de renda de todos os donos de animais tende a se concentrar na extremidade inferior, e n\u00e3o na superior.\u00a0\u00a0<\/span><\/p>\n<p class=\"paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Ser\u00e1 que as lojas f\u00edsicas est\u00e3o voltando? A Tractor Supply planeja chegar a 3.200 lojas at\u00e9 2030, abrindo unidades em comunidades rurais e periurbanas. Al\u00e9m disso, a empresa continua expandindo suas lojas especializadas em animais de estima\u00e7\u00e3o, a Petsense, em \u00e1reas mais urbanas e suburbanas. Embora a Chewy tamb\u00e9m tenha lojas f\u00edsicas com suas cl\u00ednicas veterin\u00e1rias, seu foco n\u00e3o \u00e9 oferecer servi\u00e7os de varejo (pelo menos por enquanto). Ademais, a Tractor Supply j\u00e1 est\u00e1 sendo alvo da concorrente PetSmart, que destaca as vantagens da retirada de compras na loja \u2013 um benef\u00edcio que a Tractor Supply tamb\u00e9m oferece.\u00a0<\/span><\/p>\n<p class=\"paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">N\u00e3o sei exatamente como isso vai se desenrolar, mas uma coisa \u00e9 certa: teremos tempos interessantes pela frente.\u00a0<\/span><\/p>\n<p class=\"paragraph\"><i><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Dra. Christine Merle, Editora do Boletim Informativo<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The recent announcement of Tractor Supply Company\u2019s acquisition of VIP Petcare sets up a formidable challenger to\u00a0Chewy\u2019s\u00a0veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences \u2013Customer Positioning and the value of Brick and Mortar.\u00a0 Chewy positions themselves with premium care and service targeting consumers (especially Millennials and Gen Z) who treat their pets like children and are willing to spend more on them.\u00a0\u00a0Tractor Supply, with 85 years in business, has positioned themselves as\u00a0rural\u00a0lifestyle retailer focused on low prices.\u00a0\u00a0Two ends of the spectrum of pet\u00a0care\u00a0but data shows repeatedly that the income range of all pet owners tends to skew to the lower end of the range not the higher.\u00a0\u00a0 Are the days of Brick and Mortar seeing a comeback?\u00a0\u00a0Tractor Supply plans to grow to 3,200 stores by 2030- opening in rural and exurban communities. In addition, they continue to expand their smaller pet specialty stores,\u00a0Petsense, in more urban\/suburban areas. While Chewy will have some physical space with their veterinary clinics- they\u00a0aren\u2019t\u00a0focused on providing retail services\u00a0( at\u00a0least not yet). In addition, they are already being targeted\u00a0by pet\u00a0retail competitor\u00a0Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.\u00a0 Not sure exactly how this will play\u00a0out\u00a0but one thing is for sure, it will make for some interesting<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-29-2026\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36716","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-29-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The recent announcement of Tractor Supply Company\u2019s acquisition of VIP Petcare sets up a formidable challenger to\u00a0Chewy\u2019s\u00a0veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences \u2013Customer Positioning and the value of Brick and Mortar.\u00a0 Chewy positions themselves with premium care and service targeting consumers (especially Millennials and Gen Z) who treat their pets like children and are willing to spend more on them.\u00a0\u00a0Tractor Supply, with 85 years in business, has positioned themselves as\u00a0rural\u00a0lifestyle retailer focused on low prices.\u00a0\u00a0Two ends of the spectrum of pet\u00a0care\u00a0but data shows repeatedly that the income range of all pet owners tends to skew to the lower end of the range not the higher.\u00a0\u00a0 Are the days of Brick and Mortar seeing a comeback?\u00a0\u00a0Tractor Supply plans to grow to 3,200 stores by 2030- opening in rural and exurban communities. In addition, they continue to expand their smaller pet specialty stores,\u00a0Petsense, in more urban\/suburban areas. While Chewy will have some physical space with their veterinary clinics- they\u00a0aren\u2019t\u00a0focused on providing retail services\u00a0( at\u00a0least not yet). In addition, they are already being targeted\u00a0by pet\u00a0retail competitor\u00a0Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.\u00a0 Not sure exactly how this will play\u00a0out\u00a0but one thing is for sure, it will make for some interestingView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-29-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T13:38:44+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script 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In addition, they continue to expand their smaller pet specialty stores,\u00a0Petsense, in more urban\/suburban areas. While Chewy will have some physical space with their veterinary clinics- they\u00a0aren\u2019t\u00a0focused on providing retail services\u00a0( at\u00a0least not yet). In addition, they are already being targeted\u00a0by pet\u00a0retail competitor\u00a0Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.\u00a0 Not sure exactly how this will play\u00a0out\u00a0but one thing is for sure, it will make for some interestingView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-29-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-05-29T13:38:44+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint May 29, 2026","datePublished":"2026-05-29T13:38:44+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/"},"wordCount":250,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2026-05-29T13:38:44+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-may-29-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint May 29, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36716"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36716\/revisions"}],"predecessor-version":[{"id":36717,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36716\/revisions\/36717"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}