{"id":36365,"date":"2026-04-10T08:18:15","date_gmt":"2026-04-10T14:18:15","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36365"},"modified":"2026-04-10T08:20:32","modified_gmt":"2026-04-10T14:20:32","slug":"brakke-viewpoint-april-10-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/","title":{"rendered":"Mirante de Brakke 10 de abril de 2026"},"content":{"rendered":"

Como voc\u00ea avaliaria o estado do setor? Em alta, devido ao aumento da popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o, aos gastos gerais com animais de estima\u00e7\u00e3o e \u00e0 recente valoriza\u00e7\u00e3o de algumas tend\u00eancias do setor pecu\u00e1rio. Em baixa, devido \u00e0 diminui\u00e7\u00e3o das visitas a veterin\u00e1rios, \u00e0s preocupa\u00e7\u00f5es com os pre\u00e7os para o consumidor e \u00e0 consolida\u00e7\u00e3o que leva \u00e0 perda de empregos. Muitos sinais contradit\u00f3rios.<\/p>\n

Uma \u00e1rea que parece estar em crescimento \u00e9 a explos\u00e3o de grupos do setor. Agora existem associa\u00e7\u00f5es relacionadas a categorias terap\u00eauticas, grupos ligados a mulheres na ind\u00fastria, grupos que atendem hospitais, desde contadores e arquitetos at\u00e9 fornecedores de software e profissionais de RH. Sem d\u00favida, os esfor\u00e7os para atrair o interesse de fora do n\u00facleo tradicional do setor est\u00e3o dando resultado.<\/p>\n

Tamb\u00e9m observamos um realinhamento das atividades de confer\u00eancias. Enquanto algumas confer\u00eancias locais diminu\u00edram ou desapareceram, outras surgiram. Uma lista incompleta aponta cerca de 40 confer\u00eancias voltadas para cl\u00ednicas veterin\u00e1rias somente neste ano. E isso n\u00e3o inclui confer\u00eancias relacionadas \u00e0 pecu\u00e1ria ou aquelas focadas em \u00e1reas auxiliares que apoiam o setor de sa\u00fade animal em geral.<\/p>\n

Um evento que se aproxima \u00e9 a confer\u00eancia de agosto em Nashville, organizada pelo Viticus Group, a mesma empresa por tr\u00e1s da Western Veterinary Conference em Las Vegas. O que motiva essa ousada iniciativa? Ser\u00e1 que ela visa atender a uma necessidade n\u00e3o suprida? Uma localiza\u00e7\u00e3o no centro dos EUA, ainda este ano, oferecer\u00e1 uma op\u00e7\u00e3o atraente? N\u00f3s da Brakke estamos curiosos para ver a participa\u00e7\u00e3o e a energia que essa confer\u00eancia de estreia trar\u00e1.<\/p>\n

Jeff Santosuosso<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Como voc\u00ea avaliaria o estado da ind\u00fastria? Em alta, devido ao aumento da popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o, aos gastos gerais com animais de estima\u00e7\u00e3o e \u00e0 recente for\u00e7a em algumas tend\u00eancias do setor pecu\u00e1rio. Em baixa, devido \u00e0 diminui\u00e7\u00e3o das visitas veterin\u00e1rias, \u00e0s preocupa\u00e7\u00f5es com os pre\u00e7os para o consumidor e \u00e0 consolida\u00e7\u00e3o que leva \u00e0 perda de empregos. Muitos sinais contradit\u00f3rios. Uma \u00e1rea que parece estar crescendo \u00e9 a explos\u00e3o de grupos do setor. Agora existem associa\u00e7\u00f5es relacionadas a categorias terap\u00eauticas, grupos relacionados a mulheres no setor, grupos que atendem hospitais, desde contadores e arquitetos at\u00e9 fornecedores de software e profissionais de RH. Sem d\u00favida, os esfor\u00e7os para atrair o interesse de fora do n\u00facleo tradicional do setor est\u00e3o dando resultado. Tamb\u00e9m vimos um realinhamento das atividades de confer\u00eancias. Enquanto algumas confer\u00eancias locais diminu\u00edram ou desapareceram, outras surgiram. Uma lista incompleta aponta cerca de 40 confer\u00eancias focadas em cl\u00ednicas veterin\u00e1rias somente neste ano. E isso n\u00e3o inclui confer\u00eancias relacionadas ao setor pecu\u00e1rio ou aquelas focadas nas \u00e1reas auxiliares que apoiam o setor de sa\u00fade animal em geral. Uma que est\u00e1 chegando em breve \u00e9 a confer\u00eancia de agosto em Nashville, organizada pelo Viticus Group, a empresa por tr\u00e1s da Western Veterinary Conference em Las Vegas. O que est\u00e1 motivando essa mudan\u00e7a ousada? Ser\u00e1 que est\u00e1 atendendo a uma necessidade n\u00e3o satisfeita? Uma localiza\u00e7\u00e3o central nos EUA ainda este ano oferecer\u00e1 uma op\u00e7\u00e3o atraente? N\u00f3s da Brakke estamos curiosos para ver a participa\u00e7\u00e3o e a energia que esta confer\u00eancia de estreia trar\u00e1. Jeff Santosuosso<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36365","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"How would you rate the state of the industry? Up-due to\u00a0increased pet populations, overall pet\u00a0spending\u00a0and recent\u00a0strength in some livestock trends. Down-\u00a0due to decreased\u00a0veterinary\u00a0visits, consumer-based pricing concerns, and consolidation leading to job losses.\u00a0\u00a0Lots of mixed signals. One\u00a0area that\u00a0seems to be\u00a0growing\u00a0is an explosion of industry groups.\u00a0There are\u00a0now\u00a0associations\u00a0related to\u00a0therapeutic categories, groups related to women in the industry, those serving hospitals from accountants and architects to software providers and HR professionals. Undoubtedly, efforts to attract interest from outside the industry\u2019s traditional core\u00a0are\u00a0paying off. We\u2019ve also seen a realignment of conference activity. While some local conferences have shrunk or disappeared, others have emerged. One incomplete list notes about 40 veterinary clinic focused conferences this year alone. And that doesn\u2019t include livestock-related conferences or those focused on the ancillary areas supporting the broader animal health industry. One that\u00a0is\u00a0coming soon\u00a0is the August\u00a0Nashville\u00a0conference organized\u00a0by\u00a0Viticus\u00a0Group,\u00a0the company behind\u00a0the Western Veterinary Conference\u00a0in Las Vegas.\u00a0What\u2019s\u00a0motivating this bold move?\u00a0Is it\u00a0addressing an\u00a0unmet need?\u00a0\u00a0Will a\u00a0central US location later in the year\u00a0offer an attractive option?\u00a0\u00a0We at Brakke are curious to see the attendance and energy that this debut conference brings. Jeff Santosuosso\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-10T14:18:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T14:20:32+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint April 10, 2026\",\"datePublished\":\"2026-04-10T14:18:15+00:00\",\"dateModified\":\"2026-04-10T14:20:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/\"},\"wordCount\":221,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2026-04-10T14:18:15+00:00\",\"dateModified\":\"2026-04-10T14:20:32+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint April 10, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"How would you rate the state of the industry? Up-due to\u00a0increased pet populations, overall pet\u00a0spending\u00a0and recent\u00a0strength in some livestock trends. Down-\u00a0due to decreased\u00a0veterinary\u00a0visits, consumer-based pricing concerns, and consolidation leading to job losses.\u00a0\u00a0Lots of mixed signals. One\u00a0area that\u00a0seems to be\u00a0growing\u00a0is an explosion of industry groups.\u00a0There are\u00a0now\u00a0associations\u00a0related to\u00a0therapeutic categories, groups related to women in the industry, those serving hospitals from accountants and architects to software providers and HR professionals. Undoubtedly, efforts to attract interest from outside the industry\u2019s traditional core\u00a0are\u00a0paying off. We\u2019ve also seen a realignment of conference activity. While some local conferences have shrunk or disappeared, others have emerged. One incomplete list notes about 40 veterinary clinic focused conferences this year alone. And that doesn\u2019t include livestock-related conferences or those focused on the ancillary areas supporting the broader animal health industry. One that\u00a0is\u00a0coming soon\u00a0is the August\u00a0Nashville\u00a0conference organized\u00a0by\u00a0Viticus\u00a0Group,\u00a0the company behind\u00a0the Western Veterinary Conference\u00a0in Las Vegas.\u00a0What\u2019s\u00a0motivating this bold move?\u00a0Is it\u00a0addressing an\u00a0unmet need?\u00a0\u00a0Will a\u00a0central US location later in the year\u00a0offer an attractive option?\u00a0\u00a0We at Brakke are curious to see the attendance and energy that this debut conference brings. Jeff Santosuosso","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-04-10T14:18:15+00:00","article_modified_time":"2026-04-10T14:20:32+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint April 10, 2026","datePublished":"2026-04-10T14:18:15+00:00","dateModified":"2026-04-10T14:20:32+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/"},"wordCount":221,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2026-04-10T14:18:15+00:00","dateModified":"2026-04-10T14:20:32+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-april-10-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint April 10, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36365"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36365\/revisions"}],"predecessor-version":[{"id":36368,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36365\/revisions\/36368"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}