{"id":36281,"date":"2026-02-26T20:14:29","date_gmt":"2026-02-27T02:14:29","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36281"},"modified":"2026-02-26T20:15:04","modified_gmt":"2026-02-27T02:15:04","slug":"brakke-viewpoint-february-27-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-27-2026\/","title":{"rendered":"Mirante de Brakke 27 de fevereiro de 2026"},"content":{"rendered":"<p>Quando o gasto com seus animais de estima\u00e7\u00e3o se torna excessivo? Em outras palavras, qual valor em reais faria voc\u00ea hesitar em rela\u00e7\u00e3o aos cuidados veterin\u00e1rios do seu pet?<\/p>\n<p>Em uma postagem recente do\u00a0<a href=\"https:\/\/petbusinessprofessor.com\/petmarket\/petmarketsegments\/petflation-2026-january-update-total-pet-prices-reach-a-record-high\/\">Professor de Neg\u00f3cios de Animais de Estima\u00e7\u00e3o<\/a>, Ele compartilhou um gr\u00e1fico sobre a Petfla\u00e7\u00e3o at\u00e9 janeiro de 2026, usando os pre\u00e7os de 2019 como base. O IPC dos EUA est\u00e1 em 26,6%, o total de produtos para animais de estima\u00e7\u00e3o em 29,1% e os servi\u00e7os veterin\u00e1rios no n\u00edvel mais alto, em 49,6%. Uau\u2026 isso \u00e9 quase o dobro do IPC, mas o que realmente impressiona \u00e9 o visual. Enquanto a maioria das categorias apresentou aumentos constantes e regulares, a escalada acentuada e cont\u00ednua no setor veterin\u00e1rio \u00e9 chocante.<\/p>\n<p>Todos voc\u00eas j\u00e1 viram os dados: as visitas ao veterin\u00e1rio diminu\u00edram e os consult\u00f3rios est\u00e3o sentindo o impacto. Para muitos donos de animais de estima\u00e7\u00e3o, o custo dos cuidados veterin\u00e1rios \u00e9 um verdadeiro desafio, como demonstra um estudo recente.\u00a0<a href=\"https:\/\/news.gallup.com\/poll\/659057\/pet-owners-skipped-declined-veterinary-care.aspx\">Propriet\u00e1rios de animais de estima\u00e7\u00e3o nos EUA<\/a>\u00a0Afirmando que 7 em cada 10 propriet\u00e1rios deixaram de levar seus animais ao veterin\u00e1rio no \u00faltimo ano devido ao custo.<\/p>\n<p>Conversas sobre finan\u00e7as nunca s\u00e3o f\u00e1ceis para ningu\u00e9m, mas\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0749597825000421\">estudos recentes<\/a>\u00a0Este estudo demonstra que revelar informa\u00e7\u00f5es financeiras pessoais pode aliviar a ansiedade. Como veterin\u00e1ria, lido regularmente com discuss\u00f5es financeiras com clientes \u2014 nunca me esquivei do assunto \u2014, mas ultimamente tenho respirado fundo com mais frequ\u00eancia, pois estou refletindo mais do que nunca sobre o que seria o meu pr\u00f3prio &quot;excesso&quot;. N\u00e3o sei de onde vir\u00e3o as respostas e solu\u00e7\u00f5es, mas tenho certeza de que este setor tamb\u00e9m ser\u00e1 capaz de enfrentar esse desafio.<\/p>\n<p><em>Dra. Christine Merle<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando o gasto com seus animais de estima\u00e7\u00e3o se torna &quot;excessivo&quot;? Ou seja, qual valor em d\u00f3lares faria voc\u00ea hesitar em rela\u00e7\u00e3o aos cuidados veterin\u00e1rios do seu pet? Em uma publica\u00e7\u00e3o recente do Pet Business Professor, ele compartilhou um gr\u00e1fico sobre a infla\u00e7\u00e3o dos pre\u00e7os de animais de estima\u00e7\u00e3o at\u00e9 janeiro de 2026, usando os pre\u00e7os de 2019 como base. O \u00cdndice de Pre\u00e7os ao Consumidor (IPC) dos EUA est\u00e1 em 26,6%, o total para animais de estima\u00e7\u00e3o em 29,1% e os servi\u00e7os veterin\u00e1rios no topo, com 49,6%. \u00c9 impressionante... quase o dobro do IPC, mas o que realmente chama a aten\u00e7\u00e3o \u00e9 o gr\u00e1fico. Enquanto a maioria das categorias apresentou um crescimento constante e regular, a escalada acentuada e cont\u00ednua nos gastos veterin\u00e1rios \u00e9 chocante. Todos voc\u00eas j\u00e1 viram os dados: as visitas ao veterin\u00e1rio diminu\u00edram e os consult\u00f3rios est\u00e3o sentindo o impacto. Para muitos donos de animais de estima\u00e7\u00e3o, o custo dos cuidados \u00e9 um verdadeiro desafio. Um estudo recente com donos de animais de estima\u00e7\u00e3o nos EUA revelou que 7 em cada 10 deixaram de levar seu pet ao veterin\u00e1rio no \u00faltimo ano por causa do custo. Conversas sobre finan\u00e7as nunca s\u00e3o f\u00e1ceis para ningu\u00e9m, mas estudos recentes mostram que revelar informa\u00e7\u00f5es financeiras pessoais pode aliviar a ansiedade. Como veterin\u00e1ria, lido com discuss\u00f5es financeiras com clientes regularmente \u2014 nunca me esquivei do assunto \u2014, mas tenho me pegado respirando fundo com mais frequ\u00eancia ultimamente, pois estou refletindo mais do que nunca sobre o que seria o meu pr\u00f3prio &quot;excesso&quot;. N\u00e3o sei de onde vir\u00e3o as respostas e solu\u00e7\u00f5es, mas tenho certeza de que este setor tamb\u00e9m ser\u00e1 capaz de enfrentar esse desafio. Dra. Christine Merle<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36281","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-27-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"When does \u201chow much\u201d become \u201ctoo much\u201d,\u00a0when it comes to spending money on your pets?\u00a0\u00a0Said another way- what dollar amount might make you pause when it\u00a0came\u00a0to veterinary care\u00a0of\u00a0your pet? In a recent post from the\u00a0Pet Business Professor, he shared a graph on\u00a0Petflation\u00a0through January 2026, using 2019 prices as the base, the US CPI sits at 26.6%, Total Pet at 29.1% and Veterinary Services as the highest at 49.6%.\u00a0\u00a0GULP\u2026\u00a0that\u2019s\u00a0almost twice\u00a0of CPI but the visual is what is really striking.\u00a0While\u00a0most categories made steady regular treks\u00a0upward\u00a0the steep and continuing climb in veterinary is shocking. You\u2019ve\u00a0all seen the data- veterinary visits are\u00a0down,\u00a0practices are feeling it.\u00a0\u00a0For many pet\u00a0owners\u00a0the cost of care is\u00a0a real challenge\u00a0with a recent study of\u00a0US Pet owners\u00a0stating\u00a07 in 10 owners skipped veterinary care this past year due to cost. Financial conversations for anyone are never easy but\u00a0recent studies\u00a0show that\u00a0disclosing\u00a0personal financial information can alleviate anxiety.\u00a0\u00a0\u00a0Working as a veterinarian, I\u2019m faced with financial discussions with clients regularly- I\u2019ve never shied away from the conversation- but I have found myself taking a deep breath a bit more often lately because I\u2019m brushing up on what would be my own personal \u201ctoo much\u201d more than ever before.\u00a0I\u2019m\u00a0not sure where the answers and solutions will come\u00a0from\u00a0but\u00a0I\u2019m\u00a0confident that this industry will be able to meet this challenge too. Dr.\u00a0Christine Merle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-27-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T02:14:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T02:15:04+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint February 27, 2026\",\"datePublished\":\"2026-02-27T02:14:29+00:00\",\"dateModified\":\"2026-02-27T02:15:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/\"},\"wordCount\":255,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2026-02-27T02:14:29+00:00\",\"dateModified\":\"2026-02-27T02:15:04+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint February 27, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-27-2026\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"When does \u201chow much\u201d become \u201ctoo much\u201d,\u00a0when it comes to spending money on your pets?\u00a0\u00a0Said another way- what dollar amount might make you pause when it\u00a0came\u00a0to veterinary care\u00a0of\u00a0your pet? In a recent post from the\u00a0Pet Business Professor, he shared a graph on\u00a0Petflation\u00a0through January 2026, using 2019 prices as the base, the US CPI sits at 26.6%, Total Pet at 29.1% and Veterinary Services as the highest at 49.6%.\u00a0\u00a0GULP\u2026\u00a0that\u2019s\u00a0almost twice\u00a0of CPI but the visual is what is really striking.\u00a0While\u00a0most categories made steady regular treks\u00a0upward\u00a0the steep and continuing climb in veterinary is shocking. You\u2019ve\u00a0all seen the data- veterinary visits are\u00a0down,\u00a0practices are feeling it.\u00a0\u00a0For many pet\u00a0owners\u00a0the cost of care is\u00a0a real challenge\u00a0with a recent study of\u00a0US Pet owners\u00a0stating\u00a07 in 10 owners skipped veterinary care this past year due to cost. Financial conversations for anyone are never easy but\u00a0recent studies\u00a0show that\u00a0disclosing\u00a0personal financial information can alleviate anxiety.\u00a0\u00a0\u00a0Working as a veterinarian, I\u2019m faced with financial discussions with clients regularly- I\u2019ve never shied away from the conversation- but I have found myself taking a deep breath a bit more often lately because I\u2019m brushing up on what would be my own personal \u201ctoo much\u201d more than ever before.\u00a0I\u2019m\u00a0not sure where the answers and solutions will come\u00a0from\u00a0but\u00a0I\u2019m\u00a0confident that this industry will be able to meet this challenge too. Dr.\u00a0Christine Merle","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-27-2026\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-02-27T02:14:29+00:00","article_modified_time":"2026-02-27T02:15:04+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint February 27, 2026","datePublished":"2026-02-27T02:14:29+00:00","dateModified":"2026-02-27T02:15:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/"},"wordCount":255,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2026-02-27T02:14:29+00:00","dateModified":"2026-02-27T02:15:04+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-27-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint February 27, 2026"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=36281"}],"version-history":[{"count":3,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36281\/revisions"}],"predecessor-version":[{"id":36284,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/36281\/revisions\/36284"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=36281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=36281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=36281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}