{"id":36103,"date":"2026-01-24T09:49:26","date_gmt":"2026-01-24T15:49:26","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36103"},"modified":"2026-01-24T13:33:00","modified_gmt":"2026-01-24T19:33:00","slug":"brakke-viewpoint-january-23-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-january-23-2026\/","title":{"rendered":"Mirante de Brakke 23 de janeiro de 2026"},"content":{"rendered":"<p><span data-olk-copy-source=\"MessageBody\">Esta semana participei da confer\u00eancia VMX e fiquei impressionado, como sempre, com a presen\u00e7a de p\u00fablico e o entusiasmo em torno do nosso setor. N\u00e3o gostei muito do tempo, mas n\u00e3o d\u00e1 para ter tudo!<\/span><\/p>\n<p>Na Vis\u00e3o Geral Anual do Setor da Brakke, os participantes receberam uma an\u00e1lise otimista do desempenho dos neg\u00f3cios em 2025. Em particular, aqueles do setor pecu\u00e1rio e aqueles que reportam em d\u00f3lares americanos se beneficiaram de um efeito cambial favor\u00e1vel.<\/p>\n<p>Um ponto que me chamou a aten\u00e7\u00e3o foi a atualiza\u00e7\u00e3o sobre cuidados com animais de estima\u00e7\u00e3o do meu colega, John Volk, relatando a cont\u00ednua desacelera\u00e7\u00e3o na atividade das cl\u00ednicas veterin\u00e1rias nos EUA. Diversos fatores contribuem para essa tend\u00eancia, incluindo desafios macroecon\u00f4micos e o aumento significativo de taxas e custos, que est\u00e3o impactando as decis\u00f5es dos donos de animais de estima\u00e7\u00e3o em rela\u00e7\u00e3o aos cuidados veterin\u00e1rios.<\/p>\n<p>Durante a S\u00e9rie de Lideran\u00e7a, meu convidado foi o Sr. Jamie Brannan, Diretor Comercial da Zoetis. Ele compartilhou informa\u00e7\u00f5es valiosas sobre desenvolvimento de talentos, inova\u00e7\u00e3o e outras \u00e1reas essenciais. Com l\u00edderes como Jamie no comando, h\u00e1 fortes motivos para termos confian\u00e7a no futuro da sa\u00fade animal. Para aqueles que perderam a apresenta\u00e7\u00e3o, convido voc\u00eas a participarem do nosso evento em Las Vegas, no WVC.<\/p>\n<p>Por fim, participei do jantar e da cerim\u00f4nia de premia\u00e7\u00e3o da Feather in Her Cap Association. Uma noite fant\u00e1stica dedicada a celebrar as mulheres em nosso setor e reconhecer suas importantes conquistas.<\/p>\n<p>Na minha opini\u00e3o, o nosso setor encontra-se numa posi\u00e7\u00e3o s\u00f3lida, marcada por um desempenho financeiro consistente e uma lideran\u00e7a din\u00e2mica, tanto masculina como feminina. Mas nunca podemos acomodar-nos, pois o sucesso \u00e9 uma jornada, n\u00e3o um evento isolado!<\/p>\n<p><i><span data-contrast=\"none\">Paul Casady<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana participei da confer\u00eancia VMX e fiquei impressionado, como sempre, com a presen\u00e7a e o entusiasmo em torno do nosso setor. O tempo n\u00e3o estava muito bom, mas n\u00e3o d\u00e1 para ter tudo! Na Vis\u00e3o Geral Anual do Setor da Brakke, os participantes receberam uma an\u00e1lise otimista do desempenho dos neg\u00f3cios em 2025. Em especial, aqueles do setor pecu\u00e1rio e aqueles que reportam em d\u00f3lares americanos se beneficiaram de um efeito cambial favor\u00e1vel. Um ponto que se destacou foi a atualiza\u00e7\u00e3o sobre cuidados com animais de estima\u00e7\u00e3o apresentada pelo meu colega, John Volk, sobre a cont\u00ednua desacelera\u00e7\u00e3o da atividade veterin\u00e1ria nos EUA. V\u00e1rios fatores contribuem para essa tend\u00eancia, incluindo desafios macroecon\u00f4micos e o aumento significativo de taxas e custos, que est\u00e3o impactando as decis\u00f5es dos donos de animais de estima\u00e7\u00e3o em rela\u00e7\u00e3o aos cuidados veterin\u00e1rios. Durante a S\u00e9rie de Lideran\u00e7a, meu convidado foi o Sr. Jamie Brannan, Diretor Comercial da Zoetis. Ele compartilhou insights valiosos sobre desenvolvimento de talentos, inova\u00e7\u00e3o e outras \u00e1reas essenciais. Com l\u00edderes como Jamie no comando, h\u00e1 fortes motivos para termos confian\u00e7a no futuro da sa\u00fade animal. Para aqueles que perderam a vis\u00e3o geral, convido voc\u00eas a se juntarem a n\u00f3s em nosso evento em Las Vegas, no WVC. Por fim, participei do jantar e da cerim\u00f4nia de premia\u00e7\u00e3o da Feather in Her Cap Association. Uma noite fant\u00e1stica dedicada a celebrar as mulheres em nosso setor e reconhecer suas importantes conquistas. Minha opini\u00e3o \u00e9<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-january-23-2026\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36103","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-january-23-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"This week I attended the VMX conference and was impressed, as always, by the attendance and the enthusiasm around our industry. I wasn\u2019t so happy with the weather, but you can\u2019t have it all! At the Annual Brakke Industry Overview, attendees received an optimistic review of business performance in 2025. Notably, those in the livestock sector and those reporting in U.S. dollars who benefited from a favorable currency effect. One thing that stood out was the Pet Care update from my colleague, John Volk, reporting on the continuing slowdown in veterinary practice activity in the US. Several factors contribute to this trend, including macroeconomic challenges and the significant increase in fees and costs, which are impacting pet owners\u2019 decisions regarding veterinary care. During the Leadership Series, my guest was Mr. Jamie Brannan, Chief Commercial Officer for Zoetis. He provided valuable insights into talent development, innovation, and other essential areas. With leaders like Jamie at the helm, there is strong reason to be confident in the future of animal health. For those who missed the overview, I encourage you to join us for our event in Las Vegas at the WVC. Lastly, I attended the Feather in Her Cap Association\u2019s dinner and awards. A fantastic evening dedicated to celebrating women in our industry and acknowledging their significant achievements. 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