{"id":36049,"date":"2026-01-16T08:23:02","date_gmt":"2026-01-16T14:23:02","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36049"},"modified":"2026-01-16T08:23:02","modified_gmt":"2026-01-16T14:23:02","slug":"this-week-in-animal-health-brakke-consulting-will-be-at-vmx","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/","title":{"rendered":"Esta semana em sa\u00fade animal: a Brakke Consulting estar\u00e1 presente na VMX."},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s\u00a0<\/strong><br \/>\n<strong>Not\u00edcias e notas sobre sa\u00fade animal para 16 de janeiro de 2026<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<\/em><br \/>\n<em>Editora: Christine Merle DVM, MBA, CVPM<\/em><em>\u202f<\/em><br \/>\n************************************<\/p>\n<p>NAS NOTICIAS:<br \/>\n<u>Not\u00edcias da Brakke Consulting<\/u><br \/>\nVis\u00e3o geral do setor da Brakke Consulting \u2013 Vagas limitadas na VMX<br \/>\nHist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<\/p>\n<p><u>Not\u00edcias da empresa<\/u><br \/>\nAboitiz Foods (PH)<br \/>\nbimeda<br \/>\nBioguard<br \/>\nChemlock Nutrition<br \/>\nRecursos Diasham (SG)<br \/>\nElectome<br \/>\nEQUISIR<br \/>\nVeterin\u00e1rio HT<br \/>\nIdexx (Lideran\u00e7a)<br \/>\nIdexx (Diagn\u00f3stico de C\u00e2ncer)<br \/>\nIdexx (Imagens)<br \/>\nIndeVets<br \/>\nAliado de invent\u00e1rio<br \/>\nKVP SafePath<br \/>\nMarte Sa\u00fade Veterin\u00e1ria<br \/>\nMixlab<br \/>\nOpenVet<br \/>\nOtto<br \/>\nPetSmart<br \/>\nVetNova<br \/>\nIA veterin\u00e1ria<br \/>\nRadiologia Vets Choice<br \/>\nVetsource<br \/>\nvetster<br \/>\nYuYu Pharma<br \/>\nZyVet<\/p>\n<p><u>Not\u00edcias sobre sa\u00fade animal<br \/>\n<\/u>M\u00e9xico<br \/>\nEstados Unidos<\/p>\n<p>***********************************<br \/>\n<strong>Brakke Consultoria<\/strong><br \/>\n<strong>Vis\u00e3o geral do setor em 2026 <\/strong><\/p>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35711\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/11\/2026-Industry-Overview-Logo-e1763733651473.png\" alt=\"\" width=\"200\" height=\"76\" \/><\/strong><\/p>\n<p><strong>Apresentado no VMX:<br \/>\n<\/strong>Segunda-feira, 19 de janeiro, das 14h \u00e0s 16h<br \/>\nSal\u00e3o de baile da Fl\u00f3rida, Col\u00fambia Brit\u00e2nica<strong><\/p>\n<p>Apresentado no WVC:<br \/>\n<\/strong>Segunda-feira, 16 de fevereiro, das 14h \u00e0s 16h<br \/>\nSal\u00e3o de Baile Four Seasons 4<\/p>\n<p>Como se sa\u00edram as principais empresas de sa\u00fade animal em 2025? O crescimento desacelerou? Que inova\u00e7\u00f5es em sa\u00fade animal podemos esperar e como o setor levar\u00e1 essas inova\u00e7\u00f5es ao mercado? As respostas para essas e outras perguntas ser\u00e3o abordadas na Vis\u00e3o Geral Anual do Setor, organizada pela Brakke Consulting, durante as confer\u00eancias VMX e WVC no pr\u00f3ximo ano.<\/p>\n<p><strong>Os principais t\u00f3picos e apresentadores incluem:<\/strong><\/p>\n<ul>\n<li><em>Desempenho da ind\u00fastria e das principais empresas globais em 2025,<\/em>\u00a0<strong>apresentado por Bob Jones<\/strong><\/li>\n<li><em>Cuidados com animais de estima\u00e7\u00e3o: Ventos contr\u00e1rios ou corre\u00e7\u00e3o de mercado?<\/em>,\u00a0<strong>apresentado por John Volk<\/strong><\/li>\n<li><em>Inova\u00e7\u00e3o em Sa\u00fade Animal: O que \u00e9 isso, afinal?,\u00a0<\/em><strong>Apresentado por Chuck Johnson<\/strong><\/li>\n<li><em>Onde a Inova\u00e7\u00e3o Encontra o Investimento: O que est\u00e1 errado e como corrigir.,\u00a0<\/em><strong>Apresentado por Alexis Nahama<br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Al\u00e9m disso, em ambos os eventos, voc\u00ea tamb\u00e9m ouvir\u00e1 diretamente um painel de l\u00edderes executivos da ind\u00fastria de sa\u00fade animal. Moderado por\u00a0<strong>Paul Casady<\/strong>, O painel de lideran\u00e7a do VMX deste ano apresenta\u00a0<strong>Jamie Brannan<\/strong>, Vice-Presidente Executivo e Diretor Comercial da Zoetis. Em sua fun\u00e7\u00e3o, ele \u00e9 respons\u00e1vel por todas as opera\u00e7\u00f5es comerciais da Zoetis em todo o mundo. A discuss\u00e3o abordar\u00e1 os Desafios e Oportunidades em 2026 na \u00e1rea de sa\u00fade animal.<\/p>\n<p>Esta sess\u00e3o de 2 horas, repleta de informa\u00e7\u00f5es, ser\u00e1 especialmente valiosa para a lideran\u00e7a executiva, gerentes de vendas e marketing, estrat\u00e9gia e finan\u00e7as, bem como para os tomadores de decis\u00e3o na ind\u00fastria de sa\u00fade animal.<\/p>\n<p>O custo da inscri\u00e7\u00e3o \u00e9 de $399 por pessoa. Pre\u00e7os especiais para grupos de cinco ou mais pessoas: pague por quatro participantes e o quinto \u00e9 gratuito. Para inscrever um grupo de cinco ou mais pessoas, envie um e-mail para [email protected]\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Industry%20Overview\">Amanda McDavid\u00a0<\/a>ou ligue para 336-396-3916 para obter ajuda com o cadastro.<\/p>\n<p><a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd570528f5\/1cd098dd57047c17\">Clique aqui para se registrar no VMX<br \/>\n<\/a><a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd570528f5\/1cd098dd57047c19\">Clique aqui para se cadastrar no WVC\u00a0<\/a><\/p>\n<p>Estamos ansiosos para v\u00ea-lo l\u00e1!<br \/>\n***********************************<br \/>\n<strong>COMUNICADOS DE NOT\u00cdCIAS DA EMPRESA<\/strong><\/p>\n<ul>\n<li><strong>Idexx\u00a0<\/strong>Anunciou-se a promo\u00e7\u00e3o de Michael Erickson, PhD, a CEO e Presidente, com efeito a partir de 12 de maio de 2026, sucedendo a Jay Mazelsky, que se tornar\u00e1 presidente executivo do conselho.\u00a0<em>(<\/em><a href=\"https:\/\/ir.idexx.com\/news-events\/press-releases\/detail\/402\/idexx-announces-ceo-succession\"><em>comunicado de imprensa da empresa<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Idexx<\/strong>Anunciou a expans\u00e3o das capacidades de diagn\u00f3stico de c\u00e2ncer com o lan\u00e7amento da an\u00e1lise de aspirado por agulha fina em seu InVue DX e a expans\u00e3o de seu painel de diagn\u00f3stico de c\u00e2ncer para incluir a detec\u00e7\u00e3o de tumores de mast\u00f3citos.<a href=\"https:\/\/ir.idexx.com\/news-events\/press-releases\/detail\/403\/idexx-advances-the-future-of-veterinary-cancer-care-with-comprehensive-mast-cell-tumor-testing-for-dogs\"><em>comunicado de imprensa da empresa<\/em>)<\/a><\/li>\n<li><strong>Idexx<\/strong>Lan\u00e7amos a solu\u00e7\u00e3o de imagem ImageVue DR50 Plus.\u00a0<a href=\"https:\/\/ir.idexx.com\/news-events\/press-releases\/detail\/404\/lowest-dose-radiography-meets-next-level-imaging-idexx-launches-imagevue-dr50-plus\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>A FDA aprovou<strong>ZyVet&#039;s\u00a0<\/strong>Comprimidos gen\u00e9ricos de robenacoxib para o controle da dor e inflama\u00e7\u00e3o p\u00f3s-operat\u00f3rias em gatos.<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-approves-first-generic-robenacoxib-tablet-postoperative-pain-inflammation-cats\"><em>gov<\/em><\/a>)<\/li>\n<li><strong>Aliado de invent\u00e1rio<\/strong>anunciou uma parceria com\u00a0<strong>ZyVet\u00a0<\/strong>permitindo a compra direta de produtos e o gerenciamento de estoque.<a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-and-zyvet-partner-to-streamline-ordering-and-inventory-management-for-veterinary-hospitals\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>bimeda<\/strong>A empresa americana expandiu sua linha de produtos SecureCattle com um novo tamanho de 50 doses (250 ml). (comunicado de imprensa da empresa)<\/li>\n<li><strong>VetNova\u00a0<\/strong>Anunciou parcerias de distribui\u00e7\u00e3o nos EUA com a Amatheon e a Midwest Veterinary Supply.<a href=\"https:\/\/vetnova.com\/communications\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Marte Sa\u00fade Veterin\u00e1ria\u00a0<\/strong>divulgou seu Relat\u00f3rio de Impacto Cient\u00edfico de 2025.<a href=\"https:\/\/www.mars.com\/news-and-stories\/press-releases-statements\/mars-veterinary-health-publishes-2025-science-impact-report\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Vetsource<\/strong>Divulgou um relat\u00f3rio sobre as tend\u00eancias de visitas veterin\u00e1rias em 2025.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/vetsource-outlines-path-to-stronger-client-relationships-and-practice-success-302661403.html?tc=eml_cleartime\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li><strong>Chemlock Nutrition<\/strong>lan\u00e7ou o Nutrivit Puri-D, um suplemento de vitamina D para alimenta\u00e7\u00e3o animal. (<a href=\"https:\/\/www.feedstuffs.com\/nutrition-and-health\/chemlock-launches-puri-d-hydroxy-vitamin-d3\"><em>com<\/em><\/a>)<\/li>\n<li><strong>KVP SafePath<\/strong>anunciou uma parceria estrat\u00e9gica com\u00a0<strong>Bioguard<\/strong>\u00a0Desenvolver e buscar aprova\u00e7\u00e3o para testes de diagn\u00f3stico veterin\u00e1rio na Am\u00e9rica do Norte.<a href=\"https:\/\/www.eqs-news.com\/news\/corporate-news\/kvp-safepath-announces-strategic-agreement-with-bioguard-corporation-to-accelerate-veterinary-diagnostics-development\/c79d9935-888b-45bd-98b0-c60418c2abb8_en\"><em>eqs-news.com<\/em><\/a>)<\/li>\n<li><strong>Veterin\u00e1rio HT<\/strong>A empresa lan\u00e7ou o VISTAiQ, uma tecnologia de detec\u00e7\u00e3o de c\u00e2ncer em c\u00e3es baseada em intelig\u00eancia artificial. (comunicado de imprensa da empresa)<\/li>\n<li><strong>Radiologia Vets Choice<\/strong>Anunciou Georgia Wraight como nova CEO.<a href=\"https:\/\/www.vetschoiceradiology.com\/vets-choice-radiology-announces-georgia-wraight-as-ceo\/\"><em>comunicado de imprensa da empresa)<\/em><\/a><\/li>\n<li><strong>Equusir<\/strong>, A empresa lan\u00e7ou nos EUA sua tecnologia Body Energy Solution-BOX (BEST-BOX), que oferece uma combina\u00e7\u00e3o de fotobiomodula\u00e7\u00e3o, luz infravermelha B e terapia de campo eletromagn\u00e9tico para detectar e tratar c\u00e3es.<a href=\"https:\/\/www.dvm360.com\/view\/device-using-pbm-ir-b-and-emf-therapy-launches-in-us\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Electome<\/strong>Lan\u00e7ou o estudo de pesquisa LymeCure em um esfor\u00e7o colaborativo com a Universidade de Tulane para explorar uma nova abordagem n\u00e3o farmacol\u00f3gica para a doen\u00e7a de Lyme.<a href=\"https:\/\/www.newswise.com\/articles\/electrome-corporation-launches-lymecure-research-study\"><em>com<\/em><\/a>)<\/li>\n<li><strong>YuYu Pharma<\/strong>estabeleceu um escrit\u00f3rio nos EUA no espa\u00e7o de incuba\u00e7\u00e3o Magnify da UCLA.<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260114cn63036\/yuyu-pharma-establishes-ucla-office-to-accelerate-us-pet-industry-expansion\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Mixlab<\/strong>Lan\u00e7ou a Maisy, uma parceira de IA para a \u00e1rea da sa\u00fade.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260114551647\/en\/Mixlab-Unveils-Maisy-an-AI-Health-Partner-Following-a-Year-of-Rapid-Growth\"><em>com<\/em><\/a>)<\/li>\n<li><strong>IndeVets\u00a0<\/strong>A empresa anunciou que todos os seus veterin\u00e1rios dever\u00e3o possuir a Certifica\u00e7\u00e3o Fear Free. (comunicado de imprensa da empresa)<\/li>\n<li><strong>Otto\u00a0<\/strong>Lan\u00e7ou o Agentic Confirmations, um sistema automatizado de acompanhamento de consultas com intelig\u00eancia artificial.<a href=\"https:\/\/www.morningstar.com\/news\/business-wire\/20260114297649\/otto-expands-veterinary-ai-with-agentic-confirmations-automating-appointment-follow-up-without-losing-the-personal-touch\"><em>com<\/em><\/a>)<\/li>\n<li><strong>vetster\u00a0<\/strong>est\u00e1 oferecendo um programa virtual de suporte veterin\u00e1rio para\u00a0<strong>PetSmart<\/strong> (<a href=\"https:\/\/sg.finance.yahoo.com\/news\/vetster-brings-virtual-veterinary-support-140000182.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAAXaE34TBHQKe-DpK5UoyRUcq-GzURu1OKxEQ5sY2EbCtabeH2vYG0PUWJqXyE464xyHQ3sCBy4n0f1sBYryiuCFfk5639Hl2p9eE21IsGK0O9Vih_2UYM_XnF6iSa-Xp2ZR8qHhdYq1bA3Z7X7QL8HtL74r2dsXwunTK30v32TN\"><em>sg.finance.yahoo.com<\/em><\/a>)<\/li>\n<li><strong>OpenVet<\/strong>, uma plataforma de intelig\u00eancia cl\u00ednica baseada em IA, publicou a primeira Carta de Seguran\u00e7a da IA Veterin\u00e1ria. (<a href=\"https:\/\/www.einpresswire.com\/article\/882495261\/openvet-publishes-the-first-veterinary-ai-safety-charter\"><em>com<\/em><\/a>)<\/li>\n<li><strong>IA veterin\u00e1ria<\/strong>A empresa divulgou publicamente as m\u00e9tricas de desempenho completas para todos os classificadores em sua plataforma de diagn\u00f3stico, proporcionando transpar\u00eancia em rela\u00e7\u00e3o \u00e0 sensibilidade, especificidade e tamanho da amostra.<a href=\"https:\/\/vetology.net\/vetology-ai-releases-classifier-performance-metrics\/\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>PH\/SG - Unidade de Alimentos das Filipinas,\u00a0<strong>Aboitiz Alimentos<\/strong>adquiriu a empresa de nutri\u00e7\u00e3o animal sediada em Singapura,\u00a0<strong>Recursos Diasham<\/strong>. (<a href=\"https:\/\/www.sunstar.com.ph\/cebu\/firm-buys-singapore-animal-nutrition-firm\"><em>com.ph<\/em><\/a>)<\/li>\n<\/ul>\n<p>***********************************<br \/>\n<strong>Hist\u00f3rias de Talento: Li\u00e7\u00f5es de Branding para Vencer a Concorr\u00eancia na \u00c1rea de Recrutamento<br \/>\n<\/strong><strong>Por que a reputa\u00e7\u00e3o da marca, e n\u00e3o apenas as t\u00e1ticas de recrutamento, determina quem voc\u00ea pode contratar?<br \/>\nParticipe conosco ao vivo na VMX ou na WVC!<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35875\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg\" alt=\"\" width=\"267\" height=\"164\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg 267w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture-18x12.jpg 18w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><br \/>\n<\/strong><\/p>\n<p><strong>Apresentado em:<br \/>\n<\/strong><strong>VMX \u2013<\/strong>\u00a0Segunda-feira, 19 de janeiro | 10h00 \u2013 11h00 | Sal\u00e3o de Baile Florida BC<br \/>\n<strong>WVC \u2013\u00a0<\/strong>Segunda-feira, 16 de fevereiro | 10h00 \u2013 11h00 | Sal\u00e3o de Baile Four Seasons 4<\/p>\n<p>Na \u00e1rea da sa\u00fade animal, a guerra por talentos n\u00e3o se vence com an\u00fancios de vagas, mas sim com a percep\u00e7\u00e3o. Tudo come\u00e7a com a forma como o mercado enxerga a sua empresa. Junte-se a n\u00f3s em uma sess\u00e3o repleta de insights que mostrar\u00e1 por que empresas com marcas fortes e confi\u00e1veis atraem consistentemente os melhores candidatos, reduzem o tempo de contrata\u00e7\u00e3o e aumentam a reten\u00e7\u00e3o a longo prazo. Usando dados recentes e exemplos reais do setor, nossos especialistas experientes ir\u00e3o gui\u00e1-lo na avalia\u00e7\u00e3o da reputa\u00e7\u00e3o da marca da sua organiza\u00e7\u00e3o e elev\u00e1-la ao n\u00edvel desejado pelos melhores talentos. Em vez de correr atr\u00e1s de candidatos, aprenda a posicionar sua empresa como o lugar onde eles querem estar.<\/p>\n<p><strong>Apresentado por:\u00a0<\/strong><br \/>\n<strong>Jeff Santosuosso<\/strong>\u00a0\u2013 Recrutador Executivo \u2013 Brakke Consulting<br \/>\n<strong>\u00a0 \u00a0 \u00a0 \u00a0Jake Yarbrough<\/strong>\u00a0\u2013 Diretor de Grupo \u2013 Schaefer Advertising<\/p>\n<p><a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd57277e05\/1cd098dd572691fd\">Clique aqui para se cadastrar.<\/a>\u00a0Por apenas\u00a0<strong>$49<\/strong>, Esta sess\u00e3o representa um investimento valioso para o futuro da sua estrat\u00e9gia de recrutamento.<\/p>\n<p>Por favor, envie um e-mail.\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Tails%20of%20Talent%20-%20VMX%2FWVC%20Presentation\">Amanda McDavid<\/a>\u00a0ou ligue para 336-396-3916 para obter ajuda com o cadastro.<\/p>\n<p>Esperamos poder ajud\u00e1-lo(a) a vencer a disputa pelo talento.<br \/>\n<strong>*********************************************<\/strong><br \/>\n<strong>RASTREADOR DE PRE\u00c7O DE A\u00c7\u00d5ES DE SA\u00daDE ANIMAL<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36051 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/01\/1.16.25.jpg\" alt=\"\" width=\"507\" height=\"538\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/01\/1.16.25.jpg 507w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/01\/1.16.25-480x509.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 507px, 100vw\" \/><\/p>\n<p>***********************************<br \/>\n<strong>NOT\u00cdCIAS DE SA\u00daDE ANIMAL<\/strong><\/p>\n<ul>\n<li>EUA - CONSELHO DE CATALISADORES - Gina Fortunato foi anunciada como a nova Diretora Executiva do Conselho de Catalisadores, sucedendo a Dra. Jane Brunt, que continuar\u00e1 como Consultora S\u00eanior.<a href=\"https:\/\/www.citybiz.co\/article\/789680\/catalyst-council-appoints-gina-fortunato-as-executive-director\/\"><em>co<\/em><\/a>O conselho tamb\u00e9m divulgou um relat\u00f3rio intitulado &quot;Principais Perspectivas do Mercado Felino a partir de 2025&quot;.<a href=\"https:\/\/catalystcouncil.org\/catalyst-council-releases-key-feline-market-insights-from-2025-highlighting-a-pivotal-year-for-feline-health-veterinary-growth-and-industry-innovation\/\"><em>catalystcouncil.org<\/em><\/a>)<\/li>\n<li>EUA - HARRISON AVIAN RESEARCH &amp; CONVERSATION COLLABORATIVE - O Dr. Todd Drigger foi eleito presidente.<em>comunicado de imprensa da organiza\u00e7\u00e3o<\/em>)<\/li>\n<li>LIDERAN\u00c7A DO USDA (Departamento de Agricultura dos EUA) - A partir de 1\u00ba de fevereiro, Kelly Moore assumir\u00e1 interinamente o cargo de Administradora do APHIS (Servi\u00e7o de Inspe\u00e7\u00e3o de Sa\u00fade Animal e Vegetal) e o Dr. Alan Huddleston atuar\u00e1 interinamente como Diretor Veterin\u00e1rio dos EUA.<a href=\"https:\/\/www.qualityassurancemag.com\/news\/usda-names-new-leadership-animal-and-plant-health-inspection-service\/\"><em>com<\/em><\/a>)<\/li>\n<li>EUA - RAIVA - Chicago registrou seu primeiro caso positivo de raiva em um c\u00e3o em mais de 60 anos.<a href=\"https:\/\/www.healio.com\/news\/infectious-disease\/20260109\/chicago-reports-first-rabiespositive-dog-in-decades\"><em>com<\/em><\/a>)<\/li>\n<li>EUA - NOVA PIR\u00c2MIDE ALIMENTAR - O Departamento de Sa\u00fade e Servi\u00e7os Humanos dos EUA divulgou uma nova pir\u00e2mide alimentar invertida, colocando a carne, juntamente com os vegetais, no topo da pir\u00e2mide.<a href=\"https:\/\/www.fox43.com\/article\/news\/nation-world\/new-food-pyramid-recommendations-inverted\/507-a47a5618-d7b7-4c06-acdb-c5b921f7679f\"><em>com<\/em><\/a>)<\/li>\n<li>MX - Bicho-da-berne do Novo Mundo - O M\u00e9xico confirmou um caso de bicho-da-berne do Novo Mundo em um terceiro porco nos \u00faltimos tr\u00eas meses.<a href=\"https:\/\/www.porkbusiness.com\/news\/industry\/new-world-screwworm-confirmed-pig-mexico\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>PONTO DE VISTA DA BRAKKE CONSULTORIA<\/strong><\/p>\n<p>Como disse Bob Seger, &quot;There I go, turn the page&quot; (Pronto, vou virar a p\u00e1gina), 2025 ficou para tr\u00e1s e a esperan\u00e7a \u00e9 a \u00faltima que morre em 2026.<\/p>\n<p>Mas n\u00e3o vamos descartar completamente 2025. O ciclo anual de divulga\u00e7\u00e3o de resultados come\u00e7ar\u00e1 no final de janeiro ou in\u00edcio de fevereiro. Nossa an\u00e1lise do desempenho das empresas mostra que o setor apresentar\u00e1 um crescimento de receita na faixa de um d\u00edgito m\u00e9dio, em linha com as taxas hist\u00f3ricas. Apesar do s\u00f3lido crescimento da receita, os retornos de investimento para as empresas de capital aberto ficaram consideravelmente abaixo dos \u00edndices de refer\u00eancia. O S&amp;P 500 e o Dow Jones Industrial registraram crescimento de 161% e 131%, respectivamente, enquanto o ETF de cuidados com animais de estima\u00e7\u00e3o apresentou crescimento de apenas 11%.<\/p>\n<p>N\u00e3o se deve perder de vista que os retornos do S&amp;P 500 s\u00e3o dominados pelas a\u00e7\u00f5es do grupo &quot;Magnificent 7&quot;. Embora o S&amp;P 500 tenha apresentado um crescimento total de 151%, estimativas indicam que esse crescimento seria cerca de metade se o grupo MAG 7 fosse exclu\u00eddo, impulsionado pelo investimento em intelig\u00eancia artificial. No final de 2025, os mercados presenciaram uma rota\u00e7\u00e3o das a\u00e7\u00f5es do grupo MAG 7 para a\u00e7\u00f5es de empresas menores, especialmente porque o cen\u00e1rio de taxas de juros continua mais favor\u00e1vel.<\/p>\n<p>As a\u00e7\u00f5es de empresas de sa\u00fade animal devem ter um ano melhor em 2026, especialmente as daquelas que est\u00e3o nos est\u00e1gios iniciais de um ciclo de inova\u00e7\u00e3o. Ali\u00e1s, falaremos sobre o desempenho e a inova\u00e7\u00e3o dessas empresas em nossas apresenta\u00e7\u00f5es sobre o panorama do setor na VMX e na WVC. Esperamos voc\u00ea l\u00e1.<\/p>\n<p><em>Randy Freides<\/em><\/p>\n<p>***********************************<br \/>\n<strong>SUA VIS\u00c3O\u00a0<\/strong><\/p>\n<p>Na semana passada, perguntamos se os gatos deveriam ser tratados pela Receita Federal como os cachorros. Os resultados mostraram uma divis\u00e3o perfeita entre os membros da fam\u00edlia: 50% acreditam que os gatos s\u00e3o t\u00e3o dependentes quanto os cachorros, enquanto 23% insistem que os gatos s\u00e3o orgulhosamente independentes. Enquanto isso, um corajoso membro da fam\u00edlia, 27%, se recusou a responder, temendo repres\u00e1lias de seus animais de estima\u00e7\u00e3o. Conclus\u00e3o: os gatos podem n\u00e3o se qualificar como dependentes, mas certamente se qualificam como autoridades dom\u00e9sticas intimidadoras.<\/p>\n<p><strong>Essa semana:<br \/>\n<\/strong>Esta semana, vamos mudar o foco para o futebol americano. Agora que estamos na Rodada Divisional dos Playoffs da NFL, queremos saber:<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/LDB2GX8\">Quem voc\u00ea acha que representar\u00e1 a NFC e a AFC no Super Bowl?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>*********************************** Not\u00edcias e Notas sobre Sa\u00fade Animal da Brakke Consulting para 16 de janeiro de 2026 Copyright \u00a9 Brakke Consulting Editora: Christine Merle DVM, MBA, CVPM ************************************ NAS NOT\u00cdCIAS: Not\u00edcias da Brakke Consulting Vis\u00e3o Geral do Setor da Brakke Consulting \u2013 Vagas Limitadas na VMX Hist\u00f3rias de Talentos: Li\u00e7\u00f5es de Branding para Vencer a Conquista de Talentos Not\u00edcias das Empresas Aboitiz Foods (PH) Bimeda Bioguard Chemlock Nutrition Diasham Resources (SG) Electome EQUUSIR HT Vet Idexx (Lideran\u00e7a) Idexx (Diagn\u00f3stico de C\u00e2ncer) Idexx (Imagem) IndeVets Inventory Ally KVP SafePath Mars Veterinary Health Mixlab OpenVet Otto PetSmart VetNova Vetology AI Vets Choice Radiology Vetsource Vetster YuYu Pharma ZyVet Not\u00edcias sobre Sa\u00fade Animal M\u00e9xico Estados Unidos *********************************** Brakke Consulting Vis\u00e3o Geral do Setor para 2026 Apresentada na VMX: segunda-feira, 19 de janeiro, das 14h \u00e0s 16h, Sal\u00e3o de Baile BC da Fl\u00f3rida Apresentada na WVC: segunda-feira, 16 de fevereiro, das 14h \u00e0s 16h, Sal\u00e3o de Baile 4 do Four Seasons Como se sa\u00edram as principais empresas de sa\u00fade animal em 2025? O crescimento desacelerou? Que inova\u00e7\u00f5es em sa\u00fade animal podemos esperar e como o setor de sa\u00fade animal levar\u00e1 a inova\u00e7\u00e3o ao mercado? As respostas a essas e outras perguntas ser\u00e3o abordadas na Vis\u00e3o Geral anual do Setor da Brakke Consulting nas confer\u00eancias VMX e WVC do pr\u00f3ximo ano. Os principais t\u00f3picos e palestrantes incluem: Desempenho do Setor e das Principais Empresas Globais em 2025, apresentado por Bob Jones Pet Care: Ventos Contr\u00e1rios ou Corre\u00e7\u00e3o de Mercado?, apresentado por John Volk Inova\u00e7\u00e3o em Sa\u00fade Animal: O que \u00e9 isso, afinal?, apresentado por Chuck Johnson Onde a Inova\u00e7\u00e3o Encontra o Investimento: O que est\u00e1 errado e como corrigir?, apresentado<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36049","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0January 16, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting\u00a0News Brakke Consulting Industry Overview &#8211;\u00a0Limited Spots at VMX Tails of Talent: Branding\u00a0Lessons to Win the Talent Game Company News Aboitiz Foods (PH) Bimeda Bioguard Chemlock\u00a0Nutrition DIasham\u00a0Resources\u00a0(SG) Electome EQUUSIR HT Vet Idexx\u00a0( Leadership) Idexx\u00a0( Cancer\u00a0Diagnosis) Idexx\u00a0( Imaging) IndeVets Inventory Ally KVP\u00a0SafePath Mars Veterinary Health Mixlab OpenVet Otto PetSmart VetNova Vetology\u00a0AI Vets Choice Radiology Vetsource Vetster YuYu Pharma ZyVet Animal Health\u00a0News Mexico United States *********************************** Brakke Consulting 2026 Industry Overview Presented at VMX: Monday, January 19th, 2-4 pm Florida Ballroom B-C Presented at WVC: Monday, February 16th , 2-4 pm Four Seasons Ballroom 4 How did the top animal health companies perform in 2025?\u00a0 Did growth slow?\u00a0 What innovation in animal health can we expect and how will the animal health industry bring innovation to market?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry\u00a0Overview\u00a0at the VMX and WVC conferences next year. Key topics and presenters include: Industry and Top Global Company 2025\u00a0Performance,\u00a0presented by Bob Jones Pet Care: Head Winds or Market Correction?,\u00a0presented by John Volk Innovation in Animal Health: What in the world is it,\u00a0presented by Chuck Johnson Where Innovation Meets Investment: What\u2019s wrong and how to fix it,\u00a0presentedView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T14:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/11\/2026-Industry-Overview-Logo-e1763733651473.png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"*********************************** Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for\u00a0January 16, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting\u00a0News Brakke Consulting Industry Overview &#8211;\u00a0Limited Spots at VMX Tails of Talent: Branding\u00a0Lessons to Win the Talent Game Company News Aboitiz Foods (PH) Bimeda Bioguard Chemlock\u00a0Nutrition DIasham\u00a0Resources\u00a0(SG) Electome EQUUSIR HT Vet Idexx\u00a0( Leadership) Idexx\u00a0( Cancer\u00a0Diagnosis) Idexx\u00a0( Imaging) IndeVets Inventory Ally KVP\u00a0SafePath Mars Veterinary Health Mixlab OpenVet Otto PetSmart VetNova Vetology\u00a0AI Vets Choice Radiology Vetsource Vetster YuYu Pharma ZyVet Animal Health\u00a0News Mexico United States *********************************** Brakke Consulting 2026 Industry Overview Presented at VMX: Monday, January 19th, 2-4 pm Florida Ballroom B-C Presented at WVC: Monday, February 16th , 2-4 pm Four Seasons Ballroom 4 How did the top animal health companies perform in 2025?\u00a0 Did growth slow?\u00a0 What innovation in animal health can we expect and how will the animal health industry bring innovation to market?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry\u00a0Overview\u00a0at the VMX and WVC conferences next year. Key topics and presenters include: Industry and Top Global Company 2025\u00a0Performance,\u00a0presented by Bob Jones Pet Care: Head Winds or Market Correction?,\u00a0presented by John Volk Innovation in Animal Health: What in the world is it,\u00a0presented by Chuck Johnson Where Innovation Meets Investment: What\u2019s wrong and how to fix it,\u00a0presentedView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-brakke-consulting-will-be-at-vmx\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-01-16T14:23:02+00:00","og_image":[{"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/11\/2026-Industry-Overview-Logo-e1763733651473.png","type":"","width":"","height":""}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"8 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