{"id":35800,"date":"2025-11-21T08:50:18","date_gmt":"2025-11-21T14:50:18","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35800"},"modified":"2025-11-21T08:50:18","modified_gmt":"2025-11-21T14:50:18","slug":"this-week-in-animal-health-catalyst-council-reports-record-share-of-feline-visits","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-catalyst-council-reports-record-share-of-feline-visits\/","title":{"rendered":"Esta semana em sa\u00fade animal: Conselho CATalyst relata participa\u00e7\u00e3o recorde de consultas felinas"},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s <\/strong><br \/>\n<strong>Not\u00edcias e notas sobre sa\u00fade animal para 21 de novembro de 2025<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<\/em><br \/>\n<em>Editor:<\/em><em>Christine Merle DVM, MBA, CVPM<\/em><br \/>\n***********************************<\/p>\n<p>NAS NOTICIAS:<\/p>\n<p><strong><u>Not\u00edcias da Brakke Consulting<br \/>\n<\/u><\/strong>Vis\u00e3o geral do setor \u2013 Inscri\u00e7\u00f5es abertas<\/p>\n<p><strong><u>Not\u00edcias de Ganhos<\/u><br \/>\n<\/strong>ImmuCellName<br \/>\nsa\u00fade jaguar<br \/>\nPetMed Express<br \/>\nPetVivo Participa\u00e7\u00f5es<\/p>\n<p><strong><u>Not\u00edcias da empresa<\/u><\/strong><strong><br \/>\n<\/strong>Sa\u00fade Animal Internacional<br \/>\nAthian<br \/>\nBoehringer Ingelheim (UE)<br \/>\nBionote<br \/>\nCooke Inc (Bioriginal Food &amp; Science Corp)<br \/>\nGrupo CVS (Reino Unido)<br \/>\nDalan Sa\u00fade Animal<br \/>\nFacilidade<br \/>\nGalante<br \/>\nEmpresa de bem-estar animal Greencross (AU)<br \/>\nInspire Parceiros Veterin\u00e1rios<br \/>\nNutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Mars (IAMS)<br \/>\nTerapias de SO<br \/>\nOtto<br \/>\nPatterson (Sa\u00fade Animal Internacional)<br \/>\nPurina Pro Plan Veterin\u00e1rio<br \/>\nProvidence Therapeutics<br \/>\nRedbook Software<\/p>\n<p><strong><u>Not\u00edcias de Sa\u00fade Animal\u00a0<\/u><br \/>\n<\/strong>Brasil<br \/>\n\u00cdndia<br \/>\nEstados Unidos<\/p>\n<p>***********************************<br \/>\n<strong>Brakke Consultoria<\/strong><br \/>\n<strong>Vis\u00e3o geral do setor em 2026 <\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Apresentado no VMX:<br \/>\n<\/strong>Segunda-feira, 19 de janeiro, das 14h \u00e0s 16h<br \/>\nSal\u00e3o de baile da Fl\u00f3rida, Col\u00fambia Brit\u00e2nica<strong><\/p>\n<p>Apresentado no WVC:<br \/>\n<\/strong>Segunda-feira, 16 de fevereiro, das 14h \u00e0s 16h<br \/>\nSal\u00e3o de Baile Four Seasons 4<\/p>\n<p>Como se sa\u00edram as principais empresas de sa\u00fade animal em 2025? O crescimento desacelerou? Que inova\u00e7\u00f5es em sa\u00fade animal podemos esperar e como o setor levar\u00e1 essas inova\u00e7\u00f5es ao mercado? As respostas para essas e outras perguntas ser\u00e3o abordadas na Vis\u00e3o Geral Anual do Setor, organizada pela Brakke Consulting, durante as confer\u00eancias VMX e WVC no pr\u00f3ximo ano.<\/p>\n<p><strong>Os principais t\u00f3picos e apresentadores incluem:<\/strong><\/p>\n<ul>\n<li><em>Desempenho da ind\u00fastria e das principais empresas globais em 2025,<\/em>\u00a0<strong>apresentado por Bob Jones<\/strong><\/li>\n<li><em>Cuidados com animais de estima\u00e7\u00e3o: Ventos contr\u00e1rios ou corre\u00e7\u00e3o de mercado?<\/em>,\u00a0<strong>apresentado por John Volk<\/strong><\/li>\n<li><em>Inova\u00e7\u00e3o em Sa\u00fade Animal: O que \u00e9 isso, afinal?,\u00a0<\/em><strong>Apresentado por Chuck Johnson<\/strong><\/li>\n<li><em>Onde a Inova\u00e7\u00e3o Encontra o Investimento: O que est\u00e1 errado e como corrigir.,\u00a0<\/em><strong>Apresentado por Alexis Nahama\n<p><\/strong><\/li>\n<\/ul>\n<p>Al\u00e9m disso, em ambos os eventos, voc\u00ea tamb\u00e9m ouvir\u00e1 diretamente um painel de l\u00edderes executivos da ind\u00fastria de sa\u00fade animal. Moderado por\u00a0<strong>Paul Casady<\/strong>, O painel de lideran\u00e7a do VMX deste ano apresenta\u00a0<strong>Jamie Brannan<\/strong>, Vice-Presidente Executivo e Diretor Comercial da Zoetis. Em sua fun\u00e7\u00e3o, ele \u00e9 respons\u00e1vel por todas as opera\u00e7\u00f5es comerciais da Zoetis em todo o mundo. A discuss\u00e3o abordar\u00e1 os Desafios e Oportunidades em 2026 na \u00e1rea de sa\u00fade animal.<\/p>\n<p>Esta sess\u00e3o de 2 horas, repleta de informa\u00e7\u00f5es, ser\u00e1 especialmente valiosa para a lideran\u00e7a executiva, gerentes de vendas e marketing, estrat\u00e9gia e finan\u00e7as, bem como para os tomadores de decis\u00e3o na ind\u00fastria de sa\u00fade animal.<\/p>\n<p>O custo da inscri\u00e7\u00e3o \u00e9 de $399 por pessoa. Pre\u00e7os especiais para grupos de cinco ou mais pessoas: pague por quatro participantes e o quinto \u00e9 gratuito. Para inscrever um grupo de cinco ou mais pessoas, envie um e-mail para [email protected]\u00a0<u><a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Industry%20Overview\">Amanda McDavid\u00a0<\/a><\/u>ou ligue para 336-396-3916 para obter ajuda com o cadastro.<\/p>\n<p><a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd570528f5\/1cd098dd57047c17\">Clique aqui para se registrar no VMX<br \/>\n<\/a><a href=\"https:\/\/aoxva-zgpvh.maillist-manage.net\/click\/1cd098dd570528f5\/1cd098dd57047c19\">Clique aqui para se cadastrar no WVC\u00a0<\/a><\/p>\n<p>Estamos ansiosos para v\u00ea-lo l\u00e1!<\/p>\n<p>***********************************<br \/>\n<strong>Not\u00edcias sobre os resultados financeiros da empresa <\/strong><\/p>\n<ul>\n<li><strong>ImmuCellName <\/strong>Anunciaram as vendas de seus produtos no terceiro trimestre de 2025, de aproximadamente 1.400.000 d\u00f3lares, representando uma queda de 8.100.000 d\u00f3lares em rela\u00e7\u00e3o ao mesmo trimestre do ano anterior. No acumulado do ano de 2025, as vendas de produtos cresceram 7.100.000 d\u00f3lares, atingindo aproximadamente 1.400.000 d\u00f3lares, em compara\u00e7\u00e3o com o ano anterior.<em>comunicado de imprensa da empresa<\/em>)<\/li>\n<li><strong>PetMedExpress<\/strong> A empresa anunciou uma notifica\u00e7\u00e3o \u00e0 SEC (Comiss\u00e3o de Valores Mobili\u00e1rios dos EUA) sobre o atraso na entrega das demonstra\u00e7\u00f5es financeiras referentes ao trimestre encerrado em 30 de setembro de 2025 (segundo trimestre fiscal de 2026) \u2013 a estimativa de vendas l\u00edquidas \u00e9 de $43,4 a $44,5 milh\u00f5es, uma queda esperada em rela\u00e7\u00e3o aos $58 milh\u00f5es do ano anterior.<a href=\"https:\/\/www.stocktitan.net\/news\/PETS\/pet-med-express-inc-announces-preliminary-second-quarter-results-and-7091j0e5tzhc.html\"><em>l\u00edquido<\/em><\/a>)<\/li>\n<li><strong>PetVivo Participa\u00e7\u00f5es<\/strong> A empresa divulgou os resultados do segundo trimestre do ano fiscal de 2026, com um aumento de receita de 51%, totalizando $303.000, sendo 75% provenientes de vendas da rede de distribui\u00e7\u00e3o nacional.<a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/11\/14\/3188629\/0\/en\/PetVivo-Reports-Fiscal-Q2-2026-Results-with-Revenues-up-50.html\"><em>com<\/em><\/a>)<\/li>\n<li><strong>sa\u00fade jaguar<\/strong> A empresa divulgou os resultados do terceiro trimestre de 2025, com uma receita l\u00edquida combinada para seus produtos de prescri\u00e7\u00e3o (incluindo Canalevia-CA1 para c\u00e3es) de aproximadamente 1,4 milh\u00e3o de d\u00f3lares, representando um aumento de 4,1 milh\u00f5es de d\u00f3lares em rela\u00e7\u00e3o ao ano anterior.<a href=\"https:\/\/jaguarhealth.gcs-web.com\/news-releases\/news-release-details\/jaguar-health-reports-third-quarter-2025-financials-net-q3-2025\"><em>gcs-web.com<\/em><\/a>)<\/li>\n<\/ul>\n<p>***********************************<br \/>\n<strong>Comunicados de not\u00edcias da empresa<\/strong><\/p>\n<ul>\n<li><strong>Galante <\/strong>A empresa recebeu uma carta da FDA (Administra\u00e7\u00e3o de Alimentos e Medicamentos dos EUA) com a designa\u00e7\u00e3o &quot;Se\u00e7\u00e3o T\u00e9cnica Completa&quot; para Seguran\u00e7a Animal Alvo, referente \u00e0 sua principal terapia com c\u00e9lulas-tronco pronta para uso, direcionada ao tratamento da gengivoestomatite cr\u00f4nica felina refrat\u00e1ria.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/fda-completes-safety-for-gallants-first-ready-to-use-stem-cell-therapy-for-refractory-fcgs-302610213.html\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Bionote <\/strong>Lan\u00e7amos o VcheckC1, um analisador qu\u00edmico para uso cl\u00ednico que permite a an\u00e1lise de 34 esp\u00e9cies.<em>comunicado de imprensa da empresa<\/em>)<\/li>\n<li><strong>Dalan Sa\u00fade Animal<\/strong> A empresa concluiu uma rodada de financiamento de 1,4 milh\u00e3o de d\u00f3lares que impulsionar\u00e1 a comercializa\u00e7\u00e3o de sua vacina contra camar\u00e3o.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/dalan-animal-health-closes-3m-seed-round-via-safe-financing-to-advance-commercialization-of-first-in-class-shrimp-vaccine-and-expand-platform-applications-302619530.html\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Terapias de SO <\/strong>Anunciaram que ir\u00e3o desmembrar sua unidade de sa\u00fade animal em uma empresa p\u00fablica independente, a OS Animal Health, no primeiro semestre de 2026.<a href=\"https:\/\/www.investing.com\/news\/company-news\/os-therapies-plans-to-spin-off-animal-health-unit-as-public-company-93CH-4370195\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Sa\u00fade Animal Internacional<\/strong>, uma subsidi\u00e1ria da <strong>Patterson<\/strong>, adquirido <strong>Redbook Software,<\/strong> Uma empresa de software especializada em sistemas operacionais financeiros para confinamentos de gado.<em>comunicado de imprensa da empresa<\/em>)<\/li>\n<li>Uma nova parceria entre <strong>Purina Pro Plan Veterin\u00e1rio<\/strong> e <strong>Facilidade<\/strong>, Foi anunciada a [nome da plataforma], uma fonte online de atendimento especializado em comportamento veterin\u00e1rio para cl\u00ednicas veterin\u00e1rias.<a href=\"https:\/\/www.prnewswire.com\/news-releases\/pro-plan-veterinary-announces-partnership-with-ease-to-raise-awareness-of-veterinary-behavioral-support-services-302618811.html\"><em>com<\/em><\/a>)<\/li>\n<li><strong>EU SOU S<\/strong>, parte de <strong>Nutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Mars<\/strong>, A empresa se uniu ao Garfield para lan\u00e7ar uma campanha sobre gatos com sobrepeso.<a href=\"https:\/\/www.petfoodindustry.com\/pet-obesity\/news\/15772224\/mars-petcare-iams-partners-with-garfield-on-overweight-cat-awareness-campaign\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Cooke Inc&#039;\u2019<\/strong>A subsidi\u00e1ria da Bioriginal Food &amp; Science Corp anunciou o lan\u00e7amento do Bioriginal Group of Companies, integrando a empresa a uma organiza\u00e7\u00e3o global.<a href=\"https:\/\/www.petfoodprocessing.net\/articles\/19871-bioriginal-introduces-bioriginal-group-of-companies\"><em>n\u00e3o<\/em>t<\/a>)<\/li>\n<li>A Nasdaq enviou uma notifica\u00e7\u00e3o de descumprimento de um requisito de pre\u00e7o m\u00ednimo de oferta para <strong>Inspire Parceiros Veterin\u00e1rios<\/strong> e est\u00e1 previsto que suas negocia\u00e7\u00f5es sejam suspensas em 24 de novembro de 2025.<a href=\"https:\/\/www.tipranks.com\/news\/company-announcements\/inspire-veterinary-faces-nasdaq-delisting-notice#google_vignette\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Athian<\/strong>, uma plataforma que ajuda os agricultores a adotarem pr\u00e1ticas baseadas na ci\u00eancia, angariou 1 milh\u00e3o de d\u00f3lares em financiamento da S\u00e9rie A.<a href=\"https:\/\/www.finsmes.com\/2025\/11\/athian-closes-4m-series-a-funding.html#google_vignette\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Otto<\/strong> Anunciou o lan\u00e7amento do Pilot, o mecanismo de IA que agora alimenta a plataforma Otto.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20251119269890\/en\/Introducing-Otto-Pilot---Industrys-First-AI-Engine-for-How-Veterinary-Teams-Actually-Work\"><em>com<\/em><\/a>)<\/li>\n<li>AU- <strong>Empresa de Bem-Estar Animal Greencross<\/strong> A empresa implementou a plataforma Boomi Enterprise em toda a sua estrutura, substituindo mais de 150 integra\u00e7\u00f5es de TI em uma \u00fanica plataforma que conecta dados de sistemas de varejo, veterin\u00e1rios, de banho e tosa e de patologia.<a href=\"https:\/\/itbrief.com.au\/story\/greencross-streamlines-pet-profiles-with-boomi-integration-platform\"><em>com.au<\/em><\/a>)<\/li>\n<li>CA - A Universidade de Calgary estabeleceu uma parceria com <strong>Providence Therapeutics<\/strong> Desenvolver vacinas de mRNA para tratamentos em oncologia, doen\u00e7as infecciosas e medicina veterin\u00e1ria.<a href=\"https:\/\/ucalgary.ca\/news\/ucalgary-and-providence-therapeutics-kick-new-partnership\"><em>ca<\/em><\/a>)<\/li>\n<li>UE- <strong>Boehringer Ingelheim<\/strong> Recebemos pareceres positivos do Comit\u00e9 de Medicamentos Veterin\u00e1rios da Ag\u00eancia Europeia de Medicamentos para duas vacinas avi\u00e1rias contra o v\u00edrus da gripe avi\u00e1ria H5 altamente patog\u00e9nico.<a href=\"https:\/\/www.boehringer-ingelheim.com\/animal-health\/veterinary-public-health\/boehringer-ingelheim-obtains-two-eu-cvmp-positive-opinions-avian-influenza-vaccines\"><em>comunicado de imprensa da empresa<\/em><\/a>)<\/li>\n<li>REINO UNIDO- <strong>Grupo CVS<\/strong> reafirmou sua inten\u00e7\u00e3o de concluir sua mudan\u00e7a para o mercado principal da Bolsa de Valores de Londres no primeiro trimestre de 2026.<a href=\"https:\/\/www.vettimes.com\/news\/business\/practice-developments\/cvs-issues-positive-update-despite-economic-headwinds\"><em>com<\/em><\/a>)<\/li>\n<\/ul>\n<p>***********************************<br \/>\n<strong>Rastreador de Pre\u00e7os de A\u00e7\u00f5es de Sa\u00fade Animal<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35802 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/11\/Stock-Table-11.21.png\" alt=\"\" width=\"581\" height=\"615\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/11\/Stock-Table-11.21.png 581w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/11\/Stock-Table-11.21-480x508.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 581px, 100vw\" \/><\/p>\n<p>***********************************<br \/>\n<strong>Not\u00edcias de Sa\u00fade Animal<\/strong><\/p>\n<ul>\n<li>EUA - Bicheira do Novo Mundo - O Departamento de Agricultura dos Estados Unidos (USDA) anunciou a abertura de uma instala\u00e7\u00e3o de dispers\u00e3o de moscas est\u00e9reis em Tampico, no M\u00e9xico. A instala\u00e7\u00e3o \u00e9 uma ferramenta para impedir a dissemina\u00e7\u00e3o da bicheira.<a href=\"https:\/\/hpj.com\/2025\/11\/13\/usda-announces-opening-of-sterile-fly-dispersal-facility-in-tampico-mexico\/\"><em>com<\/em><\/a>)<\/li>\n<li>Produtores de gado dos EUA est\u00e3o solicitando \u00e0 FDA a aprova\u00e7\u00e3o emergencial do medicamento buparvaquona para combater a teileriose, doen\u00e7a transmitida pelo carrapato asi\u00e1tico de chifre longo, uma esp\u00e9cie invasora.<a href=\"https:\/\/wisconsinagconnection.com\/news\/fda-asked-to-clear-global-drug-for-us-cattle\"><em>com<\/em><\/a>)<\/li>\n<li>ESTUDO NACIONAL DE AVES DOS EUA - O Sistema Nacional de Monitoramento da Sa\u00fade Animal do Departamento de Agricultura dos EUA e o Servi\u00e7o Nacional de Estat\u00edsticas Agr\u00edcolas est\u00e3o realizando um levantamento sobre a ind\u00fastria av\u00edcola de pequenas empresas nos EUA.<a href=\"https:\/\/www.aphis.usda.gov\/news\/program-update\/usda-conducts-national-study-small-enterprise-poultry-operations\"><em>usda.org<\/em><\/a>)<\/li>\n<li>EUA - MERCADO FELINO - O mais recente relat\u00f3rio do CATalyst Council sobre o mercado veterin\u00e1rio felino, Volume IV, foi lan\u00e7ado, destacando a participa\u00e7\u00e3o recorde de visitas veterin\u00e1rias.<a href=\"https:\/\/www.morningstar.com\/news\/business-wire\/20251119060480\/cats-claim-record-share-of-veterinary-visits-as-feline-market-momentum-builds\"><em>com<\/em><\/a>)<\/li>\n<li>EUA - UNIVERSIDADE DE TUSKEGEE - A universidade desistiu do processo contra a Associa\u00e7\u00e3o Americana de Medicina Veterin\u00e1ria ap\u00f3s um acordo ter sido alcan\u00e7ado poucos dias depois da abertura do processo.<a href=\"https:\/\/www.wsfa.com\/2025\/11\/14\/tuskegee-university-drops-lawsuit-against-veterinary-accreditation-association\/\"><em>com<\/em><\/a>)<\/li>\n<li>POL\u00cdTICA DE REPETI\u00c7\u00c3O DE EXAMES NOS EUA - A partir de mar\u00e7o de 2026, o Exame de Licenciamento Veterin\u00e1rio da Am\u00e9rica do Norte (NAVLE) implementar\u00e1 uma nova pol\u00edtica padronizada de repeti\u00e7\u00e3o de exames que permitir\u00e1 a cada candidato cinco tentativas para realizar a prova.<a href=\"https:\/\/www.myvetcandy.com\/blog\/2025\/11\/17\/navle-announces-updated-retake-policy-starting-march-2026\"><em>com<\/em><\/a>)<\/li>\n<li>FERRAMENTA DIGITAL DOS EUA - O Departamento de Sa\u00fade da cidade de Nova York lan\u00e7ou uma <a href=\"https:\/\/firstline.org\/nyc-health-department-veterinary-ipc\">ferramenta digital de apoio \u00e0 decis\u00e3o cl\u00ednica<\/a> que foi desenvolvido para ajudar os profissionais de sa\u00fade (incluindo veterin\u00e1rios) a tomar decis\u00f5es informadas sobre o uso de antibi\u00f3ticos.<a href=\"https:\/\/www.nyc.gov\/site\/doh\/about\/press\/pr2025\/nyc-health-launches-tool-to-help-vet-pros-prevent-infections.page\">gov<\/a>)<\/li>\n<li>EUA - THE DAIRY ALLIANCE - Farrah Newberry foi anunciada como a nova CEO da The Dairy Alliance.<a href=\"https:\/\/www.foodbev.com\/news\/the-dairy-alliance-names-farrah-newberry-as-new-ceo\"><em>com<\/em><\/a>)<\/li>\n<li>\u00cdNDIA - BENGALA OCIDENTAL - Inaugurada a Faculdade de Medicina Veterin\u00e1ria e Ci\u00eancias Animais JIS, uma faculdade veterin\u00e1ria privada.<a href=\"https:\/\/indianexpress.com\/article\/education\/west-bengal-private-veterinary-college-hooghly-district-mogra-admission-neet-2026-eligibility-jis-group-10367241\/\"><em>com<\/em><\/a>)<\/li>\n<li>BRASIL - LEISHMANIOSE VISCERAL CANINA - Uma vacina que bloqueia a transmiss\u00e3o da leishmaniose visceral canina, induzindo uma resposta imune em c\u00e3es, foi desenvolvida na Universidade Federal de Minas Gerais.<a href=\"https:\/\/www.eurekalert.org\/news-releases\/1106107\">organiza\u00e7\u00e3o<\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Ponto de vista da Brakke Consulting<\/strong><\/p>\n<p>Voc\u00ea j\u00e1 participou de um semin\u00e1rio esperando se concentrar em um t\u00f3pico espec\u00edfico, apenas para sair de l\u00e1 refletindo sobre algo completamente diferente?<\/p>\n<p>Ontem, participei de um evento no Centro de Biotecnologia da Carolina do Norte, em Durham, organizado pela Faculdade de Agricultura e Ci\u00eancias da Vida da Universidade Estadual da Carolina do Norte. O evento, intitulado &quot;Mostra de Pesquisas Emergentes: IA e Agricultura de Precis\u00e3o na Pecu\u00e1ria&quot;, contou com apresenta\u00e7\u00f5es esclarecedoras de l\u00edderes do setor, professores e alunos. Embora eu tenha adquirido conhecimento valioso sobre os avan\u00e7os da NCSU em IA e rob\u00f3tica nos setores de su\u00ednos, aves, latic\u00ednios e bovinos de corte, a experi\u00eancia me levou a refletir sobre como podemos nos comunicar efetivamente com os consumidores sobre nossos alimentos e produtos de sa\u00fade animal no futuro.<\/p>\n<p>A apresenta\u00e7\u00e3o feita pela Dra. Katie Sanders, Professora Assistente e Especialista em Extens\u00e3o, intitulada \u201cAproveitando a Comunica\u00e7\u00e3o Cient\u00edfica e o Engajamento em torno do Uso da IA para a Sa\u00fade Animal\u201d, me levou a refletir sobre como os consumidores acessar\u00e3o informa\u00e7\u00f5es no futuro. A Dra. Sanders destacou o exemplo dos OGMs para ilustrar uma lacuna significativa no entendimento p\u00fablico: enquanto 90% dos cientistas acreditam que os OGMs s\u00e3o seguros, apenas 50% dos consumidores compartilham dessa opini\u00e3o.<\/p>\n<p>A minha principal conclus\u00e3o \u00e9 que as empresas de sa\u00fade animal que atuam nos setores de pecu\u00e1ria, aves e animais de companhia devem controlar como os Modelos de Linguagem de Grande Porte \u2014 sistemas avan\u00e7ados de IA \u2014 s\u00e3o treinados em rela\u00e7\u00e3o \u00e0 seguran\u00e7a e efic\u00e1cia de seus produtos. Embora &quot;influ\u00eancia&quot; possa ser mais preciso do que &quot;controle&quot;, \u00e9 importante que essas empresas reconhe\u00e7am a mudan\u00e7a das buscas online tradicionais para plataformas conversacionais como o ChatGPT. Agora \u00e9 o momento para as empresas de sa\u00fade animal considerarem seu papel em orientar as informa\u00e7\u00f5es que os sistemas de IA fornecem aos consumidores.<\/p>\n<p><em>Bob Jones<\/em><\/p>\n<p>***********************************<br \/>\n<strong>Sua vis\u00e3o<\/strong><strong>\u202f<\/strong><br \/>\nNa semana passada, perguntamos sobre as expectativas de crescimento para o setor de sa\u00fade animal em 2025 em compara\u00e7\u00e3o com 2024. Quase 421 mil pessoas disseram que o crescimento estava entre 1 e 51 mil, 311 mil disseram que estava entre 6 e 10 mil. Quase 51 mil pessoas se mostraram otimistas (mais de 10 mil) e quase 71 mil se mostraram pessimistas (prevendo queda), enquanto cerca de 15 mil esperavam um crescimento est\u00e1vel em compara\u00e7\u00e3o com 2024. Estimamos o crescimento global do setor em 6,7 mil em 2024 em rela\u00e7\u00e3o a 2023, caso voc\u00ea n\u00e3o tenha visto.<\/p>\n<p>Esta semana, vamos ver quantos de voc\u00eas est\u00e3o pesquisando na internet de forma diferente agora, com a popularidade de gerenciadores de links de longo prazo, como Chat-GPT, Grok e outros.<\/p>\n<p>Em compara\u00e7\u00e3o com o ano passado, quando voc\u00ea busca informa\u00e7\u00f5es na internet, qual a porcentagem de suas pesquisas que agora utilizam mecanismos de busca como o Chat-GPT em vez de um mecanismo de busca tradicional como o Google ou o Edge?<\/p>","protected":false},"excerpt":{"rendered":"<p>*********************************** Not\u00edcias e Notas sobre Sa\u00fade Animal da Brakke Consulting para 21 de novembro de 2025 Copyright \u00a9 Brakke Consulting Editora: Christine Merle DVM, MBA, CVPM *********************************** NAS NOT\u00cdCIAS: Not\u00edcias da Brakke Consulting Vis\u00e3o Geral do Setor \u2013 Inscri\u00e7\u00f5es Abertas Not\u00edcias sobre Resultados ImmuCell Jaguar Health PetMed Express PetVivo Holdings Not\u00edcias das Empresas Animal Health International Athian Boehringer Ingelheim (UE) Bionote Cooke Inc (Bioriginal Food &amp; Science Corp) CVS Group (Reino Unido) Dalan Animal Health Ease Gallant Greencross Pet Wellness Company (Austr\u00e1lia) Inspire Veterinary Partners Mars Pet Nutrition (IAMS) OS Therapies Otto Patterson (Animal Health International) Purina Pro Plan Veterinary Providence Therapeutics Redbook Software Not\u00edcias sobre Sa\u00fade Animal Brasil \u00cdndia Estados Unidos *********************************** Vis\u00e3o Geral do Setor da Brakke Consulting para 2026 Apresentada na VMX: Segunda-feira, janeiro 19 de fevereiro, das 14h \u00e0s 16h, Sal\u00e3o de Baile Florida BC. Apresenta\u00e7\u00e3o na WVC: segunda-feira, 16 de fevereiro, das 14h \u00e0s 16h, Sal\u00e3o de Baile Four Seasons 4. Como se sa\u00edram as principais empresas de sa\u00fade animal em 2025? O crescimento desacelerou? Que inova\u00e7\u00f5es em sa\u00fade animal podemos esperar e como o setor de sa\u00fade animal levar\u00e1 a inova\u00e7\u00e3o ao mercado? As respostas a essas e outras perguntas ser\u00e3o abordadas na Vis\u00e3o Geral Anual do Setor da Brakke Consulting, nas confer\u00eancias VMX e WVC do pr\u00f3ximo ano. Os principais t\u00f3picos e palestrantes incluem: Desempenho do Setor e das Principais Empresas Globais em 2025, apresentado por Bob Jones; Cuidados com Animais de Estima\u00e7\u00e3o: Ventos Contr\u00e1rios ou Corre\u00e7\u00e3o de Mercado?, apresentado por John Volk; Inova\u00e7\u00e3o em Sa\u00fade Animal: O que \u00e9 isso, afinal?, apresentado por [nome do palestrante].<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-catalyst-council-reports-record-share-of-feline-visits\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-35800","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-catalyst-council-reports-record-share-of-feline-visits\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s Animal Health News &amp; Notes for November 21, 2025 Copyright \u00a9 Brakke Consulting Editor:\u202fChristine Merle DVM, MBA, CVPM *********************************** IN THE NEWS: Brakke Consulting News Industry Overview \u2013 Registration is Live Earnings News ImmuCell Jaguar Health PetMed Express PetVivo Holdings Company News Animal Health International Athian Boehringer Ingelheim (EU) Bionote Cooke Inc (Bioriginal Food &amp; Science Corp) CVS Group (UK) Dalan Animal Health Ease Gallant Greencross Pet Wellness Company (AU) Inspire Veterinary Partners Mars Pet Nutrition (IAMS) OS Therapies Otto Patterson (Animal Health International) Purina Pro Plan Veterinary Providence Therapeutics Redbook Software Animal Health News\u00a0 Brazil India United States *********************************** Brakke Consulting 2026 Industry Overview \u00a0 Presented at VMX: Monday, January 19th, 2-4 pm Florida Ballroom B-C Presented at WVC: Monday, February 16th , 2-4 pm Four Seasons Ballroom 4 How did the top animal health companies perform in 2025?\u00a0 Did growth slow?\u00a0 What innovation in animal health can we expect and how will the animal health industry bring innovation to market?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry\u00a0Overview\u00a0at the VMX and WVC conferences next year. Key topics and presenters include: Industry and Top Global Company 2025\u00a0Performance,\u00a0presented by Bob Jones Pet Care: Head Winds or Market Correction?,\u00a0presented by John Volk Innovation in Animal Health: What in the world is it,\u00a0presentedView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-catalyst-council-reports-record-share-of-feline-visits\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T14:50:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/11\/Stock-Table-11.21.png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta 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(AU) Inspire Veterinary Partners Mars Pet Nutrition (IAMS) OS Therapies Otto Patterson (Animal Health International) Purina Pro Plan Veterinary Providence Therapeutics Redbook Software Animal Health News\u00a0 Brazil India United States *********************************** Brakke Consulting 2026 Industry Overview \u00a0 Presented at VMX: Monday, January 19th, 2-4 pm Florida Ballroom B-C Presented at WVC: Monday, February 16th , 2-4 pm Four Seasons Ballroom 4 How did the top animal health companies perform in 2025?\u00a0 Did growth slow?\u00a0 What innovation in animal health can we expect and how will the animal health industry bring innovation to market?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry\u00a0Overview\u00a0at the VMX and WVC conferences next year. 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