{"id":35615,"date":"2025-10-31T07:19:37","date_gmt":"2025-10-31T13:19:37","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35615"},"modified":"2025-10-31T07:20:18","modified_gmt":"2025-10-31T13:20:18","slug":"35615-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/35615-2\/","title":{"rendered":"Mirante de Brakke 31 de outubro de 2025"},"content":{"rendered":"<p>H\u00e1 quatro anos, retornei \u00e0 pr\u00e1tica cl\u00ednica ap\u00f3s duas d\u00e9cadas atuando em fun\u00e7\u00f5es n\u00e3o cl\u00ednicas na \u00e1rea de sa\u00fade animal. O principal motivo foi vivenciar em primeira m\u00e3o as mudan\u00e7as ocorridas para os veterin\u00e1rios na pr\u00e1tica. Embora alguns aspectos tenham evolu\u00eddo, ainda existem muitas outras oportunidades.<\/p>\n<p>Considere estas semelhan\u00e7as entre as cl\u00ednicas gerais em 2000 e hoje - incluindo as de propriedade corporativa.<\/p>\n<ul>\n<li>A maioria oferece exatamente os mesmos servi\u00e7os que seus concorrentes mais pr\u00f3ximos.<\/li>\n<li>Muitos t\u00eam espa\u00e7o e equipamentos subutilizados.<\/li>\n<li>H\u00e1 pouca distin\u00e7\u00e3o entre seus modelos de neg\u00f3cios.<\/li>\n<li>Continua\u00e7\u00e3o do uso de sistemas de gest\u00e3o de consult\u00f3rios que j\u00e1 deveriam ter sido modernizados h\u00e1 muito tempo.<\/li>\n<\/ul>\n<p>Agora, some a isso essa faca de dois gumes\u2026<\/p>\n<ul>\n<li>Existem mais produtos veterin\u00e1rios aprovados pela FDA agora do que em 2000 (nem mesmo o Google conseguiu me dizer exatamente quantos).<\/li>\n<li>A implementa\u00e7\u00e3o desses novos produtos em consult\u00f3rios e junto aos veterin\u00e1rios tornou-se cada vez mais cara e desafiadora devido \u00e0 evolu\u00e7\u00e3o das estrat\u00e9gias de marketing e aos desafios de distribui\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>E para os donos de animais de estima\u00e7\u00e3o\u2026<\/p>\n<ul>\n<li>A falta de conectividade entre cl\u00ednicas veterin\u00e1rias, especialistas e tutores de animais de estima\u00e7\u00e3o est\u00e1 resultando em lacunas maiores na comunica\u00e7\u00e3o, no atendimento ao paciente e no gerenciamento geral da sa\u00fade.<\/li>\n<li>A aus\u00eancia de um sistema nacional de prescri\u00e7\u00e3o eletr\u00f4nica pode estar impedindo a redu\u00e7\u00e3o de custos com medicamentos gen\u00e9ricos e contribuindo para a menor ades\u00e3o aos medicamentos prescritos.<\/li>\n<li>A lacuna de conhecimento dos veterin\u00e1rios pode estar aumentando, apesar de seus esfor\u00e7os conscientes para se manterem informados.<\/li>\n<\/ul>\n<p>Precisamos de mais disrup\u00e7\u00e3o em nosso setor, e \u00e9 improv\u00e1vel que ela venha de grandes empresas. Como editor do boletim informativo, tenho a oportunidade de destacar organiza\u00e7\u00f5es inovadoras e de menor porte que est\u00e3o na vanguarda das descobertas e abrindo novos caminhos. Tenho esperan\u00e7a de que suas contribui\u00e7\u00f5es levem a solu\u00e7\u00f5es pr\u00e1ticas e acess\u00edveis que impulsionem as cl\u00ednicas veterin\u00e1rias para a pr\u00f3xima era da profiss\u00e3o.<\/p>\n<p><em>Dra. Christine Merle<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 quatro anos, retornei \u00e0 pr\u00e1tica cl\u00ednica ap\u00f3s duas d\u00e9cadas atuando em fun\u00e7\u00f5es n\u00e3o cl\u00ednicas na \u00e1rea de sa\u00fade animal. O principal motivo foi vivenciar em primeira m\u00e3o as mudan\u00e7as ocorridas para os veterin\u00e1rios na pr\u00e1tica cl\u00ednica. Embora alguns aspectos tenham evolu\u00eddo, ainda existem muitas oportunidades. Considere estas semelhan\u00e7as entre as cl\u00ednicas veterin\u00e1rias de 2000 e as de hoje, incluindo as de propriedade de grandes redes. A maioria oferece exatamente os mesmos servi\u00e7os que seus concorrentes mais pr\u00f3ximos. Muitas t\u00eam espa\u00e7o e equipamentos subutilizados. H\u00e1 pouca diferencia\u00e7\u00e3o em seus modelos de neg\u00f3cios. Continuam utilizando sistemas de gest\u00e3o que j\u00e1 deveriam ter sido modernizados h\u00e1 muito tempo. Agora, some a isso a faca de dois gumes\u2026 Existem mais produtos veterin\u00e1rios aprovados pelo FDA hoje do que em 2000 (nem mesmo o Google soube me dizer exatamente quantos). Implementar esses novos produtos nas cl\u00ednicas e junto aos veterin\u00e1rios tornou-se cada vez mais caro e desafiador devido \u00e0 evolu\u00e7\u00e3o das estrat\u00e9gias de marketing e aos desafios de distribui\u00e7\u00e3o. E para os donos de animais de estima\u00e7\u00e3o\u2026 A falta de conectividade entre cl\u00ednicas veterin\u00e1rias, especialistas e donos de animais est\u00e1 resultando em lacunas maiores na comunica\u00e7\u00e3o, no atendimento ao paciente e na gest\u00e3o geral da sa\u00fade. A aus\u00eancia de prescri\u00e7\u00e3o eletr\u00f4nica nacional pode estar impedindo a economia de custos com gen\u00e9ricos e contribuindo para a menor ades\u00e3o aos medicamentos prescritos. A lacuna de conhecimento dos veterin\u00e1rios pode estar aumentando, apesar de seu esfor\u00e7o consciente para se manterem informados. Precisamos de mais disrup\u00e7\u00e3o em nosso setor, e \u00e9 improv\u00e1vel que ela venha de grandes empresas. Como editor de<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/35615-2\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35615","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/35615-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Four years ago, I returned to clinical practice after two decades of non-clinical roles in animal health. \u202fThe main reason for me was to experience first-hand what has changed for veterinarians in practice. \u202fAlthough some aspects have evolved, there are far more opportunities that still exist. Consider these similarities between general practices in 2000 and today- including corporately owned. Most provide the exact same services as their nearest competitors Many have underutilized space and equipment There is little distinctiveness in their business models Continued use of practice management systems that are long overdue for modernization Now add this double-edged sword\u2026 There are more FDA veterinary products now than in 2000 (even Google couldn\u2019t tell me exactly how many) Establishing these new products within practices and with veterinarians has become increasingly expensive and challenging due to evolving marketing strategies and distribution challenges. And for pet owners\u2026 Lack of connectivity between veterinary practices, specialists and pet owners is resulting in larger gaps in communication, patient care and overall health management Absence of national electronic prescribing may be preventing cost savings from generics and contributing to decreased adherence to prescribed medications Veterinarians\u2019 knowledge gap may be widening despite their conscious effort to stay informed We need more disruption in our industry, and it is unlikely to come from major players. \u202fAs editor ofView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/35615-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T13:19:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T13:20:18+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint October 31, 2025\",\"datePublished\":\"2025-10-31T13:19:37+00:00\",\"dateModified\":\"2025-10-31T13:20:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/\"},\"wordCount\":270,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/\",\"url\":\"https:\/\/brakkeconsulting.com\/35615-2\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-10-31T13:19:37+00:00\",\"dateModified\":\"2025-10-31T13:20:18+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/35615-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/35615-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint October 31, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/35615-2\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Four years ago, I returned to clinical practice after two decades of non-clinical roles in animal health. \u202fThe main reason for me was to experience first-hand what has changed for veterinarians in practice. \u202fAlthough some aspects have evolved, there are far more opportunities that still exist. Consider these similarities between general practices in 2000 and today- including corporately owned. Most provide the exact same services as their nearest competitors Many have underutilized space and equipment There is little distinctiveness in their business models Continued use of practice management systems that are long overdue for modernization Now add this double-edged sword\u2026 There are more FDA veterinary products now than in 2000 (even Google couldn\u2019t tell me exactly how many) Establishing these new products within practices and with veterinarians has become increasingly expensive and challenging due to evolving marketing strategies and distribution challenges. And for pet owners\u2026 Lack of connectivity between veterinary practices, specialists and pet owners is resulting in larger gaps in communication, patient care and overall health management Absence of national electronic prescribing may be preventing cost savings from generics and contributing to decreased adherence to prescribed medications Veterinarians\u2019 knowledge gap may be widening despite their conscious effort to stay informed We need more disruption in our industry, and it is unlikely to come from major players. \u202fAs editor ofView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/35615-2\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-10-31T13:19:37+00:00","article_modified_time":"2025-10-31T13:20:18+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/35615-2\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/35615-2\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint October 31, 2025","datePublished":"2025-10-31T13:19:37+00:00","dateModified":"2025-10-31T13:20:18+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/35615-2\/"},"wordCount":270,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/35615-2\/","url":"https:\/\/brakkeconsulting.com\/35615-2\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-10-31T13:19:37+00:00","dateModified":"2025-10-31T13:20:18+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/35615-2\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/35615-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/35615-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint October 31, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=35615"}],"version-history":[{"count":3,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35615\/revisions"}],"predecessor-version":[{"id":35619,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35615\/revisions\/35619"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=35615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=35615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=35615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}