{"id":35571,"date":"2025-10-17T06:18:50","date_gmt":"2025-10-17T12:18:50","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35571"},"modified":"2025-10-17T06:18:50","modified_gmt":"2025-10-17T12:18:50","slug":"brakke-viewpoint-october-17-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-17-2025\/","title":{"rendered":"Mirante de Brakke 17 de outubro de 2025"},"content":{"rendered":"<p><span data-contrast=\"auto\">Expandindo o horizonte para a receita de servi\u00e7os veterin\u00e1rios e vendas de produtos<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o faz muito tempo, alguns em nosso setor alegavam que t\u00ednhamos veterin\u00e1rios demais e que o retorno sobre o investimento em se tornar um DVM ou um T\u00e9cnico Veterin\u00e1rio n\u00e3o era razo\u00e1vel. Como as coisas mudaram!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">H\u00e1 muitas raz\u00f5es para essa &quot;reviravolta&quot;, mas claramente um dos impulsionadores foi a crescente demanda por cuidados veterin\u00e1rios para animais de estima\u00e7\u00e3o e gado. E a press\u00e3o positiva se manifesta de diversas formas: mudan\u00e7a no estilo de vida dos veterin\u00e1rios, aumento no n\u00famero de propriet\u00e1rios de cl\u00ednicas veterin\u00e1rias corporativas e alta demanda por profissionais especializados em animais de produ\u00e7\u00e3o (por exemplo, veterin\u00e1rios de aves).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sabemos que muitas pessoas simplesmente n\u00e3o t\u00eam condi\u00e7\u00f5es de pagar por determinados servi\u00e7os \u2014 nem t\u00eam condi\u00e7\u00f5es de comprar os medicamentos necess\u00e1rios para controlar doen\u00e7as ou parasitas. No setor, reconhecemos que atingimos pontos de satura\u00e7\u00e3o (por exemplo, com tratamentos contra pulgas e carrapatos) e, como resultado, simplesmente lutamos por participa\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recentemente, os estados est\u00e3o estudando a possibilidade de permitir que t\u00e9cnicos veterin\u00e1rios ou outras novas fun\u00e7\u00f5es (m\u00e9dicos veterin\u00e1rios de n\u00edvel m\u00e9dio) expandam seu escopo de atua\u00e7\u00e3o, atuando mais como &quot;Assistentes M\u00e9dicos&quot; \u2014 como na medicina humana. Isso reduzir\u00e1 os custos e ampliar\u00e1 o atendimento?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O licenciamento nacional para veterin\u00e1rios e t\u00e9cnicos veterin\u00e1rios ou a redu\u00e7\u00e3o de custos e tempo para graduados estrangeiros em veterin\u00e1ria obterem o licenciamento aumentariam a oferta e os servi\u00e7os?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por fim, dever\u00edamos ser mais agressivos no desenvolvimento e registro de medicamentos gen\u00e9ricos? Reduzir custos e aumentar a acessibilidade?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na minha opini\u00e3o, n\u00f3s, como ind\u00fastria \u2014 juntamente com a profiss\u00e3o \u2014 precisamos pensar estrategicamente em conjunto sobre como expandir o mercado de servi\u00e7os veterin\u00e1rios e de vendas de produtos. Isso certamente beneficiar\u00e1 a todos!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Paul Casady<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Expandindo o horizonte para a receita de servi\u00e7os veterin\u00e1rios e vendas de produtos N\u00e3o faz muito tempo, alguns em nosso setor alegavam que t\u00ednhamos veterin\u00e1rios demais e que o ROI de buscar um DVM ou se tornar um T\u00e9cnico Veterin\u00e1rio n\u00e3o fornecia um retorno razo\u00e1vel. Como as coisas mudaram! H\u00e1 muitas raz\u00f5es por tr\u00e1s da &quot;reviravolta&quot;, mas claramente um impulsionador foi a crescente demanda por cuidados veterin\u00e1rios para animais de estima\u00e7\u00e3o e gado. E a press\u00e3o positiva vem em muitas formas: mudan\u00e7a de estilo de vida para veterin\u00e1rios praticantes, influxo de propriet\u00e1rios de cl\u00ednicas veterin\u00e1rias corporativas, alta demanda por profissionais especializados em animais de alimenta\u00e7\u00e3o (por exemplo, veterin\u00e1rios de aves). Sabemos que muitas pessoas simplesmente n\u00e3o podem pagar por certos servi\u00e7os - nem t\u00eam a capacidade de comprar os medicamentos necess\u00e1rios para controlar doen\u00e7as ou parasitas. No setor, reconhecemos que atingimos pontos de satura\u00e7\u00e3o (por exemplo, com tratamentos contra pulgas e carrapatos) e, como resultado, simplesmente lutamos por participa\u00e7\u00e3o. Recentemente, os estados est\u00e3o buscando permitir que t\u00e9cnicos veterin\u00e1rios ou outras novas fun\u00e7\u00f5es (m\u00e9dicos veterin\u00e1rios de n\u00edvel m\u00e9dio) expandam seu escopo de pr\u00e1tica atuando mais como &quot;Assistentes M\u00e9dicos&quot; - como na medicina humana. Isso reduzir\u00e1 os custos e ampliar\u00e1 o atendimento? O licenciamento nacional para veterin\u00e1rios e t\u00e9cnicos veterin\u00e1rios ou a redu\u00e7\u00e3o do custo e do tempo para graduados estrangeiros em veterin\u00e1ria obterem o licenciamento aumentariam a oferta e o servi\u00e7o? Por fim, dever\u00edamos estar<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-17-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35571","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-17-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Expanding the horizon for veterinary services revenue and product sales\u00a0 It was not that long ago when some in our industry were claiming that we had too many veterinarians and that the ROI on pursuing a DVM or becoming a Veterinary Technician did not provide a reasonable return. How things have changed!\u00a0 There are many reasons behind the \u2018turnaround\u2019 but clearly a driver was the increasing demand for veterinary care for pets and livestock. And the positive pressure comes in many forms: change of lifestyle for practicing veterinarians, influx of corporate\u202fveterinary\u202fpractice ownership, high demand for specialized food animal practitioners (i.e. Poultry veterinarians).\u00a0 We know that many people simply cannot afford certain services- nor do they have the ability to purchase necessary drugs for controlling disease or parasites. In the industry, we recognize that we reach saturation points(for example with flea and tick treatments) and as a result, simply battle it out for share.\u00a0 Recently states are looking at allowing veterinary technicians or other new roles (midlevel veterinary practitioner) to expand their scope of practice acting more as a \u2018Physicians Assistant\u2019- like in human medicine. 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