{"id":35543,"date":"2025-10-03T07:33:54","date_gmt":"2025-10-03T13:33:54","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35543"},"modified":"2025-10-03T07:35:00","modified_gmt":"2025-10-03T13:35:00","slug":"brakke-viewpoint-october-3-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/","title":{"rendered":"Mirante de Brakke 3 de outubro de 2025"},"content":{"rendered":"<p>Ao virarmos a p\u00e1gina para outubro, \u00e9 hora dos playoffs de beisebol. Como torcedor do Mets, estou em busca de um time para seguir ap\u00f3s um lento e doloroso colapso de 3 meses e meio no esquecimento. Sei que meus amigos torcedores dos Yankees me dir\u00e3o que h\u00e1 muito espa\u00e7o no movimento, mas isso nunca vai acontecer.<\/p>\n<p>No segmento de animais de companhia, h\u00e1 muito foco no mercado de parasiticidas, mas a concorr\u00eancia no mercado dermatol\u00f3gico est\u00e1 prestes a se intensificar. De acordo com Kristen Peck, CEO da Zoetis, h\u00e1 mais de 20 milh\u00f5es de c\u00e3es subtratados ou sem tratamento, o que representa uma grande oportunidade.<\/p>\n<p>A Zoetis construiu esse mercado com seus produtos de sucesso, Apoquel e Cytopoint. Combinados, em uma base anual m\u00f3vel, esses produtos vendem mais de 1,7 bilh\u00e3o de TP4T globalmente e 1,1 bilh\u00e3o de TP4T somente nos EUA. A Elanco lan\u00e7ou o Zenrelia em setembro de 2024, mas enfrentou desafios com restri\u00e7\u00f5es de bula, mas o FDA aprovou recentemente uma modifica\u00e7\u00e3o na bula, removendo o aviso. Em breve, a Merck entrar\u00e1 na briga com o Numelvi, o primeiro inibidor de JAK de segunda gera\u00e7\u00e3o. O Numelvi foi aprovado na UE e deve ser aprovado nos EUA em breve.<\/p>\n<p>As luvas foram tiradas e a competi\u00e7\u00e3o come\u00e7ou. Os principais fabricantes de produtos para sa\u00fade animal est\u00e3o expandindo suas equipes de vendas e estabelecendo or\u00e7amentos de marketing para capturar crescimento e participa\u00e7\u00e3o de mercado em um mercado dermatol\u00f3gico crescente e subtratado. H\u00e1 muito espa\u00e7o no movimento dermatol\u00f3gico.<\/p>\n<p><em>Randy Freides<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ao virarmos a p\u00e1gina para outubro, \u00e9 hora dos playoffs de beisebol. Como torcedor do Mets, estou em busca de um time para seguir ap\u00f3s um lento e doloroso colapso de 3 meses e meio no esquecimento. Sei que meus amigos que s\u00e3o torcedores do Yankees me dir\u00e3o que h\u00e1 muito espa\u00e7o no movimento, mas isso nunca acontecer\u00e1. No espa\u00e7o de animais de companhia, h\u00e1 muito foco no mercado de parasiticidas, mas a concorr\u00eancia no mercado de dermatologia est\u00e1 prestes a esquentar em grande escala. De acordo com Kristen Peck, CEO da Zoetis, existem mais de 20 milh\u00f5es de c\u00e3es subtratados ou n\u00e3o tratados, o que representa uma grande oportunidade. A Zoetis construiu esse mercado com seus produtos de sucesso, Apoquel e Cytopoint. Combinados em uma base anual m\u00f3vel total, esses produtos vendem mais de $1,7 bilh\u00e3o globalmente e $1,1 bilh\u00e3o somente nos EUA. A Elanco lan\u00e7ou o Zenrelia em setembro de 2024, mas enfrentou desafios com restri\u00e7\u00f5es de r\u00f3tulo, mas o FDA aprovou recentemente uma modifica\u00e7\u00e3o no r\u00f3tulo, removendo o aviso do r\u00f3tulo. Em breve, a Merck entrar\u00e1 na briga com o Numelvi, o primeiro inibidor de JAK de 2\u00aa gera\u00e7\u00e3o. O Numelvi foi aprovado na UE e dever\u00e1 ser aprovado nos EUA em breve. As luvas est\u00e3o tiradas e a competi\u00e7\u00e3o est\u00e1 acirrada. Os principais fabricantes de sa\u00fade animal est\u00e3o expandindo suas equipes de vendas, estabelecendo estrat\u00e9gias de marketing<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35543","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"As we turn the page to October, it is baseball playoff time.\u202f As a Met fan, I am left searching for a team to follow after a slow, painful 3 \u00bd month collapse into oblivion.\u202f I know my friends who are Yankee fans will tell me there is plenty of room on the bandwagon but that will never happen. In the companion animal space, there is so much focus on the parasiticide market but competition in the dermatology market is about to heat up in a big way.\u202f According to Kristen Peck, the CEO of Zoetis, there are more than 20 million dogs that are under or untreated leaving a huge opportunity. Zoetis built this market with their blockbuster products, Apoquel and Cytopoint.\u202f Combined on a moving annual total basis, these products sell in excess of $1.7 billion globally and $1.1 billion in the US alone.\u202f Elanco launched Zenrelia in September 2024 but faced challenges with label restrictions, but the\u202f\u202f FDA recently approved a label odification lifting the label warning.\u202f Soon, Merck will be entering the fray with Numelvi, the first 2nd generation JAK inhibitor.\u202f Numelvi has been approved in the EU and should be approved in the US shortly. 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In the companion animal space, there is so much focus on the parasiticide market but competition in the dermatology market is about to heat up in a big way.\u202f According to Kristen Peck, the CEO of Zoetis, there are more than 20 million dogs that are under or untreated leaving a huge opportunity. Zoetis built this market with their blockbuster products, Apoquel and Cytopoint.\u202f Combined on a moving annual total basis, these products sell in excess of $1.7 billion globally and $1.1 billion in the US alone.\u202f Elanco launched Zenrelia in September 2024 but faced challenges with label restrictions, but the\u202f\u202f FDA recently approved a label odification lifting the label warning.\u202f Soon, Merck will be entering the fray with Numelvi, the first 2nd generation JAK inhibitor.\u202f Numelvi has been approved in the EU and should be approved in the US shortly. The gloves are off and the competition is on.\u202f The major animal health manufacturers are expanding sales teams, establishing marketingView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-10-03T13:33:54+00:00","article_modified_time":"2025-10-03T13:35:00+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint October 3, 2025","datePublished":"2025-10-03T13:33:54+00:00","dateModified":"2025-10-03T13:35:00+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/"},"wordCount":240,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/","url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-10-03T13:33:54+00:00","dateModified":"2025-10-03T13:35:00+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-3-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint October 3, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=35543"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35543\/revisions"}],"predecessor-version":[{"id":35545,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35543\/revisions\/35545"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=35543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=35543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=35543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}