{"id":35489,"date":"2025-09-19T08:39:23","date_gmt":"2025-09-19T14:39:23","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35489"},"modified":"2025-09-19T08:39:23","modified_gmt":"2025-09-19T14:39:23","slug":"brakke-viewpoint-september-19-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/","title":{"rendered":"Mirante de Brakke 19 de setembro de 2025"},"content":{"rendered":"<p>Vamos falar sobre cavalos. A ind\u00fastria equina \u00e9 o segmento mais fascinante da ind\u00fastria da sa\u00fade animal. Em alguns aspectos, compartilha princ\u00edpios econ\u00f4micos com a ind\u00fastria pecu\u00e1ria. Mas tamb\u00e9m demonstra a profunda paix\u00e3o e emotividade da ind\u00fastria pet. \u00c9 tamb\u00e9m o segmento mais complexo da sa\u00fade animal, com m\u00faltiplas categorias de produtos e marcas exclusivas. O sucesso nesse setor exige que os profissionais de marketing estejam muito bem informados.<\/p>\n<p>Anteriormente neste boletim, anunciamos a sexta edi\u00e7\u00e3o do Brakke Equine Market MegaStudy, desta vez em colabora\u00e7\u00e3o com a Trone Market Research. Este se tornou o estudo de refer\u00eancia sobre o comportamento de compra de propriet\u00e1rios de cavalos, abrangendo mais de 15 categorias de produtos e mais de 400 marcas. H\u00e1 tamb\u00e9m uma riqueza de dados sobre a demografia de propriet\u00e1rios de cavalos e o uso da m\u00eddia. Fui o principal investigador de v\u00e1rios estudos sobre equinos. O l\u00edder do projeto este ano \u00e9 meu colega Dr. Chuck Johnson, que na verdade \u00e9 um veterin\u00e1rio de equinos. Tenho certeza de que o Dr. Johnson trar\u00e1 muitos insights novos para o estudo. Se voc\u00ea est\u00e1 envolvido ou interessado no mercado de cavalos, voc\u00ea achar\u00e1 este estudo um recurso pr\u00e1tico e produtivo.<\/p>\n<p>Jo\u00e3o Volk, <em>Consultor s\u00eanior<\/em><br \/>\nChicago<\/p>","protected":false},"excerpt":{"rendered":"<p>Vamos falar sobre cavalos. A ind\u00fastria equina \u00e9 o segmento mais fascinante da ind\u00fastria da sa\u00fade animal. De certa forma, compartilha princ\u00edpios econ\u00f4micos com a ind\u00fastria pecu\u00e1ria. Mas tamb\u00e9m demonstra a profunda paix\u00e3o e o emocionalismo da ind\u00fastria pet. \u00c9 tamb\u00e9m o segmento mais complexo da sa\u00fade animal, com m\u00faltiplas categorias e marcas de produtos exclusivas. O sucesso aqui exige que os profissionais de marketing estejam muito bem informados. Anteriormente neste boletim, anunciamos a sexta edi\u00e7\u00e3o do Brakke Equine Market MegaStudy, desta vez em colabora\u00e7\u00e3o com a Trone Market Research. Este se tornou o estudo de refer\u00eancia sobre o comportamento de compra de propriet\u00e1rios de cavalos, abrangendo mais de 15 categorias de produtos e mais de 400 marcas. H\u00e1 tamb\u00e9m uma riqueza de dados sobre dados demogr\u00e1ficos de propriet\u00e1rios de cavalos e uso da m\u00eddia. Fui o pesquisador principal de v\u00e1rios estudos sobre equinos. O l\u00edder do projeto este ano \u00e9 meu colega Dr. Chuck Johnson, que na verdade \u00e9 um veterin\u00e1rio de equinos. Tenho certeza de que o Dr. Johnson trar\u00e1 muitos insights novos para o estudo. Se voc\u00ea est\u00e1 envolvido ou interessado no mercado de cavalos, voc\u00ea achar\u00e1 este estudo um recurso pr\u00e1tico e produtivo. John Volk, Consultor S\u00eanior Chicago<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35489","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s talk about horses.\u00a0\u00a0The equine industry is the most fascinating segment in the animal health industry.\u00a0\u00a0In some ways it shares economic principals with the livestock industry.\u00a0\u00a0\u00a0But it also demonstrates the deep passion and emotionalism of the pet industry.\u00a0\u00a0It is also the most complex segment of animal health with multiple unique product categories and brands.\u00a0\u00a0Success here requires marketers to be very well informed. Earlier in this newsletter We announced the sixth edition of the Brakke Equine Market MegaStudy, this time in collaboration with Trone Market Research.\u00a0\u00a0This has become the go-to study of horse owner purchasing behavior, covering more than 15 product categories and more than\u00a0\u00a0400 brands.\u00a0\u00a0There is also a wealth of data on horse owner demographics and media usage.\u00a0\u00a0I was the principal investigator for several of the equine studies.\u00a0\u00a0The project leader this year is my colleague Dr. Chuck Johnson who is actually an equine vet.\u00a0\u00a0I\u2019m sure Dr. Johnson will bring many fresh insights to the study.\u00a0\u00a0If you are involved in or interested in the horse market, you\u2019ll find this study to be a practical and productive resource. John Volk, Senior Consultant Chicago\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T14:39:23+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint September 19, 2025\",\"datePublished\":\"2025-09-19T14:39:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\"},\"wordCount\":197,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-09-19T14:39:23+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint September 19, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Let\u2019s talk about horses.\u00a0\u00a0The equine industry is the most fascinating segment in the animal health industry.\u00a0\u00a0In some ways it shares economic principals with the livestock industry.\u00a0\u00a0\u00a0But it also demonstrates the deep passion and emotionalism of the pet industry.\u00a0\u00a0It is also the most complex segment of animal health with multiple unique product categories and brands.\u00a0\u00a0Success here requires marketers to be very well informed. 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John Volk, Senior Consultant Chicago","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-09-19T14:39:23+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint September 19, 2025","datePublished":"2025-09-19T14:39:23+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/"},"wordCount":197,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/","url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-09-19T14:39:23+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-19-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint September 19, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=35489"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35489\/revisions"}],"predecessor-version":[{"id":35492,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35489\/revisions\/35492"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=35489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=35489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=35489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}