{"id":35466,"date":"2025-09-05T08:37:38","date_gmt":"2025-09-05T14:37:38","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35466"},"modified":"2025-09-12T08:39:56","modified_gmt":"2025-09-12T14:39:56","slug":"brakke-viewpoint-september-5-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-5-2025\/","title":{"rendered":"Mirante de Brakke 5 de setembro de 2025"},"content":{"rendered":"<p>Sempre me pareceu que a semana seguinte ao Dia do Trabalho era mais do que o fim do ver\u00e3o aqui nos EUA. Era a \u00e9poca do ano em que precis\u00e1vamos levar a s\u00e9rio a previs\u00e3o do desempenho anual e come\u00e7ar a planejar seriamente o ano seguinte. Aposto que alguns de voc\u00eas est\u00e3o trabalhando em suas planilhas agora mesmo.<\/p>\n<p>Vamos analisar algumas m\u00e9tricas de desempenho de empresas de AH de capital aberto nos \u00faltimos 12 meses (TTM) para ajudar a estimar o crescimento do setor neste ano e no pr\u00f3ximo. Nesta tabela, est\u00e3o as taxas de crescimento da receita e, como indicador de gastos, as despesas de vendas, gerais e administrativas. Esses n\u00fameros s\u00e3o reportados, portanto, os efeitos cambiais n\u00e3o s\u00e3o considerados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35360\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\" alt=\"\" width=\"294\" height=\"224\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png 294w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1-16x12.png 16w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/p>\n<p><span class=\"TextRun SCXW107239074 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107239074 BCX0\">Como sabem os participantes do nosso Panorama do Setor, estimamos o crescimento corrigido pela moeda em 2024 em 6,71 TP3T e que o CAGR de 10 anos \u00e9 de 5,81 TP3T. Se considerarmos a desvaloriza\u00e7\u00e3o do d\u00f3lar americano neste ano, o que <\/span><span class=\"NormalTextRun SCXW107239074 BCX0\">custo prov\u00e1vel<\/span><span class=\"NormalTextRun SCXW107239074 BCX0\"> Cerca de 2 pontos percentuais acima do crescimento total do setor em d\u00f3lares americanos, 2025 parece ser mais um ano t\u00edpico para o crescimento da receita do setor. Curiosamente, onde temos dados, o crescimento das despesas de vendas, gerais e administrativas \u00e9 maior do que o crescimento da receita em cada empresa. Continue trabalhando nessas planilhas.<\/span><\/span><span class=\"EOP SCXW107239074 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><em>Bob Jones<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sempre me pareceu que a semana ap\u00f3s o Dia do Trabalho era mais do que o fim do ver\u00e3o aqui nos EUA. Era a \u00e9poca do ano em que precis\u00e1vamos levar a s\u00e9rio a previs\u00e3o do desempenho anual e come\u00e7ar a planejar seriamente o pr\u00f3ximo ano. Aposto que alguns de voc\u00eas est\u00e3o trabalhando em suas planilhas agora. Vamos analisar algumas m\u00e9tricas de desempenho de empresas de AH de capital aberto nos \u00faltimos 12 meses (TTM) para ajudar a estimar como ser\u00e1 o crescimento do setor neste ano e no pr\u00f3ximo. Nesta tabela, est\u00e3o as taxas de crescimento da receita e, como indicador de gastos, as despesas de vendas, gerais e administrativas. Esses s\u00e3o n\u00fameros reportados, portanto, os efeitos do c\u00e2mbio n\u00e3o s\u00e3o considerados. Como os participantes do nosso Panorama do Setor sabem, estimamos o crescimento corrigido pela moeda em 2024 em 6,71 TP3T e que o CAGR de 10 anos \u00e9 de 5,81 TP3T. Se considerarmos a desvaloriza\u00e7\u00e3o do d\u00f3lar americano neste ano, que provavelmente custar\u00e1 cerca de 2 pontos do crescimento total do setor em d\u00f3lar americano, parece que 2025 ser\u00e1 mais um ano t\u00edpico para o crescimento da receita do setor. Curiosamente, onde temos dados, o crescimento das despesas de vendas, gerais e administrativas \u00e9 maior do que o crescimento da receita em cada empresa. Continue trabalhando nessas planilhas. Bob Jones<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35466","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-5-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"It always seemed to me the week after Labor Day was more than the end of the summer here in the US. It was the time of the year when we had to get serious about forecasting full-year performance and start planning in earnest for the next year. I\u2019ll bet some of you are working on your spreadsheets right now. Let\u2019s look at some publicly traded AH company performance metrics over the last 12 months (TTM) to help estimate what industry growth looks like this year and next. In this table are revenue growth rates and as an indicator of spending, SG&amp;A expenses. These are as reported numbers, so the effects of exchange are not considered. As our Industry Overview attendees know, we estimated currency corrected growth in 2024 at 6.7% and that the 10-year CAGR is 5.8%. If you consider the devaluation of the USD this year, which will likely cost about 2 points of total USD industry growth, it looks like another typical year in 2025 for industry revenue growth. Interestingly, where we have data, SG&amp;A expense growth is higher than revenue growth in each company. Keep working on those spreadsheets.\u00a0 Bob Jones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-5-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T14:37:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T14:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint September 5, 2025\",\"datePublished\":\"2025-09-05T14:37:38+00:00\",\"dateModified\":\"2025-09-12T14:39:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/\"},\"wordCount\":198,\"image\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\",\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\",\"datePublished\":\"2025-09-05T14:37:38+00:00\",\"dateModified\":\"2025-09-12T14:39:56+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#primaryimage\",\"url\":\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\",\"contentUrl\":\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-5-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint September 5, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-5-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"It always seemed to me the week after Labor Day was more than the end of the summer here in the US. 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