{"id":35462,"date":"2025-09-12T08:36:06","date_gmt":"2025-09-12T14:36:06","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35462"},"modified":"2025-09-12T08:36:06","modified_gmt":"2025-09-12T14:36:06","slug":"brakke-viewpoint-september-12-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-12-2025\/","title":{"rendered":"Mirante de Brakke 12 de setembro de 2025"},"content":{"rendered":"<p><span style=\"font-family: Arial,Helvetica;\" data-olk-copy-source=\"MessageBody\">Desde que me formei veterin\u00e1ria em 1989, a profiss\u00e3o no Brasil evoluiu para uma din\u00e2mica completamente diferente no atendimento veterin\u00e1rio.<br \/>\n<\/span><\/p>\n<p><span><span style=\"font-family: Arial,Helvetica;\">Medicina veterin\u00e1ria para animais de companhia<\/span><span style=\"font-family: Arial,Helvetica;\">O Brasil \u00e9 hoje marcado pela autonomia e especializa\u00e7\u00e3o. Segundo a Rada<\/span><span style=\"font-family: Arial,Helvetica;\">r Vet 2025*, 72% de veterin\u00e1rios agora trabalham de forma independente \u2014 um aumento acentuado em rela\u00e7\u00e3o a<\/span><span style=\"font-family: Arial,Helvetica;\">m 26% em 2021 \u2014 refletindo a crescente demanda por atendimento personalizado. Apenas 14% t\u00eam\u00a0<\/span><span style=\"font-family: Arial,Helvetica;\">contratos de trabalho formais e propriet\u00e1rios de cl\u00ednicas ca\u00edram de 33% para 14%, destacando a descentraliza\u00e7\u00e3o do setor.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">A forma\u00e7\u00e3o especializada tornou-se essencial: 66% de profissionais j\u00e1 possuem ou est\u00e3o cursando p\u00f3s-gradua\u00e7\u00e3o, com interesse crescente em nutri\u00e7\u00e3o, acupuntura e terapias complementares. O ecossistema pet expandiu-se para incluir creches, fisioterapia, reabilita\u00e7\u00e3o, nutri\u00e7\u00e3o personalizada e tratamentos alternativos. Em m\u00e9dia, c\u00e3es s\u00e3o encaminhados para sete especialistas e gatos para cinco, demonstrando uma abordagem colaborativa de cuidado.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">As ferramentas digitais est\u00e3o remodelando a forma como os veterin\u00e1rios se conectam com os donos de animais de estima\u00e7\u00e3o: as m\u00eddias sociais agora s\u00e3o essenciais para a educa\u00e7\u00e3o, a fideliza\u00e7\u00e3o de clientes e a constru\u00e7\u00e3o de confian\u00e7a. Visando a redu\u00e7\u00e3o de custos com atendimento, o n\u00famero de veterin\u00e1rios que atendem em domic\u00edlio est\u00e1 crescendo, o que representa um novo desafio para o setor: alcan\u00e7\u00e1-los e se comunicar com eles.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\"><span>Tenho certeza de que muitos dos nossos leitores do News &amp; Notes poderiam crescer ou expandir seus neg\u00f3cios no Brasil e em toda a Am\u00e9rica Latina. Deixe-nos ajudar voc\u00ea a crescer.\u00a0\u00a0<\/span><br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\"><i>Maur\u00edcio Moreira<br \/>\n<\/i><\/span><span style=\"font-family: Arial,Helvetica;\"><span>*boletim informativo COMAC \u2013 SINDAN 2025.\u00a0<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Desde que me formei como veterin\u00e1ria em 1989, a profiss\u00e3o no Brasil evoluiu para uma din\u00e2mica completamente diferente no atendimento veterin\u00e1rio. A medicina veterin\u00e1ria para animais de companhia no Brasil agora \u00e9 marcada pela autonomia e especializa\u00e7\u00e3o. De acordo com o Radar Vet 2025*, 72% de veterin\u00e1rios agora trabalham de forma independente \u2014 um aumento acentuado em rela\u00e7\u00e3o aos 26% de 2021 \u2014 refletindo a crescente demanda por atendimento personalizado. Apenas 14% t\u00eam contrato de trabalho formal, e o n\u00famero de propriet\u00e1rios de cl\u00ednicas caiu de 33% para 14%, destacando a descentraliza\u00e7\u00e3o do setor. A forma\u00e7\u00e3o especializada tornou-se essencial: 66% de profissionais j\u00e1 possuem ou est\u00e3o cursando p\u00f3s-gradua\u00e7\u00e3o, com interesse crescente em nutri\u00e7\u00e3o, acupuntura e terapias complementares. O ecossistema pet se expandiu para incluir creches, fisioterapia, reabilita\u00e7\u00e3o, nutri\u00e7\u00e3o personalizada e tratamentos alternativos. Em m\u00e9dia, c\u00e3es s\u00e3o encaminhados para sete especialistas e gatos para cinco, demonstrando uma abordagem colaborativa ao atendimento. As ferramentas digitais est\u00e3o remodelando a forma como os veterin\u00e1rios se conectam com os donos de animais de estima\u00e7\u00e3o: as m\u00eddias sociais agora s\u00e3o essenciais para a educa\u00e7\u00e3o, a fideliza\u00e7\u00e3o de clientes e a constru\u00e7\u00e3o de confian\u00e7a. Visando a redu\u00e7\u00e3o de custos com atendimento, o n\u00famero de veterin\u00e1rios que atendem em domic\u00edlio est\u00e1 crescendo, o que representa um novo desafio para o setor: alcan\u00e7\u00e1-los e se comunicar com eles. Tenho certeza de que muitos dos nossos leitores do News &amp; Notes podem crescer ou expandir seus neg\u00f3cios no Brasil e em toda a Am\u00e9rica Latina. Deixe-nos ajudar voc\u00ea a crescer. Mauri Moreira *newsletter COMAC \u2013 SINDAN 2025.\u00a0<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35462","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-12-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Since I graduated as a veterinarian in 1989, the profession in Brazil has evolved to a completely different dynamic in veterinary care. 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I am sure many of our News &amp; Notes readers could grow or expand their business in Brazil and throughout Latin America.\u00a0 Let us help you grow.\u00a0\u00a0 Mauri Moreira *newsletter COMAC \u2013 SINDAN 2025.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-12-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-12T14:36:06+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint September 12, 2025\",\"datePublished\":\"2025-09-12T14:36:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/\"},\"wordCount\":212,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-09-12T14:36:06+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-september-12-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint September 12, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-12-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Since I graduated as a veterinarian in 1989, the profession in Brazil has evolved to a completely different dynamic in veterinary care. 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