{"id":35353,"date":"2025-09-05T11:55:34","date_gmt":"2025-09-05T17:55:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35353"},"modified":"2025-09-10T11:49:09","modified_gmt":"2025-09-10T17:49:09","slug":"this-week-in-animal-health-trone-research-and-brakke-consulting-announce-equinemega-study","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-trone-research-and-brakke-consulting-announce-equinemega-study\/","title":{"rendered":"Esta semana em sa\u00fade animal: Trone Research e Brakke Consulting anunciam estudo EquineMega"},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s <\/strong><br \/>\n<strong>Not\u00edcias e notas sobre sa\u00fade animal para 5 de setembro de 2025<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<br \/>\n<\/em><em>Editor: Lynn Fondon DVM MBA<br \/>\n<\/em>************************************<\/p>\n<p>NAS NOTICIAS:<br \/>\n<u>Not\u00edcias da Brakke Consulting<br \/>\n<\/u>Estudo Equino Mega VI \u2013 Fa\u00e7a sua encomenda agora<\/p>\n<p><u>Outras not\u00edcias<br \/>\n<\/u>Rede de Refer\u00eancia e Emerg\u00eancia Animal (AREN) - AUS<br \/>\nBoehringer Ingelheim<br \/>\nFundos Balmoral<br \/>\nDSM Firmenich<br \/>\nSolu\u00e7\u00f5es Veterin\u00e1rias Elevadas<br \/>\nParceiros de Sa\u00fade Veterin\u00e1ria Ethos<br \/>\nParceiros FoW<br \/>\nFUJIFILM (Europa)<br \/>\nGreencross Vets-AUS<br \/>\nHennessy Research Associates<br \/>\nci\u00eancia do instinto<br \/>\nkemin<br \/>\nSa\u00fade MRM<br \/>\nNestl\u00e9 SA<br \/>\nPioneer Veterinary Products Limited (Reino Unido)<br \/>\nRAWR<br \/>\nVeterin\u00e1rioRec<br \/>\nVetSoftwareHub<br \/>\nVitalRADS<br \/>\nNutri\u00e7\u00e3o Wilbur-Ellis<br \/>\nZoetis<br \/>\nZomedica<\/p>\n<p><strong>*********************************************<br \/>\n<\/strong><strong>Brakke Consultoria<\/strong><br \/>\n<strong>J\u00e1 dispon\u00edvel para pr\u00e9-encomenda: estudo Equine Mega VI<\/strong><br \/>\n<strong>A an\u00e1lise mais completa sobre o comportamento e as tend\u00eancias de compra dos propriet\u00e1rios de cavalos nos EUA \u2014 Edi\u00e7\u00e3o 2025<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35356\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Trone-Brakke-Combined-Logo.png\" alt=\"\" width=\"240\" height=\"182\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Trone-Brakke-Combined-Logo.png 240w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Trone-Brakke-Combined-Logo-16x12.png 16w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<p>O <strong>Estudo Equino Mega VI<\/strong> \u00e9 o recurso mais abrangente sobre gastos e comportamento de propriet\u00e1rios de cavalos dispon\u00edvel na ind\u00fastria equina dos EUA<strong>. Lan\u00e7ado em 2025<\/strong>, este estudo atualizado fornece insights profundos sobre o que influencia as prefer\u00eancias dos propriet\u00e1rios, sua fidelidade \u00e0 marca no uso do produto e como o uso do produto evoluiu nos \u00faltimos cinco anos.<\/p>\n<ul>\n<li><strong>Mais de 1.000 propriet\u00e1rios de cavalos nos EUA<\/strong> pesquisado<\/li>\n<\/ul>\n<ul>\n<li>Capas <strong>Mais de 450 marcas<\/strong> entre <strong>Mais de 20 categorias de produtos<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Trilhas <strong>gastos, frequ\u00eancia de uso do produto e tend\u00eancias da marca<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Inclui <strong>consumo de m\u00eddia<\/strong>, prefer\u00eancias de canais de compra e <strong>tend\u00eancias<\/strong>, e influ\u00eancias de decis\u00e3o<\/li>\n<\/ul>\n<ul>\n<li>Insights expandidos sobre <strong>medicina regenerativa e terapia articular, <\/strong>e mais<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Novidades deste ano \u2013 Tecnologia de sa\u00fade e fitness, ferramentas financeiras e gest\u00e3o de doen\u00e7as cr\u00f4nicas<\/strong><\/li>\n<\/ul>\n<p>O custo do relat\u00f3rio \u00e9 de $19.500. Os pedidos feitos antecipadamente qualificam-se para um <strong>Desconto de 1.500 para pedidos antecipados<\/strong>, mais um adicional <strong>$1.000 de desconto para compradores anteriores<\/strong>.<\/p>\n<p>Para mais informa\u00e7\u00f5es, entre em contato com o gerente de projeto Dr. Chuck Johnson em <a href=\"mailto:cjohnson@brakkeconsulting.com\">cjohnson@brakkeconsulting.com<\/a> ou para fazer um pedido entre em contato com Amanda McDavid em <a href=\"mailto:amcdavid@brakkeconsulting.com\">amcdavid@brakkeconsulting.com<\/a> ou ligue para 336-396-3916.<\/p>\n<p><strong>*********************************************<br \/>\n<\/strong><strong>COMUNICADOS DE NOT\u00cdCIAS DA EMPRESA<\/strong><\/p>\n<ul>\n<li>Uma vacina su\u00edna com prote\u00e7\u00e3o avan\u00e7ada contra o circov\u00edrus tipo 2 foi lan\u00e7ada pela <strong>Boehringer Ingelheim<\/strong> nos EUA. (comunicado de imprensa da empresa)<\/li>\n<li>Ap\u00f3s a recente demiss\u00e3o de Lauren Freixe, <strong>Nestl\u00e9 SA<\/strong> nomeou Philipp Navratil como CEO. (comunicado \u00e0 imprensa da empresa)<\/li>\n<li><strong>Zoetis<\/strong> fez parceria com <strong>VitalRADS<\/strong> para fornecer acesso aos servi\u00e7os de telerradiologia por meio da integra\u00e7\u00e3o com o Zoetis Virtual Laboratory<strong>. (<\/strong><a href=\"https:\/\/www.myvetcandy.com\/blog\/2025\/8\/25\/zoetis-expands-virtual-laboratory-with-247-vitalrads-teleradiology-service\"><em>com)<\/em><\/a><\/li>\n<li><strong>Ind\u00fastrias Kemin<\/strong> adquirido <strong>Hennessy Research Associates<\/strong>, uma organiza\u00e7\u00e3o de pesquisa veterin\u00e1ria e fabrica\u00e7\u00e3o de vacinas com sede no Kansas.<a href=\"https:\/\/www.agtechnavigator.com\/Article\/2025\/08\/29\/kemin-and-balmoral-close-animal-health-nutrition-deals-as-cvc-reportedly-targets-dsm-firmenich-unit\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Nutri\u00e7\u00e3o Wilbur-Ellis<\/strong> foi adquirido por <strong>Fundos Balmoral<\/strong> com um plano para criar uma nova plataforma para solu\u00e7\u00f5es de alimenta\u00e7\u00e3o personalizadas sob a marca Rangen.<a href=\"https:\/\/www.agtechnavigator.com\/Article\/2025\/08\/29\/kemin-and-balmoral-close-animal-health-nutrition-deals-as-cvc-reportedly-targets-dsm-firmenich-unit\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Produtos Veterin\u00e1rios Pioneer Limitada<\/strong> formou uma parceria para expandir a presen\u00e7a de <strong>Zomedica<\/strong>Solu\u00e7\u00f5es de ponto de atendimento da &#039;s no mercado veterin\u00e1rio do Reino Unido.<a href=\"https:\/\/www.webdisclosure.com\/press-release\/zomedica-strengthens-uk-market-position-with-strategic-distribution-agreement-for-high-growth-veterinary-innovation-portfolio-SWnFeQHhd2x\"><em>com<\/em><\/a>)<\/li>\n<li>Uma parceria plurianual entre <strong>Ethos Sa\u00fade Veterin\u00e1ria<\/strong> e <strong>Veterin\u00e1rioRec <\/strong>levar\u00e1 documenta\u00e7\u00e3o assistida por IA para mais de 140 hospitais veterin\u00e1rios especializados e de emerg\u00eancia.<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20250902sf58459\/ethos-veterinary-health-partners-with-vetrec-to-revolutionize-clinical-efficiency-and-support-veterinary-teams\"><em>com<\/em><\/a>)<\/li>\n<li>A Sociedade Veterin\u00e1ria de Emerg\u00eancia e Cuidados Cr\u00edticos fez parceria com <strong>ci\u00eancia do instinto<\/strong> para oferecer acesso gratuito \u00e0 refer\u00eancia de medicamentos veterin\u00e1rios da Plumb a todos os membros.<a href=\"https:\/\/finance.yahoo.com\/news\/instinct-science-veccs-partner-bring-140200053.html\"><em>yahoo.com<\/em><\/a>)<\/li>\n<li><strong>VetSoftwareHub <\/strong>lan\u00e7ou seu mercado gratuito projetado para ajudar cl\u00ednicas veterin\u00e1rias a avaliar e comprar as solu\u00e7\u00f5es de software mais adequadas para suas pr\u00e1ticas.<a href=\"https:\/\/fox2now.com\/business\/press-releases\/ein-presswire\/844332012\/vetsoftwarehub-launches-the-first-independent-marketplace-simplifying-veterinary-practice-management-software-selection\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Parceiros FoW<\/strong>, uma empresa de investimento privado fez parceria com <strong>Solu\u00e7\u00f5es Veterin\u00e1rias Elevadas<\/strong> para lan\u00e7ar um hospital veterin\u00e1rio com tecnologia e foco nos funcion\u00e1rios, que ampliar\u00e1 o acesso aos cuidados veterin\u00e1rios. O primeiro hospital est\u00e1 previsto para ser inaugurado em 2025.<a href=\"https:\/\/www.wboy.com\/business\/press-releases\/cision\/20250903NE65035\/fow-partners-launches-elevated-veterinary-solutions-with-industry-leader-torie-madore\/\"><em>com<\/em><\/a>)<\/li>\n<li>Os resultados de um caso de gripe avi\u00e1ria altamente patog\u00eanica H5N1 em um gato sugeriram uma liga\u00e7\u00e3o entre a cepa detectada no gato e em certos lotes <strong>RAWR <\/strong>Comida crua para gatos Chicken Eats, que o gato consumia antes de adoecer.<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-notifies-pet-owners-tests-show-h5n1-contamination-certain-lots-rawr-raw-cat-food-chicken-eats?utm_medium=email&amp;utm_source=govdelivery\"><em>gov<\/em><\/a>)<\/li>\n<li><strong>Sa\u00fade MRM<\/strong>, uma empresa biofarmac\u00eautica em est\u00e1gio cl\u00ednico focada em produtos bioterap\u00eauticos vivos fechou uma rodada de financiamento s\u00e9rie B de $64 milh\u00f5es que permitir\u00e1 a eles concluir os ensaios cl\u00ednicos de fase 2b para seu programa principal.<a href=\"https:\/\/www.contractpharma.com\/breaking-news\/mrm-health-closes-64m-series-b-financing-round\/\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Foco em Confian\u00e7a e Licenciamento<\/strong>Quando se trata de medicamentos prescritos como o Xanax, os pacientes frequentemente se preocupam com a seguran\u00e7a e a legalidade da fonte. Nossa cl\u00ednica \u00e9 totalmente licenciada nos Estados Unidos, operando uma farm\u00e1cia presencial e online, o que significa que cada pedido \u00e9 revisado por profissionais de sa\u00fade certificados. Por meio do nosso programa de telemedicina, voc\u00ea pode consultar um m\u00e9dico licenciado, receber uma receita v\u00e1lida, se aplic\u00e1vel, e receber seu medicamento diretamente em sua casa. Esse processo garante a conformidade com as regulamenta\u00e7\u00f5es dos EUA e prioriza sua sa\u00fade. Se voc\u00ea busca uma op\u00e7\u00e3o segura e confi\u00e1vel para controlar a ansiedade ou os transtornos de p\u00e2nico, pode contar com a nossa confian\u00e7a. <a href=\"https:\/\/www.prosperityclinic.com\/xanax-alprazolam-online\">comprar Xanax<\/a> (Alprazolam) online em nossa farm\u00e1cia confi\u00e1vel.<\/li>\n<li>EUROPA - Um novo sistema de diagn\u00f3stico interno foi lan\u00e7ado na Europa pela<strong> FUJIFILM<\/strong>. (<a href=\"https:\/\/www.fujifilm.com\/sk\/en\/news\/FUJIFILM-New-In-House-Diagnostics-System-for-Vets\"><em>com<\/em><\/a>)<\/li>\n<li>AUS- Heidi Health, um escriv\u00e3o m\u00e9dico de IA desenvolvido especificamente, foi implementado na maior empresa de bem-estar animal da Austr\u00e1lia, incluindo <strong>Veterin\u00e1rios Greencross<\/strong> e <strong>Rede de Refer\u00eancia e Emerg\u00eancia Animal.<\/strong> (<a href=\"https:\/\/www.vetpracticemag.com.au\/australias-largest-vet-network-adopts-ai-powered-medical-scribe\/\"><em>com.au<\/em><\/a>)<\/li>\n<li>\u00cdNDIA - Uma nova f\u00e1brica de aditivos para ra\u00e7\u00f5es focada em solu\u00e7\u00f5es de gerenciamento de risco de micotoxinas foi inaugurada em Hyderbad, \u00cdndia, por <strong>DSM- Firmenich<\/strong> Nutri\u00e7\u00e3o e Sa\u00fade Animal.<a href=\"https:\/\/www.investmentmonitor.ai\/news\/dsm-firmenich-opens-first-indian-feed-additive-plant-in-jadcherla\/?cf-view\"><em>ai<\/em><\/a>)<\/li>\n<\/ul>\n<p><strong>*********************************************<br \/>\n<\/strong><strong>RASTREADOR DE PRE\u00c7O DE A\u00c7\u00d5ES DE SA\u00daDE ANIMAL<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35357 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Stock-Table-9.5.png\" alt=\"\" width=\"528\" height=\"542\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Stock-Table-9.5.png 528w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Stock-Table-9.5-480x493.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 528px, 100vw\" \/><\/p>\n<p>***********************************<br \/>\n<strong>NOT\u00cdCIAS DE SA\u00daDE ANIMAL<\/strong><\/p>\n<ul>\n<li>EUA- SUSTENTABILIDADE- O Instituto de Pesquisa de V\u00ednculos Humanos e Animais (HABRI) publicou um <a href=\"https:\/\/habri.org\/sustainability\/\">papel branco<\/a> sobre as pr\u00e1ticas de sustentabilidade ambiental de grupos veterin\u00e1rios nos EUA.<a href=\"https:\/\/finance.yahoo.com\/news\/leading-animal-health-organizations-chart-113000799.html\"><em>yahoo.com<\/em><\/a>)<\/li>\n<li>EUA - NOVA REITOR - A Murray State nomeou a Dra. Laura Ken Hoffman como reitora da Escola de Medicina Veterin\u00e1ria, ainda n\u00e3o finalizada. A aprova\u00e7\u00e3o do programa de Doutorado em Medicina Veterin\u00e1ria \u00e9 necess\u00e1ria primeiro pelo Conselho de Educa\u00e7\u00e3o P\u00f3s-Secund\u00e1ria (CPE), e uma decis\u00e3o sobre isso \u00e9 esperada para novembro. <a href=\"https:\/\/hoptownchronicle.org\/murray-state-board-of-regents-appoints-vet-school-dean-pending-cpe-program-approval\/\"><em>organiza\u00e7\u00e3o<\/em><\/a>)<\/li>\n<li>AM\u00c9RICAS-FMD- O Banco Regional de Ant\u00edgenos da Febre Aftosa (BANVACO), um esfor\u00e7o coordenado da Organiza\u00e7\u00e3o Pan-Americana da Sa\u00fade, foi lan\u00e7ado como uma rede de laborat\u00f3rios fornecedores que armazenam ant\u00edgenos que podem ser rapidamente formulados em vacinas em caso de emerg\u00eancia.<a href=\"https:\/\/mexicobusiness.news\/agribusiness\/news\/americas-launch-regional-antigen-bank-fight-animal-fmd\"><em>not\u00edcias)<\/em><\/a><\/li>\n<li>\u00cdNDIA - DIRETRIZES - As primeiras diretrizes oficiais para transfus\u00f5es de sangue animal foram anunciadas. As diretrizes incluem a obrigatoriedade de tipagem sangu\u00ednea e prova cruzada.<a href=\"https:\/\/www.newsbytesapp.com\/news\/india\/india-gets-its-1st-guidelines-for-veterinary-blood-transfusions\/tldr\"><em>com<\/em><\/a>)<\/li>\n<li>UE - NOVO DIRETOR EXECUTIVO - A Autoridade Europeia para a Seguran\u00e7a Alimentar (EFSA) anunciou o Dr. Nikolaus Kriz como Diretor Executivo.<a href=\"https:\/\/www.efsa.europa.eu\/en\/news\/nikolaus-kriz-assumes-role-efsas-new-executive-director\"><em>europa.eu<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>PONTO DE VISTA DA BRAKKE CONSULTORIA<\/strong><br \/>\nSempre me pareceu que a semana seguinte ao Dia do Trabalho era mais do que o fim do ver\u00e3o aqui nos EUA. Era a \u00e9poca do ano em que precis\u00e1vamos levar a s\u00e9rio a previs\u00e3o do desempenho anual e come\u00e7ar a planejar seriamente o ano seguinte. Aposto que alguns de voc\u00eas est\u00e3o trabalhando em suas planilhas agora mesmo.<\/p>\n<p>Vamos analisar algumas m\u00e9tricas de desempenho de empresas de AH de capital aberto nos \u00faltimos 12 meses (TTM) para ajudar a estimar o crescimento do setor neste ano e no pr\u00f3ximo. Nesta tabela, est\u00e3o as taxas de crescimento da receita e, como indicador de gastos, as despesas de vendas, gerais e administrativas. Esses n\u00fameros s\u00e3o reportados, portanto, os efeitos cambiais n\u00e3o s\u00e3o considerados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35360 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png\" alt=\"\" width=\"294\" height=\"224\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1.png 294w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5-1-16x12.png 16w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/p>\n<p>Como sabem os participantes do nosso Panorama do Setor, estimamos o crescimento corrigido pela moeda em 2024 em 6,71 TP3T e que o CAGR de 10 anos \u00e9 de 5,81 TP3T. Se considerarmos a desvaloriza\u00e7\u00e3o do d\u00f3lar americano neste ano, que provavelmente custar\u00e1 cerca de 2 pontos percentuais do crescimento total do setor em d\u00f3lar americano, 2025 parece ser mais um ano t\u00edpico para o crescimento da receita do setor. Curiosamente, onde temos dados, o crescimento das despesas de vendas, gerais e administrativas \u00e9 maior do que o crescimento da receita em cada empresa. Continue trabalhando nessas planilhas.<\/p>\n<p>***********************************<br \/>\n<strong>SUA VIS\u00c3O<\/strong><\/p>\n<p><strong><u>Sua vis\u00e3o<br \/>\n<\/u><\/strong>Na semana passada, perguntamos sobre IA e intelig\u00eancia emocional e qual afirma\u00e7\u00e3o melhor refletiu sua vis\u00e3o. Aqui est\u00e3o os resultados:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35361 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5.v2.png\" alt=\"\" width=\"575\" height=\"154\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5.v2.png 575w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/09\/Newsletter-9.5.v2-480x129.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 575px, 100vw\" \/><\/p>\n<p>Ser\u00e1 que a IA est\u00e1 treinando com pessoas de alta ou baixa intelig\u00eancia emocional? Ha.<\/p>\n<p>Esta semana, anunciamos o lan\u00e7amento do nosso sexto MegaEstudo Equino, que estamos entusiasmados em realizar com nossa parceira de joint venture, a Trone Research and Consulting. Se a IA puder se conectar com humanos no futuro, os cavalos se conectam com humanos h\u00e1 s\u00e9culos. Como Winston Churchill disse certa vez: &quot;H\u00e1 algo no exterior de um cavalo que faz bem ao interior de um homem&quot;.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/KNWQT93\">Vamos ver o qu\u00e3o pr\u00f3ximos nossos leitores s\u00e3o dos cavalos \u2013 qual afirma\u00e7\u00e3o descreve melhor sua conex\u00e3o:<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>************************************ Not\u00edcias e notas sobre sa\u00fade animal da Brakke Consulting para 5 de setembro de 2025 Copyright \u00a9 Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ NAS NOT\u00cdCIAS: Not\u00edcias da Brakke Consulting Estudo Equino Mega VI \u2013 Fa\u00e7a a pr\u00e9-encomenda agora Outras not\u00edcias Animal Referral &amp; Emergency Network (AREN) - AUS Boehringer Ingelheim Balmoral Funds DSM-Firmenich Elevated Veterinary Solutions Ethos Veterinary Health Partners FoW Partners FUJIFILM (Europa) Greencross Vets - AUS Hennessy Research Associates Instinct Science Kemin MRM Health Nestle SA Pioneer Veterinary Products Limited (Reino Unido) RAWR VetRec VetSoftwareHub VitalRADS Wilbur-Ellis Nutrition Zoetis Zomedica ************************************************* Brakke Consulting agora dispon\u00edvel para pr\u00e9-encomenda: Estudo Equino Mega VI A vis\u00e3o mais abrangente sobre propriet\u00e1rios de cavalos nos EUA Comportamento e tend\u00eancias de compra \u2014 Edi\u00e7\u00e3o 2025 O estudo Equine Mega VI \u00e9 o recurso mais abrangente sobre gastos e comportamento de propriet\u00e1rios de cavalos dispon\u00edvel na ind\u00fastria equina dos EUA. Realizado em 2025, este estudo atualizado fornece insights profundos sobre o que influencia as prefer\u00eancias dos propriet\u00e1rios, sua fidelidade \u00e0 marca no uso do produto e como o uso do produto evoluiu nos \u00faltimos cinco anos. Mais de 1.000 propriet\u00e1rios de cavalos dos EUA pesquisados Abrange mais de 450 marcas em mais de 20 categorias de produtos Monitora gastos, frequ\u00eancia de uso do produto e tend\u00eancias da marca Inclui consumo de m\u00eddia, prefer\u00eancias e tend\u00eancias de canais de compra e influ\u00eancias de decis\u00e3o Insights expandidos sobre medicina regenerativa e terapia articular e muito mais Novidades deste ano \u2013 Tecnologia de sa\u00fade e condicionamento f\u00edsico, ferramentas financeiras e gerenciamento de doen\u00e7as cr\u00f4nicas O custo de<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-trone-research-and-brakke-consulting-announce-equinemega-study\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-35353","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-trone-research-and-brakke-consulting-announce-equinemega-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s Animal Health News &amp; Notes for September 5,2025 Copyright \u00a9 Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News Equine Mega Study VI\u00a0&#8211; Preorder Now Other News Animal Referral &amp; Emergency Network (AREN)- AUS Boehringer Ingelheim Balmoral Funds DSM-Firmenich Elevated Veterinary Solutions Ethos Veterinary Health Partners FoW Partners FUJIFILM (Europe) Greencross Vets-AUS Hennessy Research Associates Instinct Science Kemin MRM Health Nestle S.A Pioneer Veterinary Products Limited (UK) RAWR VetRec VetSoftwareHub VitalRADS Wilbur-Ellis Nutrition Zoetis Zomedica ********************************************* Brakke Consulting Now Available for Pre-Order: Equine Mega study VI The most comprehensive look into U.S. horse owner purchasing behavior and trends\u20142025 Edition The Equine Mega study VI is the most comprehensive resource on horse owner spending and behavior available in the U.S. equine industry. Fielded in 2025, this updated study provides deep insights into what influences owner preferences, their brand loyalty in product use, and how product use has evolved over the past five years. Over 1,000 U.S. horse owners surveyed Covers 450+ brands across 20+ product categories Tracks spending, product use frequency, and brand trends Includes media consumption, purchasing channel preferences and trends, and decision influences Expanded insights on regenerative medicine and joint therapy, and more\u00a0 New This Year &#8211; Health and fitness technology, financial tools, and management of chronic disease The cost ofView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/this-week-in-animal-health-trone-research-and-brakke-consulting-announce-equinemega-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T17:55:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T17:49:09+00:00\" \/>\n<meta property=\"og:image\" 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