{"id":35332,"date":"2025-08-29T07:30:34","date_gmt":"2025-08-29T13:30:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35332"},"modified":"2025-08-29T07:30:34","modified_gmt":"2025-08-29T13:30:34","slug":"brakke-viewpoint-august-29-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-29-2025\/","title":{"rendered":"Mirante de Brakke 29 de agosto de 2025"},"content":{"rendered":"

Intelig\u00eancia emocional: o elemento que a IA pode falsificar, mas n\u00e3o substituir!<\/strong>
\nNo AH Summit do Corredor de Sa\u00fade Animal de Kansas City, desta semana, ouvimos muito sobre IA e parece haver uma certa fadiga em rela\u00e7\u00e3o a ela. Sim, a IA est\u00e1 transformando os neg\u00f3cios, oferecendo ferramentas poderosas para analisar dados, automatizar processos e impulsionar\u00e1 mudan\u00e7as significativas em nosso setor. Mas, quando se trata de intelig\u00eancia emocional, sensibilidade cultural e conex\u00e3o humana, ela ainda parece estar aqu\u00e9m do esperado, especialmente em momentos que exigem empatia profunda e julgamento criterioso.<\/p>\n

Veja o exemplo de um dono de animal de estima\u00e7\u00e3o que enfrenta a dolorosa decis\u00e3o de sacrificar um c\u00e3o querido. A IA pode reconhecer isso como um momento de luto e at\u00e9 mesmo gerar mensagens reconfortantes. Mas ela n\u00e3o consegue sentir a complexidade de culpa, vergonha, lealdade, al\u00edvio e sofrimento que definem tal decis\u00e3o.<\/p>\n

Da mesma forma, em um lan\u00e7amento global de produto, a IA pode sugerir palavras-chave espec\u00edficas para cada regi\u00e3o ou personalizar mensagens usando an\u00e1lise de sentimentos. Mas ela n\u00e3o entender\u00e1 verdadeiramente como uma equipe de vendas no Jap\u00e3o pode precisar de ferramentas mais baseadas em consenso, enquanto equipes no Brasil podem prosperar com propostas espont\u00e2neas e baseadas em relacionamento. Uma \u00f3tima pessoa consegue navegar por essas diferen\u00e7as, construir confian\u00e7a entre culturas e adaptar estrat\u00e9gias em tempo real. Esse insight n\u00e3o vem de dados, mas da experi\u00eancia vivida, da empatia e das habilidades interpessoais.<\/p>\n

Os melhores resultados de neg\u00f3cios ainda dependem de pessoas que conseguem se conectar com outras de uma forma que as m\u00e1quinas simplesmente n\u00e3o conseguem. Temos muitos dados sobre os atributos que o veterin\u00e1rio valoriza nos representantes de vendas e n\u00e3o podemos deixar de dizer que tudo ainda se resume \u00e0s pessoas.<\/p>\n

A empatia n\u00e3o \u00e9 program\u00e1vel\u2026 e \u00e9 exatamente isso que a torna poderosa.<\/p>\n

Alexis Nahama<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Intelig\u00eancia Emocional: O Elemento que a IA Pode Falsificar, Mas N\u00e3o Pode Substituir! No AH Summit do Corredor de Sa\u00fade Animal de Kansas City, esta semana, ouvimos muito sobre IA e parece haver uma certa fadiga da IA se instalando. Sim, a IA est\u00e1 transformando os neg\u00f3cios, oferecendo ferramentas poderosas para analisar dados, automatizar processos e impulsionar\u00e1 mudan\u00e7as significativas em nosso setor. Mas quando se trata de intelig\u00eancia emocional, sensibilidade cultural e conex\u00e3o humana, ela ainda parece ficar aqu\u00e9m, especialmente em momentos que exigem empatia profunda e julgamento criterioso. Veja o exemplo de um dono de animal de estima\u00e7\u00e3o que enfrenta a dolorosa decis\u00e3o de sacrificar seu amado c\u00e3o. A IA pode reconhecer isso como um momento de luto e at\u00e9 mesmo gerar mensagens reconfortantes. Mas n\u00e3o consegue sentir a complexidade da culpa, vergonha, lealdade, al\u00edvio e desgosto que definem tal decis\u00e3o. Da mesma forma, em um lan\u00e7amento global de produto, a IA pode sugerir palavras-chave espec\u00edficas para uma regi\u00e3o ou personalizar mensagens usando an\u00e1lise de sentimentos. Mas n\u00e3o entender\u00e1 verdadeiramente como uma equipe de vendas no Jap\u00e3o pode precisar de ferramentas mais baseadas em consenso, enquanto as equipes no Brasil podem prosperar com propostas espont\u00e2neas e baseadas em relacionamento. Uma \u00f3tima pessoa consegue navegar por essas diferen\u00e7as, construir confian\u00e7a entre culturas e adaptar estrat\u00e9gias em tempo real. Esse insight n\u00e3o vem de dados, mas da experi\u00eancia vivida, da empatia e das habilidades interpessoais. Os melhores resultados de neg\u00f3cios ainda dependem de pessoas que conseguem se conectar com outras.<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35332","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-29-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Emotional Intelligence: The Element AI Can Fake but Can\u2019t Replace! At the KC Animal Health Corridor\u2019s AH Summit this week, we heard a lot about AI and there seems to be some AI fatigue setting in.\u00a0 Yes, AI is transforming business, offering powerful tools to analyze data, automate processes, and it will drive significant change across our industry. But when it comes to emotional intelligence, cultural sensitivity, and human connection, it still seems to fall short, especially in moments that demand deep empathy and nuanced judgment. Take the example of a pet owner facing the painful decision to euthanize a beloved dog. AI might recognize this as a moment of grief, even generate comforting messages. But it can\u2019t feel the complexity of guilt, shame, loyalty, relief and heartbreak that defines such a decision. Similarly, in a global product launch, AI can suggest region-specific keywords or tailor messaging using sentiment analysis. 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