{"id":35302,"date":"2025-08-01T07:42:43","date_gmt":"2025-08-01T13:42:43","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35302"},"modified":"2025-08-22T07:47:00","modified_gmt":"2025-08-22T13:47:00","slug":"brakke-viewpoint-august-1-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-1-2025\/","title":{"rendered":"Mirante de Brakke 1\u00ba de agosto de 2025"},"content":{"rendered":"<p>Recentemente, meu colega John Volk escreveu sobre a competitividade no mercado de alimentos para animais de estima\u00e7\u00e3o, o maior segmento do mercado. Gostaria de aprofundar seus coment\u00e1rios.<\/p>\n<p>Todos n\u00f3s j\u00e1 vimos a humaniza\u00e7\u00e3o dos nossos animais de estima\u00e7\u00e3o, que agora inclui a humaniza\u00e7\u00e3o da comida que lhes damos. Alimentos frescos e congelados representam um dos segmentos de alimentos para animais de estima\u00e7\u00e3o que mais cresce. Empresas como Fresh Pet, Farmer&#039;s Dog, Ollie, Nom Nom e Just Food for Dogs, para citar algumas, s\u00e3o fortes players neste mercado. Agora, as luvas est\u00e3o tiradas. Gigantes de alimentos para animais de estima\u00e7\u00e3o, incluindo a Royal Canin da Mars e a General Mills, por meio de sua marca Blue Buffalo, anunciaram recentemente novos produtos de alimentos frescos. Al\u00e9m disso, em fevereiro de 2025, a Hills anunciou a aquisi\u00e7\u00e3o da Care TopCo Pty Ltd., uma empresa australiana que comercializa a marca Prime100 de alimentos frescos para animais de estima\u00e7\u00e3o.<\/p>\n<p>De acordo com dados do NIQ, o segmento de alimentos frescos\/congelados para animais de estima\u00e7\u00e3o cresceu +16,11 TP3T em d\u00f3lares e +15,81 TP3T em vendas unit\u00e1rias em 2024. Os dados do NIQ mostram que o mercado de alimentos frescos\/congelados ainda \u00e9 pequeno, representando apenas 3,61 TP3T do mercado total de alimentos para animais de estima\u00e7\u00e3o. Embora pequenas, as taxas de crescimento s\u00e3o dif\u00edceis de ignorar, e os gastos com publicidade e marketing refletem isso. N\u00e3o passa um dia sem que vejamos um comercial de TV da marca Farmer&#039;s Dog, um dos melhores comerciais da TV.<\/p>\n<p>A corrida para conquistar participa\u00e7\u00e3o de mercado no segmento de alimentos premium para animais de estima\u00e7\u00e3o come\u00e7ou. Quem ser\u00e1 o pr\u00f3ximo a entrar neste mercado? Mais importante ainda, algu\u00e9m produzir\u00e1\u00a0<a href=\"https:\/\/youtu.be\/pjlnjOMBCok?si=vJZxgeOmluZRy6v4\">melhores an\u00fancios<\/a>\u00a0do que o C\u00e3o do Fazendeiro?<\/p>\n<p><em>Randy Freides<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Recentemente, meu colega John Volk escreveu sobre a competitividade no mercado de alimentos para animais de estima\u00e7\u00e3o, o maior segmento do mercado. Gostaria de aprofundar seus coment\u00e1rios. Todos n\u00f3s vimos a humaniza\u00e7\u00e3o de nossos animais de estima\u00e7\u00e3o, que agora inclui a humaniza\u00e7\u00e3o da comida que damos a eles. Alimentos frescos e congelados representam um dos segmentos de alimentos para animais de estima\u00e7\u00e3o que mais crescem. Empresas como Fresh Pet, Farmer&#039;s Dog, Ollie, Nom Nom e Just Food for Dogs, para citar algumas, s\u00e3o fortes participantes desse mercado. As luvas agora est\u00e3o fora. Gigantes de alimentos para animais de estima\u00e7\u00e3o, incluindo a Royal Canin da Mars e a General Mills, por meio de sua marca Blue Buffalo, anunciaram recentemente novos produtos de alimentos frescos. Al\u00e9m disso, em fevereiro de 2025, a Hills anunciou a aquisi\u00e7\u00e3o da Care TopCo Pty Ltd., uma empresa australiana que comercializa a marca Prime100 de alimentos frescos para animais de estima\u00e7\u00e3o. De acordo com dados do NIQ, o segmento de alimentos frescos\/congelados para animais de estima\u00e7\u00e3o cresceu +16,11 TP3T em d\u00f3lares e +15,81 TP3T em vendas unit\u00e1rias em 2024. Os dados do NIQ mostram que o mercado de alimentos frescos\/congelados ainda \u00e9 pequeno, representando apenas 3,61 TP3T do mercado total de alimentos para animais de estima\u00e7\u00e3o. Embora pequenas, as taxas de crescimento s\u00e3o dif\u00edceis de ignorar, e os gastos com publicidade e marketing refletem isso. N\u00e3o passa um dia sem que vejamos um comercial de TV da marca Farmer&#039;s Dog, um dos melhores comerciais da TV. A corrida<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-1-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35302","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-1-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Recently, my colleague, John Volk wrote about the competitiveness within the pet food market, the largest segment of the pet market. I would like to expand on his comments. We have all seen the humanization of our pets, which now includes the humanization of the food we give them. Fresh and frozen food represents one of the fastest growing pet food segments. Companies like Fresh Pet, Farmer\u2019s Dog, Ollie, Nom Nom and Just Food for Dogs to name a few, are strong players in this market. The gloves are now off. Pet food behemoths including Mars\u2019 Royal Canin and General Mills through its Blue Buffalo brand both have recently announced new fresh food products. In addition, back in February 2025, Hills announced the acquisition of Care TopCo Pty Ltd., an Australian company marketing the Prime100 brand of fresh pet food. According to NIQ data, the fresh\/frozen pet food segment grew +16.1% in dollars and +15.8% in unit sales in 2024. NIQ data shows that the fresh\/frozen market is still small, representing just 3.6% of the total pet food market. While small, the growth rates are difficult to ignore, and the advertising and marketing expenditure reflects this. Not a day goes by without seeing a TV ad for the Farmer\u2019s Dog brand, some of the best ads on TV. The raceView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-1-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T13:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T13:47:00+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint August 1, 2025\",\"datePublished\":\"2025-08-01T13:42:43+00:00\",\"dateModified\":\"2025-08-22T13:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/\"},\"wordCount\":256,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-08-01T13:42:43+00:00\",\"dateModified\":\"2025-08-22T13:47:00+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-1-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint August 1, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-1-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Recently, my colleague, John Volk wrote about the competitiveness within the pet food market, the largest segment of the pet market. 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While small, the growth rates are difficult to ignore, and the advertising and marketing expenditure reflects this. Not a day goes by without seeing a TV ad for the Farmer\u2019s Dog brand, some of the best ads on TV. 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