{"id":35299,"date":"2025-08-22T07:40:34","date_gmt":"2025-08-22T13:40:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35299"},"modified":"2025-08-22T07:40:34","modified_gmt":"2025-08-22T13:40:34","slug":"brakke-viewpoint-august-22-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/","title":{"rendered":"Mirante de Brakke 22 de agosto de 2025"},"content":{"rendered":"<p><span data-contrast=\"none\">Durante anos, as regulamenta\u00e7\u00f5es restringiram os veterin\u00e1rios a exames presenciais antes de prescrever, limitando o alcance do atendimento virtual. Agora, o cen\u00e1rio da telessa\u00fade est\u00e1 mudando, criando novas oportunidades para cl\u00ednicas, fabricantes e investidores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Arizona, Calif\u00f3rnia, Idaho, Distrito de Columbia, Fl\u00f3rida, Idaho, Nova Jersey, Ohio, Virg\u00ednia e Vermont \u2014 atualmente permitem que veterin\u00e1rios estabele\u00e7am uma VCPR (Rela\u00e7\u00e3o Veterin\u00e1rio-Cliente-Paciente) por telemedicina. Em 2024, o Colorado apresentou uma iniciativa de vota\u00e7\u00e3o, mas n\u00e3o conseguiu se qualificar. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Al\u00e9m disso, a Chewy, a Mars Veterinary Health e a Amazon est\u00e3o ativamente fazendo lobby pela expans\u00e3o da telessa\u00fade, investindo fortemente em advocacy de pol\u00edticas e infraestrutura digital. A mensagem deles \u00e9 simples: a telessa\u00fade pode expandir o acesso ao atendimento, reduzir o atrito para donos de animais de estima\u00e7\u00e3o e fortalecer a fidelidade dos clientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Os principais fatores que impulsionam a telemedicina atual v\u00e3o al\u00e9m da conveni\u00eancia \u00f3bvia e do alcance ampliado das \u00e1reas rurais. Cl\u00ednicas que integram o atendimento virtual relatam maior comprometimento com o monitoramento de doen\u00e7as cr\u00f4nicas, maior engajamento em cuidados preventivos e maior ades\u00e3o \u2014 principalmente ao combinar receitas m\u00e9dicas com entrega em domic\u00edlio. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Diferen\u00e7as regulat\u00f3rias estaduais e restri\u00e7\u00f5es de prescri\u00e7\u00e3o continuam a representar desafios de curto prazo, enquanto muitos veterin\u00e1rios se preocupam com os padr\u00f5es cl\u00ednicos e a responsabilidade ao atuar virtualmente. Os modelos de precifica\u00e7\u00e3o tamb\u00e9m est\u00e3o evoluindo, levantando quest\u00f5es sobre a disposi\u00e7\u00e3o dos donos de animais de estima\u00e7\u00e3o em pagar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Com a telessa\u00fade deixando de ser uma oferta de nicho para se tornar uma parte essencial dos cuidados com animais de estima\u00e7\u00e3o, as cl\u00ednicas que a adotarem \u2014 integrando-a aos fluxos de trabalho da cl\u00ednica, \u00e0 comunica\u00e7\u00e3o com o cliente e \u00e0 estrat\u00e9gia de produtos \u2014 estar\u00e3o preparadas para capturar o crescimento e fortalecer seu papel no centro dos cuidados com animais de estima\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A mensagem deve ser clara... a telessa\u00fade veio para ficar e mudar\u00e1 o jogo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<em>Richard Hayworth<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante anos, as regulamenta\u00e7\u00f5es vincularam os veterin\u00e1rios a exames presenciais antes da prescri\u00e7\u00e3o, limitando o alcance do atendimento virtual. Agora, o cen\u00e1rio da telessa\u00fade est\u00e1 mudando, criando novas oportunidades para cl\u00ednicas, fabricantes e investidores. Arizona, Calif\u00f3rnia, Idaho, Distrito de Columbia, Fl\u00f3rida, Idaho, Nova Jersey, Ohio, Virg\u00ednia e Vermont permitem atualmente que os veterin\u00e1rios estabele\u00e7am uma VCPR (Rela\u00e7\u00e3o Veterin\u00e1rio-Cliente-Paciente) por meio da telemedicina. Em 2024, o Colorado apresentou uma iniciativa de vota\u00e7\u00e3o, mas n\u00e3o conseguiu se qualificar. Al\u00e9m disso, a Chewy, a Mars Veterinary Health e a Amazon est\u00e3o fazendo lobby ativamente pela expans\u00e3o da telessa\u00fade, investindo pesadamente em defesa de pol\u00edticas e infraestrutura digital. Sua mensagem \u00e9 simples: a telessa\u00fade pode expandir o acesso ao atendimento, reduzir o atrito para donos de animais de estima\u00e7\u00e3o e fortalecer a fidelidade do cliente. Os principais fatores que impulsionam o impulso atual da telessa\u00fade v\u00e3o al\u00e9m da conveni\u00eancia \u00f3bvia e do alcance expandido para \u00e1reas rurais. Cl\u00ednicas que integram o atendimento virtual relatam maior comprometimento com o monitoramento de doen\u00e7as cr\u00f4nicas, maior engajamento em cuidados preventivos e melhor ades\u00e3o \u2014 principalmente ao combinar receitas m\u00e9dicas com entrega em domic\u00edlio. As diferen\u00e7as regulat\u00f3rias estaduais e as restri\u00e7\u00f5es de prescri\u00e7\u00e3o continuam a representar desafios de curto prazo, enquanto muitos veterin\u00e1rios se preocupam com os padr\u00f5es cl\u00ednicos e a responsabilidade civil ao atuar virtualmente. Os modelos de precifica\u00e7\u00e3o tamb\u00e9m est\u00e3o evoluindo, levantando quest\u00f5es sobre a disposi\u00e7\u00e3o dos tutores de animais de estima\u00e7\u00e3o em pagar. Com a telessa\u00fade deixando de ser uma oferta de nicho para se tornar uma parte essencial dos cuidados com animais de estima\u00e7\u00e3o, as cl\u00ednicas que a adotarem \u2014 integrando-a aos fluxos de trabalho da cl\u00ednica, \u00e0 comunica\u00e7\u00e3o com o cliente e \u00e0 estrat\u00e9gia de produto \u2014 estar\u00e3o preparadas para capturar o crescimento.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35299","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"For years, regulations have tethered vets to in-person exams before prescribing, limiting the reach of virtual care. Now, the telehealth landscape is shifting\u2014creating new opportunities for practices, manufacturers, and investors.\u00a0 Arizona, California, Idaho, District of Columbia, Florida, Idaho, New Jersey, Ohio, Virginia, and Vermont\u2014currently allow vets to establish a VCPR (Veterinary-Client-Patient Relationship) via telemedicine. In 2024, Colorado advanced a ballot initiative, but it failed to qualify. \u00a0\u00a0 Additionally, Chewy, Mars Veterinary Health, and Amazon are actively lobbying for expanded telehealth, investing heavily in policy advocacy and digital infrastructure. Their message is simple: telehealth can expand access to care, reduce friction for pet owners, and strengthen client loyalty.\u00a0 Key factors driving today\u2019s telehealth push go beyond the obvious convenience and expanded reach to rural areas. Practices integrating virtual care report higher commitment to chronic disease monitoring, stronger engagement in preventive care, and improved compliance\u2014particularly when pairing prescriptions with home delivery. \u00a0 State regulatory differences and prescribing restrictions continue to pose short-term challenges, while many veterinarians are concerned about clinical standards and liability when practicing virtually. Pricing models are also evolving, raising questions about pet owner\u2019s willingness to pay.\u00a0 With telehealth shifting from a niche offering to an essential part of pet care, practices that embrace it \u2014integrating it into practice workflows, client communication and product strategy\u2014will be poised to capture growthView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T13:40:34+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint August 22, 2025\",\"datePublished\":\"2025-08-22T13:40:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/\"},\"wordCount\":256,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-08-22T13:40:34+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint August 22, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"For years, regulations have tethered vets to in-person exams before prescribing, limiting the reach of virtual care. 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Practices integrating virtual care report higher commitment to chronic disease monitoring, stronger engagement in preventive care, and improved compliance\u2014particularly when pairing prescriptions with home delivery. \u00a0 State regulatory differences and prescribing restrictions continue to pose short-term challenges, while many veterinarians are concerned about clinical standards and liability when practicing virtually. Pricing models are also evolving, raising questions about pet owner\u2019s willingness to pay.\u00a0 With telehealth shifting from a niche offering to an essential part of pet care, practices that embrace it \u2014integrating it into practice workflows, client communication and product strategy\u2014will be poised to capture growthView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-22-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-08-22T13:40:34+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint August 22, 2025","datePublished":"2025-08-22T13:40:34+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/"},"wordCount":256,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-08-22T13:40:34+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-22-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint August 22, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=35299"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35299\/revisions"}],"predecessor-version":[{"id":35301,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/35299\/revisions\/35301"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=35299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=35299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=35299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}