{"id":35272,"date":"2025-08-15T08:16:42","date_gmt":"2025-08-15T14:16:42","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35272"},"modified":"2025-08-22T07:46:48","modified_gmt":"2025-08-22T13:46:48","slug":"brakke-viewpoint-august-15-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-15-2025\/","title":{"rendered":"Mirante de Brakke 15 de agosto de 2025"},"content":{"rendered":"<p>Ventos contr\u00e1rios recentes \u2014 como a queda nas consultas veterin\u00e1rias, cortes generalizados de custos e a redu\u00e7\u00e3o de compromissos de empresas de private equity e venture capital \u2014 est\u00e3o criando desafios para o setor de sa\u00fade animal. Embora medidas de corte de custos possam ser justificadas, elas podem gerar turbul\u00eancia e inquieta\u00e7\u00e3o tanto dentro das organiza\u00e7\u00f5es quanto em todo o setor. As empresas de private equity det\u00eam atualmente cerca de $2,5 trilh\u00f5es em capital n\u00e3o investido, refletindo cautela diante da incerteza econ\u00f4mica.<\/p>\n<p>Apesar desses desafios, nosso setor tem um longo hist\u00f3rico de crescimento est\u00e1vel e retornos confi\u00e1veis. Esse hist\u00f3rico levanta uma quest\u00e3o importante: <strong>Por que os investidores n\u00e3o gostariam de fazer parte de um campo t\u00e3o resiliente e essencial?<\/strong> Como comunidade, precisamos garantir que estamos comunicando com efic\u00e1cia o valor e o potencial da sa\u00fade animal, tanto dentro de nossas organiza\u00e7\u00f5es quanto para investidores externos. Ter uma estrat\u00e9gia bem pensada e de longo prazo \u00e9 essencial, e as empresas devem defender consistentemente os recursos necess\u00e1rios para manter o crescimento e a inova\u00e7\u00e3o.<\/p>\n<p>Para apoiar a sa\u00fade sustent\u00e1vel do nosso setor, precisamos de investimentos cont\u00ednuos \u2014 n\u00e3o apenas das pr\u00f3prias empresas de sa\u00fade animal, mas tamb\u00e9m de investidores externos. Como l\u00edderes, temos a responsabilidade de &quot;vender&quot; melhor o nosso setor, destacando sua comprovada estabilidade, lucratividade e capacidade de inova\u00e7\u00e3o. Ao focar nesses pontos fortes e promover uma vis\u00e3o unificada, podemos atrair apoio sustentado, promover um crescimento saud\u00e1vel e garantir a vitalidade da sa\u00fade animal nos pr\u00f3ximos anos.<\/p>\n<p><em>Paul Casady<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ventos contr\u00e1rios recentes \u2014 como a queda nas consultas veterin\u00e1rias, cortes generalizados de custos e a redu\u00e7\u00e3o de compromissos de empresas de private equity e venture capital \u2014 est\u00e3o criando desafios para o setor de sa\u00fade animal. Embora medidas de corte de custos possam ser justificadas, elas podem levar a turbul\u00eancias e inquieta\u00e7\u00e3o tanto dentro das organiza\u00e7\u00f5es quanto em todo o setor. As empresas de private equity det\u00eam atualmente um capital n\u00e3o investido estimado em $2,5 trilh\u00f5es, refletindo cautela diante da incerteza econ\u00f4mica. Apesar desses desafios, nosso setor tem um longo hist\u00f3rico de crescimento est\u00e1vel e retornos confi\u00e1veis. Esse hist\u00f3rico levanta uma quest\u00e3o importante: por que os investidores n\u00e3o gostariam de fazer parte de um setor t\u00e3o resiliente e essencial? Como comunidade, devemos garantir que estamos comunicando efetivamente o valor e o potencial da sa\u00fade animal, tanto dentro de nossas organiza\u00e7\u00f5es quanto para investidores externos. Ter uma estrat\u00e9gia bem pensada e de longo prazo \u00e9 essencial, e as empresas devem defender consistentemente os recursos necess\u00e1rios para manter o crescimento e a inova\u00e7\u00e3o. Para apoiar a sa\u00fade sustent\u00e1vel do nosso setor, precisamos de investimentos cont\u00ednuos \u2014 n\u00e3o apenas das pr\u00f3prias empresas de sa\u00fade animal, mas tamb\u00e9m de investidores externos. Como l\u00edderes, temos a responsabilidade de &quot;vender&quot; melhor o nosso setor, destacando sua comprovada estabilidade, lucratividade e capacidade de inova\u00e7\u00e3o. Ao focar nesses pontos fortes e promover uma vis\u00e3o unificada, podemos atrair apoio sustentado, promover um crescimento saud\u00e1vel e garantir a<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-15-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35272","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-15-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Recent headwinds\u2014such as declining veterinary clinic visits, widespread cost cutting, and reduced commitments from private equity and venture capital firms\u2014are creating challenges for the animal health industry. Although cost-cutting measures may be warranted, they can lead to turmoil and unrest both within organizations and throughout the broader sector.\u00a0 Private equity firms currently hold an estimated $2.5 trillion in uninvested capital, reflecting caution in the face of economic uncertainty. Despite these challenges, our industry has a long history of stable growth and reliable returns. This track record raises an important question: Why wouldn\u2019t investors want to be a part of such a resilient and essential field? As a community, we must ensure we are effectively communicating the value and potential of animal health, both within our organizations and to external investors. Having a well-thought-out, long-term strategy is essential, and companies should consistently advocate for the resources needed to maintain growth and innovation. To support the sustainable health of our industry, we need ongoing investment\u2014not just from animal health companies themselves, but also from outside investors. As leaders, we have a responsibility to do a better job of &#8216;selling&#8217; our industry by highlighting its proven stability, profitability, and capacity for innovation. 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