{"id":35019,"date":"2025-07-03T07:13:34","date_gmt":"2025-07-03T13:13:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35019"},"modified":"2025-07-18T07:42:22","modified_gmt":"2025-07-18T13:42:22","slug":"brakke-viewpoint-july-3-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2025\/","title":{"rendered":"Mirante de Brakke, 3 de julho de 2025"},"content":{"rendered":"<p><strong><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">Refletindo sobre o poder do mercado brasileiro de AH.<br \/>\n<\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">O crescimento do setor de sa\u00fade animal em 2024 reflete mais do que apenas n\u00fameros<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">O setor de sa\u00fade animal do Brasil cresceu 10,11 TP3T em 2024, atingindo R$ 1 TP4T11,9 bilh\u00f5es em receita. Embora isso esteja alinhado com a m\u00e9dia da d\u00e9cada, os dados revelam mudan\u00e7as mais profundas na din\u00e2mica do mercado e nos valores sociais. <\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">Os produtos bovinos continuam liderando, com 471 TP3T de vendas, embora ligeiramente abaixo dos 491 TP3T de 2023 \u2014 talvez sinalizando uma diversifica\u00e7\u00e3o lenta. Os produtos para a sa\u00fade av\u00edcola aumentaram de 121 TP3T para 141 TP3T, refletindo a crescente demanda por prote\u00edna acess\u00edvel e sustent\u00e1vel. A carne su\u00edna permaneceu est\u00e1vel em 101 TP3T. <\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">A tend\u00eancia de destaque \u00e9 o segmento de animais de estima\u00e7\u00e3o, que agora responde por 27% das vendas \u2014 quase o dobro da participa\u00e7\u00e3o de 2014. Esse aumento evidencia uma mudan\u00e7a cultural: os animais de estima\u00e7\u00e3o s\u00e3o cada vez mais vistos como membros da fam\u00edlia, e n\u00e3o apenas como animais.<\/span><\/p>\n<p><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">Em termos terap\u00eauticos, os antiparasit\u00e1rios lideram com 29%, seguidos pelas vacinas com 21%, demonstrando um foco cont\u00ednuo na preven\u00e7\u00e3o de doen\u00e7as. No entanto, o setor ainda se apoia fortemente em solu\u00e7\u00f5es tradicionais, levantando quest\u00f5es sobre o ritmo da inova\u00e7\u00e3o. <\/span><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;\">Em ess\u00eancia, o crescimento do setor reflete mudan\u00e7as sociais mais amplas \u2014 da produ\u00e7\u00e3o de alimentos aos cuidados com animais de estima\u00e7\u00e3o. O desafio que temos pela frente \u00e9 manter esse impulso, ao mesmo tempo em que adotamos a inova\u00e7\u00e3o, o bem-estar animal e a responsabilidade ambiental.<\/span><\/p>\n<p><span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif;\">Com um hist\u00f3rico comprovado em insights estrat\u00e9gicos e an\u00e1lises de mercado, a Brakke Consulting agora est\u00e1 posicionada no Brasil, pronta para apoiar seu crescimento e inova\u00e7\u00e3o neste mercado de sa\u00fade animal em evolu\u00e7\u00e3o.<\/span><\/p>\n<p><i>Mauri Ronan Moreira<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Refletindo sobre o poder do mercado brasileiro de AH. O crescimento do setor de sa\u00fade animal em 2024 reflete mais do que apenas n\u00fameros O setor de sa\u00fade animal do Brasil cresceu 10,11 TP3T em 2024, atingindo R$11,9 bilh\u00f5es em receita. Embora isso esteja alinhado com a m\u00e9dia da d\u00e9cada, os dados revelam mudan\u00e7as mais profundas na din\u00e2mica do mercado e nos valores sociais. Os produtos bovinos ainda lideram com 471 TP3T de vendas, embora ligeiramente abaixo dos 491 TP3T em 2023 \u2014 talvez sinalizando uma diversifica\u00e7\u00e3o lenta. Os produtos de sa\u00fade av\u00edcola aumentaram de 121 TP3T para 141 TP3T, refletindo a crescente demanda por prote\u00edna acess\u00edvel e sustent\u00e1vel. Os su\u00ednos permaneceram est\u00e1veis em 101 TP3T. A tend\u00eancia de destaque \u00e9 o segmento de animais de estima\u00e7\u00e3o, agora respondendo por 271 TP3T de vendas \u2014 quase o dobro de sua participa\u00e7\u00e3o em 2014. Esse aumento destaca uma mudan\u00e7a cultural: os animais de estima\u00e7\u00e3o s\u00e3o cada vez mais vistos como membros da fam\u00edlia, n\u00e3o apenas animais. Em termos terap\u00eauticos, os antiparasit\u00e1rios lideram com 29%, seguidos pelas vacinas com 21%, demonstrando um foco cont\u00ednuo na preven\u00e7\u00e3o de doen\u00e7as. No entanto, o setor ainda se apoia fortemente em solu\u00e7\u00f5es tradicionais, levantando quest\u00f5es sobre o ritmo da inova\u00e7\u00e3o. Em ess\u00eancia, o crescimento do setor reflete mudan\u00e7as sociais mais amplas \u2013 da produ\u00e7\u00e3o de alimentos aos cuidados com animais de estima\u00e7\u00e3o. O desafio \u00e0 frente \u00e9 sustentar esse impulso, ao mesmo tempo em que se adota a inova\u00e7\u00e3o, o bem-estar animal e a responsabilidade ambiental. Com um hist\u00f3rico comprovado em insights estrat\u00e9gicos e an\u00e1lises de mercado, a Brakke Consulting agora est\u00e1 posicionada no Brasil \u2013 pronta para apoiar seu crescimento e inova\u00e7\u00e3o neste mercado de sa\u00fade animal em constante evolu\u00e7\u00e3o. Mauri Ronan Moreira<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35019","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Reflecting on the power of AH Brazilian Market. The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers Brazil\u2019s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data reveals deeper shifts in market dynamics and societal values. Cattle products still lead with 47% of sales, though slightly down from 49% in 2023\u2014perhaps signaling a slow diversification. Poultry health products rose from 12% to 14%, reflecting growing demand for affordable, sustainable protein. Swine remained stable at 10%. The standout trend is the pet segment, now accounting for 27% of sales\u2014nearly double its 2014 share. This surge highlights a cultural shift: pets are increasingly seen as family members, not just animals. Therapeutically, antiparasitics lead with 29%, followed by vaccines at 21%, showing a continued focus on disease prevention. However, the sector still leans heavily on traditional solutions, raising questions about the pace of innovation. In essence, the sector\u2019s growth mirrors broader societal changes\u2014from food production to pet care. The challenge ahead lies in sustaining this momentum while embracing innovation, animal welfare, and environmental responsibility. With a proven track record in strategic insights and market analysis, Brakke Consulting is now positioned in Brazil\u2014ready to support your growth and innovation in this evolving animal health market. 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