{"id":34902,"date":"2025-06-06T06:13:07","date_gmt":"2025-06-06T12:13:07","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34902"},"modified":"2025-06-06T06:13:54","modified_gmt":"2025-06-06T12:13:54","slug":"brakke-viewpoint-june-6-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-6-2025\/","title":{"rendered":"Mirante de Brakke, 6 de junho de 2025"},"content":{"rendered":"

H\u00e1 anos, estudamos as mudan\u00e7as nos canais de distribui\u00e7\u00e3o e a entrega em domic\u00edlio de medicamentos para animais de estima\u00e7\u00e3o. Nosso primeiro estudo sobre isso foi em 2019, onde detalhamos a forma como os fabricantes vendiam e os donos de animais compravam medicamentos para animais de estima\u00e7\u00e3o. Mais recentemente, estudamos as tend\u00eancias de entrega em domic\u00edlio com um relat\u00f3rio publicado no in\u00edcio do ano passado \u2013 um relat\u00f3rio muito bem recebido por nossos clientes. Planejamos entrevistar donos de animais de estima\u00e7\u00e3o e veterin\u00e1rios no final deste ano e publicar um relat\u00f3rio atualizado e ampliado no in\u00edcio do pr\u00f3ximo ano.<\/p>\n

Ao refletir sobre este relat\u00f3rio, um relat\u00f3rio recente da McKinsey artigo<\/a> chamou minha aten\u00e7\u00e3o devido a uma mudan\u00e7a inesperada nas prefer\u00eancias do consumidor. Surpreendentemente, a velocidade de entrega era a prefer\u00eancia #1 em 2022, mas caiu para #5 em 2024, com base em uma pesquisa com 1.000 consumidores nos EUA. Este gr\u00e1fico mostra os resultados do estudo:<\/p>\n

\"\"<\/p>\n

Os dados sugerem que 90% dos consumidores est\u00e3o dispostos a esperar dois ou tr\u00eas dias pelas entregas, especialmente se isso lhes permitir evitar os custos de envio. Eu pensava que \u00e9ramos todos t\u00e3o impacientes que esper\u00e1vamos a entrega no dia seguinte, n\u00e3o \u00e9? Os dados tamb\u00e9m sugerem que os consumidores est\u00e3o se tornando mais sens\u00edveis aos custos e valorizando mais a confiabilidade da entrega.<\/p>\n

Estamos ansiosos para coletar novos dados de donos de animais de estima\u00e7\u00e3o e veterin\u00e1rios ainda este ano e, se voc\u00ea tiver aspectos de com\u00e9rcio eletr\u00f4nico e entrega em domic\u00edlio que gostaria que explor\u00e1ssemos, avise-nos.<\/p>\n

Bob Jones<\/em><\/p>","protected":false},"excerpt":{"rendered":"

H\u00e1 anos estudamos as mudan\u00e7as nos canais de distribui\u00e7\u00e3o e a entrega em domic\u00edlio de medicamentos para animais de estima\u00e7\u00e3o. Nosso primeiro estudo sobre isso foi em 2019, onde detalhamos a forma como os fabricantes vendiam e os donos de animais compravam medicamentos para animais de estima\u00e7\u00e3o. Mais recentemente, estudamos as tend\u00eancias de entrega em domic\u00edlio com um relat\u00f3rio publicado no in\u00edcio do ano passado \u2013 um relat\u00f3rio muito bem recebido por nossos clientes. Planejamos pesquisar donos de animais de estima\u00e7\u00e3o e veterin\u00e1rios no final deste ano e publicar um relat\u00f3rio atualizado e expandido no in\u00edcio do pr\u00f3ximo ano. Ao refletir sobre este relat\u00f3rio, um artigo recente da McKinsey chamou minha aten\u00e7\u00e3o devido a uma mudan\u00e7a inesperada nas prefer\u00eancias do consumidor. Surpreendentemente, a velocidade de entrega era a prefer\u00eancia #1 em 2022, mas caiu para #5 em 2024, com base em sua pesquisa com 1.000 consumidores nos EUA. Este gr\u00e1fico mostra os resultados do estudo: os dados sugerem que 90% dos consumidores est\u00e3o dispostos a esperar dois ou tr\u00eas dias pelas entregas, especialmente se isso lhes permitir evitar os custos de envio. Eu pensei que est\u00e1vamos todos t\u00e3o impacientes que esper\u00e1vamos a entrega no dia seguinte? Os dados tamb\u00e9m sugerem que os consumidores est\u00e3o se tornando mais sens\u00edveis aos custos e valorizando mais a confiabilidade da entrega. Esperamos coletar novos dados de donos de animais de estima\u00e7\u00e3o e veterin\u00e1rios ainda este ano e, se voc\u00ea tiver aspectos de com\u00e9rcio eletr\u00f4nico e domic\u00edlio<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34902","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-6-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"We have been studying the changing distribution channels and home delivery of pet medications for years now.\u00a0 Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently studied the home delivery trends with a report issued early last year \u2013 a very well received report by our clients.\u00a0\u00a0 We plan to survey pet owners and veterinarians late this year and issue an updated and expanded report early next year. In thinking about this report, a recent McKinsey article caught my attention because of an unexpected change in consumer preferences.\u00a0 Surprisingly, speed of delivery was the #1 preference in 2022, but it slipped to #5 in 2024 based on their survey of 1,000 US consumers.\u00a0 This chart shows the results of their study: Their data suggests that 90% of consumers are willing to wait two or three days for deliveries, especially if it lets them avoid shipping costs.\u00a0 I thought we were all so impatient that we expected next-day delivery?\u00a0 Their data also suggests that consumers are becoming more sensitive to costs and place more value on reliability of delivery. We look forward to collecting new data from pet owners and veterinarians later this year and if you have aspects of e-commerce and homeView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-6-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T12:13:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T12:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-06-081154.png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" 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